{"id":4248,"date":"2023-11-29T10:46:43","date_gmt":"2023-11-29T10:46:43","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=4248"},"modified":"2023-12-14T14:09:03","modified_gmt":"2023-12-14T14:09:03","slug":"3-bai-hoc-kinh-doanh-tu-nu-hoang-truyen-thong-oprah-winfrey","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-bai-hoc-kinh-doanh-tu-nu-hoang-truyen-thong-oprah-winfrey.html","title":{"rendered":"3 B\u00e0i h\u1ecdc kinh doanh t\u1eeb “n\u1eef ho\u00e0ng truy\u1ec1n th\u00f4ng” Oprah Winfrey"},"content":{"rendered":"

Tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh b\u00e0 tr\u00f9m t\u1ef7 ph\u00fa truy\u1ec1n th\u00f4ng, Oprah \u0111\u00e3 t\u1eebng b\u1ecb \u0111u\u1ed5i vi\u1ec7c khi \u0111ang l\u00e0m ph\u00f3ng vi\u00ean t\u1ea1i\u00a0WJZ TV<\/em>\u00a0c\u1ee7a Baltimore v\u00e0o n\u0103m 1977. \u00d4ng ch\u1ee7 c\u1ee7a b\u00e0 cho r\u1eb1ng b\u00e0 “kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi tin t\u1ee9c truy\u1ec1n h\u00ecnh”. M\u1eb7c d\u00f9 “tan n\u00e1t c\u00f5i l\u00f2ng” khi nghe \u0111i\u1ec1u \u0111\u00f3 nh\u01b0ng Oprah Winfrey kh\u00f4ng t\u1eeb b\u1ecf \u0111am m\u00ea.<\/p>\n

Th\u1ea5t b\u1ea1i \u0111\u00f3 gi\u1ed1ng nh\u01b0 “b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ebfn s\u1ef1 v\u0129 \u0111\u1ea1i” c\u1ee7a Oprah Winfrey. “N\u1eef ho\u00e0ng truy\u1ec1n th\u00f4ng” nhanh ch\u00f3ng v\u01b0\u01a1n l\u00ean v\u00e0 nh\u1eadn th\u1ea5y thi\u00ean h\u01b0\u1edbng c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c truy\u1ec1n h\u00ecnh ban ng\u00e0y. V\u00e0 talk show mang t\u00ean b\u00e0 \u0111\u00e3 c\u00f3 25 m\u00f9a (1986 – 2011) th\u00e0nh c\u00f4ng li\u00ean ti\u1ebfp tr\u00ean to\u00e0n c\u1ea7u. T\u00ean tu\u1ed5i c\u1ee7a b\u00e0 ph\u1ee7 s\u00f3ng v\u1edbi vi\u1ec7c ra m\u1eaft c\u00e1c c\u00e2u l\u1ea1c b\u1ed9 s\u00e1ch, t\u1ea1p ch\u00ed v\u00e0 m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n h\u00ecnh. C\u00f4 g\u00e1i \u0111\u1ebfn t\u1eeb Mississippi ng\u00e0y n\u00e0o gi\u1edd \u0111ang tr\u1ecb v\u00ec m\u1ed9t \u0111\u1ebf ch\u1ebf truy\u1ec1n th\u00f4ng tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la M\u1ef9.<\/p>\n

“Qu\u00fd b\u00e0 O” n\u1ed5i ti\u1ebfng v\u1edbi t\u01b0 c\u00e1ch m\u1ed9t ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh th\u1eafng th\u1eafn, m\u1ed9t di\u1ec5n vi\u00ean v\u00e0 nh\u00e0 t\u1eeb thi\u1ec7n, nh\u01b0ng b\u00e0 c\u0169ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00f4 c\u00f9ng t\u00e0i n\u0103ng. L\u00e0 Ch\u1ee7 t\u1ecbch ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Harpo, Inc., Winfrey \u0111\u00e3 l\u00e0m n\u00ean l\u1ecbch s\u1eed khi tr\u1edf th\u00e0nh ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u1ea7u ti\u00ean s\u1edf h\u1eefu v\u00e0 s\u1ea3n xu\u1ea5t talk show c\u1ee7a ri\u00eang m\u00ecnh. Hi\u1ec7n gi\u1edd b\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh gi\u00e0u c\u00f3 v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

Oprah Winfrey l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh gi\u00e0u c\u00f3 v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u1ea2nh: Internet.<\/em><\/p>\n

Cu\u1ed9c h\u00e0nh tr\u00ecnh k\u1ef3 di\u1ec7u t\u1eeb “c\u00f4 g\u00e1i Do th\u00e1i ngh\u00e8o” \u0111\u1ebfn t\u1ef7 ph\u00fa t\u1ef1 th\u00e2n c\u1ee7a Oprah truy\u1ec1n cho ch\u00fang ta nhi\u1ec1u c\u1ea3m h\u1ee9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u00e0, theo\u00a0Entrepreneur<\/em>:<\/p>\n

1. Tin v\u00e0o b\u1ea3n n\u0103ng<\/h3>\n

Winfrey lu\u00f4n tin t\u01b0\u1edfng vi\u1ec7c l\u1eafng nghe v\u00e0 t\u00f4n tr\u1ecdng b\u1ea3n n\u0103ng, \u0111\u00e2y l\u00e0 k\u1ef9 n\u0103ng m\u00e0 b\u00e0 tin r\u1eb1ng \u0111\u00e3 \u0111em l\u1ea1i nhi\u1ec1u th\u00e0nh c\u00f4ng cho m\u00ecnh. Tin t\u01b0\u1edfng v\u00e0o b\u1ea3n n\u0103ng c\u0169ng gi\u00fap b\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nhi\u1ec1u r\u1eafc r\u1ed1i trong cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 nghi\u1ec7p.<\/p>\n

Oprah Winfrey vi\u1ebft trong t\u1ea1p ch\u00ed\u00a0O<\/em>: “T\u00f4i bi\u1ebft ch\u1eafc ch\u1eafn, b\u1ea5t c\u1ee9 khi n\u00e0o t\u00f4i c\u1ea3m th\u1ea5y b\u1ea5t an l\u00e0 khi \u0111\u00f3 kh\u00f3 kh\u0103n \u0111ang ch\u1edd \u0111\u1ee3i. B\u1ea3n n\u0103ng c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 la b\u00e0n n\u1ed9i t\u00e2m. Khi b\u1ea1n ph\u1ea3i c\u1ea7u vi\u1ec7n s\u1ef1 t\u01b0 v\u1ea5n t\u1eeb ng\u01b0\u1eddi kh\u00e1c th\u00ec t\u1ee9c l\u00e0 b\u1ea1n \u0111\u00e3 \u0111i sai h\u01b0\u1edbng\u201d.<\/p>\n

Trong m\u1ed9t bu\u1ed5i n\u00f3i chuy\u1ec7n v\u1ec1 l\u1edbp h\u1ecdc cu\u1ed9c \u0111\u1eddi t\u1ea1i M\u1ea1ng l\u01b0\u1edbi truy\u1ec1n h\u00ecnh Oprah Winfrey Network (OWN) n\u0103m 2011, Winfrey c\u0169ng chia s\u1ebb th\u00eam v\u1ec1 l\u00fd do t\u1ea1i sao b\u00e0 l\u1ea1i th\u1ea5y vi\u1ec7c \u0111\u1ec3 \u00fd \u0111\u1ebfn ti\u1ebfng n\u00f3i n\u1ed9i t\u00e2m l\u00e0 quan tr\u1ecdng: “H\u00e3y l\u1eafng nghe cu\u1ed9c s\u1ed1ng th\u00ec th\u1ea7m v\u1edbi b\u1ea1n, \u0111\u1ec3 n\u00f3 kh\u00f4ng ph\u1ea3i g\u00f5 v\u00e0o \u0111\u1ea7u b\u1ea1n v\u1edbi m\u1ed9t vi\u00ean g\u1ea1ch hay \u0111\u1ed5 s\u1eadp c\u1ea3 b\u1ee9c t\u01b0\u1eddng g\u1ea1ch xu\u1ed1ng ng\u01b0\u1eddi b\u1ea1n, l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc h\u00e0ng \u0111\u1ea7u”.<\/p>\n

B\u00e0i h\u1ecdc:\u00a0<\/strong>H\u00e3y th\u1eadt s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng ph\u1ea3n \u1ee9ng b\u1ea3n n\u0103ng c\u1ee7a b\u1ea1n khi ph\u1ea3i \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi m\u1ed9t quy\u1ebft \u0111\u1ecbnh kinh doanh l\u1edbn n\u00e0o \u0111\u00f3. H\u00e3y nghe v\u00e0 l\u01b0u \u00fd, cho d\u00f9 m\u1ed9t ch\u00fat do d\u1ef1 t\u1eeb b\u00ean trong c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh kh\u1ecfi nh\u1eefng l\u1ef1a ch\u1ecdn sai l\u1ea7m g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng trong hi\u1ec7n t\u1ea1i ho\u1eb7c nhi\u1ec1u n\u0103m t\u1edbi. N\u00f3i c\u00e1ch kh\u00e1c, theo nh\u01b0 Winfrey: \u201cH\u00e3y l\u00e0m theo b\u1ea3n n\u0103ng. \u0110\u00f3 l\u00e0 n\u01a1i tr\u00ed tu\u1ec7 t\u1ef1 bi\u1ec3u l\u1ed9\u201d.<\/p>\n

2. Quy\u1ebft li\u1ec7t b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

T\u1eeb talk show mang t\u00ean m\u00ecnh cho \u0111\u1ebfn t\u1ea1p ch\u00ed\u00a0O<\/em>, t\u1eeb Oprah.com \u0111\u1ebfn m\u1ea1ng l\u01b0\u1edbi OWN, Winfrey \u0111\u00e3 l\u00e0m vi\u1ec7c kh\u00f4ng m\u1ec7t m\u1ecfi \u0111\u1ec3 bi\u1ebfn t\u00ean c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn trong t\u1eebng gia \u0111\u00ecnh. \u0110\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch h\u1ee3p ph\u00e1p, b\u00e0 \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u cho t\u1eebng c\u00f4ng ty v\u00e0 c\u00e1c chi nh\u00e1nh. V\u00e0 \u0111\u1ed9i ph\u00e1p ch\u1ebf c\u1ee7a b\u00e0 lu\u00f4n t\u00edch c\u1ef1c theo \u0111u\u1ed5i nh\u1eefng ai x\u00e2m ph\u1ea1m th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. B\u00e0 c\u00f2n t\u1eebng \u0111\u1ec7 \u0111\u01a1n l\u00ean Li\u00ean bang M\u1ef9 \u0111\u1ec3 \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t lo\u1ea1t th\u1ef1c ph\u1ea9m v\u00e0 h\u00e0ng h\u00f3a d\u01b0\u1edbi nh\u00e3n hi\u1ec7u “B\u1ebfp c\u1ee7a Oprah”.<\/p>\n

Oprah Winfrey ra m\u1eaft ch\u01b0\u01a1ng tr\u00ecnh Oprah Winfrey Network. Ngu\u1ed3n: Oprah.com<\/em><\/p>\n

B\u00e0i h\u1ecdc:\u00a0<\/strong>C\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 b\u1ea3o v\u1ec7 n\u00f3 kh\u1ecfi b\u1ecb l\u1ea1m d\u1ee5ng b\u1eb1ng c\u00e1ch \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u v\u00e0 logo doanh nghi\u1ec7p. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u00f4ng khai s\u1eed d\u1ee5ng hay hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p.<\/p>\n

3. Tr\u00e2n tr\u1ecdng ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/h3>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u Winfrey r\u1ea5t t\u00e2m \u0111\u1eafc v\u1ec1 talk show c\u1ee7a m\u00ecnh l\u00e0 danh s\u00e1ch “Nh\u1eefng \u0111i\u1ec1u Oprah y\u00eau th\u00edch” – m\u1ed9t ph\u1ea7n kh\u00e1 vui nh\u1ed9n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, trong \u0111\u00f3 c\u00e1c kh\u00e1n gi\u1ea3 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c lo\u1ea1i b\u00e1nh k\u1eb9o mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c gi\u1ea5u d\u01b0\u1edbi gh\u1ebf ng\u1ed3i. Ph\u1ea7n n\u00e0y c\u00f3 2 m\u1ee5c \u0111\u00edch: \u0110\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1eaft gi\u00e1, v\u00e0 th\u1ee9 hai l\u00e0 n\u00f3 cho ph\u00e9p Winfrey k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 theo m\u1ed9t c\u00e1ch \u0111\u00e1ng nh\u1edb v\u00e0 c\u00f4ng khai nh\u1ea5t.<\/p>\n

Winfrey – ng\u01b0\u1eddi \u0111\u00e3 chi h\u00e0ng tri\u1ec7u \u0111\u00f4 la l\u00e0m t\u1eeb thi\u1ec7n m\u1ed7i n\u0103m, t\u1eebng n\u00f3i: “C\u00e1ch ch\u1eafc ch\u1eafn nh\u1ea5t \u0111\u1ec3 mang \u0111\u1ebfn \u0111i\u1ec1u t\u1ed1t cho ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh l\u00e0 nh\u1edb l\u00e0m \u0111i\u1ec1u t\u1ed1t cho ng\u01b0\u1eddi kh\u00e1c”. Kh\u00e1i ni\u1ec7m n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n: Gieo nh\u00e2n n\u00e0o g\u1eb7t qu\u1ea3 \u0111\u1ea5y – L\u00e0m \u0111i\u1ec1u t\u1ed1t v\u00e0 \u0111i\u1ec1u t\u1ed1t s\u1ebd \u0111\u1ebfn v\u1edbi b\u1ea1n.<\/p>\n

B\u00e0i h\u1ecdc:<\/strong>\u00a0H\u00e3y khi\u1ebfn kh\u00e1ch h\u00e0ng ng\u1ea1c nhi\u00ean v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb b\u1ed5 sung, c\u00f3 th\u1ec3 theo h\u00ecnh th\u1ee9c phi\u1ebfu gi\u1ea3m gi\u00e1, chi\u1ebft kh\u1ea5u hay qu\u00e0 t\u1eb7ng. Th\u00eam m\u1ed9t ch\u00fat khuy\u1ebfn m\u1ea1i c\u00f3 th\u1ec3 v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 khi n\u00f3 gi\u00fap gia t\u0103ng s\u1ef1 trung th\u00e0nh v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh b\u00e0 tr\u00f9m t\u1ef7 ph\u00fa truy\u1ec1n th\u00f4ng, Oprah \u0111\u00e3 t\u1eebng b\u1ecb \u0111u\u1ed5i vi\u1ec7c khi \u0111ang l\u00e0m ph\u00f3ng vi\u00ean t\u1ea1i\u00a0WJZ TV\u00a0c\u1ee7a Baltimore v\u00e0o n\u0103m 1977. \u00d4ng ch\u1ee7 c\u1ee7a b\u00e0 cho r\u1eb1ng b\u00e0 “kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi tin t\u1ee9c truy\u1ec1n h\u00ecnh”. M\u1eb7c d\u00f9 “tan n\u00e1t c\u00f5i l\u00f2ng” khi nghe \u0111i\u1ec1u \u0111\u00f3 nh\u01b0ng Oprah Winfrey […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,167,192],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4248"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4248"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4248\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}