{"id":48005,"date":"2023-12-16T21:18:33","date_gmt":"2023-12-16T21:18:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-su-dung-facebook-audience-insight-hieu-qua.html"},"modified":"2023-12-16T21:18:33","modified_gmt":"2023-12-16T21:18:33","slug":"cach-su-dung-facebook-audience-insight-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-su-dung-facebook-audience-insight-hieu-qua.html","title":{"rendered":"C\u00e1ch S\u1eed D\u1ee5ng Facebook Audience Insight Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
\n

V\u1edbi h\u01a1n 3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Facebook l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn nh\u1ea5t. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1ed1i \u0111a c\u00f4ng ch\u00fang tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u00f4ng ch\u00fang tr\u00ean Facebook, trong \u0111\u00f3 bao g\u1ed3m Facebook audience insight<\/strong>. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p? \u0110\u00e2u l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y hi\u1ec7u qu\u1ea3? \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 c\u00f4ng c\u1ee5 n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

1. Facebook audience insight l\u00e0 g\u00ec?<\/strong><\/h2>\n

Facebook audience insight l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Facebook cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 hi\u1ec3u chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd nh\u01b0: gi\u1edbi t\u00ednh, s\u1edf th\u00edch, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp v\u00e0 nhi\u1ec1u th\u00f4ng tin quan tr\u1ecdng.\u00a0<\/p>\n

\"facebook\"facebook
Facebook audience insight l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

C\u00f3 th\u1ec3 n\u00f3i, c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng n\u00f3i chung hay qu\u1ea3ng c\u00e1o n\u00f3i ri\u00eang \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.\u00a0<\/p>\n

2. \u1ee8ng d\u1ee5ng c\u1ee7a Facebook audience insight<\/strong><\/h2>\n

Facebook audience insight cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o th\u00f4ng tin v\u1ec1 hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 k\u1ebft n\u1ed1i v\u1edbi trang c\u1ee7a b\u1ea1n v\u00e0 nh\u00f3m ng\u01b0\u1eddi tr\u00ean Facebook. T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 t\u00ecm th\u1ea5y nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

C\u00f4ng c\u1ee5 cung c\u1ea5p cho b\u1ea1n g\u00f3c nh\u00ecn t\u1ed5ng quan \u0111\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, v.v); s\u1edf th\u00edch c\u00e1 nh\u00e2n; l\u1ed1i s\u1ed1ng c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n

3. C\u00e1ch s\u1eed d\u1ee5ng Facebook audience insight<\/strong><\/h2>\n

3.1 T\u1ea1o m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/strong><\/h3>\n

B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ea1o \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/strong> t\u1eeb tab Audiences<\/strong> trong tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o. Ti\u1ebfp \u0111\u00f3, l\u1ef1a ch\u1ecdn ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ea3i l\u00ean, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u1eeb website, app, danh s\u00e1ch kh\u00e1ch h\u00e0ng, v.v.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ngu\u1ed3n d\u1eef li\u1ec7u t\u1eeb Meta nh\u01b0 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u1edbi video, ng\u01b0\u1eddi follow FB ho\u1eb7c Instagram, v.v.<\/p>\n

\n
\"facebook\"facebook
H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Facebook audience insight hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<\/div>\n

3.2 \u0110i\u1ec1u ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng b\u1eb1ng c\u00e1c b\u1ed9 l\u1ecdc<\/strong><\/h3>\n

Sau khi \u0111\u00e3 l\u1ef1a ch\u1ecdn xong ngu\u1ed3n d\u1eef li\u1ec7u t\u1ea3i l\u00ean, b\u1ea1n h\u00e3y \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng b\u1eb1ng m\u1ed9t s\u1ed1 filter ph\u00f9 h\u1ee3p. C\u00f4ng c\u1ee5 s\u1ebd cho b\u1ea1n bi\u1ebft li\u1ec7u r\u1eb1ng, c\u00f4ng ch\u00fang c\u1ee7a b\u1ea1n c\u00f3 \u0111ang qu\u00e1 r\u1ed9ng hay kh\u00f4ng. H\u00e3y ti\u1ebfp t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh cho \u0111\u1ebfn khi ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u1eeba ph\u1ea3i (quy m\u00f4 l\u00fd t\u01b0\u1edfng l\u00e0 t\u1eeb 2 \u2013 10 tri\u1ec7u ng\u01b0\u1eddi).\u00a0<\/p>\n

3.3 T\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean s\u1edf th\u00edch<\/strong><\/h3>\n

N\u1ebfu b\u1ea1n c\u00f3 l\u01b0\u1ee3ng c\u00f4ng ch\u00fang l\u1edbn (tr\u00ean 2 tri\u1ec7u ng\u01b0\u1eddi) b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng t\u00ednh n\u0103ng h\u01b0\u1edbng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean s\u1edf th\u00edch \u0111\u1ec3 tinh ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng. Ti\u1ebfp \u0111\u00f3 b\u1ea1n h\u00e3y th\u00eam t\u00ean v\u00e0 m\u00f4 t\u1ea3 v\u1ec1 danh s\u00e1ch c\u00f4ng ch\u00fang, cu\u1ed1i c\u00f9ng nh\u1ea5n ch\u1ecdn T\u1ea1o danh s\u00e1ch m\u1edbi<\/strong>.<\/p>\n

3.4 Xem l\u1ea1i s\u1ed1 li\u1ec7u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong><\/h3>\n

Sau khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, b\u1ea1n h\u00e3y theo d\u00f5i danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng ra sao. N\u1ebfu k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch kh\u00f4ng nh\u01b0 mong mu\u1ed1n, b\u1ea1n c\u1ea7n tinh ch\u1ec9nh l\u1ea1i danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n

\"facebook\"facebook
C\u00e1ch s\u1eed d\u1ee5ng facebook audience insight<\/figcaption><\/figure>\n

3.5 L\u01b0u v\u00e0 sao ch\u00e9p \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t<\/strong><\/h3>\n

D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 t\u1eeb chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, b\u1ea1n h\u00e3y l\u01b0u l\u1ea1i nh\u00f3m c\u00f4ng ch\u00fang mang l\u1ea1i hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. B\u1ea1n ch\u1ecdn T\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 <\/strong>t\u1eeb tab Audiences,<\/strong> ti\u1ebfp \u0111\u00f3 b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed, quy m\u00f4, c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u1ef1 c\u1ee7a nh\u00f3m c\u00f4ng ch\u00fang (trong \u0111\u00f3 1% \u0111\u01b0\u1ee3c xem l\u00e0 gi\u1ed1ng v\u1edbi nh\u00f3m c\u00f4ng ch\u00fang ban \u0111\u1ea7u nh\u1ea5t).<\/p>\n

4. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Facebook audience insights<\/strong><\/h2>\n

Khi s\u1eed d\u1ee5ng Facebook audience insights b\u1ea1n c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec3m sau:<\/p>\n

    \n
  • \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, tuy nhi\u00ean, FB audience insights kh\u00f4ng th\u1ec3 t\u1ef1 t\u00ecm kh\u00e1ch h\u00e0ng. Thay v\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd c\u1ea7n \u0111\u01b0a ra c\u00e1c t\u1eeb kh\u00f3a l\u00e0m n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng c\u1ee5 d\u1ef1a v\u00e0o v\u00e0 \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd th\u00edch h\u1ee3p.<\/li>\n
  • C\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u00f3n \u0103n \u01b0a th\u00edch, \u0111\u1ecba \u0111i\u1ec3m y\u00eau th\u00edch, hay \u0111\u1ed3 d\u00f9ng \u01b0a th\u00edch c\u1ee7a h\u1ecd, v.v.<\/li>\n<\/ul>\n

    T\u1ea1m k\u1ebft<\/strong><\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 Facebook audience insight<\/strong> \u2013 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch m\u00e0 b\u1ea5t k\u1ef3 marketer n\u00e0o c\u0169ng n\u00ean bi\u1ebft, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 Masterskills mu\u1ed1n chia s\u1ebb \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 Facebook audience insight l\u00e0 g\u00ec, c\u0169ng nh\u01b0 c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 c\u00f4ng c\u1ee5 n\u00e0y.<\/p>\n

    N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    V\u1edbi h\u01a1n 3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Facebook l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn nh\u1ea5t. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. \u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1ed1i \u0111a c\u00f4ng ch\u00fang tr\u00ean n\u1ec1n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48005"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48005"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48005\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}