{"id":46509,"date":"2023-12-15T00:18:58","date_gmt":"2023-12-15T00:18:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-truyen-thong-la-gi-cach-xay-dung-chien-luoc-truyen-thong.html"},"modified":"2024-03-09T10:28:45","modified_gmt":"2024-03-09T03:28:45","slug":"chien-luoc-truyen-thong-la-gi-cach-xay-dung-chien-luoc-truyen-thong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-truyen-thong-la-gi-cach-xay-dung-chien-luoc-truyen-thong.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng"},"content":{"rendered":"
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Truy\u1ec1n th\u00f4ng t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang v\u1edbi ng\u00e0y nay khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n k\u1ebft n\u1ed1i v\u1eadt l\u00fd nhi\u1ec1u nh\u01b0 tr\u01b0\u1edbc n\u1eefa. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid 19 v\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c t\u1eeb xa bu\u1ed9c c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean l\u1ea1c kh\u00f4ng \u0111\u1ed3ng b\u1ed9. Do \u0111\u00f3, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n, chi ti\u1ebft l\u00e0 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n

Truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Truy\u1ec1n th\u00f4ng l\u00e0 qu\u00e1 tr\u00ecnh giao ti\u1ebfp, truy\u1ec1n t\u1ea3i th\u00f4ng tin, tin t\u1ee9c,… t\u1eeb m\u1ed9t ngu\u1ed3n \u0111\u1ebfn m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 c\u00f4ng c\u1ee5 giao ti\u1ebfp. N\u00f3 l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng trong x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i, v\u1edbi vai tr\u00f2 ch\u00ednh l\u00e0 truy\u1ec1n t\u1ea3i, chia s\u1ebb v\u00e0 t\u1ea1o n\u00ean th\u00f4ng tin, \u00fd ki\u1ebfn \u200b\u200bv\u00e0 ki\u1ebfn th\u1ee9c gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 k\u1ebf ho\u1ea1ch, ph\u01b0\u01a1ng ph\u00e1p t\u1ed5 ch\u1ee9c, \u0111i\u1ec1u h\u00e0nh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, c\u00f4ng ty, ho\u1eb7c c\u00e1 nh\u00e2n. N\u00f3 bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng, th\u00f4ng \u0111i\u1ec7p, ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng, t\u01b0\u01a1ng t\u00e1c mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u1edbi kh\u00e1n gi\u1ea3 ho\u1eb7c c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, v\u1edbi m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 l\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u00e1ng tin c\u1eady, th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng, t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, ho\u1eb7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quan \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n

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2 Th\u00e0nh ph\u1ea7n ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/span><\/strong><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u00f4ng th\u01b0\u1eddng g\u1ed3m c\u00f3 2 ph\u1ea7n ch\u00ednh:<\/p>\n

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  • \n

    Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/strong>: Nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng t\u1eeb c\u00f4ng ty \u0111\u1ebfn kh\u00e1ch h\u00e0ng, t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c l\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m. \u0110\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p n\u00e0y, c\u00f4ng ty s\u1ebd s\u1eed d\u1ee5ng nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0 thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh trong TVC qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 c\u00e1c thi\u1ebft k\u1ebf tr\u00ean \u00e1p ph\u00edch, t\u1edd r\u01a1i v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c.<\/p>\n<\/li>\n

  • \n

    Chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/strong>: Sau khi \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng n\u1ed9i dung truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m, vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng. C\u00e1c nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ea7n xem x\u00e9t k\u1ef9 vi\u1ec7c ch\u1ecdn l\u1ef1a ph\u01b0\u01a1ng ti\u1ec7n th\u00edch h\u1ee3p d\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng, nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 mong mu\u1ed1n v\u00e0 \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n<\/li>\n<\/ul>\n

    Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/span><\/strong><\/h2>\n
      \n
    • B\u01b0\u1edbc 1. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n
    • B\u01b0\u1edbc 2. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng<\/li>\n
    • B\u01b0\u1edbc 3. Thi\u1ebft l\u1eadp th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/li>\n
    • B\u01b0\u1edbc 4. Ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/li>\n
    • B\u01b0\u1edbc 5. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n<\/li>\n
    • B\u01b0\u1edbc 6. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1<\/li>\n<\/ul>\n

      B\u01b0\u1edbc 1. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/strong><\/h3>\n

      Ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. B\u01b0\u1edbc n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 h\u1ecd mu\u1ed1n truy\u1ec1n th\u00f4ng \u0111\u1ebfn. M\u1ed7i ph\u00e2n kh\u00fac s\u1ebd c\u00f3 k\u1ebf ho\u1ea1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch Marketing kh\u00e1c nhau. Song song \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c s\u1edf th\u00edch, t\u00e2m l\u00fd, h\u00e0nh vi c\u1ee7a t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. D\u1ef1a v\u00e0o \u0111\u00f3 m\u1edbi x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng thuy\u1ebft ph\u1ee5c v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/p>\n

      B\u01b0\u1edbc 2. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng<\/span><\/strong><\/h3>\n

      B\u01b0\u1edbc n\u00e0y nh\u1eb1m x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ch\u00ednh m\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao h\u00ecnh \u1ea3nh c\u00f4ng ty, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, hay qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi. M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u1ed5ng qu\u00e1t c\u1ee7a doanh nghi\u1ec7p. C\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng theo nguy\u00ean t\u1eafc SMART. C\u00e1c m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/p>\n

      B\u01b0\u1edbc 3. Thi\u1ebft l\u1eadp th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/span><\/strong><\/h3>\n

      \u0110\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1i \u0111a, m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ea7n \u0111i k\u00e8m v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng. Th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 th\u00f4ng \u0111i\u1ec7p nh\u1eafc \u0111\u1ebfn.<\/p>\n

      Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ra th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong l\u00f2ng h\u1ecd l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y l\u00e0 b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p trong m\u1ed9t ng\u00e0y v\u00e0 d\u1ec5 b\u1ecb “b\u00e3o h\u00f2a” th\u00f4ng tin. \u0110\u00f4i khi, \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ghi s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp t\u1ee5c truy\u1ec1n th\u00f4ng v\u00e0 nh\u1eafc l\u1ea1i th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 nhi\u1ec1u l\u1ea7n.<\/p>\n

      B\u01b0\u1edbc 4. Ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/span><\/strong><\/h3>\n

      D\u1ef1a tr\u00ean m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng, c\u1ea7n l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, radio, b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, s\u1ef1 ki\u1ec7n, c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9,… \u0110\u00e1nh gi\u00e1 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a t\u1eebng k\u00eanh v\u1edbi m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn sao cho ph\u00f9 h\u1ee3p.<\/p>\n

      B\u01b0\u1edbc 5. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n<\/span><\/strong><\/h3>\n

      D\u1ef1a tr\u00ean m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00e3 ch\u1ecdn, c\u1ea7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ea7n th\u1ef1c hi\u1ec7n. K\u1ebf ho\u1ea1ch bao g\u1ed3m l\u1ecbch tr\u00ecnh, ng\u00e2n s\u00e1ch, c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n

      B\u01b0\u1edbc 6. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1<\/span><\/strong><\/h3>\n

      Cu\u1ed1i c\u00f9ng, sau khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, c\u1ea7n \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 xem li\u1ec7u m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u01b0a v\u00e0 t\u1ea1o ra c\u01a1 s\u1edf \u0111\u1ec3 c\u1ea3i ti\u1ebfn, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng trong t\u01b0\u01a1ng lai. V\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 c\u1ea3i ti\u1ebfn th\u00eam, \u0111\u1ed1i v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p kh\u00f4ng \u0111\u1ea1t k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, c\u1ea7n ti\u1ec1n h\u00e0nh lo\u1ea1i b\u1ecf ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p.<\/p>\n

      \n

      Vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/span><\/strong><\/h2>\n

      Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 quan h\u1ec7 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n

        \n
      • \n

        X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n trong vi\u1ec7c giao ti\u1ebfp v\u1edbi c\u00f4ng ch\u00fang. \u0110\u1ecbnh r\u00f5 nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i v\u00e0 nh\u00f3m ng\u01b0\u1eddi m\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n<\/li>\n

      • \n

        X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n trong m\u1eaft c\u00f4ng ch\u00fang. \u0110\u1ecbnh h\u00ecnh c\u00e1ch t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n<\/li>\n

      • \n

        X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00f4ng ch\u00fang. Cung c\u1ea5p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u00eanh giao ti\u1ebfp hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang, nghe v\u00e0 ph\u1ea3n h\u1ed3i \u00fd ki\u1ebfn, th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o l\u00f2ng tin.<\/p>\n<\/li>\n

      • \n

        Qu\u1ea3n l\u00fd th\u00f4ng tin v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p ho\u1eb7c ti\u00eau c\u1ef1c. Gi\u00fap \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng tin \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang nh\u1eadn th\u1ea5y v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i theo c\u00e1ch m\u00e0 t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n mong mu\u1ed1n.<\/p>\n<\/li>\n

      • \n

        \u0110\u1ecbnh ra c\u00e1c ti\u00eau ch\u00ed v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. \u0110o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00f4ng tin ph\u1ea3n h\u1ed3i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.<\/p>\n<\/li>\n<\/ul>\n

        C\u00e1c h\u00ecnh th\u1ee9c trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/span><\/strong><\/h2>\n

        Truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp<\/span><\/strong><\/h3>\n

        Truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng trong \u0111\u00f3 nh\u00e2n vi\u00ean doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng tin t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi nhau. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng, tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m ho\u1eb7c th\u00f4ng qua c\u00e1c trung t\u00e2m d\u1ecbch v\u1ee5 qua \u0111i\u1ec7n tho\u1ea1i. Nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng l\u1eddi n\u00f3i v\u00e0 k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c.<\/p>\n

        M\u1eb7c d\u00f9 h\u00ecnh th\u1ee9c n\u00e0y t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c h\u01a1n, nh\u01b0ng n\u00f3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 mong mu\u1ed1n, nhu c\u1ea7u v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u1ed1t h\u01a1n cho t\u01b0\u01a1ng lai.<\/p>\n

        Truy\u1ec1n th\u00f4ng gi\u00e1n ti\u1ebfp<\/span><\/strong><\/h3>\n

        Truy\u1ec1n th\u00f4ng gi\u00e1n ti\u1ebfp l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 qua c\u00e1c k\u00eanh trung gian nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, website, s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay Poster, \u00e1p ph\u00edch, t\u1edd r\u01a1i,\u2026 Truy\u1ec1n th\u00f4ng gi\u00e1n ti\u1ebfp ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ph\u1ed5 bi\u1ebfn v\u00ec n\u00f3 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian so v\u1edbi vi\u1ec7c g\u1eb7p tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ef1 c\u1ea1nh tranh cao gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

        \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, poster,… nh\u1eb1m t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u00e1ch l\u00e0m n\u00e0y c\u0169ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<\/p>\n

        \n

        C\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 cho s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/strong><\/h2>\n
          \n
        1. Marketing n\u1ed9i dung<\/li>\n
        2. Ads<\/li>\n
        3. Livestream<\/li>\n
        4. Influencer Marketing<\/li>\n
        5. Chatbot tr\u00ean trang Web<\/li>\n
        6. C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (AR)\/ th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (VR)<\/li>\n<\/ol>\n

          Marketing n\u1ed9i dung<\/span><\/strong><\/h3>\n

          Marketing n\u1ed9i dung \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng. N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

          M\u1ed9t n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ed3ng th\u1eddi c\u0169ng c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp trang web, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng c\u01b0\u1eddng t\u1ed1i \u01b0u SEO v\u00e0 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

          \u0110\u1ec3 Marketing n\u1ed9i dung hi\u1ec7u qu\u1ea3 cho s\u1ea3n ph\u1ea9m m\u1edbi, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 li\u00ean quan v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. N\u1ed9i dung n\u00ean cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, c\u0169ng nh\u01b0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Theo \u0111\u00f3, vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p c\u0169ng r\u1ea5t quan tr\u1ecdng.<\/p>\n

          Ads<\/span><\/strong><\/h3>\n

          C\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, Google, YouTube,… c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3, bao g\u1ed3m c\u1ea3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi. Do \u0111\u00f3, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng.<\/p>\n

          Livestream<\/span><\/strong><\/h3>\n

          Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng Livestream cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3 th\u00f4ng qua t\u00ednh n\u0103ng b\u00ecnh lu\u1eadn tr\u1ef1c ti\u1ebfp. T\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m tham gia t\u00edch c\u1ef1c v\u00e0 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

          Livestream \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd v\u00e0 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1 nh\u00e2n, doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

          Influencer Marketing<\/span><\/strong><\/h3>\n

          Influencer Marketing l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 cho s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

          Influencer Marketing gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan t\u00e2m v\u1edbi influencer m\u00e0 doanh nghi\u1ec7p h\u1ee3p t\u00e1c. Gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ef1ng uy t\u00edn trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y influencer y\u00eau th\u00edch v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u00f3 h\u01a1n.<\/p>\n

          Chatbot tr\u00ean trang Web<\/span><\/strong><\/h3>\n

          Chatbot \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o trang web c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch truy c\u1eadp b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, cung c\u1ea5p th\u00f4ng tin v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. Chatbot cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi th\u00f4ng qua trang web m\u00e0 kh\u00f4ng c\u1ea7n ch\u1edd \u0111\u1ee3i h\u1ed3i \u0111\u00e1p t\u1eeb nh\u00e2n vi\u00ean. Gi\u00fap h\u1ecd c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n

          C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (AR)\/ th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (VR)<\/span><\/strong><\/h3>\n

          Th\u1ef1c t\u1ebf \u1ea3o (VR) l\u00e0 c\u00f4ng ngh\u1ec7 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng \u1ea3o ho\u00e0n to\u00e0n, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c nh\u01b0 \u0111ang \u1edf trong m\u1ed9t th\u1ebf gi\u1edbi kh\u00e1c. C\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf cho s\u1ea3n ph\u1ea9m m\u1edbi, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng n\u00f3. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng VR \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng l\u00e1i th\u1eed xe m\u1edbi ngay t\u1ea1i nh\u00e0.<\/p>\n

          Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) l\u00e0 c\u00f4ng ngh\u1ec7 th\u00eam c\u00e1c th\u00e0nh ph\u1ea7n \u1ea3o v\u00e0o th\u1ebf gi\u1edbi th\u1ef1c. C\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 trong th\u1ebf gi\u1edbi th\u1ef1c. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AR \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng th\u1ea5y c\u00e1ch m\u1ed9t m\u00f3n \u0111\u1ed3 n\u1ed9i th\u1ea5t s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o trong ng\u00f4i nh\u00e0 c\u1ee7a h\u1ecd.<\/p>\n

          \n

          Ph\u00e2n bi\u1ec7t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng<\/span><\/strong><\/h2>\n

          Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng m\u1eb7c d\u00f9 c\u00f3 m\u1ed1i li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi nhau, nh\u01b0ng ch\u00fang c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 ph\u1ea1m vi v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

            \n
          • \n

            Trong khi: chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 v\u00e0 d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng gi\u00fap x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i chung v\u00e0 \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c, h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng c\u1ee7a t\u1ed5 ch\u1ee9c trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n<\/li>\n

          • \n

            Th\u00ec: chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng l\u00e0 c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. N\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3, thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c truy\u1ec1n th\u00f4ng v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ed9 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/p>\n<\/li>\n<\/ul>\n

            C\u00f3 th\u1ec3 hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 h\u01b0\u1edbng \u0111i cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng l\u00e0 c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n

            \n

            Ph\u00e2n bi\u1ec7t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing<\/span><\/strong><\/h2>\n
              \n
            • Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng tin, th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n
            • Chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m ti\u1ebfp c\u1eadn, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing c\u00f3 th\u1ec3 l\u00e0 t\u0103ng doanh s\u1ed1, t\u0103ng th\u1ecb ph\u1ea7n, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u,…<\/li>\n<\/ul>\n
              \n\n\n\n\n<\/colgroup>\n\n\n\n\n\n
              \n

              Ph\u00e2n bi\u1ec7t<\/strong><\/p>\n<\/td>\n

              		\n

              Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/strong><\/p>\n<\/td>\n

              		\n

              Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/p>\n<\/td>\n<\/tr>\n

              \n

              \u0110\u1ed1i t\u01b0\u1ee3ng<\/strong><\/p>\n<\/td>\n

              		\n

              T\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng, b\u1ea3o v\u1ec7 v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh, danh ti\u1ebfng v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m<\/p>\n<\/td>\n

              		\n

              Ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/p>\n<\/td>\n<\/tr>\n

              \n

              M\u1ee5c ti\u00eau<\/strong><\/p>\n<\/td>\n

              		\n

              T\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c, t\u1ea1o l\u00f2ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ed1t v\u1edbi c\u00f4ng ch\u00fang, kh\u00e1ch h\u00e0ng, c\u1ed5 \u0111\u00f4ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c<\/p>\n<\/td>\n

              		\n

              T\u1ea1o ra nhu c\u1ea7u, l\u1ee3i th\u1ebf c\u1ea1nh tranh, \u0111\u01b0a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ho\u1eb7c t\u01b0\u01a1ng t\u00e1c kh\u00e1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n<\/td>\n<\/tr>\n

              \n

              Ph\u1ea1m vi<\/strong><\/p>\n<\/td>\n

              		\n

              Bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 qu\u1ea3ng c\u00e1o, quan h\u1ec7 c\u00f4ng ch\u00fang, truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n l\u00fd s\u1ef1 ki\u1ec7n, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i,…<\/p>\n<\/td>\n

              		\n

              Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng,…<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

              Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau Marketing c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng kh\u00f4ng th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n cho chi\u1ebfn l\u01b0\u1ee3c Marketing. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ea7n bao g\u1ed3m nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/p>\n

              3 Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng khi ra m\u1eaft s\u1ea3n ph\u1ea9m<\/span><\/strong><\/h2>\n
                \n
              1. Chi\u1ebfn l\u01b0\u1ee3c Marketing Airbnb<\/li>\n
              2. Chi\u1ebfn l\u01b0\u1ee3c Marketing Paypal<\/li>\n
              3. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng Dropbox<\/li>\n<\/ol>\n

                Chi\u1ebfn l\u01b0\u1ee3c Marketing Airbnb<\/span><\/strong><\/h3>\n

                Airbnb \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t startup n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c k\u1ebft n\u1ed1i nh\u1eefng ng\u01b0\u1eddi c\u00f3 nh\u00e0 ho\u1eb7c c\u0103n h\u1ed9 tr\u1ed1ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u thu\u00ea. \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a d\u1ecbch v\u1ee5 n\u00e0y l\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u1ed7 \u1edf \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u1edbi nhau qua m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1edd ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, du kh\u00e1ch c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m cu\u1ed9c s\u1ed1ng \u0111\u1ecba ph\u01b0\u01a1ng m\u1ed9t c\u00e1ch t\u1eadn h\u01b0\u1edfng.<\/p>\n

                Airbnb Neighborhood l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng d\u00e0nh ri\u00eang cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111\u1ec3 chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi ph\u00ed Marketing n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00ec kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n t\u1ea1o \u0111\u01b0\u1ee3c l\u00f2ng tin \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

                Chi\u1ebfn l\u01b0\u1ee3c Marketing Paypal<\/span><\/strong><\/h3>\n

                M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u00e0 PayPal \u0111\u00e3 s\u1eed d\u1ee5ng l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3 ti\u1ec1n cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. C\u1ee5 th\u1ec3, m\u1ed7i khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, c\u00f4ng ty tr\u1ea3 cho h\u1ecd m\u1ed9t kho\u1ea3n ti\u1ec1n th\u01b0\u1edfng tr\u1ecb gi\u00e1 20 \u0111\u00f4 la. Sau \u0111\u00f3, kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 ki\u1ebfm th\u00eam 20 \u0111\u00f4 la n\u1eefa n\u1ebfu h\u1ecd th\u00e0nh c\u00f4ng m\u1eddi ng\u01b0\u1eddi kh\u00e1c tham gia.<\/p>\n

                K\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 r\u1ea5t kh\u1ea3 quan, v\u1edbi vi\u1ec7c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng l\u00ean. Sau m\u1ed9t th\u1eddi gian duy tr\u00ec chi\u1ebfn l\u01b0\u1ee3c, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 \u1ed5n \u0111\u1ecbnh. \u0110\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, c\u00f4ng ty \u0111\u00e3 gi\u1ea3m s\u1ed1 ti\u1ec1n th\u01b0\u1edfng xu\u1ed1ng c\u00f2n 10 \u0111\u00f4 la v\u00e0 sau \u0111\u00f3 l\u00e0 5 \u0111\u00f4 la. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee9c chi ph\u00ed th\u1ea5p nh\u1ea5t so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c.<\/p>\n

                Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng Dropbox<\/span><\/strong><\/h3>\n

                Dropbox \u0111\u00e3 ch\u1ecdn s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 Twitter \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. H\u1ecd thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef t\u01b0\u01a1ng \u1ee9ng cho m\u1ed7i l\u01b0\u1ee3t chia s\u1ebb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Dropbox. \u0110\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u0103ng k\u00fd trong th\u1eddi gian ng\u1eafn, Dropbox c\u0169ng t\u1eb7ng th\u00eam 500MB cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi.<\/p>\n

                Ngo\u00e0i ra, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng k\u00fd tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c t\u1eb7ng th\u00eam 50% dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef, v\u1edbi dung l\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb ng\u01b0\u1eddi m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u. Chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00ec t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n t\u00edch c\u1ef1c trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i. K\u1ebft qu\u1ea3 l\u00e0, chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 mang l\u1ea1i m\u1ed9t t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u1edbi 65% l\u01b0\u1ee3t \u0111\u0103ng k\u00fd t\u0103ng l\u00ean.<\/p>\n

                \n

                M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ch\u1ec9n chu, s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p nh\u1ea5t. Trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n ph\u1ea3i n\u00eau r\u00f5 th\u00f4ng \u0111i\u1ec7p, m\u1ee5c ti\u00eau v\u00e0 quy tr\u00ecnh c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp c\u1eadn c\u1ed9ng \u0111\u1ed3ng c\u1ee7a doanh nghi\u1ec7p. Cho d\u00f9 l\u00e0 d\u1ef1 \u00e1n l\u1edbn hay nh\u1ecf, ch\u00ednh th\u1ee9c hay kh\u00f4ng ch\u00ednh th\u1ee9c, vi\u1ec7c chu\u1ea9n b\u1ecb t\u1ed1t cho chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Truy\u1ec1n th\u00f4ng t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang v\u1edbi ng\u00e0y nay khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n k\u1ebft n\u1ed1i v\u1eadt l\u00fd nhi\u1ec1u nh\u01b0 tr\u01b0\u1edbc n\u1eefa. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid 19 v\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c t\u1eeb xa bu\u1ed9c c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean l\u1ea1c kh\u00f4ng \u0111\u1ed3ng b\u1ed9. Do \u0111\u00f3, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n, chi ti\u1ebft l\u00e0 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/46509"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=46509"}],"version-history":[{"count":6,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/46509\/revisions"}],"predecessor-version":[{"id":70787,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/46509\/revisions\/70787"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=46509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=46509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=46509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}