{"id":47961,"date":"2023-12-16T21:02:39","date_gmt":"2023-12-16T21:02:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/scent-marketing-la-gi-nghe-thuat-thu-hut-khach-hang-bang-mui-huong.html"},"modified":"2023-12-16T21:02:39","modified_gmt":"2023-12-16T21:02:39","slug":"scent-marketing-la-gi-nghe-thuat-thu-hut-khach-hang-bang-mui-huong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/scent-marketing-la-gi-nghe-thuat-thu-hut-khach-hang-bang-mui-huong.html","title":{"rendered":"Scent Marketing L\u00e0 G\u00ec? Ngh\u1ec7 Thu\u1eadt Thu H\u00fat Kh\u00e1ch H\u00e0ng B\u1eb1ng M\u00f9i H\u01b0\u01a1ng"},"content":{"rendered":"
\n

Scent Marketing<\/strong> l\u00e0 g\u00ec? B\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn thu\u1eadt ng\u1eef marketing b\u1eb1ng m\u00f9i h\u01b0\u01a1ng bao gi\u1edd ch\u01b0a? \u0110\u1ec3 t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 chi\u1ebfn thu\u1eadt \u0111\u1eb7c bi\u1ec7t n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

1. Hi\u1ec3u v\u1ec1 Scent Marketing<\/strong><\/h2>\n

Scent Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing \u0111\u1ed9c \u0111\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3 b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00f9i h\u01b0\u01a1ng \u0111\u1ec3 thu h\u00fat v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Theo \u0111\u00f3, 75%<\/strong> c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch tr\u00ed nh\u1edb ngay l\u1eadp t\u1ee9c khi ti\u1ebfp x\u00fac v\u1edbi m\u00f9i h\u01b0\u01a1ng. B\u1edfi v\u1eady, Scent Marketing \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh nh\u1eb1m t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 marketing.\u00a0<\/p>\n

Trong cu\u1ed1n How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound c\u1ee7a Martin Lindstrom c\u00f3 \u0111\u1ec1 c\u1eadp: \u201c75% c\u1ea3m x\u00fac m\u1ed7i ng\u00e0y c\u1ee7a ch\u00fang ta \u0111\u1ec1u c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1eeb m\u00f9i h\u01b0\u01a1ng. B\u00ean c\u1ea1nh th\u1ecb gi\u00e1c, th\u00ec kh\u1ee9u gi\u00e1c ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng gi\u00e1c quan quan tr\u1ecdng nh\u1ea5t m\u00e0 ch\u00fang ta s\u1edf h\u1eefu.\u201d<\/em>\u00a0<\/p>\n

\n
\"Scent\"Scent
Scent Marketing l\u00e0 h\u00ecnh th\u1ee9c marketing \u0111\u1ed9c \u0111\u00e1o s\u1eed d\u1ee5ng m\u00f9i h\u01b0\u01a1ng \u0111\u1ec3 thu h\u00fat v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\u00a0<\/figcaption><\/figure>\n<\/div>\n

2. C\u00e1c h\u00ecnh th\u1ee9c Scent Marketing<\/strong><\/h2>\n

C\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c Scent Marketing n\u00e0o? C\u00f9ng Masterskills kh\u00e1m ph\u00e1 ngay trong ph\u1ea7n n\u00e0y nh\u00e9.<\/p>\n

    \n
  • Aroma Billboard<\/strong>: V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, m\u00f9i h\u01b0\u01a1ng \u1edf t\u1ea5t c\u1ea3 \u0111\u1ecba \u0111i\u1ec3m trong kh\u00f4ng gian kinh doanh s\u1ebd gi\u1ed1ng nhau. Ngay t\u1eeb khi b\u01b0\u1edbc ch\u00e2n v\u00e0o c\u1eeda h\u00e0ng kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3i nghi\u1ec7m m\u1ed9t m\u00f9i h\u01b0\u01a1ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng t\u1ed1t h\u01a1n trong h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh.<\/li>\n
  • Thematic<\/strong>: H\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng m\u00f9i h\u01b0\u01a1ng c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m kinh doanh. Ch\u1eb3ng h\u1ea1n, v\u1edbi c\u00e1c qu\u00e1n c\u00e0 ph\u00ea, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u01b0\u01a1ng c\u00e0 ph\u00ea rang \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng gh\u00e9 qua.<\/li>\n
  • Ambient smells<\/strong>: \u0110\u1ed1i v\u1edbi lo\u1ea1i h\u00ecnh n\u00e0y, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i tinh d\u1ea7u c\u00f3 th\u1ec3 kh\u1eed \u0111\u01b0\u1ee3c nh\u1eefng m\u00f9i kh\u00f3 ch\u1ecbu trong c\u1eeda h\u00e0ng, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng, c\u01a1 s\u1edf \u0103n u\u1ed1ng, v.v, nh\u1eb1m gi\u1eef kh\u00f4ng kh\u00ed c\u1ee7a c\u1eeda h\u00e0ng lu\u00f4n t\u01b0\u01a1i m\u1edbi, trong l\u00e0nh.<\/li>\n
  • Signature smells<\/strong>: V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, b\u1ea5t k\u1ec3 khi n\u00e0o kh\u00e1ch h\u00e0ng ng\u1eedi th\u1ea5y m\u00f9i h\u01b0\u01a1ng n\u00e0y, h\u1ecd s\u1ebd li\u00ean t\u01b0\u1edfng ngay \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Tuy v\u1eady, \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y kh\u00f4ng d\u1ec5 m\u00e0 c\u1ea7n m\u1ed9t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ch\u1ecdn l\u1ef1a k\u1ef9 l\u01b0\u1ee1ng.<\/li>\n<\/ul>\n

    3. \u01afu \u0111i\u1ec3m khi s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt marketing b\u1eb1ng m\u00f9i h\u01b0\u01a1ng<\/strong><\/h2>\n

    T\u1ea1i sao h\u00ecnh th\u1ee9c marketing \u0111\u1ed9c \u0111\u00e1o n\u00e0y l\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t \u01b0u \u0111i\u1ec3m khi \u00e1p d\u1ee5ng ngh\u1ec7 thu\u1eadt marketing n\u00e0y trong chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n

    3.1. Thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

    M\u00f9i h\u01b0\u01a1ng c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng ghi nh\u1edb c\u1ee7a con ng\u01b0\u1eddi. Ch\u1eb3ng h\u1ea1n, khi \u0111i qua m\u1ed9t \u0111o\u1ea1n \u0111\u01b0\u1eddng v\u1edbi m\u00f9i c\u00e0 ph\u00ea th\u01a1m l\u1eebng, ch\u1eafc h\u1eb3n b\u1ea1n s\u1ebd t\u00f2 m\u00f2 v\u00e0 nh\u00ecn ng\u00f3 xung quanh xem c\u00f3 qu\u00e1n c\u00e0 ph\u00ea n\u00e0o kh\u00f4ng.\u00a0<\/p>\n

    \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0103n u\u1ed1ng, m\u00f9i h\u01b0\u01a1ng l\u00e0 m\u1ed9t ph\u1ea7n k\u00edch th\u00edch s\u1ef1 th\u00e8m \u0103n c\u1ee7a con ng\u01b0\u1eddi. Do \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00e1 t\u1ed1t.<\/p>\n

    3.2. T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

    Gi\u1eefa mu\u00f4n v\u00e0n th\u01b0\u01a1ng hi\u1ec7u ngo\u00e0i kia, l\u00fd do n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? \u0110i\u1ec1u n\u00e0y \u0111\u1ebfn t\u1eeb s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p. M\u1eb7c d\u00f9 v\u1eady, \u0111\u1ec3 t\u00ecm ra s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng.<\/p>\n

    \n
    \"\u01afu\"\u01afu
    \u01afu \u0111i\u1ec3m c\u1ee7a vi\u1ec7c d\u00f9ng m\u00f9i h\u01b0\u01a1ng trong marketing.<\/figcaption><\/figure>\n<\/div>\n

    S\u1eed d\u1ee5ng m\u00f9i h\u01b0\u01a1ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt marketing hi\u1ec7u qu\u1ea3. B\u1ea5t k\u1ec3 khi n\u00e0o kh\u00e1ch h\u00e0ng ng\u1eedi th\u1ea5y m\u00f9i h\u01b0\u01a1ng quen thu\u1ed9c, h\u1ecd c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng ngay \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. S\u1ef1 li\u00ean k\u1ebft gi\u1eefa m\u00f9i h\u01b0\u01a1ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f2n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i mua h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n

    Theo \u0111\u00f3, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Samsung v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft, kh\u00e1ch h\u00e0ng gh\u00e9 c\u1eeda h\u00e0ng c\u1ee7a h\u00e0ng kh\u00f4ng d\u01b0\u1edbi 3 l\u1ea7n do b\u1ecb thu h\u00fat b\u1edfi m\u00f9i h\u01b0\u01a1ng h\u1ea5p d\u1eabn t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

    3.3. Gia t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n

    Khi kh\u00e1ch h\u00e0ng gh\u00e9 v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang hay b\u1ea5t k\u1ef3 kh\u00f4ng gian kinh doanh n\u00e0o, m\u00f9i h\u01b0\u01a1ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua h\u00e0ng c\u1ee7a h\u1ecd. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng khi b\u01b0\u1edbc v\u00e0o m\u1ed9t kh\u00f4ng gian s\u1ea1ch s\u1ebd v\u00e0 th\u01a1m tho h\u01a1n l\u00e0 kh\u00f4ng gian c\u00f3 nh\u1eefng m\u00f9i kh\u00f3 ch\u1ecbu.<\/p>\n

    M\u1ed9t th\u1eed nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a Nike, kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 mong mu\u1ed1n mua gi\u00e0y nhi\u1ec1u h\u01a1n khi kh\u00f4ng gian c\u1eeda h\u00e0ng c\u00f3 m\u00f9i th\u01a1m d\u1ec5 ch\u1ecbu. Nike c\u0169ng cho bi\u1ebft, th\u1eddi gian kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i c\u1eeda h\u00e0ng c\u0169ng cao h\u01a1n.\u00a0<\/p>\n

    \u0110\u1ed1i th\u1ee7 c\u1ee7a Samsung l\u00e0 Apple c\u0169ng \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c Scent Marketing trong c\u1eeda h\u00e0ng h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a m\u00ecnh.<\/p>\n

    Th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng m\u00f9i h\u01b0\u01a1ng \u0111\u1ed9c \u0111\u00e1o t\u1eeb t\u00e1o xanh v\u00e0 b\u1ea1c h\u00e0 khu\u1ebfch t\u00e1n qua h\u1ec7 th\u1ed1ng HVAC, qua \u0111\u00f3 t\u1ea1o ra b\u1ea7u kh\u00f4ng kh\u00ed t\u01b0\u01a1i m\u1edbi v\u00e0 tinh t\u1ebf, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

    3.4. Gia t\u0103ng doanh thu<\/strong><\/h3>\n

    Nh\u1edd ngh\u1ec7 thu\u1eadt s\u1eed d\u1ee5ng m\u00f9i h\u01b0\u01a1ng trong marketing, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap n\u00e2ng cao doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    Th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c th\u00ed nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng b\u00e1n hoa, ng\u01b0\u1eddi ta s\u1eed d\u1ee5ng h\u01b0\u01a1ng hoa o\u1ea3i h\u01b0\u01a1ng trong c\u1eeda h\u00e0ng. K\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua hoa t\u0103ng l\u00ean khi ng\u1eedi th\u1ea5y m\u00f9i hoa o\u1ea3i h\u01b0\u01a1ng so v\u1edbi tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng h\u01b0\u01a1ng th\u01a1m n\u00e0y trong c\u1eeda h\u00e0ng.\u00a0<\/p>\n

    M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi 2 nh\u00e0 nghi\u00ean c\u1ee9u t\u1eeb Tr\u01b0\u1eddng Kinh t\u1ebf Stockholm tr\u00ean s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i Head & Shoulders. Sau 4 tu\u1ea7n th\u1ef1c hi\u1ec7n t\u1ea1i 4 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, theo d\u00f5i h\u01a1n 800 kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp h\u01a1n 600 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a \u0111\u00e1p vi\u00ean. K\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c, Scent Marketing kh\u00f4ng ch\u1ec9 gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, m\u00f9i h\u01b0\u01a1ng c\u0169ng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    \n
    \"hi\u1ec7u\"hi\u1ec7u
    R\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng m\u00f9i h\u01b0\u01a1ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/figcaption><\/figure>\n<\/div>\n

    3.5.<\/strong>\u00a0N\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean<\/strong><\/h3>\n

    Theo nghi\u00ean c\u1ee9u c\u1ee7a Rentokil Initial, nhi\u1ec1u lo\u1ea1i m\u00f9i h\u01b0\u01a1ng c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nh\u1edd kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng.<\/p>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1ea1i Nh\u1eadt, h\u01b0\u01a1ng hoa h\u01b0\u01a1ng th\u1ea3o c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh gi\u1ea3i t\u1ecfa c\u0103ng th\u1eb3ng, h\u01b0\u01a1ng chanh gi\u00fap t\u0103ng n\u0103ng su\u1ea5t lao \u0111\u1ed9ng l\u00ean 54%. Qua \u0111\u00e2y c\u00f3 th\u1ec3 th\u1ea5y, m\u00f9i h\u01b0\u01a1ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng r\u1ea5t t\u1ed1t.<\/p>\n

    4. C\u00e1ch l\u1ef1a ch\u1ecdn m\u00f9i h\u01b0\u01a1ng ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p<\/strong><\/h2>\n

    \u0110\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t m\u00f9i h\u01b0\u01a1ng ph\u00f9 h\u1ee3p v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t g\u1ee3i \u00fd d\u00e0nh cho b\u1ea1n:<\/p>\n

      \n
    • T\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: Nh\u1edd vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 s\u1edf th\u00edch c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ra m\u1ed9t h\u01b0\u01a1ng th\u01a1m ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ch\u00fang.<\/li>\n
    • C\u00e2n nh\u1eafc v\u1ec1 kh\u00f4ng gian ti\u1ebfp c\u1eadn: T\u00f9y thu\u1ed9c v\u00e0o kh\u00f4ng gian ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ra m\u1ed9t h\u01b0\u01a1ng th\u01a1m th\u00edch h\u1ee3p nh\u1ea5t. Ch\u1eb3ng h\u1ea1n, v\u1edbi m\u1ed9t spa s\u1ebd c\u1ea7n h\u01b0\u01a1ng th\u01a1m nh\u1eb9 nh\u00e0ng, g\u1ee3i s\u1ef1 th\u01b0 gi\u00e3n. Trong khi \u0111\u00f3, t\u1ea1i c\u00e1c h\u00e0ng th\u1eddi trang sang tr\u1ecdng c\u1ea7n nh\u1eefng m\u00f9i h\u01b0\u01a1ng quy\u1ebfn r\u0169, \u0111\u1eb3ng c\u1ea5p.\u00a0\u00a0<\/li>\n
    • Th\u1eed nghi\u1ec7m tr\u01b0\u1edbc khi \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng ch\u00ednh th\u1ee9c: Qua \u0111\u00e2y, b\u1ea1n s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1eddi gian l\u01b0u h\u01b0\u01a1ng, v.v, \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng c\u00f3 n\u00ean l\u1ef1a ch\u1ecdn hay kh\u00f4ng.<\/li>\n
    • T\u00ecm \u0111\u1ebfn s\u1ef1 g\u1ee3i \u00fd t\u1eeb c\u00e1c chuy\u00ean gia: Nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee7a c\u00e1c chuy\u00ean gia s\u1ebd cho b\u1ea1n m\u1ed9t g\u1ee3i \u00fd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1ec1 m\u00f9i h\u01b0\u01a1ng v\u00e0 c\u00e1ch b\u1ea1n n\u00ean \u00e1p d\u1ee5ng n\u00f3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/li>\n<\/ul>\n

      T\u1ea1m k\u1ebft<\/strong><\/p>\n

      Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chia s\u1ebb v\u1ec1 Scent Marketing<\/strong> \u2013 m\u1ed9t h\u00ecnh th\u1ee9c marketing \u0111\u1ed9c \u0111\u00e1o m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 Scent Marketing l\u00e0 g\u00ec, c\u0169ng nh\u01b0 cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 chi\u1ebfn thu\u1eadt marketing n\u00e0y.<\/p>\n

      N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi hay \u0111\u00f3ng g\u00f3p n\u00e0o v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Scent Marketing l\u00e0 g\u00ec? B\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn thu\u1eadt ng\u1eef marketing b\u1eb1ng m\u00f9i h\u01b0\u01a1ng bao gi\u1edd ch\u01b0a? \u0110\u1ec3 t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 chi\u1ebfn thu\u1eadt \u0111\u1eb7c bi\u1ec7t n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. 1. Hi\u1ec3u v\u1ec1 Scent Marketing Scent Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47961"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=47961"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47961\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=47961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=47961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=47961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}