{"id":4706,"date":"2023-11-29T08:46:13","date_gmt":"2023-11-29T08:46:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4706"},"modified":"2023-11-30T04:53:20","modified_gmt":"2023-11-30T04:53:20","slug":"xac-dinh-ro-tinh-cach-cho-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xac-dinh-ro-tinh-cach-cho-thuong-hieu.html","title":{"rendered":"X\u00e1c \u0111\u1ecbnh r\u00f5 t\u00ednh c\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Nh\u1eefng y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft cho vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o d\u1ef1ng c\u01a1 s\u1edf ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng \u0111\u00e3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong c\u00e1c b\u00e0i vi\u1ebft tr\u01b0\u1edbc. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd m\u00f4 t\u1ea3 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o tr\u00ean ph\u01b0\u01a1ng di\u1ec7n di\u1ec5n \u0111\u1ea1t c\u1ea3m x\u00fac.<\/p>\n

\"\"<\/a><\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng lu\u00f4n c\u00f3 t\u00ednh c\u00e1ch r\u00f5 r\u00e0ng. V\u1edbi th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t v\u00e0i n\u00e9t t\u00ednh c\u00e1ch c\u0169ng s\u1ebd k\u1ebft h\u1ee3p v\u1edbi nhau hi\u1ec7u qu\u1ea3 h\u01a1n nh\u1eefng n\u00e9t t\u00ednh c\u00e1ch kh\u00e1c.<\/em><\/p>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n tr\u01b0\u1edbc, th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng b\u1ea1n v\u00e0 t\u00f4i \u0111\u1ebfn ng\u1ea1c nhi\u00ean. T\u00ednh c\u00e1ch con ng\u01b0\u1eddi ch\u00fang ta quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi m\u1ecdi ng\u01b0\u1eddi xung quanh nh\u01b0 th\u1ebf n\u00e0o th\u00ec \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. M\u1ed9t nghi\u00ean c\u1ee9u t\u1ea1i M\u1ef9 v\u1ec1 60 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng cho th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft tr\u00ean 1000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia cu\u1ed9c nghi\u00ean c\u1ee9u \u0111\u1ec1u li\u00ean h\u1ec7 c\u00e1c n\u00e9t t\u00ednh c\u00e1ch nh\u1ea5t \u0111\u1ecbnh v\u1edbi t\u1eebng th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3, trong \u0111\u00f3 c\u00f3 nh\u1eefng n\u00e9t t\u00ednh c\u00e1ch nh\u01b0 \u201cch\u00e2n th\u00e0nh\u201d, \u201cc\u1edfi m\u1edf\u201d, \u201ct\u1ef1 nhi\u00ean\u201d, \u201cquy\u1ebfn r\u0169\u201d v\u00e0 \u201cphong tr\u1ea7n\u201d.<\/p>\n

V\u1eady b\u1ea1n d\u1ef1 \u0111\u1ecbnh ph\u00e1t tri\u1ec3n t\u00ednh c\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? C\u0169ng gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi ch\u00fang ta, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb ch\u00ednh nh\u1eefng y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i. Song t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n ch\u1ee9 kh\u00f4ng gi\u1ed1ng nh\u01b0 t\u00ednh c\u00e1ch con ng\u01b0\u1eddi v\u1ed1n kh\u00e1 ph\u1ee9c t\u1ea1p. Theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i trong su\u1ed1t h\u01a1n 30 n\u0103m qua l\u00e0m v\u1ec1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, t\u00f4i v\u1eabn nh\u1eadn th\u1ea5y r\u1eb1ng th\u01b0\u1eddng th\u00ec t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 n\u00ean s\u1eed d\u1ee5ng \u0111\u1ebfn ba n\u00e9t t\u00ednh c\u00e1ch l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. Nh\u1eefng n\u00e9t t\u00ednh c\u00e1ch n\u00e0y c\u00f3 th\u1ec3 gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 n\u00e9t t\u00ednh c\u00e1ch n\u00e0o c\u00f3 \u1edf con ng\u01b0\u1eddi, nh\u01b0ng ch\u00fang ph\u1ea3i th\u1ecfa m\u00e3n nh\u1eefng ti\u00eau ch\u00ed nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 nh\u1eb1m t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t b\u1ea3n s\u1eafc nh\u1eadn di\u1ec7n hi\u1ec7u qu\u1ea3 cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Tr\u01b0\u1edbc ti\u00ean, t\u00ednh c\u00e1ch ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu nghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00ec nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5.<\/p>\n

T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u00ednh c\u00e1ch \u0111\u00f3 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch b\u1ea1n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0, th\u1eadm ch\u00ed n\u1ebfu m\u1ed9t n\u00e9t t\u00ednh c\u00e1ch c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111i ch\u0103ng n\u1eefa th\u00ec b\u1ea1n c\u0169ng s\u1ebd kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u th\u1ebf t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng n\u00e9t t\u00ednh c\u00e1ch \u0111\u00f3 n\u1ebfu nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u00e3 d\u00f9ng n\u00e9t t\u00ednh c\u00e1ch \u0111\u00f3 tr\u01b0\u1edbc r\u1ed3i.<\/p>\n

B\u1ea5t k\u1ef3 n\u00e9t t\u00ednh c\u00e1ch n\u00e0o \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u1ea7n ph\u1ea3i th\u1ef1c s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng bi\u1ec3u \u0111\u1ea1t. Nh\u1eefng n\u00e9t t\u00ednh c\u00e1ch nh\u01b0 \u201cvui v\u1ebb\u201d, \u201cch\u00e2n th\u00e0nh\u201d hay \u201cth\u00f4ng minh\u201d\u00a0<\/em>c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng cho c\u00e1ch th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 ng\u00f4n ng\u1eef v\u00e0 h\u00ecnh \u1ea3nh, song nh\u1eefng \u0111\u1eb7c t\u00ednh h\u01a1i tr\u1eebu t\u01b0\u1ee3ng nh\u01b0 \u201cd\u1ec5 ch\u1ecbu\u201d, \u201ch\u00e0o ph\u00f3ng\u201d hay \u201cmay m\u1eafn\u201d th\u01b0\u1eddng kh\u00f3 s\u1eed d\u1ee5ng \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1.<\/p>\n

Sau c\u00f9ng, nh\u1eefng n\u00e9t t\u00ednh c\u00e1ch trong m\u1ed9t b\u1ed9 t\u00ednh c\u00e1ch ph\u1ea3i c\u00f3 t\u00ednh t\u01b0\u01a1ng h\u1ed7 l\u1eabn nhau. N\u1ebfu l\u1ef1a ch\u1ecdn t\u1ed1t, nh\u1eefng n\u00e9t t\u00ednh c\u00e1ch n\u00e0y c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 n\u00e2ng \u0111\u1ee1 l\u1eabn nhau \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t t\u1ed5ng th\u1ec3 m\u00e0 con ng\u01b0\u1eddi ch\u00fang ta v\u1eabn g\u1ecdi l\u00e0 m\u1ed9t \u201ct\u00ednh c\u00e1ch h\u00e0i h\u00f2a\u201d.<\/p>\n

Nh\u01b0 b\u1ea1n th\u1ea5y, vi\u1ec7c x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n l\u1ef1a ch\u1ecdn ba n\u1ed1t nh\u1ea1c \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t b\u1ea3n h\u00f2a \u00e2m. N\u1ebfu \u0111\u00f3 \u0111\u00fang l\u00e0 nh\u1eefng n\u1ed1t nh\u1ea1c b\u1ea1n c\u1ea7n th\u00ec ch\u00fang s\u1ebd k\u1ebft h\u1ee3p h\u00e0i h\u00f2a v\u1edbi nhau v\u00e0 t\u1ea1o n\u00ean nh\u1eefng thanh \u00e2m tuy\u1ec7t v\u1eddi. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch r\u00f5 r\u00e0ng nh\u01b0 Apple, Kodak, Disney, Levi\u2019s, Nokia v\u00e0 th\u1eadm ch\u00ed ngay c\u1ea3 Manchester United, t\u1ea5t c\u1ea3 b\u1ecdn h\u1ecd \u0111\u1ec1u bi\u1ebft r\u00f5 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 h\u1ecd s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n t\u1eeb n\u0103m n\u00e0y qua n\u0103m kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u1eady b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng? T\u00ednh c\u00e1ch con ng\u01b0\u1eddi c\u00f3 th\u1ec3 thay \u0111\u1ed5i n\u1ebfu h\u1ecd th\u1ef1c s\u1ef1 n\u1ed7 l\u1ef1c \u0111\u1ec3 thay \u0111\u1ed5i, v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady. Tuy nhi\u00ean, vi\u1ec7c thay \u0111\u1ed5i n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u1ebft s\u1ee9c th\u1eadn tr\u1ecdng. Ngay c\u1ea3 khi thay \u0111\u1ed5i theo chi\u1ec1u h\u01b0\u1edbng t\u1ed1t h\u01a1n ch\u0103ng n\u1eefa, song n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee9 ch\u1ea1y theo h\u1ebft thay \u0111\u1ed5i n\u00e0y \u0111\u1ebfn thay \u0111\u1ed5i kh\u00e1c th\u00ec cho d\u00f9 vi\u1ec7c thay \u0111\u1ed5i c\u00f3 t\u1ed1t \u0111\u1ebfn m\u1ea5y m\u1ecdi ng\u01b0\u1eddi c\u0169ng s\u1ebd b\u1eaft \u0111\u1ea7u ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o. S\u1ef1 tin t\u01b0\u1edfng l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 l\u00e2u d\u00e0i, v\u00ec v\u1eady vi\u1ec7c thay \u0111\u1ed5i t\u00ednh c\u00e1ch th\u01b0\u1eddng s\u1ebd g\u00e2y nguy h\u1ea1i \u0111\u1ebfn c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u00ednh b\u1ea3n th\u00e2n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft cho vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o d\u1ef1ng c\u01a1 s\u1edf ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng \u0111\u00e3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong c\u00e1c b\u00e0i vi\u1ebft tr\u01b0\u1edbc. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd m\u00f4 t\u1ea3 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4706"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4706"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4706\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}