{"id":47976,"date":"2023-12-16T21:06:45","date_gmt":"2023-12-16T21:06:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/owned-media-la-gi-cach-trien-khai-owned-media-hieu-qua.html"},"modified":"2023-12-16T21:06:45","modified_gmt":"2023-12-16T21:06:45","slug":"owned-media-la-gi-cach-trien-khai-owned-media-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/owned-media-la-gi-cach-trien-khai-owned-media-hieu-qua.html","title":{"rendered":"Owned Media L\u00e0 G\u00ec? C\u00e1ch Tri\u1ec3n Khai Owned Media Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, vi\u1ec7c hi\u1ec3u kh\u00e1i ni\u1ec7m Owned Media l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 Owned Media l\u00e0 g\u00ec<\/strong>, t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 ng\u00e0y nay, c\u00e1c c\u00e1ch ph\u00e2n lo\u1ea1i kh\u00e1c nhau v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i.\u00a0<\/p>\n

1. Owned Media l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110\u1ea7u ti\u00ean, Owned Media l\u00e0 g\u00ec<\/strong>? Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i, \u201cOwned Media\u201d \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00e0i s\u1ea3n v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 m\u1ed9t th\u1ef1c th\u1ec3 ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u1ed9c quy\u1ec1n s\u1edf h\u1eefu c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd.\u00a0<\/p>\n

Nh\u1eefng t\u00e0i s\u1ea3n n\u00e0y bao g\u1ed3m nhi\u1ec1u ngu\u1ed3n t\u00e0i nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1 \u0111a d\u1ea1ng, nh\u01b0 c\u00e1c trang web, t\u00e0i kho\u1ea3n x\u00e3 h\u1ed9i, b\u1ea3n tin email v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. \u0110\u1eb7c \u0111i\u1ec3m x\u00e1c \u0111\u1ecbnh c\u1ee7a Owned Media l\u00e0 quy\u1ec1n ki\u1ec3m so\u00e1t tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu. Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t n\u00e0y m\u1edf r\u1ed9ng \u0111\u1ebfn vi\u1ec7c t\u1ea1o, thi\u1ebft k\u1ebf v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung, cho ph\u00e9p tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p, t\u01b0\u01a1ng th\u00edch v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u1ea5y kh\u00e1n gi\u1ea3 l\u00e0m tr\u1ecdng t\u00e2m.<\/p>\n

\n
\"owned-media\"\"owned-media\"
Owned Media l\u00e0 g\u00ec<\/figcaption><\/figure>\n<\/div>\n

2. T\u1ea7m quan tr\u1ecdng c\u1ee7a Owned Media trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay<\/strong><\/h2>\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, t\u1ea7m quan tr\u1ecdng c\u1ee7a Owned Media l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. N\u00f3 l\u00e0 m\u1ed9t trong c\u00e1c tr\u1ee5 c\u1ed9t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh k\u1ef9 thu\u1eadt s\u1ed1. Owned Media \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t k\u00eanh tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed3ng th\u1eddi b\u1ecf qua s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a b\u00ean th\u1ee9 ba. S\u1ef1 \u0111\u1ed9c l\u1eadp n\u00e0y trao quy\u1ec1n cho c\u00e1c doanh nghi\u1ec7p kh\u1ea3 n\u0103ng duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1eb1m x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

3. Ph\u00e2n lo\u1ea1i Owned Media<\/strong><\/h2>\n

3.1 Trang web<\/strong><\/h3>\n

Trang web c\u1ee7a c\u00f4ng ty l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng \u1ea3o, n\u01a1i c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u00f3 l\u00e0 n\u01a1i thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb. Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, trang web l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a Owned Media. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn; \u0111\u00f3 l\u00e0 m\u1ed9t \u0111\u1ea1i di\u1ec7n \u1ea3o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

Trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i h\u1ea5p d\u1eabn, tr\u1ef1c quan, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ee9a nhi\u1ec1u th\u00f4ng tin. \u0110\u00f3 l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean n\u1ed9i dung m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng cao, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e2u d\u00e0i.<\/p>\n

3.2 T\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t kh\u00f4ng gian n\u0103ng \u0111\u1ed9ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3. S\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng. Trong th\u1ebf gi\u1edbi si\u00eau k\u1ebft n\u1ed1i ng\u00e0y nay, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 nh\u00e2n t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i. N\u00f3 cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, cho ph\u00e9p b\u1ea1n x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

T\u1eeb Facebook \u0111\u1ebfn Twitter, Instagram v\u00e0 LinkedIn, m\u1ed7i n\u1ec1n t\u1ea3ng \u0111\u1ec1u cung c\u1ea5p m\u1ed9t c\u00e1ch ri\u00eang \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u0103ng n\u1ed9i dung h\u1ea5p d\u1eabn m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, tr\u1ea3 l\u1eddi c\u00e1c nh\u1eadn x\u00e9t v\u00e0 tin nh\u1eafn, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch \u0111\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p. B\u1eb1ng c\u00e1ch khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 khu\u1ebfch \u0111\u1ea1i ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

3.3 B\u1ea3n tin email<\/strong><\/h3>\n

B\u1ea3n tin email l\u00e0 m\u1ed9t k\u00eanh giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3. Ch\u00fang r\u1ea5t tuy\u1ec7t v\u1eddi \u0111\u1ec3 ph\u1ed5 bi\u1ebfn th\u00f4ng tin, c\u1eadp nh\u1eadt v\u00e0 khuy\u1ebfn m\u00e3i tr\u1ef1c ti\u1ebfp t\u1edbi h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd.<\/p>\n

Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, ch\u00fang c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng c\u1ee5 Owned Media m\u1ea1nh m\u1ebd \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. H\u00e3y t\u1ea1o ra c\u00e1c b\u1ea3n tin h\u1ea5p d\u1eabn mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n, th\u00f4ng tin chi ti\u1ebft v\u1ec1 ng\u00e0nh ho\u1eb7c n\u1ed9i dung mang t\u00ednh th\u00f4ng tin. G\u1eedi tin nh\u1eafn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 lu\u00f4n bao g\u1ed3m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng. Cu\u1ed1i c\u00f9ng, th\u01b0\u1eddng xuy\u00ean ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c email c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n

3.4 \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng<\/strong><\/h3>\n

\u1ee8ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Ch\u00fang cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng thu\u1eadn ti\u1ec7n cho vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 h\u00ecnh \u1ea3nh thu nh\u1ecf c\u1ee7a s\u1ef1 ti\u1ec7n l\u1ee3i. Cho d\u00f9 \u0111\u00f3 l\u00e0 \u1ee9ng d\u1ee5ng mua s\u1eafm, thi\u1ebft b\u1ecb theo d\u00f5i th\u1ec3 d\u1ee5c hay c\u00f4ng c\u1ee5 n\u0103ng su\u1ea5t, \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec1u n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng lo\u1ea1i Owned Media n\u00e0y, h\u00e3y t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m, c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u00e1c t\u00ednh n\u0103ng gi\u00fap t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. Khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n trong c\u00e1c c\u1eeda h\u00e0ng nh\u01b0 AppStore v\u00e0 Google Play. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ec3 l\u00e0 t\u00e0i s\u1ea3n hi\u1ec7u qu\u1ea3 nh\u1ea5t trong Owned Media c\u1ee7a b\u1ea1n.<\/p>\n

4. \u01afu \u0111i\u1ec3m c\u1ee7a Owned Media<\/strong><\/h2>\n

4.1 Ki\u1ec3m so\u00e1t n\u1ed9i dung<\/strong><\/h3>\n

V\u1edbi Owned Media, c\u00e1c c\u00f4ng ty c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t n\u1ed9i dung h\u1ecd xu\u1ea5t b\u1ea3n. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3.<\/p>\n

Khi n\u00f3i \u0111\u1ebfn ki\u1ec3m so\u00e1t n\u1ed9i dung, Owned Media chi\u1ebfm v\u1ecb tr\u00ed t\u1ed1i cao. Kh\u00f4ng gi\u1ed1ng nh\u01b0 Earned v\u00e0 Paid Media, n\u01a1i b\u1ea1n c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t h\u1ea1n ch\u1ebf, Owned Media cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. T\u1eeb blog tr\u00ean trang web \u0111\u1ebfn c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 b\u1ea3n tin email, m\u1ecdi ph\u1ea7n n\u1ed9i dung \u0111\u1ec1u th\u1ec3 hi\u1ec7n ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 ki\u1ec3m so\u00e1t n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n

4.2 Hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed<\/strong><\/h3>\n

So v\u1edbi Paid Media, Owned Media l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u00f3 mang l\u1ea1i k\u1ebft qu\u1ea3 b\u1ec1n v\u1eefng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh li\u00ean t\u1ee5c. Trong khi Paid Media y\u00eau c\u1ea7u l\u01b0\u1ee3ng \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c, c\u00e1c h\u00ecnh th\u1ee9c Owned Media nh\u01b0 trang web, t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng mang l\u1ea1i l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng.\u00a0<\/p>\n

V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean, gi\u1ea3m nhu c\u1ea7u v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1ed1n k\u00e9m. C\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebft ki\u1ec7m chi ph\u00ed n\u00e0y cho ph\u00e9p b\u1ea1n ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c, t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>\n

4.3 X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n

Owned Media cho ph\u00e9p c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Giao ti\u1ebfp nh\u1ea5t qu\u00e1n th\u00fac \u0111\u1ea9y s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng trung th\u00e0nh.<\/p>\n

Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng, Owned Media t\u1ecfa s\u00e1ng trong vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh. Kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n bi\u1ebft t\u00ecm b\u1ea1n \u1edf \u0111\u00e2u v\u00e0 h\u1ecd \u0111\u00e1nh gi\u00e1 cao gi\u00e1 tr\u1ecb nh\u1ea5t qu\u00e1n m\u00e0 b\u1ea1n cung c\u1ea5p. S\u1ef1 tin t\u01b0\u1edfng n\u00e0y chuy\u1ec3n th\u00e0nh ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u1eb7p l\u1ea1i, ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng t\u00edch c\u1ef1c v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea5t c\u1ea3 \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h2>\n

V\u1eady l\u00e0 Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u Owned Media l\u00e0 g\u00ec<\/strong> v\u00e0 nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a n\u00f3. Owned Media l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. N\u00f3 cho ph\u00e9p c\u00e1c c\u00f4ng ty ki\u1ec3m so\u00e1t t\u00e0i s\u1ea3n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.\u00a0<\/p>\n

B\u1eb1ng c\u00e1ch tu\u00e2n theo c\u00e1ch ti\u1ebfp c\u1eadn theo c\u1ea5u tr\u00fac c\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 c\u1ee7a Owned Media v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y n\u1eafm b\u1eaft v\u00e0 s\u1eed d\u1ee5ng Owned Media ngay h\u00f4m nay \u0111\u1ec3 lu\u00f4n d\u1eabn \u0111\u1ea7u trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 n\u0103ng \u0111\u1ed9ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, vi\u1ec7c hi\u1ec3u kh\u00e1i ni\u1ec7m Owned Media l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 Owned Media l\u00e0 g\u00ec, t\u1ea7m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47976"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=47976"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47976\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=47976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=47976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=47976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}