{"id":4563,"date":"2023-11-29T10:36:26","date_gmt":"2023-11-29T10:36:26","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4563"},"modified":"2023-11-29T19:33:43","modified_gmt":"2023-11-29T19:33:43","slug":"vi-sao-doanh-nhan-nen-dau-tu-vao-thuong-hieu-ca-nhan","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vi-sao-doanh-nhan-nen-dau-tu-vao-thuong-hieu-ca-nhan.html","title":{"rendered":"V\u00ec sao doanh nh\u00e2n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n?"},"content":{"rendered":"

N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng v\u00e0 t\u1ea1o d\u1ef1ng kho\u1ea3ng kh\u00f4ng ri\u00eang trong l\u0129nh v\u1ef1c \u0111ang kinh doanh, b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/h2>\n
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\"V\u00ec<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B\u1ea5t k\u1ec3 s\u1ea3n ph\u1ea9m kinh doanh c\u1ee7a b\u1ea1n l\u00e0 th\u1ef1c ph\u1ea9m hay si\u00eau xe, th\u00ec b\u1ea1n \u0111\u1ec1u c\u1ea7n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty \u0111ang li\u00ean k\u1ebft v\u1edbi \u0111i\u1ec1u g\u00ec trong h\u00ecnh dung c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng khi nghe \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea1n kh\u00f4ng? \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o danh ti\u1ebfng tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n

Song, trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i, c\u00e2u chuy\u1ec7n kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chung c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n. Th\u00f4ng qua t\u1ea1o d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u00e1ng tin c\u1eady, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf v\u1eefng ch\u1eafc trong l\u0129nh v\u1ef1c kinh doanh m\u00e0 kh\u00f3 ai c\u00f3 th\u1ec3 t\u01b0\u1edbc \u0111i \u0111\u01b0\u1ee3c.<\/p>\n

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\"X\u00e2y<\/a><\/p>\n

<\/h2>\n<\/article>\n<\/section>\n<\/div>\n

Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u00f2n gi\u00fap b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng c\u00f4ng vi\u1ec7c v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00ec b\u1ea1n kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf chuy\u00ean gia trong m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

“M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb t\u1ed1t \u0111i c\u00f9ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 s\u1ebd t\u1ea1o ra s\u1ee9c m\u1ea1nh cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n s\u1ebd mang \u0111\u1ebfn l\u1ee3i \u00edch cho c\u1ea3 b\u1ea1n l\u1eabn c\u00f4ng ty. \u0110\u00e2y s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u1ea1o n\u00ean m\u1ed1i quan h\u1ec7 gi\u1eefa b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c trong c\u00f9ng ng\u00e0nh”,\u00a0Renan Gohino \u2013 CEO v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Flirtar Inc. nh\u00ecn nh\u1eadn.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u1ed9t doanh nh\u00e2n s\u1ebd gi\u00fap ng\u01b0\u1eddi \u1ea5y kh\u00f4ng b\u1ecb \u0111\u00f3ng khung ch\u1ec9 trong m\u1ed9t vai tr\u00f2 nh\u1ea5t \u0111\u1ecbnh. V\u1ecb doanh nh\u00e2n n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ed1i t\u00e1c l\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c \u1ea5y”, Gohino n\u00f3i th\u00eam.<\/p>\n

Khi b\u1ea1n th\u00edch ho\u1eb7c kh\u00f4ng th\u00edch m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd k\u1ec3 l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh, th\u00f4ng qua nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp ho\u1eb7c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y g\u1ecdi l\u00e0 marketing truy\u1ec1n mi\u1ec7ng.<\/p>\n

N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng v\u00e0 t\u1ea1o d\u1ef1ng kho\u1ea3ng kh\u00f4ng ri\u00eang trong l\u0129nh v\u1ef1c \u0111ang kinh doanh, b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Thi\u1ebfu c\u00f4ng c\u1ee5 n\u00e0y, t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc l\u00e0 \u0111i\u1ec1u r\u1ea5t kh\u00f3 x\u1ea3y ra. V\u00ec b\u1ea5t k\u1ec3 b\u1ea1n ch\u1ecdn ph\u00e2n kh\u00fac n\u00e0o, b\u1ea1n c\u0169ng s\u1ebd lu\u00f4n c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1ea5t \u0111\u1ecbnh. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u1eefng ch\u1eafc s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n gi\u00e0nh chi\u1ebfn th\u1eafng tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n<\/section>\n

S\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n s\u1ebd cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eafc \u0111\u1ebfn trong m\u1ed7i l\u1ea7n h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n. B\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u th\u00ec s\u1ebd c\u00e0ng \u0111\u1ecbnh v\u1ecb r\u00f5 h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n trong l\u0129nh v\u1ef1c \u0111ang kinh doanh. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u chuy\u00ean gia c\u00f9ng ng\u00e0nh v\u00e0 duy tr\u00ec m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 n\u00e0y.<\/p>\n

“\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nh\u1eefng m\u1ed1i quan h\u1ec7 b\u1ea1n c\u00f3. V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t trong nh\u1eefng th\u1ea7n t\u01b0\u1ee3ng c\u1ee7a t\u00f4i l\u00e0 \u00f4ng Ajay Piramal \u2013 Ch\u1ee7 doanh nghi\u1ec7p nhi\u1ec1u t\u1ef7 \u0111\u00f4 t\u1ea1i \u1ea4n \u0110\u1ed9, c\u00f4ng ty Piramal. \u00d4ng gi\u1eef m\u1ed9t k\u1ef7 l\u1ee5c \u0111\u00e1ng kinh ng\u1ea1c v\u1ec1 l\u01b0\u1ee3ng c\u1ed5 \u0111\u00f4ng gi\u00e0u c\u00f3 trong v\u00f2ng 3 th\u1eadp ni\u00ean qua. T\u1eeb nh\u1eefng m\u1ed1i quan h\u1ec7 t\u1ea1o l\u1eadp \u0111\u01b0\u1ee3c tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng, \u00f4ng c\u00f3 th\u1ec3 mang v\u1ec1 nhi\u1ec1u th\u01b0\u01a1ng v\u1ee5 gi\u00e1 tr\u1ecb cho c\u00f4ng ty”,\u00a0Soumya Malani – CEO c\u1ee7a ShareBazaar chia s\u1ebb.<\/p>\n

“B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 ph\u00e2n ph\u1ed1i, kh\u00e1ch h\u00e0ng l\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 v\u1edbi \u00f4ng c\u0169ng \u0111\u01b0\u1ee3c b\u1ea3o ch\u1ee9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, c\u00e1c b\u00ean c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng h\u1ee3p t\u00e1c kinh doanh ti\u1ec1m n\u0103ng, th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c marketing truy\u1ec1n mi\u1ec7ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c PR t\u1ed1t”, Malani n\u00f3i th\u00eam.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 “h\u00e9t to\u00e1ng” t\u00ean c\u1ee7a b\u1ea1n l\u00ean gi\u1eefa \u0111\u00e1m \u0111\u00f4ng. B\u1ea1n c\u1ea7n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n trong m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh, v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ec3 d\u1ea7n t\u1ea1o l\u1eadp v\u1ecb th\u1ebf chuy\u00ean gia cho m\u00ecnh.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ebf m\u1ea1nh c\u1ee7a b\u1ea3n th\u00e2n c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o v\u00e0 s\u1eb5n l\u00f2ng chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m, k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh. Theo th\u1eddi gian, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ee7 v\u1eefng ch\u1eafc \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1eabn thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

“\u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 internet l\u00e0 nh\u1eefng k\u00eanh t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o d\u1ef1ng. H\u00e3y chia s\u1ebb nh\u1eefng suy ngh\u0129, tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. \u0110i\u1ec1u n\u00e0y c\u0169ng s\u1ebd gi\u00fap b\u1ea1n gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n trong m\u1eaft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0”, Shweta Agrawal – \u00a0S\u00e1ng l\u1eadp c\u1ee7a Voodly chia s\u1ebb<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng v\u00e0 t\u1ea1o d\u1ef1ng kho\u1ea3ng kh\u00f4ng ri\u00eang trong l\u0129nh v\u1ef1c \u0111ang kinh doanh, b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. B\u1ea5t k\u1ec3 s\u1ea3n ph\u1ea9m kinh doanh c\u1ee7a b\u1ea1n l\u00e0 th\u1ef1c ph\u1ea9m hay si\u00eau xe, th\u00ec b\u1ea1n \u0111\u1ec1u c\u1ea7n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4563"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4563"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4563\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}