{"id":47986,"date":"2023-12-16T21:10:04","date_gmt":"2023-12-16T21:10:04","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-duoc-gi-tu-chien-luoc-marketing-cua-cocoon.html"},"modified":"2023-12-16T21:10:04","modified_gmt":"2023-12-16T21:10:04","slug":"hoc-duoc-gi-tu-chien-luoc-marketing-cua-cocoon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-duoc-gi-tu-chien-luoc-marketing-cua-cocoon.html","title":{"rendered":"H\u1ecdc \u0110\u01b0\u1ee3c G\u00ec T\u1eeb Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a Cocoon?"},"content":{"rendered":"<div class=\"col\">\n<p>B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay Cocoon? <strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Cocoon<\/strong> c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? \u0110\u1ec3 t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Cocoon, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-t\u1ed5ng-quan-v\u1ec1-cocoon\"><strong>1. T\u1ed5ng quan v\u1ec1 Cocoon<\/strong><\/h2>\n<p>Cocoon l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o cu\u1ed1i n\u0103m 2013. Cocoon c\u00f3 ngh\u0129a l\u00e0 \u201cc\u00e1i k\u00e9n\u201d \u2013 \u0111\u00e2y l\u00e0 n\u01a1i nu\u00f4i d\u01b0\u1ee1ng, \u1ea5p \u1ee7 nh\u1eefng con nh\u1ed9ng nh\u1ecf s\u1ebd h\u00f3a th\u00e0nh nh\u1eefng con b\u01b0\u1edbm l\u1ed9ng l\u1eaby, xinh \u0111\u1eb9p.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 g\u00e2y \u1ea5n t\u01b0\u1ee3ng b\u1edfi d\u00f2ng s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m thu\u1ea7n chay hi\u1ec7u qu\u1ea3, m\u00e0 c\u00f2n g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch marketing \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n \u0111\u00f4i n\u00e9t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Cocoon, c\u0169ng nh\u01b0 m\u1ed9t v\u00e0i b\u00e0i h\u1ecdc kinh nghi\u1ec7m.\u00a0<\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/cocoon-vietnam-1024x402-1.jpeg\" alt=\"chi\u1ebfn d\u1ecbch marketing c\u1ee7a cocoon\" class=\"wp-image-42997\" title=\"cocoon-vietnam-1024x402-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/cocoon-vietnam-1024x402-1.jpeg\" alt=\"chi\u1ebfn d\u1ecbch marketing c\u1ee7a cocoon\" class=\"wp-image-42997\" title=\"cocoon-vietnam-1024x402-1\"><figcaption class=\"wp-element-caption\">Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Cocoon c\u00f3 g\u00ec n\u1ed5i b\u1eadt?<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-2-4-chi\u1ebfn-l\u01b0\u1ee3c-marketing-hi\u1ec7u-qu\u1ea3-c\u1ee7a-cocoon\"><strong>2. 4 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u1ee7a Cocoon<\/strong><\/h2>\n<p>Cocoon \u0111\u00e3 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh. C\u00f9ng theo d\u00f5i ti\u1ebfp trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 bi\u1ebft th\u00eam nh\u00e9.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-1-social-media-marketing\"><strong>2.1. Social media marketing<\/strong><\/h3>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u \u0111ang c\u1ed1 g\u1eafng t\u1eadn d\u1ee5ng. \u0110\u00e2y l\u00e0 n\u01a1i t\u1eadp h\u1ee3p \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, n\u01a1i m\u00e0 h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb, v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau.\u00a0<\/p>\n<p>Kh\u00f4ng n\u1eb1m ngo\u1ea1i l\u1ec7, Cocoon \u0111\u00e3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing x\u00e3 h\u1ed9i nh\u1eb1m thu ng\u1eafn kho\u1ea3ng c\u00e1ch v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/p>\n<p>M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tri\u1ec3n khai c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: t\u1ed5 ch\u1ee9c c\u00e1c minigame, tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n, chia s\u1ebb c\u00e1c th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 l\u00e0m \u0111\u1eb9p, v.v.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-2-influencer-marketing\"><strong>2.2. Influencer marketing<\/strong><\/h3>\n<p>S\u1eed d\u1ee5ng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 m\u1ed9t xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong th\u1eddi gian g\u1ea7n \u0111\u00e2y v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng.\u00a0<\/p>\n<p>Theo \u0111\u00f3, influencer hay ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, hay c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn n\u00f3i chung. C\u00f3 th\u1ec3 n\u00f3i, c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00e1c influencer c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn g\u00f3c nh\u00ecn c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, hay s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.\u00a0<\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/chien-dich-marketing-cua-cocoon-1024x382-1.jpg\" alt=\"case study cocoon\" class=\"wp-image-42999\" title=\"chien-dich-marketing-cua-cocoon-1024x382-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/chien-dich-marketing-cua-cocoon-1024x382-1.jpg\" alt=\"case study cocoon\" class=\"wp-image-42999\" title=\"chien-dich-marketing-cua-cocoon-1024x382-1\"><figcaption class=\"wp-element-caption\">Th\u01b0\u01a1ng hi\u1ec7u Cocoon k\u1ebft h\u1ee3p v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng b\u00e1.<\/figcaption><\/figure>\n<\/div>\n<p>T\u1eadn d\u1ee5ng s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn thu\u1eadt marketing n\u00e0y, Cocoon \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t s\u1ed1 influencer n\u1ed5i b\u1eadt nh\u01b0 makeup artist Qu\u00e1ch \u00c1nh, rapper Suboi, Blogger Giang \u01a1i, v.v.<\/p>\n<p>Nh\u1edd chi\u1ebfn thu\u1eadt influencer marketing \u0111\u00fang \u0111\u1eafn \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-3-d\u1ecbnh-v\u1ecb-la-th\u01b0\u01a1ng-hi\u1ec7u-m\u1ef9-ph\u1ea9m-thu\u1ea7n-chay-d\u1ea7u-tien-t\u1ea1i-vi\u1ec7t-nam\"><strong>2.3. \u0110\u1ecbnh v\u1ecb l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n<p>Cocoon \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay \u201cMade in Vietnam\u201d. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u ho\u00e0n to\u00e0n t\u1eeb t\u1ef1 nhi\u00ean nh\u01b0 C\u00e0 ph\u00ea \u0110\u1eafk L\u1eafk, d\u1eeba B\u1ebfn Tre, v.v.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n trong t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing gi\u00fap kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Cocoon ghi nh\u1edb r\u00f5 h\u01a1n v\u1ec1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-4-s\u1ea3n-ph\u1ea9m-t\u1ed1t-cho-s\u1ee9c-kh\u1ecfe-va-xa-h\u1ed9i\"><strong>2.4. S\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe v\u00e0 x\u00e3 h\u1ed9i<\/strong><\/h3>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Cocoon kh\u00f4ng ch\u1ec9 t\u1ed1t cho con ng\u01b0\u1eddi, m\u00e0 c\u00f2n \u0111em \u0111\u1ebfn l\u1ee3i \u00edch cho x\u00e3 h\u1ed9i. S\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u 100% \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd b\u1edfi t\u1ed5 ch\u1ee9c The Vegan Society. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee9ng nh\u1eadn uy t\u00edn cho c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 c\u00e1c th\u00e0nh ph\u1ea7n t\u1eeb \u0111\u1ed9ng v\u1eadt v\u00e0 kh\u00f4ng th\u1eed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt.<\/p>\n<p>Th\u1ef1c hi\u1ec7n cam k\u1ebft tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 quy\u00ean g\u00f3p 1 ph\u1ea7n l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00ec m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i.\u00a0<\/p>\n<p>V\u00ed d\u1ee5, v\u00e0o , chi\u1ebfn d\u1ecbch Cocoon x AAF \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t \u0111\u1ed9ng nh\u1eb1m ch\u1ea5m d\u1ee9t h\u00e0nh vi c\u01b0\u1ee1i voi t\u1ea1i \u0110\u1eafk L\u1eafk, c\u00f9ng n\u0103m \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u Cocoon c\u0169ng \u0111\u00e3 k\u1ebft h\u1ee3p c\u00f9ng v\u1edbi Vi\u1ec7t Nam xanh th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng nh\u1eb7t r\u00e1c to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 4.\u00a0<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eb1m n\u1ed7 l\u1ef1c gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i ra m\u00f4i tr\u01b0\u1eddng, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch \u201c\u0110\u1ed5i v\u1ecf chai c\u0169, nh\u1eadn s\u1ea3n ph\u1ea9m m\u1edbi\u201d.<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/cocoon-aaf-project-1024x1024-1.jpeg\" alt=\"th\u00f4ng \u0111i\u1ec7p c\u1ee7a cocoon\" class=\"wp-image-42998\" title=\"cocoon-aaf-project-1024x1024-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/cocoon-aaf-project-1024x1024-1.jpeg\" alt=\"th\u00f4ng \u0111i\u1ec7p c\u1ee7a cocoon\" class=\"wp-image-42998\" title=\"cocoon-aaf-project-1024x1024-1\"><figcaption class=\"wp-element-caption\">Th\u00f4ng \u0111i\u1ec7p c\u1ee7a Cocoon \u0111\u01b0\u1ee3c nh\u1eafn g\u1eedi qua t\u1eebng d\u1ef1 \u00e1n.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-3-h\u1ecdc-d\u01b0\u1ee3c-gi-t\u1eeb-cac-chi\u1ebfn-l\u01b0\u1ee3c-marketing-c\u1ee7a-cocoon\"><strong>3. H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a cocoon?<\/strong><\/h2>\n<p>D\u1ef1a v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Cocoon ch\u00fang ta h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i chia s\u1ebb \u0111\u1ebfn b\u1ea1n.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-1-khac-bi\u1ec7t-v\u1ec1-s\u1ea3n-ph\u1ea9m\"><strong>3.1. Kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p>T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 b\u00e0i h\u1ecdc \u0111\u1ea7u ti\u00ean m\u00e0 t\u00e1c gi\u1ea3 mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn b\u1ea1n thay v\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.\u00a0<\/p>\n<p>M\u1eb7c d\u00f9 v\u1eady, vi\u1ec7c t\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho ch\u00ednh m\u00ecnh kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch r\u00f5 r\u00e0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 ch\u1ea5p nh\u1eadn nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-2-th\u1ec3-hi\u1ec7n-trach-nhi\u1ec7m-v\u1edbi-moi-tr\u01b0\u1eddng-xa-h\u1ed9i\"><strong>3.2. Th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i<\/strong><\/h3>\n<p>C\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y r\u1ea5t r\u00f5 trong c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a Cocoon \u0111i\u1ec1u mang c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i. <\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/case-study-cocoon.jpeg\" alt=\"gi\u1edbi thi\u1ec7u v\u1ec1 cocoon\" class=\"wp-image-43000\" title=\"case-study-cocoon\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/case-study-cocoon.jpeg\" alt=\"gi\u1edbi thi\u1ec7u v\u1ec1 cocoon\" class=\"wp-image-43000\" title=\"case-study-cocoon\"><figcaption class=\"wp-element-caption\">Cocoon l\u00e0 h\u00e3ng m\u1ef9 ph\u1ea9m thu\u1ea7n chay, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/figcaption><\/figure>\n<\/div>\n<p>C\u00f4ng ch\u00fang ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap Cocoon kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay c\u1ee7a m\u00ecnh, m\u00e0 c\u00f2n gi\u00fap gia t\u0103ng t\u00ecnh c\u1ea3m c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Cocoon.<\/p>\n<p>Do \u0111\u00f3, ngo\u00e0i vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u0169ng c\u1ea7n th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-3-sang-t\u1ea1o-trong-cach-d\u1eb7t-ten-s\u1ea3n-ph\u1ea9m\"><strong>3.3. S\u00e1ng t\u1ea1o trong c\u00e1ch \u0111\u1eb7t t\u00ean s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f2n \u0111\u1ebfn t\u1eeb vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t t\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n nh\u01b0 C\u00e0 ph\u00ea ch\u00e0 l\u00e0 \u0110\u1eafk L\u1eafk, son d\u01b0\u1ee1ng d\u1eeba B\u1ebfn Tre, v.v. \u0110i\u1ec1u n\u00e0y gi\u00fap l\u00e0m n\u1ed5i b\u1eadt c\u00e1c nguy\u00ean li\u1ec7u v\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a n\u00f3 trong s\u1ea3n ph\u1ea9m.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-4-t\u1eadn-d\u1ee5ng-hi\u1ec7u-qu\u1ea3-cac-xu-h\u01b0\u1edbng-marketing\"><strong>3.4. T\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c xu h\u01b0\u1edbng marketing\u00a0<\/strong><\/h3>\n<p>Cocoon \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, hay k\u1ebft h\u1ee3p v\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng. Do v\u1eady, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch k\u1ef9 c\u00e0ng c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng marketing hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 \u1ee9ng d\u1ee5ng k\u1ecbp th\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p><strong>T\u1ea1m k\u1ebft<\/strong><\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chia s\u1ebb v\u1ec1 <strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Cocoon<\/strong> m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay n\u00e0y.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, hay \u0111\u00f3ng g\u00f3p th\u00eam v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay Cocoon? Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Cocoon c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? \u0110\u1ec3 t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Cocoon, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. 1. T\u1ed5ng quan v\u1ec1 Cocoon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47986"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=47986"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47986\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=47986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=47986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=47986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}