{"id":47231,"date":"2023-12-16T16:54:39","date_gmt":"2023-12-16T16:54:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kpi-la-gi-nguoi-moi-di-lam-can-biet-gi-ve-kpi.html"},"modified":"2023-12-16T16:54:39","modified_gmt":"2023-12-16T16:54:39","slug":"kpi-la-gi-nguoi-moi-di-lam-can-biet-gi-ve-kpi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kpi-la-gi-nguoi-moi-di-lam-can-biet-gi-ve-kpi.html","title":{"rendered":"KPI L\u00e0 G\u00ec? Ng\u01b0\u1eddi M\u1edbi \u0110i L\u00e0m C\u1ea7n Bi\u1ebft G\u00ec V\u1ec1 KPI?"},"content":{"rendered":"
\n

KPI l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ea5t \u0111\u1ed7i quen thu\u1ed9c trong kinh doanh ho\u1eb7c marketing. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi nh\u1eefng ai m\u1edbi \u0111i l\u00e0m ho\u1eb7c m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 trong c\u00f4ng vi\u1ec7c, kh\u00e1i ni\u1ec7m KPI l\u00e0 g\u00ec<\/strong> ch\u1eafc h\u1eb3n v\u1eabn c\u00f2n kh\u00e1 m\u01a1 h\u1ed3.\u00a0<\/p>\n

KPI xu\u1ea5t hi\u1ec7n \u1edf Vi\u1ec7t Nam kh\u00f4ng l\u00e2u, nh\u01b0ng s\u1ef1 c\u1edfi m\u1edf v\u1ec1 chia s\u1ebb th\u00f4ng tin \u0111\u00e3 ph\u1ea7n n\u00e0o \u0111\u01b0a kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ch\u00fang ta th\u00f4ng qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook hay Tiktok. Nh\u1eefng meme v\u1ec1 ch\u1ea1y deadline hay ch\u1ea1y KPI l\u00e0 g\u00ec \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1.\u00a0<\/p>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 KPI v\u00e0 c\u1ee5 th\u1ec3 c\u00e1c ch\u1ec9 s\u1ed1 KPIs, h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y nh\u00e9.\u00a0<\/p>\n

KPI l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

KPI<\/strong> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng Anh Key Performance Indicator<\/strong>. KPI ngh\u0129a l\u00e0 g\u00ec? KPI l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, \u0111\u1ed9i nh\u00f3m, ph\u00f2ng ban, hay c\u1ee7a c\u1ea3 m\u1ed9t doanh nghi\u1ec7p.\u00a0<\/p>\n

KPI th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ecbnh l\u01b0\u1ee3ng, s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3. C\u00e1c Key Performance Indicators gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean ra sao, t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 v\u1ec1 n\u0103ng l\u1ef1c, t\u00ednh to\u00e1n l\u01b0\u01a1ng th\u01b0\u1edfng, v.v.<\/p>\n

KPI c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng?\u00a0<\/strong><\/h2>\n

Hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a KPI l\u00e0 g\u00ec, b\u1ea1n c\u0169ng \u0111\u00e3 n\u1eafm qua \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 KPI, Masterskills s\u1ebd ch\u1ec9 ra c\u1ee5 th\u1ec3 vai tr\u00f2, \u00fd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ed1i v\u1edbi kh\u00f4ng ch\u1ec9 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng ra sao:\u00a0<\/p>\n

Vai tr\u00f2 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a KPI l\u00e0 g\u00ec?<\/strong><\/h3>\n

KPIs c\u00f3 vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh hay marketing m\u00e0 c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean. C\u1ee5 th\u1ec3, h\u00e3y \u0111i\u1ec3m qua nh\u1eefng vai tr\u00f2 ch\u00ednh c\u1ee7a KPI trong doanh nghi\u1ec7p nh\u01b0 sau:\u00a0<\/p>\n

    \n
  • X\u00e2y d\u1ef1ng \u0111\u1ea7u vi\u1ec7c c\u1ee5 th\u1ec3 cho nh\u00e2n vi\u00ean d\u1ef1a v\u00e0o KPIs\u00a0<\/li>\n
  • \u0110\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c n\u0103ng l\u1ef1c v\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n
  • \u0110\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 ho\u1ea1ch \u0111\u1ecbnh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n thi\u1ebft\u00a0<\/li>\n
  • T\u1ea1o m\u00f4i tr\u01b0\u1eddng h\u1ecdc h\u1ecfi, ph\u1ea5n \u0111\u1ea5u cho nh\u00e2n vi\u00ean\u00a0<\/li>\n<\/ul>\n

    Vai tr\u00f2 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111i l\u00e0m c\u1ee7a KPI l\u00e0 g\u00ec?<\/strong>\u00a0<\/h3>\n

    KPI l\u00e0 ch\u1ec9 s\u1ed1 m\u00e0 ng\u01b0\u1eddi \u0111i l\u00e0m nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c \u0111\u1ec3 kh\u00f4ng b\u1ecb b\u1ee1 ng\u1ee1 khi \u0111\u01b0\u1ee3c giao vi\u1ec7c v\u1edbi nh\u1eefng KPIs nh\u1ea5t \u0111\u1ecbnh. Hi\u1ec3u v\u1ec1 KPI l\u00e0 g\u00ec v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi m\u00ecnh s\u1ebd gi\u00fap nh\u00e2n vi\u00ean ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c KPI v\u00e0 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c theo c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 ra d\u1ec5 d\u00e0ng h\u01a1n.\u00a0<\/p>\n

    M\u1ed9t trong nh\u1eefng h\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c kh\u00f4ng n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c ch\u1ee9c n\u0103ng c\u1ee7a KPI c\u0169ng nh\u01b0 c\u00e1ch ho\u00e0n th\u00e0nh n\u00f3 l\u00e0 vi\u1ec7c ch\u1ea1y KPI, d\u1ed3n deadline, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 kh\u00f4ng ho\u00e0n th\u00e0nh, \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do nhi\u1ec1u doanh nghi\u1ec7p\/b\u1ed9 ph\u1eadn \u00e1p d\u1ee5ng KPI nh\u1eefng kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c, kh\u00f4ng th\u00e0nh c\u00f4ng. D\u0129 nhi\u00ean l\u00fd do d\u1eabn \u0111\u1ebfn th\u1ef1c tr\u1ea1ng n\u00e0y th\u00ec nhi\u1ec1u v\u00f4 k\u1ec3.\u00a0<\/p>\n

    T\u00f3m l\u1ea1i l\u00e0, \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111i l\u00e0m, KPI c\u00f3 m\u1ed9t s\u1ed1 vai tr\u00f2 sau:\u00a0<\/p>\n

      \n
    • Gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 c\u00f4ng vi\u1ec7c c\u1ea7n ho\u00e0n th\u00e0nh l\u00e0 bao nhi\u00eau<\/li>\n
    • \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c so m\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra\u00a0<\/li>\n
    • C\u00f3 k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c r\u00f5 r\u00e0ng theo t\u1eebng KPI, t\u1eebng m\u1ee5c ti\u00eau\u00a0<\/li>\n
    • C\u00f3 \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/li>\n
    • D\u1ec5 d\u00e0ng nh\u1eadn ra \u0111\u01b0\u1ee3c khi n\u00e0o ti\u1ebfn \u0111\u1ed9 hay hi\u1ec7u qu\u1ea3 b\u1ecb tr\u1eadt kh\u1ecfi KPI v\u00e0 kh\u00f4ng nh\u01b0 m\u1ee5c ti\u00eau \u0111\u1ec1 ra \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n<\/li>\n<\/ul>\n

      C\u00e1c lo\u1ea1i KPI ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><\/h2>\n
      \n
      \"ca\u0301c\"ca\u0301c
      Ph\u00e2n lo\u1ea1i KPI<\/figcaption><\/figure>\n<\/div>\n

      \u0110\u1ec3 ph\u00e2n lo\u1ea1i KPI, ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i theo t\u1eebng vai tr\u00f2 trong m\u1ed9t c\u00f4ng ty. Sau \u0111\u00e2y l\u00e0 c\u00e1c lo\u1ea1i KPI ph\u1ed5 bi\u00ean: <\/p>\n

      KPI Kinh doanh<\/strong><\/h3>\n

      \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 KPI gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh trong ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n. Th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n \u0111\u1ed3ng th\u1eddi n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m c\u00f2n y\u1ebfu k\u00e9m, c\u1ea7n kh\u1eafc ph\u1ee5c trong quy tr\u00ecnh kinh doanh. <\/p>\n

      KPI Ti\u1ebfp th\u1ecb <\/strong><\/h3>\n

      Ch\u1ec9 s\u1ed1 KPI trong Marketing gi\u00fap \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb, v.v. <\/p>\n

      M\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 m\u1ee5c ti\u00eau \u0111\u1ec1 ra hay kh\u00f4ng s\u1ebd th\u1ec3 hi\u1ec7n r\u00f5 tr\u00ean s\u1ed1 li\u1ec7u t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 KPI. \u0110\u1ed9i ng\u0169 marketing c\u00f3 th\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3, c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n ho\u1eb7c lo\u1ea1i b\u1ecf \u0111\u1ec3 t\u1eadp trung v\u00e0o m\u1ed9t k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t. <\/p>\n

      KPI Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/strong><\/h3>\n

      C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1eed d\u1ee5ng lo\u1ea1i KPI n\u00e0y \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng d\u1ef1 \u00e1n. H\u1ecd s\u1ebd d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng giai \u0111o\u1ea1n trong d\u1ef1 \u00e1n, hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean, v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 so v\u1edbi k\u1ef3 v\u1ecdng ban \u0111\u1ea7u. <\/p>\n

      KPI T\u00e0i ch\u00ednh<\/strong><\/h3>\n

      Lo\u1ea1i KPI n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u1ea5p qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ed9 ph\u1ea5n t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty nh\u1eb1m theo d\u00f5i, \u0111o l\u01b0\u1eddng t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty. C\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 l\u00e0 doanh thu, l\u1ee3i nhu\u1eadn, v.v. <\/p>\n

      KPI B\u00e1n h\u00e0ng<\/strong><\/h3>\n

      KPI b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, s\u1ee9c h\u00fat c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u00f3ng g\u00f3p v\u00e0o quy tr\u00ecnh theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 doanh thu h\u00e0ng tu\u1ea7n\/th\u00e1ng\/qu\u00fd\/n\u0103m. <\/p>\n

      KPI b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c c\u00f4ng ty v\u1ec1 l\u0129nh v\u1ef1c b\u00e1n l\u1ebb. B\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c b\u00e1n ra \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o KPI b\u00e1n h\u00e0ng bao g\u1ed3m c\u1ea3 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5. <\/p>\n

      Quy tr\u00ecnh x\u00e2y d\u1ef1ng ch\u1ec9 s\u1ed1 KPI trong doanh nghi\u1ec7p<\/strong><\/h2>\n
      \n
      \"kpi\"kpi
      C\u00e1ch x\u00e2y d\u1ef1ng KPI l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

      Sau khi t\u00ecm hi\u1ec3u ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u1ec1 KPI l\u00e0 g\u00ec, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 th\u1ef1c h\u00e0nh x\u00e1c \u0111\u1ecbnh KPIs v\u00e0 \u00e1p d\u1ee5ng v\u00e0o doanh nghi\u1ec7p.\u00a0<\/p>\n

      Masterskills gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n m\u1ed9t quy tr\u00ecnh x\u00e2y d\u1ef1ng ch\u1ec9 s\u1ed1 KPI \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng nh\u01b0 sau:\u00a0<\/p>\n

      1. X\u00e1c \u0111\u1ecbnh ai l\u00e0 ng\u01b0\u1eddi x\u00e2y d\u1ef1ng KPIs<\/strong><\/h3>\n

      Ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng KPIs ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ea7u ti\u00ean v\u00e0 lu\u00f4n l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 b\u1ee9c tranh to\u00e0n c\u1ea3nh, c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n v\u00e0 m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 ra. T\u1eeb m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1ec1 ra d\u01b0\u1edbi d\u1ef1 ch\u1ec9 \u0111\u1ea1o c\u1ee7a qu\u1ea3n l\u00fd c\u1ea5p cao, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng KPIs cho m\u1ed7i ph\u00f2ng ban \u2013 th\u01b0\u1eddng l\u00e0 tr\u01b0\u1edfng ph\u00f2ng\/qu\u1ea3n l\u00fd s\u1ebd v\u1ea1ch ra KPIs cho ph\u00f2ng ban v\u00e0 c\u00e1c v\u1ecb tr\u00ed trong ph\u00f2ng m\u00ecnh.\u00a0<\/p>\n

      Nh\u00e2n vi\u00ean kh\u00f4ng tr\u1ef1c ti\u1ebfp \u0111\u1ec1 ra KPIs nh\u01b0ng h\u1ecd c\u0169ng c\u00f3 quy\u1ec1n \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn v\u00e0 g\u00f3p \u00fd v\u1edbi ng\u01b0\u1eddi \u0111\u1ec1 xu\u1ea5t, v\u00ec ch\u00ednh h\u1ecd l\u00e0 ng\u01b0\u1eddi s\u1ebd l\u00e0m vi\u1ec7c theo KPI \u0111\u00f3.\u00a0<\/p>\n

      Ch\u00ednh v\u00ec v\u1eady, ng\u01b0\u1eddi \u0111\u1eb7t ra KPI c\u0169ng c\u1ea7n tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a c\u1ea5p d\u01b0\u1edbi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh KPI ph\u00f9 h\u1ee3p nh\u1ea5t c\u00f3 th\u1ec3. \u0110i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u00ednh minh b\u1ea1ch c\u1ee7a k\u1ebft qu\u1ea3 v\u00e0 t\u00ednh kh\u1ea3 thi c\u1ee7a m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng.\u00a0<\/p>\n

      2. X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 KPI b\u1eb1ng c\u00f4ng c\u1ee5 SMART<\/strong><\/h3>\n

      \u0110\u1ec3 qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t, t\u1eadp trung, v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng, c\u00e1c ch\u1ec9 s\u1ed1 KPI c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn nh\u1ea5t \u0111\u1ec3 ch\u1ecdn ra nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng, li\u00ean quan, v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.\u00a0<\/p>\n

      \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 SMART<\/strong> \u2013 m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau. SMART l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a b\u1ed1n ch\u1eef c\u00e1i t\u01b0\u01a1ng \u1ee9ng v\u1edbi 5 \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 m\u1ee5c ti\u00eau n\u00ean c\u00f3, hay c\u1ee5 th\u1ec3 \u1edf \u0111\u00e2y l\u00e0 KPI: Specific (c\u1ee5 th\u1ec3), Measurable (c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Attainable (c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c), Relevant (th\u1ef1c t\u1ebf, c\u00f3 li\u00ean quan), Time-bound (th\u1eddi gian c\u1ee5 th\u1ec3).\u00a0<\/p>\n

      C\u00f9ng \u0111i s\u00e2u v\u00e0o t\u1eebng y\u1ebfu t\u1ed1 m\u1ed9t:\u00a0<\/p>\n

      1. Specific: KPI ph\u1ea3i c\u1ee5 th\u1ec3<\/strong><\/h4>\n

      C\u00e1c th\u00f4ng s\u1ed1 c\u1ee7a ch\u1ec9 s\u1ed1 KPI c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng \u0111\u1ec3 d\u1ec5 d\u00e0ng cho vi\u1ec7c t\u1ed5ng h\u1ee3p, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 nh\u01b0 thay v\u00ec \u0111\u1eb7t r\u1eb1ng trong m\u1ed9t th\u00e1ng nh\u00e2n vi\u00ean ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3 h\u00e3y \u0111\u1eb7t ra m\u1ed9t con s\u1ed1 c\u1ee5 th\u1ec3 l\u00e0 500 \u0111\u01a1n h\u00e0ng hay d\u00f9ng ph\u1ea7n tr\u0103m nh\u01b0 85% hay 90%.\u00a0<\/p>\n

      2. Measurable: KPI ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/strong><\/h4>\n

      KPI ph\u1ea3i l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e2n \u0111o \u0111ong \u0111\u1ebfm v\u00e0 quy \u0111\u1ed5i ra c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap cho vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 c\u00f2n gi\u00fap cho vi\u1ec7c t\u1ed5ng h\u1ee3p v\u00e0 tr\u00ecnh b\u00e0y tr\u00ean c\u00e1c c\u00f4ng c\u1ee5, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng.\u00a0<\/p>\n

      3. Attainable: KPI ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/strong><\/h4>\n

      C\u0169ng gi\u1ed1ng nh\u01b0 m\u1ee5c ti\u00eau, n\u1ebfu KPI xa v\u1eddi th\u1ef1c t\u1ebf v\u00e0 d\u00f9 th\u1ebf n\u00e0o ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u0169ng kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00ec KPI \u0111\u00f3 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb.\u00a0<\/p>\n

      T\u1eeb m\u1ee5c ti\u00eau v\u00e0 t\u1eeb t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i v\u1ec1 nh\u00e2n l\u1ef1c, trang thi\u1ebft b\u1ecb, th\u1eadm ch\u00ed c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, h\u00e3y \u0111\u01b0a ra KPIs ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf.\u00a0<\/p>\n

      4. Relevant: KPI ph\u1ea3i li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u1ec1 ra<\/strong><\/h4>\n

      KPI \u0111\u01b0\u1ee3c \u0111\u1eb7t ra v\u1ed1n d\u0129 \u0111\u1ec3 gi\u00fap hi\u1ec7n th\u1ef1c ho\u00e1 m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra tr\u01b0\u1edbc \u0111\u00f3. V\u00ec th\u1ebf, h\u00e3y ch\u1ec9 t\u1eadp chung l\u00e0m nh\u1eefng vi\u1ec7c gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Nh\u1eefng ch\u1ec9 s\u1ed1 KPI kh\u00f4ng quan tr\u1ecdng hay kh\u00f4ng li\u00ean quan, h\u00e3y lo\u1ea1i b\u1ecf ch\u00fang.\u00a0<\/p>\n

      5. Time-bound: C\u1ea7n m\u1ed9t th\u1eddi gian c\u1ee5 th\u1ec3 \u0111\u1ec3 ho\u00e0n th\u00e0nh KPI<\/strong><\/h4>\n

      KPI c\u1ea7n c\u00f3 m\u1ed9t m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3, hay deadline. Th\u1eddi gian \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh theo ng\u00e0y, th\u00e1ng, qu\u00fd, th\u1eadm ch\u00ed theo n\u0103m. Tu\u1ef3 m\u1ed7i lo\u1ea1i ch\u1ec9 s\u1ed1 KPI, th\u1eddi gian th\u1ef1c hi\u1ec7n c\u00f3 th\u1ec3 kh\u00e1c nhau.\u00a0<\/p>\n

      3. \u00c1p d\u1ee5ng KPI v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh\u00a0<\/strong><\/h3>\n

      Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 s\u1ed1 KPIs c\u1ed1t y\u1ebfu, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e2n chia nhi\u1ec7m v\u1ee5\/c\u00f4ng vi\u1ec7c v\u00e0 tri\u1ec3n khai. Trong qu\u00e1 tr\u00ecnh n\u00e0y, ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh KPI c\u1ea7n theo d\u00f5i, n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 c\u1ee7a ph\u00f2ng ban hay ng\u01b0\u1eddi tr\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.\u00a0<\/p>\n

      4. \u0110\u00e1nh gi\u00e1 KPIs v\u00e0 t\u00ednh to\u00e1n v\u1edbi l\u01b0\u01a1ng th\u01b0\u1edfng<\/strong><\/h3>\n

      KPIs th\u01b0\u1eddng s\u1ebd li\u00ean quan \u0111\u1ebfn l\u01b0\u01a1ng th\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n theo m\u1ed9t c\u00f4ng th\u1ee9c nh\u1ea5t \u0111\u1ecbnh. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh KPI \u0111\u1ec3 t\u1eeb \u0111\u00f3 x\u00e1c \u0111inh m\u1ee9c l\u01b0\u01a1ng th\u01b0\u1edfng ph\u00f9 h\u1ee3p cho nh\u00e2n vi\u00ean.\u00a0<\/p>\n

      5. \u0110i\u1ec1u ch\u1ec9nh KPIs ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c\u00a0<\/strong><\/h3>\n

      Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n, c\u00f3 th\u1ec3 s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i trong KPI c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi n\u0103ng l\u1ef1c l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf hay m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. Tuy v\u1eady, ch\u1ec9 n\u00ean thay \u0111\u1ed5i khi \u0111\u00e3 c\u00f3 s\u1ef1 theo d\u00f5i, \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/p>\n

      T\u1ea1m k\u1ebft<\/strong><\/p>\n

      Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 KPI l\u00e0 g\u00ec m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft. Kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m \u1edf c\u1ea5p qu\u1ea3n l\u00fd, KPIs c\u00f2n l\u00e0 ch\u1ec9 s\u1ed1 m\u00e0 b\u1ea5t c\u1ee9 ai \u0111i l\u00e0m \u0111\u1ec1u n\u00ean bi\u1ebft v\u00ec n\u00f3 quy\u1ebft \u0111\u1ecbnh c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u01a1ng th\u01b0\u1edfng c\u1ee7a ch\u00fang ta.\u00a0<\/p>\n

      C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 \u0111\u1ecdc \u0111\u1ebfn \u0111\u00e2y v\u00e0 \u0111\u1eebng qu\u00ean theo d\u00f5i Masterskills Blog \u0111\u1ec3 c\u1eadp nh\u1eadt nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      KPI l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ea5t \u0111\u1ed7i quen thu\u1ed9c trong kinh doanh ho\u1eb7c marketing. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi nh\u1eefng ai m\u1edbi \u0111i l\u00e0m ho\u1eb7c m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 trong c\u00f4ng vi\u1ec7c, kh\u00e1i ni\u1ec7m KPI l\u00e0 g\u00ec ch\u1eafc h\u1eb3n v\u1eabn c\u00f2n kh\u00e1 m\u01a1 h\u1ed3.\u00a0 KPI xu\u1ea5t hi\u1ec7n \u1edf Vi\u1ec7t Nam kh\u00f4ng l\u00e2u, nh\u01b0ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47231"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=47231"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47231\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=47231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=47231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=47231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}