{"id":4569,"date":"2023-11-29T16:22:34","date_gmt":"2023-11-29T16:22:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4569"},"modified":"2023-11-30T05:04:05","modified_gmt":"2023-11-30T05:04:05","slug":"5-cach-dua-nhan-hieu-vao-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-cach-dua-nhan-hieu-vao-thuong-hieu.html","title":{"rendered":"5 C\u00e1ch \u0111\u01b0a nh\u00e2n hi\u1ec7u v\u00e0o th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

M\u1ed9t v\u00e0i trong s\u1ed1 nh\u1eefng c\u00e1i t\u00ean n\u1ed5i ti\u1ebfng nh\u1ea5t l\u0129nh v\u1ef1c kinh doanh \u1edf M\u1ef9 kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ean doanh nghi\u1ec7p m\u00e0 l\u00e0 con ng\u01b0\u1eddi, ch\u1eb3ng h\u1ea1n nh\u01b0 Kenneth Cole, Kim Kardashian,\u00a0Oprah Winfrey\u2026<\/h2>\n
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\"5<\/td>\n<\/tr>\n
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\u1ea2nh: Paras Griffin\/Getty Images North America<\/p>\n

<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110i\u1ec3m chung c\u1ee7a nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y l\u00e0 t\u00ean tu\u1ed5i c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u1ed3ng ngh\u0129a v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, nh\u1eefng c\u00e2u chuy\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd \u0111\u00e3 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean ch\u1ec9 qua m\u1ed9t \u0111\u00eam, m\u00e0 \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 g\u00f3p ph\u1ea7n c\u1ee7a uy t\u00edn c\u00e1 nh\u00e2n, nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, thuy\u1ebft ph\u1ee5c v\u00e0 c\u00e1c n\u1ed9i dung ho\u1eb7c s\u1ea3n ph\u1ea9m m\u00e0 c\u00f4ng ch\u00fang mong mu\u1ed1n.<\/p>\n

Karee Laing \u2013 CEO Studio Brand Collective (agency chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing cho doanh nghi\u1ec7p) chia s\u1ebb tr\u00ean\u00a0The Huffington Post\u00a0<\/em>v\u1ec1 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u01a1n gi\u1ea3n gi\u00fap doanh nh\u00e2n \u0111\u01b0a nh\u00e2n hi\u1ec7u v\u00e0o th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n

1. \u0110\u1eebng qu\u00ean phong c\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng kh\u00f4ng mua qu\u1ea7n \u00e1o c\u1ee7a Tommy Hilfiger v\u00ec mu\u1ed1n tr\u1edf n\u00ean gi\u1ed1ng Tommy Hilfiger, m\u00e0 l\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u201ch\u01b0\u01a1ng v\u1ecb\u201d c\u1ee7a phong c\u00e1ch m\u00e0 Tommy Hilfiger \u0111\u00e3 mang v\u00e0o trong th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Oprah Winfrey v\u00e0 Kim Kardashians c\u0169ng v\u1eady.<\/p>\n

Oprah Winfrey kh\u00f4ng c\u00f3 ph\u00e9p m\u00e0u \u0111\u1ec3 vi\u1ebft n\u00ean nh\u1eefng cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi, v\u00e0 Kim Kardashian c\u0169ng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn trang ph\u1ee5c l\u00f3t gi\u00e1 r\u1ebb tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. Nh\u01b0ng c\u00f3 th\u1ec3 n\u00f3i n\u00f4m na r\u1eb1ng, h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u00e1ch v\u00e0 trang ph\u1ee5c v\u00ec s\u00e1ch v\u00e0 trang ph\u1ee5c kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m, m\u00e0 phong c\u00e1ch c\u1ee7a Oprah v\u00e0 Kim m\u1edbi l\u00e0 s\u1ea3n ph\u1ea9m. S\u00e1ch v\u00e0 trang ph\u1ee5c ch\u1ec9 l\u00e0 \u201ch\u01b0\u01a1ng v\u1ecb\u201d.<\/p>\n

2. Tr\u1edf th\u00e0nh chuy\u00ean gia trong l\u0129nh v\u1ef1c \u0111ang ho\u1ea1t \u0111\u1ed9ng<\/strong><\/p>\n

Th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn t\u1ea1o \u0111i\u1ec1u ki\u1ec7n d\u1ec5 d\u00e0ng cho doanh nh\u00e2n qu\u1ea3ng b\u00e1 t\u00ean tu\u1ed5i \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng r\u1ed9ng l\u1edbn. Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng h\u1ebft s\u1ee9c s\u00e1ng su\u1ed1t v\u1ec1 nh\u1eefng g\u00ec h\u1ecd tin t\u01b0\u1edfng. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady l\u00e0 tr\u1edf th\u00e0nh chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c m\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, n\u1ebfu b\u1ea1n tr\u1edf n\u00ean \u201c\u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb\u201d, c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 nh\u1eefng \u201c\u0111\u1ed3ng nghi\u1ec7p\u201d \u1edf m\u1ee9c trung b\u00ecnh kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 cao h\u01a1n. Ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t danh ti\u1ebfng t\u1ed1t cho nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n

3. N\u00e2ng cao uy t\u00edn<\/strong><\/p>\n

N\u1ebfu mu\u1ed1n tr\u1edf n\u00ean gi\u1ed1ng nh\u01b0 ai \u0111\u00f3, b\u1ea1n ph\u1ea3i ra s\u1ee9c \u201cdi\u1ec5n\u201d. C\u00f2n n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ri\u00eang, b\u1ea1n bu\u1ed9c ph\u1ea3i l\u00e0 ch\u00ednh m\u00ecnh. M\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Vi\u1ec7c \u201c\u0111\u00f3ng vai\u201d m\u1ed9t ai \u0111\u00f3 s\u1ebd khi\u1ebfn c\u00f4ng ch\u00fang ngh\u0129 r\u1eb1ng b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u1ed1i tr\u00e1, kh\u00f4ng \u0111\u00e1ng tin t\u01b0\u1edfng.<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 tr\u1edf n\u00ean t\u1ed1t h\u01a1n nh\u01b0ng quan tr\u1ecdng l\u00e0 ph\u1ea3i gi\u1eef \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb ri\u00eang c\u1ed1t l\u00f5i trong t\u1eebng l\u1eddi n\u00f3i v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n

4. Ki\u00ean tr\u00ec v\u00e0 nh\u1ea5t qu\u00e1n<\/strong><\/p>\n

Trong th\u1ebf gi\u1edbi k\u1ebft n\u1ed1i ng\u00e0y nay, m\u1ecdi th\u1ee9 lu\u00f4n chuy\u1ec3n \u0111\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh, v\u00e0 c\u00f4ng ch\u00fang ph\u1ea3i li\u00ean t\u1ee5c \u0111\u00f3n nh\u1eadn qu\u00e1 nhi\u1ec1u nh\u1eefng th\u00f4ng \u0111i\u1ec7p, nh\u1eefng c\u00e2u chuy\u1ec7n t\u1eeb kh\u1eafp m\u1ecdi n\u01a1i. R\u1ea5t kh\u00f3 \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt gi\u1eefa m\u1ed9t \u201cr\u1eebng th\u00f4ng tin\u201d nh\u01b0 v\u1eady.<\/p>\n

Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng vi\u1ec7c g\u00ec ph\u1ea3i ch\u1ea1y \u0111ua v\u1edbi m\u1ecdi th\u1ee9. \u0110\u1ec3 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u00e1m \u0111\u00f4ng, h\u00e3y gi\u1eef nguy\u00ean b\u1ea3n s\u1eafc chung cho c\u00e1c th\u00f4ng \u0111i\u1ec7p. H\u00e3y ch\u1ecdn m\u1ed9t phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (bao g\u1ed3m m\u00e0u s\u1eafc, logo, tagline v\u00e0 s\u1ee9 m\u1ec7nh), sau \u0111\u00f3 \u201cb\u00e1m ch\u1eb7t\u201d v\u00e0o ch\u00fang.<\/p>\n

H\u00e3y th\u1eed nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p marketing \u0111\u1ec3 t\u00ecm ra ph\u01b0\u01a1ng ph\u00e1p thu h\u00fat nh\u1ea5t v\u00e0 mang \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (t\u1eeb c\u00f4ng ch\u00fang th\u00e0nh kh\u00e1ch h\u00e0ng) cao nh\u1ea5t. Nh\u00ecn xem nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e2u v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean l\u00e0m t\u01b0\u01a1ng t\u1ef1 hay kh\u00f4ng. N\u1ebfu ki\u00ean tr\u00ec v\u00e0 nh\u1ea5t qu\u00e1n m\u1ecdi l\u00fac m\u1ecdi n\u01a1i v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh, r\u1ed3i b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng x\u1ee9ng \u0111\u00e1ng, \u0111\u00f3 l\u00e0 t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u00ecm th\u1ea5y \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

5. B\u01b0\u1edbc ra ngo\u00e0i \u0111\u1ec3 t\u1ef1 qu\u1ea3ng b\u00e1<\/strong><\/p>\n

Kh\u00f4ng ai c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u1ec9 b\u1eb1ng vi\u1ec7c ng\u1ed3i \u1edf nh\u00e0 v\u00e0 n\u00f3i ra (ho\u1eb7c g\u00f5 ph\u00edm) nh\u1eefng c\u00e2u t\u1eeb \u1ea5n t\u01b0\u1ee3ng. C\u00f4ng ch\u00fang c\u1ea7n h\u00e0nh \u0111\u1ed9ng! D\u00f9 l\u00e0 ngo\u00e0i \u0111\u1eddi th\u1ef1c hay tr\u00ean c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn, h\u00e3y b\u01b0\u1edbc ra ngo\u00e0i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ebf gi\u1edbi v\u00e0 t\u1ef1 qu\u1ea3ng b\u00e1 b\u1ea3n th\u00e2n.<\/p>\n

T\u00e0i tr\u1ee3 cho m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ch\u1ea1y b\u1ed9 t\u1eeb thi\u1ec7n ho\u1eb7c \u0111\u00f3ng g\u00f3p cho m\u1ed9t t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 m\u00e0 b\u1ea1n y\u00eau th\u00edch\u2026 \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ef1 qu\u1ea3ng b\u00e1. C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft b\u1ea1n, tin t\u01b0\u1edfng b\u1ea1n v\u00e0 nh\u1eadn ra b\u1ea1n, c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd d\u00f9ng th\u1eed ho\u1eb7c gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t v\u00e0i trong s\u1ed1 nh\u1eefng c\u00e1i t\u00ean n\u1ed5i ti\u1ebfng nh\u1ea5t l\u0129nh v\u1ef1c kinh doanh \u1edf M\u1ef9 kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ean doanh nghi\u1ec7p m\u00e0 l\u00e0 con ng\u01b0\u1eddi, ch\u1eb3ng h\u1ea1n nh\u01b0 Kenneth Cole, Kim Kardashian,\u00a0Oprah Winfrey\u2026 \u1ea2nh: Paras Griffin\/Getty Images North America \u0110i\u1ec3m chung c\u1ee7a nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y l\u00e0 t\u00ean tu\u1ed5i c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u1ed3ng ngh\u0129a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4569"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4569"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4569\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}