{"id":47982,"date":"2023-12-16T21:08:39","date_gmt":"2023-12-16T21:08:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-duoc-gi-tu-chien-luoc-marketing-cua-vinamilk.html"},"modified":"2023-12-16T21:08:39","modified_gmt":"2023-12-16T21:08:39","slug":"hoc-duoc-gi-tu-chien-luoc-marketing-cua-vinamilk","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-duoc-gi-tu-chien-luoc-marketing-cua-vinamilk.html","title":{"rendered":"H\u1ecdc \u0110\u01b0\u1ee3c G\u00ec T\u1eeb Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a Vinamilk?"},"content":{"rendered":"
\n

H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk? C\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a Vinamilk l\u00e0 nh\u1eefng case study h\u1eefu \u00edch gi\u00fap c\u00e1c sinh vi\u00ean, hay ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh marketing r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m qu\u00fd b\u00e1u. \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

1. \u0110\u00f4i n\u00e9t v\u1ec1 Vinamilk<\/strong><\/h2>\n

Nh\u1eafc \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i, ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Vinamilk th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u1ed5i ti\u1ebfng c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

\n
\"vinamilk\"\"vinamilk\"
Vinamilk l\u00e0 nh\u00e3n h\u00e0ng qu\u1ed1c d\u00e2n c\u1ee7a Vi\u1ec7t Nam.<\/figcaption><\/figure>\n<\/div>\n

Tr\u1ea3i qua g\u1ea7n 50 n\u0103m h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, Vinamilk \u0111ang l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, v\u1edbi th\u1ecb ph\u1ea7n \u0111\u1ea1t kho\u1ea3ng 50%, trong \u0111\u00f3 theo b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean Vinamilk s\u1ebd h\u01b0\u1edbng t\u1edbi th\u1ecb ph\u1ea7n 56% v\u00e0o n\u0103m 2026.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00fang \u0111\u1eafn \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u1ed9i \u0111\u1ecba n\u00e0y. Trong ph\u1ea7n ti\u1ebfp theo, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 th\u00eam v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nh\u00e9.<\/p>\n

2. Chi\u1ebfn l\u01b0\u1ee3c marketing mix 4P c\u1ee7a Vinamilk<\/strong><\/h2>\n

Trong ph\u1ea7n n\u00e0y, c\u00f9ng Masterskills t\u00ecm hi\u1ec3u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing mix 4Ps c\u1ee7a Vinamilk nh\u00e9.<\/p>\n

2.1. Product<\/strong><\/h3>\n

Danh m\u1ee5c s\u1ea3n ph\u1ea9m r\u1ed9ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb tr\u1ebb em \u0111\u1ebfn ng\u01b0\u1eddi l\u1edbn tu\u1ed5i, ng\u01b0\u1eddi \u0103n ki\u00eang, v.v. Trong \u0111\u00f3, bao g\u1ed3m 5 danh m\u1ee5c s\u1ea3n ph\u1ea9m ch\u00ednh:<\/p>\n

    \n
  • C\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa nh\u01b0 s\u1eefa t\u01b0\u01a1i, s\u1eefa \u0111\u1eb7c, s\u1eefa b\u1ed9t, v.v.<\/li>\n
  • S\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa nh\u01b0 kem, ph\u00f4 mai<\/li>\n
  • C\u00e1c s\u1ea3n ph\u1ea9m tr\u00e0<\/li>\n
  • C\u00e1c s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea<\/li>\n
  • C\u00e1c s\u1ea3n ph\u1ea9m n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y<\/li>\n<\/ul>\n

    Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n lu\u00f4n \u0111\u1eb7t m\u1ee5c ti\u00eau cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1edd \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    \n
    \"chi\u1ebfn\"chi\u1ebfn
    Chi\u1ebfn l\u01b0\u1ee3c marketing 4P c\u1ee7a Vinamilk.<\/figcaption><\/figure>\n<\/div>\n

    2.2. Price<\/strong><\/h3>\n

    M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk c\u00f3 gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eefa ngo\u1ea1i nh\u1eadp, do c\u00f3 l\u1ee3i th\u1ebf chi ph\u00ed s\u1ea3n xu\u1ea5t. Th\u01b0\u01a1ng hi\u1ec7u cho r\u1eb1ng, vi\u1ec7c t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n

    Do \u0111\u00f3, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3m ngu\u1ed3n nhi\u00ean li\u1ec7u nh\u1eadp ngo\u1ea1i n\u1ebfu ngu\u1ed3n nhi\u00ean li\u1ec7u trong n\u01b0\u1edbc \u0111\u1ea3m b\u1ea3o.\u00a0\u00a0<\/p>\n

    2.3. Place<\/strong><\/h3>\n

    H\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp bao g\u1ed3m 3 k\u00eanh ch\u00ednh: <\/p>\n

      \n
    • K\u00eanh si\u00eau th\u1ecb<\/li>\n
    • K\u00eanh truy\u1ec1n th\u1ed1ng<\/li>\n
    • Key accounts<\/li>\n<\/ul>\n

      B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn cho c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e2n vi\u00ean kinh doanh tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

      2.4. Promotion<\/strong><\/h3>\n

      Vinamilk t\u00edch h\u1ee3p tri\u1ec3n khai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, bao g\u1ed3m: x\u00fac ti\u1ebfn b\u00e1n, qu\u1ea3ng c\u00e1o, PR, b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, marketing t\u01b0\u01a1ng t\u00e1c, marketing tr\u1ef1c ti\u1ebfp.<\/p>\n

      3. H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk?<\/strong><\/h2>\n

      H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t chia s\u1ebb c\u1ee7a t\u00e1c gi\u1ea3 mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n:<\/p>\n

      3.1. Danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng<\/strong><\/h3>\n

      Cung c\u1ea5p danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng gi\u00fap \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ef7 l\u1ec7 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c n\u00e2ng cao.\u00a0<\/p>\n

      3.2. Ch\u00fa tr\u1ecdng v\u00e0o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/strong><\/h3>\n

      Ng\u01b0\u1eddi Vi\u1ec7t s\u1eed d\u1ee5ng h\u00e0ng Vi\u1ec7t, \u0111\u00e2y l\u00e0 \u0111\u1ed9ng l\u1ef1c gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ph\u00e1t tri\u1ec3n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba, do \u0111\u00f3, trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ed3ng gh\u00e9p c\u00e1c y\u1ebfu t\u1ed1 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.\u00a0<\/p>\n

      3.3. \u0110\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR<\/strong><\/h3>\n

      C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u1ed9ng \u0111\u1ed3ng. M\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng CSR n\u1ed5i b\u1eadt c\u1ee7a Vinamilk c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh \u201cV\u01b0\u01a1n cao Vi\u1ec7t Nam\u201d. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap Vinamilk gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n n\u00e2ng cao t\u00ecnh c\u1ea3m c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      Marketing x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. Ngo\u00e0i n\u1ed7 l\u1ef1c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng kh\u1eaft khe c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

      3.4. Th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a x\u00e3 h\u1ed9i<\/strong><\/h3>\n

      M\u1edbi \u0111\u00e2y, Vinamilk \u0111\u00e3 thay \u0111\u1ed5i b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u1eb1m:<\/p>\n

        \n
      • T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng m\u1edbi<\/li>\n
      • T\u00e1i \u0111\u1ecbnh v\u1ecb t\u1ea7m nh\u00ecn \u201cgo global\u201d \u2013 v\u01b0\u01a1n ra th\u1ebf gi\u1edbi<\/li>\n
      • T\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t<\/li>\n
      • Thay \u0111\u1ed5i \u0111\u1ec3 t\u1ed1t h\u01a1n<\/li>\n<\/ul>\n
        \n
        \"qu\u1ea3ng\"qu\u1ea3ng
        S\u1ef1 thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u t\u00e1o b\u1ea1o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ef1c l\u1edbn cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Vinamilk.<\/figcaption><\/figure>\n<\/div>\n

        Qua \u0111\u00e2y c\u00f3 th\u1ec3 th\u1ea5y, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111\u00f2i h\u1ecfi kh\u00f4ng ch\u1ec9 Vinamilk m\u00e0 c\u00f2n t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u1ea7n ph\u1ea3i linh ho\u1ea1t thay \u0111\u1ed5i v\u00e0 th\u00edch \u1ee9ng h\u01a1n.<\/p>\n

        X\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng thay \u0111\u1ed5i, nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y m\u1ed9t \u0111a d\u1ea1ng v\u00e0 kh\u1eaft khe h\u01a1n, n\u1ebfu b\u1ea3n th\u00e2n doanh nghi\u1ec7p kh\u00f4ng k\u1ecbp th\u1eddi \u0111\u1ed5i m\u1edbi th\u00ec r\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

        3.5. H\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp<\/strong><\/h3>\n

        C\u00f3 th\u1ec3 th\u1ea5y, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Vinamilk m\u1ed9t ph\u1ea7n \u0111\u1ebfn t\u1eeb chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3. V\u1edbi h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk t\u1ea1i b\u1ea5t k\u1ef3 \u0111i\u1ec3m b\u00e1n n\u00e0o t\u1eeb c\u00e1c si\u00eau th\u1ecb l\u1edbn \u0111\u1ebfn c\u00e1c qu\u00e1n t\u1ea1p h\u00f3a ven \u0111\u01b0\u1eddng.<\/p>\n

        T\u1eeb \u0111\u00e2y, \u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y v\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u1eb1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i th\u00f4ng minh.<\/p>\n

        T\u1ea1m k\u1ebft<\/strong><\/p>\n

        Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk<\/strong> m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u1ed9i \u0111\u1ecba n\u00e0y.<\/p>\n

        N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk? C\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a Vinamilk l\u00e0 nh\u1eefng case study h\u1eefu \u00edch gi\u00fap c\u00e1c sinh vi\u00ean, hay ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh marketing r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m qu\u00fd b\u00e1u. \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Vinamilk, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47982"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=47982"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47982\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=47982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=47982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=47982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}