{"id":47978,"date":"2023-12-16T21:07:41","date_gmt":"2023-12-16T21:07:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-duoc-gi-tu-chien-luoc-marketing-cua-haidilao.html"},"modified":"2023-12-16T21:07:41","modified_gmt":"2023-12-16T21:07:41","slug":"hoc-duoc-gi-tu-chien-luoc-marketing-cua-haidilao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-duoc-gi-tu-chien-luoc-marketing-cua-haidilao.html","title":{"rendered":"H\u1ecdc \u0110\u01b0\u1ee3c G\u00ec T\u1eeb Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a Haidilao?"},"content":{"rendered":"
\n

Khi nh\u1eafc \u0111\u1ebfn \u201cm\u00faa m\u00ec\u201d b\u1ea1n s\u1ebd nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u1ea9u n\u00e0o \u0111\u1ea7u ti\u00ean? D\u00e0nh v\u00e0i gi\u00e2y \u0111\u1ec3 b\u00ecnh lu\u1eadn c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a m\u00ecnh \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn nh\u00e9. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Haidilao<\/strong>, c\u00f9ng v\u1edbi m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc kinh nghi\u1ec7m \u0111\u01b0\u1ee3c r\u00fat ra.<\/p>\n

1. \u0110\u00f4i n\u00e9t v\u1ec1 Haidilao<\/strong><\/h2>\n

Ch\u1eafc h\u1eb3n, b\u1ea1n kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u1ea9u \u0111\u1ebfn t\u1eeb T\u1ee9 Xuy\u00ean, Trung Qu\u1ed1c \u2013 Haidilao. \u0110\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb n\u0103m 1994 cho \u0111\u1ebfn nay \u0111\u00e3 th\u00e2m nh\u1eadp v\u00e0o 10 th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, trong \u0111\u00f3 bao g\u1ed3m Vi\u1ec7t Nam.<\/p>\n

C\u00e1i t\u00ean Haidilao hay H\u1ea3i \u0110\u1ec3 Lao \u0111\u01b0\u1ee3c b\u1eaft ngu\u1ed3n t\u1eeb thu\u1eadt ng\u1eef c\u1ee7a tr\u00f2 ch\u01a1i m\u1ea1t ch\u01b0\u1ee3c T\u1ee9 Xuy\u00ean, \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u201cC\u00e2u c\u00e1 d\u01b0\u1edbi \u0111\u00e1y \u0111\u1ea1i d\u01b0\u01a1ng\u201d.<\/p>\n

C\u00f9ng t\u00ecm hi\u1ec3u ti\u1ebfp trong ph\u1ea7n ti\u1ebfp theo \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y qua \u0111i\u1ec1u g\u00ec nh\u00e9.<\/p>\n

2. Kh\u00e1ch h\u00e0ng nh\u1edb v\u1ec1 Haidilao qua \u0111i\u1ec1u g\u00ec?<\/strong><\/h2>\n

Haidilao \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1eb7t cho bi\u1ec7t danh l\u00e0 \u201cB\u1eadc th\u1ea7y chi\u1ec1u kh\u00e1ch\u201d. Xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m nay, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ec3 l\u1ea1i trong l\u00f2ng th\u1ef1c kh\u00e1ch nhi\u1ec1u \u1ea5n t\u01b0\u1ee3ng, c\u00f9ng Masterskills \u0111i\u1ec3m qua m\u1ed9t v\u00e0i \u0111i\u1ec3m \u1ea5n t\u01b0\u1ee3ng m\u00e0 kh\u00e1ch h\u00e0ng nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u1ea9u n\u00e0y nh\u00e9.<\/p>\n

    \n
  • S\u1eed d\u1ee5ng tablet c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 order<\/li>\n
  • Nhi\u1ec1u d\u1ecbch v\u1ee5 th\u01b0 gi\u00e3n mi\u1ec5n ph\u00ed trong th\u1eddi gian ch\u1edd m\u00f3n nh\u01b0 l\u00e0m nail, g\u1ea5p h\u1ea1c<\/li>\n
  • C\u00f3 khu vui ch\u01a1i d\u00e0nh ri\u00eang cho tr\u1ebb em v\u00e0 c\u00f3 \u201cb\u1ea3o m\u1eabu\u201d tr\u00f4ng nom<\/li>\n
  • Hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 chu\u1ea9n b\u1ecb chun bu\u1ed9c t\u00f3c cho kh\u00e1ch h\u00e0ng n\u1eef, gi\u1ea5y \u01b0\u1edbt \u0111\u1ec3 lau m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i, t\u00fai \u0111\u1ec3 \u0111\u1ed3 c\u00e1 nh\u00e2n, v.v.<\/li>\n
  • Cho ph\u00e9p kh\u00e1ch h\u00e0ng check kh\u00f4ng gian b\u1ebfp qua tablet<\/li>\n
  • M\u00e0n m\u00faa m\u00ec \u0111\u01b0\u1ee3c cho l\u00e0 \u201csignature\u201d c\u1ee7a Haidilao<\/li>\n<\/ul>\n
    \n
    \"chi\u1ebfn\"chi\u1ebfn
    T\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c 7P c\u1ee7a Haidilao d\u01b0\u1edbi \u0111\u00e2y.<\/figcaption><\/figure>\n<\/div>\n

    3. Chi\u1ebfn l\u01b0\u1ee3c marketing mix \u2013 7Ps c\u1ee7a Haidilao<\/strong><\/h2>\n

    Trong ph\u1ea7n n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n chi\u1ebfn l\u01b0\u1ee3c 7P marketing mix c\u1ee7a Haidilao.<\/p>\n

    3.1. Product<\/strong><\/h3>\n

    S\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u1ea9u. Kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u1ea1i Haidilao ngo\u00e0i vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n v\u1ecb gi\u00e1c, c\u00f2n \u0111\u01b0\u1ee3c m\u00e3n nh\u00e3n v\u1edbi c\u00e1ch decor b\u00e0n l\u1ea9u, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u00e0n bi\u1ec3u di\u1ec5n m\u00faa m\u00ec kinh \u0111i\u1ec3n.<\/p>\n

    T\u1ea1i Haidilao, b\u1ea1n c\u00f3 th\u1ec3 th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o n\u01b0\u1edbc ch\u1ea5m ri\u00eang cho m\u00ecnh. N\u1ebfu c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean Haidilao.<\/p>\n

    L\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c, v\u1ea5n \u0111\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m lu\u00f4n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u quan t\u00e2m. Th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m an to\u00e0n \u0111\u1ebfn th\u1ef1c kh\u00e1ch.<\/p>\n

    \u0110\u1ec3 th\u1eddi gian ch\u1edd \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng r\u01a1i v\u00e0o nh\u1eefng kho\u1ea3ng l\u1eb7ng, \u0111\u1ed3ng th\u1eddi gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Haidilao cung c\u1ea5p th\u00eam m\u1ed9t s\u1ed1 c\u00e1c d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed nh\u01b0 l\u00e0m nail, \u0111\u1ed3 \u0103n nh\u1eb9, v.v.<\/p>\n

    D\u00f9 l\u00e0 nh\u1eefng d\u1ecbch v\u1ee5 nh\u1ecf nh\u01b0ng \u0111\u00e3 gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng khi gh\u00e9 Haidilao, v\u00e0 t\u1ea1o ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Trong b\u1ed1i c\u1ea3nh gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i do \u0111\u1ea1i d\u1ecbch Covid, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng cho ra m\u1eaft c\u00e1c set l\u1ea9u c\u00e1 nh\u00e2n d\u00f9ng t\u1ea1i nh\u00e0.\u00a0\u00a0<\/p>\n

    3.2. Price<\/strong><\/h3>\n

    \u0110\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1ea9u cao c\u1ea5p, do \u0111\u00f3, gi\u00e1 t\u1ea1i Haidilao kh\u00e1 cao. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ee5c v\u1ee5 theo h\u00ecnh th\u1ee9c buffet m\u00e0 ph\u1ee5c v\u1ee5 theo order c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c m\u00f3n t\u1ea1i \u0111\u00e2y dao \u0111\u1ed9ng t\u1eeb 35.000 \u0111\u1ed3ng \u2013 210.000 \u0111\u1ed3ng.\u00a0<\/p>\n

    C\u00e1c m\u00f3n th\u1ecbt \u0111\u1ec1u tr\u00ean 100.000 \u0111\u1ed3ng\/m\u00f3n; \u0111\u1ed3 u\u1ed1ng t\u1ef1 ch\u1ecdn l\u00e0 40.000 \u0111\u1ed3ng; c\u00e1c lo\u1ea1i n\u01b0\u1edbc nh\u01b0 s\u1eefa \u0111\u1eadu n\u00e0nh, chanh b\u1ea1c h\u00e0 hay n\u01b0\u1edbc hoa c\u00fac \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 mi\u1ec5n ph\u00ed.<\/p>\n

    M\u1eb7c d\u00f9 gi\u00e1 c\u1ea3 cao nh\u01b0ng th\u1ef1c kh\u00e1ch hi\u1ebfm khi ph\u00e0n n\u00e0n v\u1ec1 \u0111i\u1ec1u n\u00e0y, b\u1edfi nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c m\u00e0 h\u1ecd c\u00f3 t\u1ea1i \u0111\u00e2y x\u1ee9ng \u0111\u00e1ng v\u1edbi chi ph\u00ed m\u00e0 h\u1ecd b\u1ecf ra.<\/p>\n

    \n
    \"chi\u1ebfn\"chi\u1ebfn
    Chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a Haidilao c\u00f3 g\u00ec hay ho?<\/figcaption><\/figure>\n<\/div>\n

    3.3. Place<\/strong><\/h3>\n

    C\u00e1c chi nh\u00e1nh c\u1ee7a Haidilao \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c v\u1ecb tr\u00ed \u0111\u1eaft gi\u00e1 trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn nh\u01b0 Vincom, Bitexco, v.v.\u00a0<\/p>\n

    Haidilao ho\u1ea1t \u0111\u1ed9ng v\u1edbi ph\u01b0\u01a1ng ch\u00e2m nh\u00e0 h\u00e0ng l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn ch\u1ee9 kh\u00f4ng ph\u1ea3i n\u01a1i t\u00ecnh c\u1edd \u0111\u1ec3 gh\u00e9 qua.<\/p>\n

    3.4. Promotion<\/strong><\/h3>\n

    Kh\u00e1c v\u1edbi c\u00e1c \u00f4ng l\u1edbn trong ng\u00e0nh F&B, Haidilao kh\u00f4ng d\u00e0nh nhi\u1ec1u ng\u00e2n s\u00e1ch v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 t\u1eadp trung v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing truy\u1ec1n mi\u1ec7ng. Theo \u0111\u00f3, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Haidilao bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u qua b\u1ea1n b\u00e8 ho\u1eb7c c\u00e1c qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

    Nh\u1edd nh\u1eefng d\u1ecbch v\u1ee5 \u1ea5n t\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 t\u00edch c\u1ef1c, v\u00e0 ghi d\u1ea5u \u1ea5n t\u1ed1t trong l\u00f2ng kh\u00e1ch h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng chia s\u1ebb, gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.\u00a0<\/p>\n

    Haidilao c\u00f2n c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch marketing th\u00f4ng minh khi t\u1ef1 t\u1ea1o ra c\u00e1c trend \u0111\u1ed9c \u0111\u00e1o nh\u1eb1m thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1eeba \u0103n v\u1eeba ng\u1ee7, t\u1ef1 l\u00e0m h\u00e1 c\u1ea3o, v.v.\u00a0<\/p>\n

    3.5. Process<\/strong><\/h3>\n

    Quy tr\u00ecnh ti\u1ebfp \u0111\u00f3n kh\u00e1ch h\u00e0ng t\u1eeb khi \u0111\u1eb7t ch\u00e2n v\u00e0o nh\u00e0 h\u00e0ng \u0111\u1ebfn khi r\u1eddi \u0111i l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng l\u1edbn c\u1ee7a Haidilao. T\u1ea1i \u0111\u00e2y, m\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed nh\u01b0 m\u1ed9t kh\u00e1ch VIP, ngay c\u1ea3 khi nh\u00e0 h\u00e0ng trong t\u00ecnh tr\u1ea1ng \u0111\u00f4ng kh\u00e1ch, quy tr\u00ecnh ph\u1ee5c v\u1ee5 v\u1eabn \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o.\u00a0<\/p>\n

    \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u1ea1i nh\u00e0 h\u00e0ng, kh\u00f4ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ph\u1ea3i r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u201cb\u01a1 v\u01a1\u201d khi \u0111\u1ebfn \u0111\u00e2y.<\/p>\n

    \n
    \"kh\u00e1ch\"kh\u00e1ch
    Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Haidilao \u0111\u1ebfn t\u1eeb m\u1ecdi l\u1ee9a tu\u1ed5i.<\/figcaption><\/figure>\n<\/div>\n

    3.6. Physical evidence<\/strong><\/h3>\n

    C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a Haidilao c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng trong chi\u1ebfn l\u01b0\u1ee3c marketing 7P c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c khu v\u1ef1c ph\u1ee5c v\u1ee5, nh\u00e0 b\u1ebfp, khu v\u1ef1c kh\u00e1ch \u0111\u1ee3i, \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch r\u00f5 r\u00e0ng, khoa h\u1ecdc.<\/p>\n

    Khu vui ch\u01a1i cho tr\u1ebb em \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 t\u1ec9 m\u1ec9, m\u1edf ra m\u1ed9t kh\u00f4ng gian gi\u1ea3i tr\u00ed tuy\u1ec7t v\u1eddi cho c\u00e1c b\u00e9.<\/p>\n

    \u0110\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c trang b\u1ecb thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh ph\u1ee5c v\u1ee5 di\u1ec5n ra su\u00f4n s\u1ebb, thu\u1eadn l\u1ee3i. Kh\u00e1ch h\u00e0ng khi \u0111\u1ebfn Haidilao \u0111\u1ec1u \u0111\u01b0\u1ee3c cung c\u1ea5p tablet \u0111\u1ec3 order, c\u0169ng nh\u01b0 quan s\u00e1t nh\u00e0 b\u1ebfp c\u1ee7a nh\u00e0 h\u00e0ng.\u00a0<\/p>\n

    3.7. People<\/strong><\/h3>\n

    Con ng\u01b0\u1eddi l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Haidilao. C\u00f3 th\u1ec3 n\u00f3i, trong ng\u00e0nh d\u1ecbch v\u1ee5, y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

    C\u00e1c nh\u00e2n vi\u00ean t\u1ea1i \u0111\u00e2y \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1edbi ph\u01b0\u01a1ng ch\u00e2m ph\u1ee5c v\u1ee5 t\u1eeb A-Z, nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c training x\u1eed l\u00fd \u0111a d\u1ea1ng t\u00ecnh hu\u1ed1ng khi giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3, phong c\u00e1ch ph\u1ee5c v\u1ee5 c\u1ee7a m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u th\u1ed1ng nh\u1ea5t, \u0111\u1ea3m b\u1ea3o t\u00ednh chuy\u00ean nghi\u1ec7p cao.<\/p>\n

    4. H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Haidilao?<\/strong><\/h2>\n

    H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing th\u00f4ng minh c\u1ee7a Haidilao? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i chia s\u1ebb c\u1ee7a t\u00e1c gi\u1ea3 v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n

      \n
    • Th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh: <\/strong>T\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng m\u00e0 m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n th\u1ef1c hi\u1ec7n. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u201cchi\u1ec1u kh\u00e1ch ph\u00f9 h\u1ee3p\u201d. M\u1ed9t insight t\u01b0\u1edfng ch\u1eebng nh\u01b0 \u0111\u01a1n gi\u1ea3n, c\u0169ng gi\u00fap doanh nghi\u1ec7p ch\u1ea1m v\u00e0o \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n nh\u01b0, vi\u1ec7c Haidilao chu\u1ea9n b\u1ecb nh\u1eefng chi\u1ebfc chun bu\u1ed9c t\u00f3c cho kh\u00e1ch h\u00e0ng n\u1eef c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u00e0o s\u00e2u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n
    • L\u1eafng nghe kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 t\u1eebng ng\u00e0y<\/strong>: \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u l\u1eafng nghe kh\u00e1ch h\u00e0ng c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 thi\u1ec7n ch\u00ed c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
    • Nh\u1ea1y b\u00e9n tr\u01b0\u1edbc nh\u1eefng xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/strong>: Khi x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng thay \u0111\u1ed5i \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng li\u00ean t\u1ee5c \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n nh\u01b0, vi\u1ec7c Haidilao cung c\u1ea5p set l\u1ea9u c\u00e1 nh\u00e2n ph\u1ee5c v\u1ee5 t\u1ea1i nh\u00e0 cho kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh gi\u00e3n c\u00e1ch.\u00a0<\/li>\n
    • T\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>: Trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Haidilao, c\u00f3 th\u1ec3 th\u1ea5y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng n\u00e0y h\u1ebft s\u1ee9c th\u00e0nh c\u00f4ng, khi bi\u1ebfn th\u1eddi gian ch\u1edd m\u00f3n c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.\u00a0<\/li>\n<\/ul>\n

      T\u1ea1m k\u1ebft<\/strong><\/p>\n

      Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Haidilao<\/strong> m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch, v\u00e0 r\u00fat ra m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc gi\u00e1 tr\u1ecb d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

      N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi hay \u0111\u00f3ng g\u00f3p n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Khi nh\u1eafc \u0111\u1ebfn \u201cm\u00faa m\u00ec\u201d b\u1ea1n s\u1ebd nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u1ea9u n\u00e0o \u0111\u1ea7u ti\u00ean? D\u00e0nh v\u00e0i gi\u00e2y \u0111\u1ec3 b\u00ecnh lu\u1eadn c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a m\u00ecnh \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn nh\u00e9. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Haidilao, c\u00f9ng v\u1edbi m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc kinh nghi\u1ec7m \u0111\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47978"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=47978"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47978\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=47978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=47978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=47978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}