{"id":4280,"date":"2023-11-29T16:32:09","date_gmt":"2023-11-29T16:32:09","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=4280"},"modified":"2023-11-29T09:02:14","modified_gmt":"2023-11-29T09:02:14","slug":"kinh-nghiem-ban-hang-tren-mang-thu-hut-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kinh-nghiem-ban-hang-tren-mang-thu-hut-khach-hang.html","title":{"rendered":"Kinh nghi\u1ec7m b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng thu h\u00fat kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Trong giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 kinh doanh online hi\u1ec7n nay, n\u1ebfu kh\u00f4ng c\u00f3\u00a0kinh nghi\u1ec7m b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng<\/strong>\u00a0th\u00ec vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ph\u1ea7n vi\u1ec7c kh\u00f3 kh\u0103n v\u00e0 quan tr\u1ecdng nh\u1ea5t. C\u00e1c c\u1eeda h\u00e0ng online c\u00e0ng ng\u00e0y c\u00e0ng m\u1ecdc l\u00ean \u0111\u00f4ng \u0111\u1ea3o, c\u1ea1nh tranh gay g\u1eaft tr\u00ean t\u1eebng ph\u00e2n kh\u00fac c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Sau \u0111\u00e2y v\u1edbi\u00a0kinh nghi\u1ec7m b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng<\/em>\u00a0c\u1ee7a m\u00ecnh, xin chia s\u1ebb \u00a04 “m\u1ed3i c\u00e2u” c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1ea1n “c\u00e2u” kh\u00e1ch v\u00e0o Website c\u1ee7a m\u00ecnh:<\/p>\n

T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h2>\n\n\n\n
C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 : Facebook, Twitter, Instagram… \u0111\u00e2y l\u00e0 ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 d\u00e0nh cho c\u00e1c ch\u1ee7 shop online. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u00f3 s\u1eb5n tr\u00ean \u0111\u00e2y r\u1ed3i, b\u1ea1n c\u1ea7n th\u1ea3 \u0111\u00fang “m\u1ed3i c\u00e2u” cho \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn th\u00f4i.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1ea1ng x\u00e3 h\u1ed9i ngo\u00e0i vi\u1ec7c gi\u00fap qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng, m\u00e0 n\u00f3 c\u00f3 gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.\u00a0 Shop online n\u00e0o ch\u0103m s\u00f3c t\u1ed1t h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u00ec c\u01a1 h\u1ed9i c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t cao.<\/p>\n

\"kinh<\/a><\/p>\n

Facebook l\u00e0 m\u1ed9t “bi\u1ec3n” kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn<\/em><\/p>\n

Ph\u1ea7n l\u1edbn c\u00e1c trang web b\u00e1n h\u00e0ng hi\u1ec7n nay \u0111\u1ec1u c\u00f3 t\u00ednh n\u0103ng k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, v\u1eady n\u00ean c\u00e1c shop kinh doanh chuy\u00ean nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng n\u00e0y m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p trong vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

Qu\u1ea3ng C\u00e1o Online<\/h2>\n\n\n\n
T\u00f9y theo kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c ti\u1ebfn h\u00e0nh c\u00e1c k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng. Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1ebd \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi l\u00e0m t\u0103ng l\u01b0\u1ee3t truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh \u1ee9ng d\u1ee5ng qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn hi\u1ec7n nay: Google AdWords, Facebook Ads, Forum ads\u2026 v\u00e0 n\u1ebfu \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t l\u1edbn. Tr\u01b0\u1edbc khi chi ti\u1ec1n cho kh\u00e2u qu\u1ea3ng c\u00e1o n\u00e0y, b\u1ea1n c\u1ea7n l\u00e0m m\u1ed9t s\u1ed1 cu\u1ed9c nghi\u00ean c\u1ee9u, t\u1eeb \u0111\u00f3 c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t v\u00e0 t\u1ed1t nh\u1ea5t cho m\u00ecnh.<\/p>\n

Ch\u00fa tr\u1ecdng v\u00e0o n\u1ed9i dung th\u00f4ng tin truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/h2>\n\n\n\n
Sau khi \u0111\u00e3 “d\u1ee5” \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0o website, nh\u01b0ng n\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n qu\u00e1 “ch\u00e1n”, th\u00ec kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd quay l\u1ea1i l\u1ea7n th\u1ee9 hai \u0111\u00e2u nh\u00e9. B\u1ea1n ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung t\u1eeb tr\u01b0\u1edbc \u0111\u1ec3 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng ngay l\u1ea7n v\u00e0o \u0111\u1ea7u ti\u00ean.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i nh\u1eefng th\u00f4ng tin c\u00f3 n\u1ed9i dung \u0111\u1eb7c s\u1eafc s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, m\u00e0 c\u00f2n quay l\u1ea1i website c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n, th\u01b0\u1eddng xuy\u00ean. B\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft blog v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: b\u1ea1n kinh doanh m\u1ef9 ph\u1ea9m cho n\u1eef, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft c\u00e1c b\u00e0i v\u1ec1 l\u00e0m tr\u1eafng da, d\u00e0i t\u00f3c…<\/p>\n

\"kinh<\/a><\/p>\n

H\u00e3y ch\u0103m ch\u00fat n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/em><\/p>\n

Vi\u1ec7c qu\u1ea3ng c\u00e1o\u00a0 n\u00ean \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n kh\u00e9o l\u00e9o qua nh\u1eefng th\u00f4ng tin mang t\u00ednh th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 th\u00f4ng tin gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c th\u01b0\u1eddng xuy\u00ean vi\u1ebft b\u00e0i tr\u00ean nh\u1eefng trang blog, ho\u1eb7c di\u1ec5n \u0111\u00e0n c\u00f3 uy t\u00edn s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng Internet ch\u00fa \u00fd v\u00e0 quan t\u00e2m \u0111\u1ebfn Website c\u1ee7a b\u1ea1n. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng video \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch tr\u1ef1c di\u1ec7n c\u0169ng l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c \u0111\u1ec3 t\u1ea1o s\u1ef1 sinh \u0111\u1ed9ng v\u00e0 kh\u00e1c bi\u1ec7t cho shop online c\u1ee7a b\u1ea1n.<\/p>\n

Cu\u1ed1i c\u00f9ng, ngo\u00e0i vi\u1ec7c ch\u0103m ch\u00fat cho n\u1ed9i dung th\u00f4ng tin v\u1ec1 h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 tr\u00ean website c\u1ee7a m\u00ecnh th\u00ec b\u1ea1n c\u0169ng n\u00ean gi\u1edbi thi\u1ec7u m\u00ecnh tr\u00ean nh\u1eefng ch\u1ee3 tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn hay nh\u1eefng trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 : 5giay, chotot, sendo, webtretho…<\/p>\n

Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau khi b\u00e1n<\/h2>\n\n\n\n
R\u1ea5t c\u00f3 th\u1ebf ph\u1ea7n l\u1edbn doanh thu b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169, v\u00e0 ph\u1ea5n l\u1edbn kh\u00e1ch h\u00e0ng m\u1edbi c\u1ee7a b\u1ea1n l\u00e0 do kh\u00e1ch h\u00e0ng c\u0169 gi\u1edbi thi\u1ec7u. B\u1edfi v\u1eady h\u00e3y ch\u0103m s\u00f3c h\u1ecd th\u1eadt t\u1ed1t, l\u00e0m h\u1ecd h\u00e0i l\u00f2ng v\u00e0 k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B\u1ea1n c\u00f3 th\u1ec3 \u01b0u \u0111\u00e3i kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh sau khi h\u1ecd mua h\u00e0ng v\u1edbi nh\u1eefng ch\u00ednh s\u00e1ch nh\u01b0 t\u1eb7ng qu\u00e0, t\u1eb7ng voucher, ch\u00fac m\u1eebng sinh nh\u1eadt kh\u00e1ch h\u00e0ng… th\u00ec kh\u1ea3 n\u0103ng r\u1ea5t cao l\u00e0 h\u1ecd s\u1ebd l\u1ea1i ti\u1ebfp t\u1ee5c quay l\u1ea1i mua h\u00e0ng c\u1ee7a b\u1ea1n, kh\u00f4ng nh\u1eefng th\u1ebf nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch n\u00e0y c\u0169ng s\u1ebd g\u00f3p ph\u1ea7n qu\u1ea3ng b\u00e1 v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh qu\u00e0 t\u1eb7ng k\u1ec3 tr\u00ean \u0111\u1ebfn b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd th\u00f4ng qua k\u00eanh th\u00f4ng tin truy\u1ec1n mi\u1ec7ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00ednh nh\u1eefng \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 tham kh\u1ea3o ho\u1eb7c ch\u1ee9ng th\u1ef1c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

\"kinh<\/a><\/p>\n

H\u00e3y l\u00e0m cho kh\u00e1ch h\u00e0ng n\u00f3i t\u1ed1t v\u1ec1 Shop c\u1ee7a b\u1ea1n<\/em><\/p>\n

M\u1ed9t c\u00e1ch th\u1ee9c h\u1eefu hi\u1ec7u kh\u00e1c \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00e0 t\u1eb7ng qu\u00e0 hay khuy\u1ebfn m\u00e3i s\u1ea3n ph\u1ea9m cho nh\u1eefng kh\u00e1ch h\u00e0ng chia s\u1ebb, gi\u1edbi thi\u1ec7u Website hay facebook v\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u1eb7ng phi\u1ebfu gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng nh\u1ea5n n\u00fat \u201cLike\u201d tr\u00ean trang \u201cFanpage\u201d hay khi h\u1ecd gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn v\u1edbi trang web b\u00e1n h\u00e0ng. N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ed1t.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 kinh doanh online hi\u1ec7n nay, n\u1ebfu kh\u00f4ng c\u00f3\u00a0kinh nghi\u1ec7m b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng\u00a0th\u00ec vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ph\u1ea7n vi\u1ec7c kh\u00f3 kh\u0103n v\u00e0 quan tr\u1ecdng nh\u1ea5t. C\u00e1c c\u1eeda h\u00e0ng online c\u00e0ng ng\u00e0y c\u00e0ng m\u1ecdc l\u00ean \u0111\u00f4ng \u0111\u1ea3o, c\u1ea1nh tranh gay g\u1eaft tr\u00ean t\u1eebng ph\u00e2n kh\u00fac […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,157],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4280"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4280"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4280\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}