{"id":47969,"date":"2023-12-16T21:05:20","date_gmt":"2023-12-16T21:05:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thought-leadership-la-gi-6-luu-y-khi-phat-trien-chuong-trinh-thought-leadership-marketing.html"},"modified":"2023-12-16T21:05:20","modified_gmt":"2023-12-16T21:05:20","slug":"thought-leadership-la-gi-6-luu-y-khi-phat-trien-chuong-trinh-thought-leadership-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thought-leadership-la-gi-6-luu-y-khi-phat-trien-chuong-trinh-thought-leadership-marketing.html","title":{"rendered":"Thought Leadership L\u00e0 G\u00ec? 6 L\u01b0u \u00dd Khi Ph\u00e1t Tri\u1ec3n Ch\u01b0\u01a1ng Tr\u00ecnh Thought Leadership Marketing"},"content":{"rendered":"
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Thought leadership l\u00e0 g\u00ec? <\/strong>Thought leadership c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi doanh nghi\u1ec7p? \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

1. Thought leadership l\u00e0 g\u00ec?<\/strong><\/h2>\n

Thought leadership li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng m\u1ed9t ng\u01b0\u1eddi\/t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb cao v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3. Qua \u0111\u00f3, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c b\u00ean li\u00ean quan trong t\u1ed5 ch\u1ee9c.<\/p>\n

Thought leadership c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng truy\u1ec1n th\u00f4ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0: B\u00e1o ch\u00ed, Blog, B\u00e1o c\u00e1o, S\u00e1ch \u0111i\u1ec7n t\u1eed, Video, Webinar, S\u1ef1 ki\u1ec7n, v.v.<\/p>\n

2. L\u1ee3i \u00edch c\u1ee7a thought leadership l\u00e0 g\u00ec?<\/strong><\/h2>\n

Theo LinkedIn \u2013 Edelman B2B Thought Leadership Impact Report, thought leadership l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>, \u0111\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n kinh t\u1ebf kh\u00f3 kh\u0103n.<\/p>\n

H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh B2B cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng thought leadership \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a nh\u00e0 cung c\u1ea5p v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c. G\u1ea7n 90% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft, thought leadership l\u00e0m t\u0103ng l\u00f2ng tin v\u00e0 danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n

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\"L\u1ee3i\"L\u1ee3i
L\u1ee3i \u00edch c\u1ee7a thought leadership.<\/figcaption><\/figure>\n<\/div>\n

\u0110\u1ec3 thought leadership mang l\u1ea1i gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u, tr\u01b0\u1edbc h\u1ebft n\u00f3 c\u1ea7n truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

Thought leadership tr\u1edf n\u00ean c\u00f3 \u00edch v\u1edbi c\u00f4ng ch\u00fang khi n\u00f3:<\/p>\n

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  • X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00f4ng ch\u00fang \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 c\u00e1ch \u0111\u1ec3 v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y<\/li>\n
  • Chia s\u1ebb ki\u1ebfn th\u1ee9c gi\u00e1 tr\u1ecb th\u00f4ng qua d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u, ho\u1eb7c chia s\u1ebb t\u1eeb chuy\u00ean gia<\/li>\n
  • Truy\u1ec1n t\u1ea3i m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 t\u01b0\u01a1ng lai<\/li>\n<\/ul>\n

    \u0110\u1ed1i v\u1edbi nh\u00e0 cung c\u1ea5p hi\u1ec7u qu\u1ea3 t\u1eeb thought leadership c\u00f3 th\u1ec3:<\/p>\n

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    • Gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m<\/li>\n
    • T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/li>\n
    • Thu h\u00fat nh\u00e2n t\u00e0i<\/li>\n
    • T\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing content hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n

      3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh thought leader<\/strong><\/h2>\n

      Thought leader l\u00e0 g\u00ec? Thought leader c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 chuy\u00ean m\u00f4n trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. H\u1ecd th\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c t\u00ecm \u0111\u1ebfn \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n, l\u1eafng nghe \u00fd ki\u1ebfn. Thought leader c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n

      L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh thought leader? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd d\u00e0nh cho b\u1ea1n.<\/p>\n

      3.1. X\u00e1c \u0111\u1ecbnh chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh<\/strong><\/h3>\n

      Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh chuy\u00ean m\u00f4n c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ef1ng uy t\u00edn trong l\u0129nh v\u1ef1c. \u0110\u1eebng c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh thought leader trong m\u1ecdi l\u0129nh v\u1ef1c, m\u00e0 h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec b\u1ea1n hi\u1ec3u nh\u1ea5t v\u00e0 li\u00ean t\u1ee5c trau d\u1ed3i v\u1ec1 n\u00f3.\u00a0<\/p>\n

      3.2. G\u00e1c l\u1ea1i m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h3>\n

      L\u00e0 m\u1ed9t thought leader, b\u1ea1n ph\u1ea3i hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 l\u1eddi khuy\u00ean h\u1eefu \u00edch \u0111\u1ebfn h\u1ecd.<\/p>\n

      \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng l\u00e0m t\u0103ng doanh thu ngay l\u1eadp t\u1ee9c nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. B\u1ea1n bi\u1ebft \u0111\u1ea5y, \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u00edn nhi\u1ec7m v\u1edbi c\u00f4ng ch\u00fang kh\u00f4ng th\u1ec3 di\u1ec5n ra trong ng\u00e0y m\u1ed9t ng\u00e0y hai m\u00e0 l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i g\u00e2y d\u1ef1ng.<\/p>\n

      3.3. Li\u00ean t\u1ee5c trau d\u1ed3i v\u1ec1 l\u0129nh v\u1ef1c<\/strong><\/h3>\n

      Thought leader c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 chia s\u1ebb v\u00e0 nh\u1eadn x\u00e9t v\u1ec1 c\u00e1c xu h\u01b0\u1edbng. T\u01b0 duy c\u1ea7u ti\u1ebfn v\u00e0 tinh th\u1ea7n ham h\u1ecdc h\u1ecfi l\u00e0 nh\u1eefng y\u00eau c\u1ea7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t thought leader.\u00a0<\/p>\n

      3.4. L\u1eafng nghe ng\u01b0\u1eddi kh\u00e1c<\/strong><\/h3>\n

      Thought leader kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi cho t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi v\u00e0 h\u1ecd kh\u00f4ng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi, t\u00ecm t\u00f2i. H\u1ecdc h\u1ecfi, v\u00e0 l\u1eafng nghe ng\u01b0\u1eddi kh\u00e1c l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thought leader m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c v\u00e0 gia t\u0103ng s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

      \n
      V\u1eady c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c n\u1ed9i dung thought leadership l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

      4. 6 \u0111i\u1ec1u c\u1ea7n ch\u00fa \u00fd x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh thought leadership marketing B2B<\/strong><\/h2>\n

      4.1. X\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/strong><\/h3>\n

      Tr\u01b0\u1edbc h\u1ebft, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang c\u1ee7a m\u00ecnh l\u00e0 ai, h\u1ecd \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec, nhu c\u1ea7u c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, v.v. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ch\u00fang.\u00a0<\/p>\n

      4.2. T\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o<\/strong><\/h3>\n

      Th\u00f4ng qua vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch k\u1ef9 c\u00e0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cao, s\u00e1ng t\u1ea1o \u0111\u1ec3 chia s\u1ebb \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n

      4.3. Ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c<\/strong><\/h3>\n

      Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c KOL trong ng\u00e0nh, ho\u1eb7c chuy\u00ean gia c\u1ee7a doanh nghi\u1ec7p, khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n trong c\u00e1c b\u00e0i vi\u1ebft hay tr\u1edf th\u00e0nh di\u1ec5n gi\u1ea3 trong c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung, v\u00e0 uy t\u00edn c\u1ee7a b\u00e0i vi\u1ebft.\u00a0<\/p>\n

      4.4. S\u1eed d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

      T\u00f9y v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3\u00a0 l\u00e0 ai, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a m\u00ecnh. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c b\u00e0i vi\u1ebft tr\u00ean website, ho\u1eb7c s\u1ef1 ki\u1ec7n online\/offline, v.v.<\/p>\n

      4.5. Thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng r\u00f5 r\u00e0ng<\/strong><\/h3>\n

      \u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch c\u00f3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 hay kh\u00f4ng, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng chi\u1ebfn d\u1ecbch thought leadership marketing m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 l\u01b0\u1ee3t truy c\u1eadp, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, doanh s\u1ed1 b\u00e1n h\u00e0ng, v.v.<\/p>\n

      4.6. T\u00edch h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n

      Thought leadership marketing kh\u00f4ng t\u1ed3n t\u1ea1i m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp m\u00e0 c\u1ea7n t\u00edch h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.<\/p>\n

      T\u1ea1m k\u1ebft<\/strong><\/p>\n

      Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 Thought leadership m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 thought leadership l\u00e0 g\u00ec<\/strong>, v\u00e0 bi\u1ebft c\u00e1ch tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch thought leadership marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3.<\/p>\n

      N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Thought leadership l\u00e0 g\u00ec? Thought leadership c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi doanh nghi\u1ec7p? \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. 1. Thought leadership l\u00e0 g\u00ec? Thought leadership li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng m\u1ed9t ng\u01b0\u1eddi\/t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47969"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=47969"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47969\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=47969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=47969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=47969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}