{"id":48013,"date":"2023-12-16T21:19:44","date_gmt":"2023-12-16T21:19:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/danh-gia-hieu-qua-quang-cao-facebook-khong-the-bo-qua-nhung-chi-so-nay.html"},"modified":"2023-12-16T21:19:44","modified_gmt":"2023-12-16T21:19:44","slug":"danh-gia-hieu-qua-quang-cao-facebook-khong-the-bo-qua-nhung-chi-so-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/danh-gia-hieu-qua-quang-cao-facebook-khong-the-bo-qua-nhung-chi-so-nay.html","title":{"rendered":"\u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Qu\u1ea3 Qu\u1ea3ng C\u00e1o Facebook Kh\u00f4ng Th\u1ec3 B\u1ecf Qua Nh\u1eefng Ch\u1ec9 S\u1ed1 N\u00e0y"},"content":{"rendered":"
\n

T\u1ea1i sao ph\u1ea3i \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook<\/strong>? C\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng trong qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?\u00a0 \u0110\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho ch\u1ee7 \u0111\u1ec1 n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

1. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c h\u1ebft s\u1ee9c quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3 ra sao. T\u1eeb \u0111\u00f3, k\u1ecbp th\u1eddi ph\u00e1t hi\u1ec7n ra nh\u1eefng \u0111i\u1ec3m h\u1ea1n ch\u1ebf \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1eb7c ti\u1ebfp t\u1ee5c ph\u00e1t huy nh\u1eefng \u0111i\u1ec3m s\u00e1ng trong chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o trong l\u1ea7n ti\u1ebfp theo.<\/p>\n

2. C\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng tr\u00ean qu\u1ea3ng c\u00e1o Facebook<\/strong><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chia s\u1ebb v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook.<\/p>\n

2.1. Ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3<\/strong><\/h3>\n

K\u1ebft qu\u1ea3 ph\u1ea3n \u00e1nh t\u1ed5ng s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u00e3 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

Ch\u1eafc ch\u1eafn, \u0111\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u00f3 s\u1ef1 \u0111a d\u1ea1ng \u0111\u1eb7c bi\u1ec7t, \u0111\u00e1nh gi\u00e1 t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i chi\u1ebfn d\u1ecbch v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. N\u00f3 nh\u01b0 m\u1ed9t ph\u1ea3n x\u1ea1 c\u1ee7a nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

N\u1ebfu chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, th\u00ec k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ed1 l\u01b0\u1ee3ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m, th\u00ec l\u01b0\u1ee3t truy c\u1eadp ho\u1eb7c s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n.<\/p>\n

Quan tr\u1ecdng nh\u1ea5t, \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n \u0111\u1ec3 k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a. D\u00f9 l\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, hay m\u1ee5c ti\u00eau n\u00e0o kh\u00e1c, vi\u1ec7c \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 gi\u00fap b\u1ea1n bi\u1ebft li\u1ec7u chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hay c\u00f2n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh. \u0110\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o con s\u1ed1, h\u00e3y nh\u00ecn v\u00e0o c\u00e2u chuy\u1ec7n m\u00e0 n\u00f3 k\u1ec3 v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.<\/p>\n

\n
\"c\u00e1ch\"c\u00e1ch
C\u00e1ch \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook.<\/figcaption><\/figure>\n<\/div>\n

2.2. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h3>\n

CR hay conversion rate (T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i), \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t m\u00e0 h\u1ea7u h\u1ebft doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t Key Performance Indicator (KPI) \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n

CR cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o th\u1ea5y v\u1ec1 m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. N\u1ebfu CTR cao m\u00e0 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t l\u00fd do t\u1ea1i sao t\u1ef7 l\u1ec7 c\u00f4ng ch\u00fang click v\u00e0o qu\u1ea3ng c\u00e1o cao nh\u01b0ng h\u00e0nh vi mua h\u00e0ng l\u1ea1i th\u1ea5p.<\/p>\n

Ngo\u00e0i CR, ch\u1ec9 s\u1ed1 Cost Per Action (CPA) c\u0169ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 cho bi\u1ebft b\u00e0i qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 hay kh\u00f4ng.\u00a0<\/p>\n

Khi CR cao, th\u01b0\u1eddng th\u00ec CPA th\u1ea5p, v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c coi l\u00e0 hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, n\u1ebfu CPA th\u1ea5p m\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng cao, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch \u0111ang di\u1ec5n ra \u0111\u00fang c\u00e1ch v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch.<\/p>\n

2.3. CPM<\/strong><\/h3>\n

Ch\u1ec9 s\u1ed1 CPM, \u0111\u01a1n gi\u1ea3n l\u00e0 chi ph\u00ed cho m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. N\u1ebfu CPM th\u1ea5p, \u0111i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i, khi CPM cao, chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 ti\u00eau t\u1ed1n ng\u00e2n s\u00e1ch nhanh ch\u00f3ng v\u00e0 gi\u1ea3m hi\u1ec7u su\u1ea5t do gi\u1ea3m l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o.<\/p>\n

Chi ti\u1ebft h\u01a1n, ch\u1ec9 s\u1ed1 CPM ch\u1eb7t ch\u1ebd li\u00ean quan \u0111\u1ebfn gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o (bidding) v\u00e0 chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p (CPC). Khi CPM t\u0103ng, gi\u00e1 th\u1ea7u c\u0169ng th\u01b0\u1eddng \u0111i theo h\u01b0\u1edbng \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7t ra th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu kh\u00f4ng t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 gi\u1ea3m chi ph\u00ed.<\/p>\n

\u0110\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 CPM, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 gi\u1eef ng\u01b0\u1eddi xem quan t\u00e2m m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed CPM.\u00a0<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n t\u1ea1i m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch.<\/p>\n

2.4. CTR<\/strong><\/h3>\n

CTR hay Click-Through Rate (t\u1ef7 l\u1ec7 click\/nh\u1ea5p chu\u1ed9t) cho th\u1ea5y b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng xem qu\u1ea3ng c\u00e1o c\u00f3 th\u1ef1c s\u1ef1 l\u00e0m thu h\u00fat c\u00f4ng ch\u00fang hay kh\u00f4ng, li\u1ec7u n\u00f3 c\u00f3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m tr\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng hay ch\u01b0a.<\/p>\n

T\u00f9y t\u1eebng ng\u00e0nh ngh\u1ec1, ch\u1ec9 s\u1ed1 CTR c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t. Ch\u1ec9 s\u1ed1 CTR cao th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1edbn h\u01a1n, nh\u01b0ng vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0: ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, kh\u1ea3 n\u0103ng t\u01b0 v\u1ea5n c\u1ee7a nh\u00e2n vi\u00ean, v.v.<\/p>\n

\n
\"qu\u1ea3ng\"qu\u1ea3ng
Qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 tr\u00ean Facebook hay kh\u00f4ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1.<\/figcaption><\/figure>\n<\/div>\n

Do \u0111\u00f3, m\u1eb7c d\u00f9 CTR c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 theo d\u00f5i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, nh\u01b0ng n\u00f3 kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u1ecbnh \u0111o\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c kinh doanh, CTR th\u01b0\u1eddng kh\u00f4ng \u0111\u1ea1t m\u1ee9c cao v\u00ec nhi\u1ec1u nguy\u00ean nh\u00e2n kh\u00e1c ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o, nh\u01b0 s\u1ef1 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 hay h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c \u0111\u00f3. Tuy nhi\u00ean, n\u1ebfu CTR th\u1ea5p nh\u01b0ng v\u1eabn mang l\u1ea1i gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i cao, th\u00ec ch\u1ec9 s\u1ed1 n\u00e0y tr\u1edf n\u00ean kh\u00f4ng qu\u00e1 quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p.<\/p>\n

\u0110\u1ec3 c\u1ea3i thi\u1ec7n CTR, doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean t\u1eadp trung v\u00e0o s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf banner, v\u00e0 h\u00ecnh \u1ea3nh. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u201cg\u00e3i \u0111\u00fang ch\u1ed7 ng\u1ee9a\u201d c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng.\u00a0<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n test A\/B \u0111\u1ec3 t\u00ecm ra th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

2.5. CPC<\/strong><\/h3>\n

Ch\u1ec9 s\u1ed1 CPC hay cost-per-click(Chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p) c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi m\u1ee5c ti\u00eau l\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng tr\u00ean trang web ho\u1eb7c landing page. Ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n mang l\u1ea1i th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng CPM v\u00e0 CTR.<\/p>\n

Khi CPC cao, chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p t\u0103ng, d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e0m t\u0103ng CPM. \u0110\u1ed3ng th\u1eddi, n\u1ebfu CPC t\u0103ng m\u00e0 CTR gi\u1ea3m, c\u00f3 th\u1ec3 cho th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. Ng\u01b0\u1ee3c l\u1ea1i, khi CPC th\u1ea5p, chi ph\u00ed t\u1ed5ng th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch gi\u1ea3m v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m CPM, \u0111\u1ed3ng th\u1eddi t\u0103ng CTR.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, CPC l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi ph\u00ed t\u1ed5ng th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch. B\u1eb1ng c\u00e1ch n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n

3. Nh\u1eefng l\u01b0u \u00fd khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook<\/strong><\/h2>\n

Khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o b\u1ea1n c\u1ea7n ghi nh\u1edb m\u1ed9t s\u1ed1 l\u01b0u \u00fd sau:<\/p>\n

    \n
  • X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng\u00a0<\/li>\n
  • L\u1eadp b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/li>\n
  • \u0110\u01b0a ra k\u1ebft lu\u1eadn d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u kh\u00f4ng d\u1ef1a tr\u00ean c\u1ea3m quan, mang t\u00ednh ch\u1ea5t c\u00e1 nh\u00e2n<\/li>\n
  • Th\u1eed nghi\u1ec7m A\/B testing \u0111\u1ec3 t\u00ecm ra m\u1eabu qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t<\/li>\n<\/ul>\n

    T\u1ea1m k\u1ebft<\/strong><\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201c\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook<\/strong>\u201d m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb n\u00e0y.<\/p>\n

    N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    T\u1ea1i sao ph\u1ea3i \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook? C\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng trong qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?\u00a0 \u0110\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho ch\u1ee7 \u0111\u1ec1 n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. 1. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook \u0111\u01b0\u1ee3c hi\u1ec3u […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48013"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48013"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48013\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}