{"id":47972,"date":"2023-12-16T21:05:37","date_gmt":"2023-12-16T21:05:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tim-hieu-ve-dao-duc-kinh-doanh-cua-coca-cola.html"},"modified":"2023-12-16T21:05:37","modified_gmt":"2023-12-16T21:05:37","slug":"tim-hieu-ve-dao-duc-kinh-doanh-cua-coca-cola","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tim-hieu-ve-dao-duc-kinh-doanh-cua-coca-cola.html","title":{"rendered":"T\u00ecm Hi\u1ec3u V\u1ec1 \u0110\u1ea1o \u0110\u1ee9c Kinh Doanh C\u1ee7a Coca-Cola"},"content":{"rendered":"
\n

L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, \u0111\u1ee9ng \u0111\u1ea7u trong ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, Coca-Cola \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201c\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola<\/strong>\u201d, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

1. Gi\u1edbi thi\u1ec7u chung v\u1ec1 Coca-Cola<\/strong><\/h2>\n

Coca-Cola l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ng\u1ecdt n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, do nh\u00e0 d\u01b0\u1ee3c h\u1ecdc John Stith Pemberton th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1886 \u1edf Atlanta, Georgia, Hoa K\u1ef3. tr\u1ea3i qua qu\u00e1 tr\u00ecnh d\u00e0i ph\u00e1t tri\u1ec3n, Coca-Cola \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng to\u00e0n c\u1ea7u c\u1ee7a th\u1ee9c u\u1ed1ng gi\u1ea3i kh\u00e1t.<\/p>\n

Nh\u1edd h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng, Coca-Cola \u0111\u00e3 thu h\u00fat h\u00e0ng t\u1ef7 ng\u01b0\u1eddi y\u00eau th\u00edch tr\u00ean kh\u1eafp h\u00e0nh tinh. C\u00f4ng th\u1ee9c c\u1ee7a Coca-Cola \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 nh\u01b0 m\u1ed9t b\u00ed m\u1eadt kinh doanh v\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn.\u00a0<\/p>\n

\"T\u00ecnh\"T\u00ecnh
\u0110\u00f4i n\u00e9t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u2013 Coca-Cola<\/figcaption><\/figure>\n

Th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau nh\u01b0: Coca-Cola Zero Sugar, Diet Coke, v.v.<\/p>\n

\u0110i\u1ec1u g\u00ec khi\u1ebfn Coca-Cola ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh? M\u1ed9t trong nh\u1eefng l\u00fd do n\u00e0y \u0111\u1ebfn t\u1eeb \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a doanh nghi\u1ec7p. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola.<\/p>\n

2. \u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-cola<\/strong><\/h2>\n

\u0110\u1ea1o \u0111\u1ee9c kinh doanh \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb, nguy\u00ean t\u1eafc v\u00e0 quy t\u1eafc \u1ee9ng x\u1eed m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh vi kinh doanh c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m nh\u1eefng nguy\u00ean l\u00fd etic, t\u00ednh minh b\u1ea1ch, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, v\u00e0 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, c\u1ed9ng \u0111\u1ed3ng, v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

2.1 \u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Cocacola qua s\u1ea3n xu\u1ea5t<\/strong><\/h3>\n

\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola trong s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1c kh\u00eda c\u1ea1nh sau:<\/p>\n

2.1.1 S\u1ee9c kho\u1ebb con ng\u01b0\u1eddi<\/strong><\/h4>\n

Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe, c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng t\u0103ng. Doanh nghi\u1ec7p \u0111\u00e3 cho ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 d\u00f2ng s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0: Coca-Cola Light, Coca-Cola Zero, v.v.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u01b0\u1edbng ph\u1ea3i kh\u00f4ng \u00edt l\u00f9m x\u00f9m li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee9a c\u00e1c ch\u1ea5t g\u00e2y h\u1ea1i cho s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn doanh nghi\u1ec7p.<\/p>\n

\"V\u00ed\"V\u00ed
\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Cocacola qua ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t<\/figcaption><\/figure>\n

M\u1eb7c d\u00f9 l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t n\u01b0\u1edbc gi\u1ea3i kh\u00e1t h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng th\u1ec3 hi\u1ec7n s\u1ef1 \u1ee7ng h\u1ed9 v\u1edbi c\u00e1c khuy\u1ebfn c\u00e1o v\u1ec1 vi\u1ec7c h\u1ea1n ch\u1ebf l\u01b0\u1ee3ng \u0111\u01b0\u1eddng ti\u00eau th\u1ee5 m\u1ed7i ng\u00e0y.<\/p>\n

2.1.2 B\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng<\/strong><\/h4>\n

V\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn t\u1eeb c\u00f4ng ch\u00fang. Tr\u00e1ch nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng\u00a0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n

Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, Coca-Cola \u0111\u00e3 tri\u1ec3n khai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u00f3ng g\u00f3p v\u00e0o n\u1ed7 l\u1ef1c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

N\u0103m 2021, Coca-Cola Vi\u1ec7t Nam \u0111\u01b0\u1ee3c vinh danh trong top 3 Doanh nghi\u1ec7p b\u1ec1n v\u1eefng t\u1ea1i Vi\u1ec7t Nam (CSI-100). \u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 6 li\u00ean ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u g\u00f3p m\u1eb7t trong b\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y.<\/p>\n

Coca-Cola h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau thu gom v\u00e0 t\u00e1i ch\u1ebf 100% v\u1ecf chai v\u00e0 lon b\u00e1n ra v\u00e0o n\u0103m 2030. T\u1ea1i n\u01b0\u1edbc ta, th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111ang n\u1ed7 l\u1ef1c t\u1eebng b\u01b0\u1edbc hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau n\u00e0y th\u00f4ng qua vi\u1ec7c thi\u1ebft k\u1ebf, thu gom v\u00e0 h\u1ee3p t\u00e1c theo \u0111\u1ecbnh h\u01b0\u1edbng kinh t\u1ebf tu\u1ea7n ho\u00e0n.<\/p>\n

2.2 B\u1ed9 quy t\u1eafc \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Cocacola d\u00e0nh cho c\u00e1c nh\u00e0 cung \u1ee9ng<\/strong><\/h3>\n

B\u1ed9 quy t\u1eafc \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi nh\u00e0 cung \u1ee9ng bao g\u1ed3m:<\/p>\n

2.2.1 M\u00e2u thu\u1eabn quy\u1ec1n l\u1ee3i<\/strong><\/h4>\n

Nh\u00e0 cung \u1ee9ng kh\u00f4ng \u0111\u01b0\u1ee3c l\u1ee3i d\u1ee5ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e2n vi\u00ean Coca-Cola. N\u1ebfu nh\u00e2n vi\u00ean c\u1ee7a nh\u00e0 cung \u1ee9ng l\u00e0 ng\u01b0\u1eddi th\u00e2n (v\u1ee3\/ch\u1ed3ng, cha\/m\u1eb9, anh ch\u1ecb em, \u00f4ng\/b\u00e0, con, ch\u00e1u n\u1ed9i\/ngo\u1ea1i, d\u00e2u\/r\u1ec3 ho\u1eb7c ng\u01b0\u1eddi y\u00eau s\u1ed1ng chung<\/p>\n

c\u00f9ng gi\u1edbi ho\u1eb7c kh\u00e1c gi\u1edbi) v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a Coca-Cola, ho\u1eb7c nh\u00e0 cung \u1ee9ng c\u00f3 b\u1ea5t k\u1ef3 m\u1ed1i quan h\u1ec7 n\u00e0o v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a Coca-Cola c\u00f3 th\u1ec3 t\u1ea1o ra m\u00e2u thu\u1eabn quy\u1ec1n l\u1ee3i, nh\u00e0 cung \u1ee9ng \u0111\u00f3 c\u1ea7n th\u00f4ng b\u00e1o vi\u1ec7c n\u00e0y cho doanh nghi\u1ec7p ho\u1eb7c \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean Coca-Cola s\u1ebd th\u00f4ng b\u00e1o cho c\u00f4ng ty bi\u1ebft v\u1ec1 \u0111i\u1ec1u n\u00e0y.<\/p>\n

2.2.2 Qu\u00e0 t\u1eb7ng, m\u1eddi \u0103n u\u1ed1ng, gi\u1ea3i tr\u00ed<\/strong><\/h4>\n

Nh\u00e0 cung \u1ee9ng c\u1ea7n tr\u00e1nh thanh to\u00e1n vi\u1ec7c \u0111i l\u1ea1i, m\u1eddi \u0103n u\u1ed1ng ho\u1eb7c t\u1eb7ng c\u00e1c m\u00f3n qu\u00e0 \u0111\u1eaft ti\u1ec1n cho nh\u00e2n vi\u00ean Coca-Cola m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean. Ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u1ee7a Coca-Cola kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p nh\u1eadn qu\u00e0 t\u1eb7ng l\u00e0 ti\u1ec1n m\u1eb7t ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ti\u1ec1n m\u1eb7t, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ebb qu\u00e0 t\u1eb7ng t\u1eeb nh\u00e0 cung \u1ee9ng.<\/p>\n

\"b\u1ed9\"b\u1ed9
B\u1ed9 quy t\u1eafc \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Cocacola d\u00e0nh cho c\u00e1c nh\u00e0 cung \u1ee9ng<\/figcaption><\/figure>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00e2n vi\u00ean c\u1ee7a nh\u00e0 cung \u1ee9ng c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c gi\u1edbi h\u1ea1n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 quy \u0111\u1ecbnh n\u00e0y khi \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, nh\u00e0 cung \u1ee9ng, ho\u1eb7c \u0111\u1ed1i t\u00e1c kinh doanh c\u1ee7a \u0111\u01a1n v\u1ecb t\u1eb7ng qu\u00e0, m\u1eddi \u0103n u\u1ed1ng.<\/p>\n

2.2.3 B\u1ea3o v\u1ec7 th\u00f4ng tin<\/strong><\/h4>\n

Nh\u00e0 cung \u1ee9ng c\u1ee7a Coca-Cola \u0111\u01b0\u1ee3c ph\u00e9p ti\u1ebfp c\u1eadn th\u00f4ng tin b\u1ea3o m\u1eadt trong khu\u00f4n kh\u1ed5 quan h\u1ec7 kinh doanh nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c chia s\u1ebb th\u00f4ng tin n\u00e0y v\u1edbi b\u1ea5t k\u1ef3 ai, tr\u1eeb khi \u0111\u01b0\u1ee3c doanh nghi\u1ec7p cho ph\u00e9p.\u00a0\u00a0<\/p>\n

Nh\u00e0 cung \u1ee9ng kh\u00f4ng \u0111\u01b0\u1ee3c mua b\u00e1n ch\u1ee9ng kho\u00e1n ho\u1eb7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi kh\u00e1c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin b\u1ea3o m\u1eadt thu th\u1eadp \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5. N\u1ebfu nh\u00e0 cung \u1ee9ng cho r\u1eb1ng h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin b\u1ea3o m\u1eadt c\u1ee7a Coca-Cola ho\u1eb7c b\u00ean m\u1ed9t th\u1ee9 ba l\u00e0 do sai s\u00f3t, ngay l\u1eadp t\u1ee9c, nh\u00e0 cung \u1ee9ng \u0111\u00f3 c\u1ea7n th\u00f4ng b\u00e1o ngay cho \u0111\u1ea7u m\u1ed1i li\u00ean l\u1ea1c c\u1ee7a m\u00ecnh t\u1ea1i Coca-Cola v\u00e0 tr\u00e1nh ti\u1ebfp t\u1ee5c ph\u1ed5 bi\u1ebfn th\u00f4ng tin n\u00e0y.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu nh\u00e0 cung \u1ee9ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p chia s\u1ebb th\u00f4ng tin c\u1ee7a m\u1ed9t c\u00f4ng ty n\u00e0o \u0111\u00f3 theo ngh\u0129a v\u1ee5 h\u1ee3p \u0111\u1ed3ng ho\u1eb7c tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd li\u00ean quan, nh\u00e0 cung \u1ee9ng kh\u00f4ng \u0111\u01b0\u1ee3c chia s\u1ebb th\u00f4ng tin n\u00e0y \u0111\u1ebfn b\u1ea5t k\u1ec3 nh\u00e2n vi\u00ean n\u00e0o c\u1ee7a Coca-Cola.<\/p>\n

2.2.4 H\u1ed1i l\u1ed9<\/strong><\/h4>\n

Nh\u00e0 cung \u1ee9ng \u0111\u1ea1i di\u1ec7n cho Coca-Cola bu\u1ed9c ph\u1ea3i tu\u00e2n th\u1ee7 \u0110\u1ea1o Lu\u1eadt v\u1ec1 Ch\u1ed1ng Tham Nh\u0169ng \u1ede N\u01b0\u1edbc Ngo\u00e0i c\u1ee7a Hoa K\u1ef3 v\u00e0 \u0110\u1ea1o Lu\u1eadt Ch\u1ed1ng H\u1ed1i L\u1ed9 V\u01b0\u01a1ng Qu\u1ed1c Anh, c\u0169ng nh\u01b0 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt li\u00ean quan t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.\u00a0<\/p>\n

C\u00e1c giao d\u1ecbch d\u01b0\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 cung \u1ee9ng, ho\u1eb7c li\u00ean quan \u0111\u1ebfn Coca-Cola, nh\u00e0 cung \u1ee9ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p cung c\u1ea5p b\u1ea5t k\u1ef3 m\u00f3n \u0111\u1ed3 gi\u00e1 tr\u1ecb n\u00e0o cho c\u00e1n b\u1ed9 c\u00f4ng nh\u00e2n vi\u00ean ch\u1ee9c nh\u00e0 n\u01b0\u1edbc nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c quy\u1ec1n l\u1ee3i ho\u1eb7c \u01b0u \u0111\u00e3i b\u1ea5t k\u1ef3 n\u00e0o kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n

Nh\u00e0 cung \u1ee9ng kh\u00f4ng \u0111\u01b0\u1ee3c bi\u1ebfu\/t\u1eb7ng b\u1ea5t k\u1ef3 m\u00f3n \u0111\u1ed3 gi\u00e1 tr\u1ecb n\u00e0o cho c\u00e1n b\u1ed9 c\u00f4ng nh\u00e2n vi\u00ean ch\u1ee9c nh\u00e0 n\u01b0\u1edbc thay m\u1eb7t cho Coca-Cola khi ch\u01b0a c\u00f3 v\u0103n b\u1ea3n cho ph\u00e9p tr\u01b0\u1edbc c\u1ee7a ban ph\u00e1p ch\u1ebf c\u1ee7a C\u00f4ng ty; nh\u00e0 cung \u1ee9ng c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c v\u0103n b\u1ea3n ch\u1ea5p thu\u1eadn n\u00e0y th\u00f4ng qua \u0111\u1ea7u m\u1ed1i li\u00ean l\u1ea1c c\u1ee7a m\u00ecnh ho\u1eb7c tr\u01b0\u1edfng ban qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ea1i Coca-Cola.\u00a0<\/p>\n

C\u00f4ng ty c\u0169ng nghi\u00eam c\u1ea5m c\u00e1c h\u00e0nh vi h\u1ed1i l\u1ed9 th\u01b0\u01a1ng m\u1ea1i. Nh\u00e0 cung \u1ee9ng ph\u1ea3i l\u01b0u h\u1ed3 s\u01a1 s\u1ed5 s\u00e1ch k\u1ebf to\u00e1n, t\u00e0i li\u1ec7u v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n chi (bao g\u1ed3m c\u00e1c ph\u1ea7n qu\u00e0 t\u1eb7ng, ti\u1ec7c t\u00f9ng ho\u1eb7c b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec c\u00f3 gi\u00e1 tr\u1ecb) \u0111\u01b0\u1ee3c bi\u1ebfu th\u1eb7ng thay m\u1eb7t cho Coca-Cola ho\u1eb7c b\u1eb1ng ng\u00e2n s\u00e1ch t\u00e0i tr\u1ee3 c\u1ee7a Coca-Cola. Khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u, nh\u00e0 cung \u1ee9ng ph\u1ea3i cung c\u1ea5p m\u1ed9t b\u1ea3n sao h\u1ed3 s\u01a1 s\u1ed5 s\u00e1ch n\u00e0y.\u00a0<\/p>\n

2.2.5 H\u1ed3 s\u01a1 kinh doanh, h\u1ed3 s\u01a1 t\u00e0i ch\u00ednh<\/strong><\/h4>\n

Nh\u00e0 cung \u1ee9ng v\u00e0 Coca-Cola \u0111\u1ec1u ph\u1ea3i l\u01b0u gi\u1eef h\u1ed3 s\u01a1 ch\u00ednh x\u00e1c v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn m\u1ed1i quan h\u1ec7 kinh doanh gi\u1eefa hai b\u00ean. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c l\u01b0u h\u1ed3 s\u01a1 \u0111\u00fang quy \u0111\u1ecbnh m\u1ecdi chi ph\u00ed v\u00e0 c\u00e1c kho\u1ea3n chi.\u00a0<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p, Coca-Cola thu\u00ea nh\u00e2n s\u1ef1 b\u00ean cung \u1ee9ng, h\u1ed3 s\u01a1 ghi ch\u00e9p th\u1eddi gian ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c. Nh\u00e0 cung \u1ee9ng kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eedi h\u00f3a \u0111\u01a1n ch\u1eadm tr\u1ec5 ho\u1eb7c chuy\u1ec3n kho\u1ea3n chi sang k\u1ef3 k\u1ebf to\u00e1n kh\u00e1c.<\/p>\n

2.2.6 B\u00e1o c\u00e1o c\u00e1c h\u00e0nh vi c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 sai tr\u00e1i<\/strong><\/h4>\n

Trong tr\u01b0\u1eddng h\u1ee3p ph\u00e1t hi\u1ec7n nh\u00e2n vi\u00ean, ho\u1eb7c b\u1ea5t k\u1ef3 ai \u0111\u1ea1i di\u1ec7n cho Coca-Cola c\u00f3 c\u00e1c h\u00e0nh vi sai tr\u00e1i, nh\u00e0 cung \u1ee9ng c\u1ea7n nhanh ch\u00f3ng th\u00f4ng b\u00e1o \u0111\u1ebfn c\u00f4ng ty.\u00a0<\/p>\n

M\u1ed1i quan h\u1ec7 c\u1ee7a m\u1ed9t nh\u00e0 cung \u1ee9ng v\u1edbi Coca-Cola s\u1ebd kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng khi b\u00e1o c\u00e1o c\u00e1c h\u00e0nh vi sai tr\u00e1i n\u00e0y.<\/p>\n

L\u1eddi k\u1ebft<\/strong><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201c\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola<\/strong>\u201d m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb n\u00e0y.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 chia s\u1ebb n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, \u0111\u1ee9ng \u0111\u1ea7u trong ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, Coca-Cola \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201c\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola\u201d, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47972"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=47972"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47972\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=47972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=47972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=47972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}