{"id":47995,"date":"2023-12-16T21:15:14","date_gmt":"2023-12-16T21:15:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-bai-hoc-lon-tu-chien-luoc-marketing-cua-apple.html"},"modified":"2023-12-16T21:15:14","modified_gmt":"2023-12-16T21:15:14","slug":"5-bai-hoc-lon-tu-chien-luoc-marketing-cua-apple","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-bai-hoc-lon-tu-chien-luoc-marketing-cua-apple.html","title":{"rendered":"5 B\u00e0i H\u1ecdc L\u1edbn T\u1eeb Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a Apple"},"content":{"rendered":"
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\u00a0<\/em><\/strong>Apple l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i l\u1edbn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng. B\u00ean c\u1ea1nh m\u1eabu m\u00e3 \u0111\u1eb9p m\u1eaft, t\u00ednh n\u0103ng n\u1ed5i b\u1eadt th\u00ec c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u Apple l\u00e0m marketing cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m. V\u1eady chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Apple<\/strong> l\u00e0 g\u00ec? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u ngay b\u00e0i vi\u1ebft sau \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u00e9!<\/p>\n

1. Gi\u1edbi thi\u1ec7u v\u1ec1 Apple\u00a0<\/strong><\/h2>\n

Apple Inc. \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t T\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 \u0111a qu\u1ed1c c\u1ee7a M\u1ef9 c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Cupertino, California. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1976, tr\u1ea3i qua 7 \u0111\u1eddi CEO v\u1edbi 6 d\u00f2ng s\u1ea3n ph\u1ea9m ch\u00ednh. \u0110\u1ebfn nay, Apple \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n kh\u00e1c bi\u1ec7t v\u00e0 c\u0169ng l\u00e0 t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 s\u1edf h\u1eefu c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin d\u00f9ng v\u00e0 s\u1eed d\u1ee5ng nh\u1ea5t hi\u1ec7n nay.\u00a0<\/p>\n

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\"phan-tich-chien-luoc-marketing-cua-apple\"\"phan-tich-chien-luoc-marketing-cua-apple\"
Apple<\/figcaption><\/figure>\n<\/div>\n

2. K\u1ebf ho\u1ea1ch Marketing chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Apple l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

\u0110\u1ed9t ph\u00e1 v\u1edbi nhi\u1ec1u ph\u00e1t minh trong th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7, Apple Inc. \u0111\u00e3 kh\u00f4ng ng\u1eebng ch\u1ea1m t\u1edbi nh\u1eefng c\u1ed9t m\u1ed1c quan tr\u1ecdng k\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp. M\u1eb7c d\u00f9 nh\u1eefng \u0111\u1ed5i m\u1edbi c\u1ee7a h\u1ecd \u0111\u00e3 n\u00f3i l\u00ean \u0111i\u1ec1u \u0111\u00f3 t\u1eadp \u0111o\u00e0n kh\u1ed5ng l\u1ed3 n\u00e0y \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7.\u00a0<\/p>\n

Apple Inc. \u0111\u00e3 nh\u1eadn ra vai tr\u00f2 c\u1ee7a ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n kinh doanh ngay t\u1eeb \u0111\u1ea7u nh\u01b0 m\u1ed9t c\u00e1ch quan tr\u1ecdng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ea1nh m\u1ebd v\u00e0 chu \u0111\u00e1o \u0111\u1ebfn m\u1ee9c n\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 l\u00e0 n\u01a1i nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb.\u00a0<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb c\u1ee7a Masterskills v\u1ec1 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Apple<\/strong> m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o, c\u1ee5 th\u1ec3:\u00a0<\/p>\n

2.1. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Apple<\/strong><\/h3>\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Apple bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi d\u00f9ng thu\u1ed9c t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 th\u01b0\u1ee3ng l\u01b0u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y c\u00f3 thu nh\u1eadp kh\u1ea3 d\u1ee5ng cao h\u01a1n v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00e1 cao c\u1ee7a Apple.<\/p>\n

\n\n\n\n\n\n\n\n\n\n
Th\u00f4ng tin chi ti\u1ebft<\/strong><\/td>\n\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Apple<\/strong><\/td>\n<\/tr>\n
Khu v\u1ef1c<\/td>\n\u0110\u00f4 th\u1ecb<\/td>\n<\/tr>\n
Gi\u1edbi t\u00ednh<\/td>\nT\u1ea5t c\u1ea3<\/td>\n<\/tr>\n
Tu\u1ed5i<\/td>\n20 \u2013 45<\/td>\n<\/tr>\n
Giai \u0111o\u1ea1n cu\u1ed9c \u0111\u1eddi<\/td>\n\u0110\u1ed9c th\u00e2n, k\u1ebft h\u00f4n<\/td>\n<\/tr>\n
Thu nh\u1eadp<\/td>\nCao<\/td>\n<\/tr>\n
Vi\u1ec7c l\u00e0m<\/td>\nC\u00e1c c\u00f4ng vi\u1ec7c c\u00f3 thu nh\u1eadp cao, \u1ed5n \u0111\u1ecbnh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

B\u00ean c\u1ea1nh c\u00e1c ph\u00e2n lo\u1ea1i t\u1eeb b\u1ea3ng, Apple c\u0169ng nh\u1eafm m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ebfn c\u00e1c chuy\u00ean gia l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng nh\u01b0 \u00e2m nh\u1ea1c, video, nhi\u1ebfp \u1ea3nh v\u00e0 thi\u1ebft k\u1ebf. Nh\u1eefng chuy\u00ean gia l\u00e0m vi\u1ec7c n\u00e0y th\u00edch Final Cut, Photoshop v\u00e0 ph\u1ea7n m\u1ec1m ch\u1ec9nh s\u1eeda li\u00ean quan c\u1ee7a Adobe ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u1edbi Macbook v\u00e0 iPad h\u01a1n c\u00e1c h\u1ec7 \u0111i\u1ec1u h\u00e0nh kh\u00e1c.<\/p>\n

Ngo\u00e0i ra, c\u00e1c chuy\u00ean gia kinh doanh c\u0169ng th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple nh\u01b0 iPod v\u00e0 Macbook cho c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd. Tr\u1ecdng l\u01b0\u1ee3ng iPad, Macbook nh\u1eb9 h\u01a1n, di \u0111\u1ed9ng h\u01a1n n\u00ean th\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u1edbi sinh vi\u00ean (thu\u1ed9c t\u1ea7ng l\u1edbp th\u01b0\u1ee3ng l\u01b0u), c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c v\u00e0 gi\u1ea3ng d\u1ea1y l\u1ef1a ch\u1ecdn.<\/p>\n

2.2.\u00a0T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/strong><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple d\u1ef1a tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m phong c\u00e1ch, \u0111\u01a1n gi\u1ea3n v\u00e0 sang tr\u1ecdng. Giao di\u1ec7n s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o vi\u1ec7c d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 t\u00ecm hi\u1ec3u. S\u1ea3n ph\u1ea9m c\u1ee7a Apple nh\u1eb9, d\u1ec5 mang theo v\u00e0 \u0111\u1ed9 b\u1ec1n t\u1ed1t. Ch\u00ednh giao di\u1ec7n t\u1ed1i gi\u1ea3n v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 gi\u00fap cho Apple tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c t\u1ea7ng l\u1edbp trung l\u01b0u \u0111\u1ebfn th\u01b0\u1ee3ng l\u01b0u.<\/p>\n

2.3. Qu\u1ea3ng c\u00e1o tinh t\u1ebf v\u00e0 \u0111\u01a1n gi\u1ea3n<\/strong><\/h3>\n

K\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong c\u00e1c qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a Apple. Th\u00f4ng th\u01b0\u1eddng nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n c\u0169ng nh\u01b0 h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao. Ch\u00fang \u0111\u01b0\u1ee3c h\u00f2a quy\u1ec7n v\u1edbi \u00e2m nh\u1ea1c ho\u1eb7c m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01a1n gi\u1ea3n. Apple c\u00f3 \u00fd th\u1ee9c \u0111\u1ea3m b\u1ea3o r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh kh\u00f4ng s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u bi\u1ec7t ng\u1eef ho\u1eb7c ng\u00f4n ng\u1eef l\u1ea5p ch\u1ed7 tr\u1ed1ng trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

2.4. Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

Apple r\u1ea5t xu\u1ea5t s\u1eafc trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u00f9 th\u1ee7y c\u00f4ng ngh\u1ec7 ch\u00ednh hi\u1ec7u, ng\u01b0\u1eddi bi\u1ebft r\u00f5 nguy\u1ec7n v\u1ecdng, s\u1edf th\u00edch v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Apple lu\u00f4n \u0111i \u0111\u00fang h\u01b0\u1edbng, r\u00f5 r\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

3. Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple theo m\u00f4 h\u00ecnh 4P<\/strong><\/h2>\n

Sau \u0111\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a Apple <\/strong>m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi\u1ebfn d\u1ecbch n\u00e0y, c\u1ee5 th\u1ec3:<\/p>\n

3.1. Product (S\u1ea3n ph\u1ea9m)<\/strong><\/h3>\n

Apple c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m nh\u01b0 MacBook, iPad, iPhone, Apple TV, iPod, Apple watch, n\u1ed9i dung s\u1ed1, ph\u1ea7n m\u1ec1m, ph\u1ee5 ki\u1ec7n v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Theo th\u1eddi gian, c\u00f4ng ty c\u0169ng kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n

3.2. Place\/Distribution (Ph\u00e2n ph\u1ed1i)\u00a0<\/strong><\/h3>\n

K\u00eanh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb mix c\u1ee7a Apple t\u1eadn d\u1ee5ng c\u1ea3 k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn. H\u1ecd b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 \u0111\u1ecba \u0111i\u1ec3m Apple Store, trang web thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00f4ng ty v\u00e0 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. K\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eadp \u0111o\u00e0n c\u00f2n bao g\u1ed3m c\u00e1c c\u00f4ng ty vi\u1ec5n th\u00f4ng nh\u01b0 Verizon, AT&T, v.v. kinh doanh iPhone. M\u1ed9t s\u1ed1 \u0111\u1ea1i l\u00fd \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n c\u0169ng b\u00e1n th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u01b0 Amazon ho\u1eb7c eBay.<\/p>\n

3.3. Promotion (Qu\u1ea3ng b\u00e1)\u00a0<\/strong><\/h3>\n

C\u00f4ng ty qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u trang web n\u1ed5i b\u1eadt kh\u00e1c nhau. Khuy\u1ebfn m\u00e3i b\u00e1n h\u00e0ng di\u1ec5n ra t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ng\u01b0\u1eddi b\u00e1n \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n. B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n l\u00e0 k\u1ef9 thu\u1eadt cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 cu\u1ed1i c\u00f9ng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m. Cu\u1ed1i c\u00f9ng, quan h\u1ec7 c\u00f4ng ch\u00fang gi\u00fap c\u00f4ng ty x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

3.4. Pricing (Chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 c\u1ee7a Apple)<\/strong><\/h3>\n

Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple d\u1ef1a tr\u00ean hai chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh \u2013 Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 Freemium.<\/p>\n

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  • Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p: V\u1ec1 c\u01a1 b\u1ea3n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao, ngh\u0129a l\u00e0 \u1edf m\u1ee9c gi\u00e1 cao h\u01a1n gi\u00e1 th\u00f4ng th\u01b0\u1eddng tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ea3n ph\u1ea9m c\u1ee7a Apple \u0111\u1eaft h\u01a1n s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed1i \u0111e d\u1ecda \u0111\u1ed1i v\u1edbi c\u00f4ng ty v\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd l\u00e0 duy nh\u1ea5t nh\u1edd s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 c\u0169ng v\u00ec h\u1ecd l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p.<\/li>\n
  • Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 Freemium: L\u00e0 t\u00f9y ch\u1ecdn m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn mi\u1ec5n ph\u00ed m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh c\u1ee7a Apple nh\u01b0ng ph\u1ea3i tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 truy c\u1eadp m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng n\u00e2ng cao. \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa gi\u00e1 \u201cmi\u1ec5n ph\u00ed\u201d v\u00e0 gi\u00e1 \u201ccao c\u1ea5p\u201d.<\/li>\n<\/ul>\n

    4. 5 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Apple\u00a0<\/strong><\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng r\u00fat ra t\u1eeb Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Apple:<\/p>\n

      \n
    • Khai th\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 b\u00e1n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng coi tr\u1ecdng s\u1edf th\u00edch c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.\u00a0<\/li>\n
    • V\u1edbi s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 tinh t\u1ebf trong thi\u1ebft k\u1ebf, nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi ki\u1ec3u d\u00e1ng v\u00e0 t\u00ednh n\u0103ng t\u1ed1i gi\u1ea3n c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng ho\u00e0n h\u1ea3o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
    • Vi\u1ec7c k\u1ebft h\u1ee3p c\u1ea3m x\u00fac trong qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.\u00a0<\/li>\n
    • \u0110\u1eebng ph\u00f3ng \u0111\u1ea1i b\u1ea3n sao v\u00e0 kh\u00e1i ni\u1ec7m h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u00e0 h\u00e3y th\u00edch c\u00e1ch ti\u1ebfp c\u1eadn \u201cc\u00e0ng \u00edt c\u00e0ng t\u1ed1t\u201d. T\u1ea1o qu\u1ea3ng c\u00e1o ng\u1eafn h\u01a1n nh\u01b0ng gi\u00e0u c\u1ea3m x\u00fac v\u00e0 \u0111\u1ed3ng c\u1ea3m \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n
    • Khi b\u1ea1n t\u1ea1o ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf th\u00f4ng qua ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, tinh t\u1ebf, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u1ea3. Thay v\u00e0o \u0111\u00f3, m\u1ee9c gi\u00e1 c\u1ee7a b\u1ea1n s\u1ebd khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c t\u00ednh n\u0103ng thi\u1ebft k\u1ebf.<\/li>\n
    • T\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb, h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Apple.\u00a0<\/li>\n
    • C\u00f4ng ty qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang.\u00a0<\/li>\n
    • Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a Apple d\u1ef1a tr\u00ean hai chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 Freemium.<\/li>\n<\/ul>\n

      5. Chi\u1ebfn d\u1ecbch marketing \u0111\u00e1ng nh\u1edb nh\u1ea5t c\u1ee7a Apple<\/strong><\/h2>\n
      Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Think Different c\u1ee7a Apple 1997 \u2013 2000<\/figcaption><\/figure>\n

      Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng v\u00e0 mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5t trong l\u1ecbch s\u1eed. Ra m\u1eaft v\u00e0o n\u0103m 1997, chi\u1ebfn d\u1ecbch n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch thay \u0111\u1ed5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 Apple b\u1eb1ng c\u00e1ch n\u00eau b\u1eadt c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 thi\u1ebft k\u1ebf.<\/p>\n

        \n
      • C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch \u201cThink Different\u201d\u00a0 bao g\u1ed3m: qu\u1ea3ng c\u00e1o in c\u00f3 h\u00ecnh \u1ea3nh \u0111en tr\u1eafng c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ed5i m\u1edbi v\u00e0 t\u01b0 t\u01b0\u1edfng n\u1ed5i ti\u1ebfng, ch\u1eb3ng h\u1ea1n nh\u01b0 Albert Einstein, Martin Luther King Jr., v\u00e0 John Lennon, k\u00e8m theo kh\u1ea9u hi\u1ec7u \u201cH\u00e3y suy ngh\u0129 kh\u00e1c bi\u1ec7t\u201d.<\/li>\n
      • L\u1ee3i th\u1ebf ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch \u201cThink Different\u201d: L\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ed5i m\u1edbi v\u00e0 t\u01b0 t\u01b0\u1edfng n\u1ed5i ti\u1ebfng, chi\u1ebfn d\u1ecbch \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1t v\u1ecdng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n

        Nh\u1edd t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh. Thay v\u00ec t\u1eadp trung v\u00e0o th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt hay t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, Apple l\u1ea1i nh\u1ea5n m\u1ea1ng v\u00e0 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

        Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u00f2n c\u00f3 t\u00e1c \u0111\u1ed9ng v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi th\u01b0\u01a1ng hi\u1ec7u Apple. B\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ed5i m\u1edbi v\u00e0 nh\u00e0 t\u01b0 t\u01b0\u1edfng n\u1ed5i ti\u1ebfng, chi\u1ebfn d\u1ecbch \u0111\u00e3 gi\u00fap x\u00e1c \u0111\u1ecbnh l\u1ea1i \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 \u0111\u1ed5i m\u1edbi. N\u00f3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ed9t th\u1ebf h\u1ec7 doanh nh\u00e2n v\u00e0 nh\u00e0 t\u01b0 t\u01b0\u1edfng s\u00e1ng t\u1ea1o, nh\u1eefng ng\u01b0\u1eddi coi m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a phong tr\u00e0o l\u1edbn h\u01a1n \u0111ang thay \u0111\u1ed5i th\u1ebf gi\u1edbi. \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch n\u00e0y Apple ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 c\u00e1ch h\u1ecd truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5n m\u1ea1nh \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn kinh doanh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a c\u00f4ng ty.<\/p>\n

        C\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb s\u1ef1 ch\u00fa tr\u1ecdng c\u1ee7a Apple v\u00e0o thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ed5i m\u1edbi. B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c ph\u1ea5n kh\u00edch v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 d\u1ef1 \u0111o\u00e1n nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

        L\u1eddi k\u1ebft<\/strong><\/h2>\n

        Qua nh\u1eefng chia s\u1ebb c\u1ee7a Masterskills c\u00f3 th\u1ec3 th\u1ea5y, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Apple ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1eb7c d\u00f9 kh\u00f4ng tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9 nh\u01b0ng Apple v\u1eabn thu v\u1ec1 m\u1ed9t doanh s\u1ed1 kh\u1ed5ng l\u1ed3. \u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Apple v\u1eabn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi nh\u1edd chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh.\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        \u00a0Apple l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i l\u1edbn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng. B\u00ean c\u1ea1nh m\u1eabu m\u00e3 \u0111\u1eb9p m\u1eaft, t\u00ednh n\u0103ng n\u1ed5i b\u1eadt th\u00ec c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u Apple l\u00e0m marketing cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m. V\u1eady chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Apple l\u00e0 g\u00ec? H\u00e3y c\u00f9ng Masterskills t\u00ecm […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47995"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=47995"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/47995\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=47995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=47995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=47995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}