{"id":48009,"date":"2023-12-16T21:18:47","date_gmt":"2023-12-16T21:18:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/target-audience-la-gi-he-lo-bi-quyet-xac-dinh-cong-chung-muc-tieu-hieu-qua.html"},"modified":"2023-12-16T21:18:47","modified_gmt":"2023-12-16T21:18:47","slug":"target-audience-la-gi-he-lo-bi-quyet-xac-dinh-cong-chung-muc-tieu-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/target-audience-la-gi-he-lo-bi-quyet-xac-dinh-cong-chung-muc-tieu-hieu-qua.html","title":{"rendered":"Target Audience L\u00e0 G\u00ec? H\u00e9 L\u1ed9 B\u00ed Quy\u1ebft X\u00e1c \u0110\u1ecbnh C\u00f4ng Ch\u00fang M\u1ee5c Ti\u00eau Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
\n

Target audience l\u00e0 gi? <\/strong>T\u1ea1i sao khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing, marketer lu\u00f4n lu\u00f4n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau? \u0110\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

1. Target audience l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

Target Audience d\u1ecbch l\u00e0 g\u00ec? Target audience hay \u201cc\u00f4ng ch\u00fang m\u1ee5c ti\u00eau\u201d \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 s\u1ef1 quan t\u00e2m v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Target\"Target
Target audience \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang target audience l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 r\u1ea5t quan tr\u1ecdng m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n th\u1ef1c hi\u1ec7n khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 chung c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/p>\n

Target Audience bao g\u1ed3m nh\u1eefng g\u00ec? Target audience c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00f3m nh\u01b0:<\/p>\n

    \n
  • Nh\u00f3m adult: nh\u00f3m c\u00f4ng ch\u00fang l\u00e0 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh<\/li>\n
  • Nh\u00f3m ind 4+: nh\u00f3m c\u00f4ng ch\u00fang t\u1eeb 4 tu\u1ed5i tr\u1edf l\u00ean n\u00f3i chung<\/li>\n
  • Nh\u00f3m Male 4+: nh\u00f3m c\u00f4ng ch\u00fang mang gi\u1edbi t\u00ednh nam t\u1eeb 4 tu\u1ed5i tr\u1edf l\u00ean<\/li>\n
  • Nh\u00f3m Fe 15 \u2013 24: nh\u00f3m c\u00f4ng ch\u00fang l\u00e0 n\u1eef c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 15 \u0111\u1ebfn 24 tu\u1ed5i<\/li>\n
  • Nh\u00f3m Fe ABCD: nh\u00f3m c\u00f4ng ch\u00fang l\u00e0 n\u1eef n\u1eb1m trong th\u00e0nh ph\u1ea7n kinh t\u1ebf A B C D<\/li>\n<\/ul>\n

    2. T\u1ea1i sao c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh TA?\u00a0<\/strong><\/h2>\n

    Sau khi \u0111\u00e3 hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m \u201cTarget audience l\u00e0 g\u00ec? Trong ph\u1ea7n n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n l\u00fd do t\u1ea1i sao c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.\u00a0<\/p>\n

    Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch TA m\u1ed9t c\u00e1ch k\u1ef9 c\u00e0ng gi\u00fap doanh nghi\u1ec7p c\u00f3 g\u00f3c nh\u00ecn t\u1ed5ng quan v\u1ec1 ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 h\u1ecd \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

    \"Target\"Target
    T\u1ea1i sao ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau?<\/figcaption><\/figure>\n

    D\u1ef1a v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang c\u1ee7a h\u1ecd \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec, h\u1ecd \u0111ang c\u00f3 nhu c\u1ea7u n\u00e0o, h\u1ecd \u0111ang quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec, v.v. Qua \u0111\u00e2y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p.<\/p>\n

    Ch\u1eb3ng h\u1ea1n, \u0111\u1ed1i m\u1ed9t doanh nghi\u1ec7p c\u00f3 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau l\u00e0 tr\u1ebb em, khi \u0111\u00f3, qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd c\u1ea7n \u0111\u1ea3m b\u1ea3o ng\u00f4n t\u1eeb d\u1ec5 hi\u1ec3u; y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a qu\u1ea3ng c\u00e1o ph\u1ea3i b\u1eaft m\u1eaft, nhi\u1ec1u m\u00e0u s\u1eafc; \u00e2m thanh thu h\u00fat.\u00a0<\/p>\n

    C\u00f3 th\u1ec3 n\u00f3i, vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c TA c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    3. Target Audience kh\u00e1c g\u00ec v\u1edbi Target Customer?<\/strong><\/h2>\n

    Target audience \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, trong khi \u0111\u00f3, target customer l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u1eady gi\u1eefa hai kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t. C\u00f9ng t\u00ecm hi\u1ec3u ngay trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

    X\u00e9t v\u1ec1 ph\u1ea1m vi, TA c\u00f3 ph\u1ea1m vi r\u1ed9ng h\u01a1n, h\u1ecd bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Trong khi \u0111\u00f3, target customer c\u00f3 ph\u1ea1m vi h\u1eb9p h\u01a1n, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u00f3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

    V\u00ed d\u1ee5: doanh nghi\u1ec7p b\u00e1n \u00f4 t\u00f4 cao c\u1ea5p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng cao c\u1ea5p v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3, trong khi \u0111\u00f3, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m \u00f4 t\u00f4 cao c\u1ea5p nh\u01b0ng kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u00f3 th\u1ec3 c\u00f3 ho\u1eb7c kh\u00f4ng.<\/p>\n

    \n
    \"Target\"Target
    Target audience v\u00e0 target customer kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/figcaption><\/figure>\n<\/div>\n

    X\u00e9t v\u1ec1 m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau l\u00e0 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c, t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i d\u1eabn \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng ngay l\u1eadp t\u1ee9c. Trong khi \u0111\u00f3, m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00e0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    4. C\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh:<\/p>\n

      \n
    • Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m demographic, h\u00e0nh vi mua s\u1eafm, v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t online, ph\u1ecfng v\u1ea5n, v.v, \u0111\u1ec3 c\u00f3 g\u00f3c nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/li>\n
    • Ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 nh\u01b0: h\u00e0nh vi mua s\u1eafm, t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3, v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 chung c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n
    • T\u1ea1o Buyer Personas \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau. C\u00e1c personas n\u00e0y c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m demographic, h\u00e0nh vi, v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
    • Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t, \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, ho\u1eb7c qua c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, v.v, \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/li>\n
    • Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 xem h\u1ecd \u0111ang nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n ra c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.<\/li>\n
    • S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 social listening \u0111\u1ec3 bi\u1ebft c\u00f4ng ch\u00fang \u0111ang quan t\u00e2m v\u1ec1 v\u1ea5n \u0111\u1ec1 g\u00ec, lo\u1ea1i n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c h\u1ecd \u01b0a th\u00edch v\u00e0 t\u01b0\u01a1ng t\u00e1c nh\u1eb1m t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/li>\n
    • Th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1edbi v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb chi\u1ebfn d\u1ecbch marketing tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n<\/ul>\n

      T\u1ea1m k\u1ebft<\/strong><\/p>\n

      Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cTarget audience l\u00e0 g\u00ec?<\/strong>\u201d m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 hai kh\u00e1i ni\u1ec7m target audience v\u00e0 target customer.<\/p>\n

      N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Target audience l\u00e0 gi? T\u1ea1i sao khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing, marketer lu\u00f4n lu\u00f4n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau? \u0110\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. 1. Target audience l\u00e0 g\u00ec?\u00a0 Target Audience d\u1ecbch l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48009"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48009"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48009\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}