{"id":48019,"date":"2023-12-16T21:21:41","date_gmt":"2023-12-16T21:21:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cpm-la-gi-bi-quyet-toi-uu-hieu-qua-chi-phi-quang-cao-hien-thi.html"},"modified":"2023-12-16T21:21:41","modified_gmt":"2023-12-16T21:21:41","slug":"cpm-la-gi-bi-quyet-toi-uu-hieu-qua-chi-phi-quang-cao-hien-thi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cpm-la-gi-bi-quyet-toi-uu-hieu-qua-chi-phi-quang-cao-hien-thi.html","title":{"rendered":"CPM L\u00e0 G\u00ec? B\u00ed Quy\u1ebft T\u1ed1i \u01afu Hi\u1ec7u Qu\u1ea3 Chi Ph\u00ed Qu\u1ea3ng C\u00e1o Hi\u1ec3n Th\u1ecb"},"content":{"rendered":"
\n

Ch\u1ec9 s\u1ed1 CPC v\u00e0 CPM l\u00e0 g\u00ec?<\/strong> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb? CPM l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng m\u00e0 c\u00e1c marketer, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o c\u1ea7n hi\u1ec3u r\u00f5. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n chi ti\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb n\u00e0y, c\u00f9ng t\u00ecm hi\u1ec3u ngay nh\u00e9.<\/p>\n

1. CPM l\u00e0 g\u00ec?<\/strong><\/h2>\n

CPM trong marketing l\u00e0 g\u00ec? CPM hay Cost per mile, ch\u1ec9 s\u1ed1 n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u1ec9 gi\u00e1 tr\u00ean m\u1ed7i 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n

\n
\"cpm\"cpm
CPM l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb.<\/figcaption><\/figure>\n<\/div>\n

2. CPM, CPC, CPA kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n

CPM d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng chi ph\u00ed tr\u00ean 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng quan tr\u1ecdng v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u00e1c t\u1eeb c\u00f4ng ch\u00fang.<\/p>\n

CPC d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t click. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c d\u00f9ng cho c\u00e1c m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

CPA hay Cost per Acquisition \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n c\u1ee7a c\u00f4ng ch\u00fang, ch\u1eb3ng h\u1ea1n nh\u01b0 mua s\u1eafm, subscribe, v.v. Do \u0111\u00f3, ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o mong mu\u1ed1n.\u00a0<\/p>\n

3. \u00dd ngh\u0129a c\u1ee7a CPM l\u00e0 g\u00ec?<\/strong><\/h2>\n

CPM, hay \u201cCost Per Mille,\u201d l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. Trong m\u00f4 h\u00ecnh n\u00e0y, gi\u00e1 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean trang web ho\u1eb7c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o.<\/p>\n

\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, c\u00f3 nhi\u1ec1u ch\u1ec9 s\u1ed1 ti\u1ebfp th\u1ecb kh\u00e1c nhau nh\u01b0 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o, s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p, v\u00e0 k\u1ebft qu\u1ea3 giao d\u1ecbch mua. CPM gi\u00fap \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 theo m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 kh\u00e1c nhau, nh\u01b0ng CPM th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ecdn cho c\u00e1c chi\u1ebfn d\u1ecbch nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3.<\/p>\n

M\u00f4 h\u00ecnh CPM \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p cho nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n t\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111o l\u01b0\u1eddng m\u1ed7i l\u1ea7n nh\u1ea5p. \u0110i\u1ec1u n\u00e0y l\u00e0m cho CPM tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0a th\u00edch khi m\u1ee5c ti\u00eau l\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

4. \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/strong><\/h2>\n

4.1. \u01afu \u0111i\u1ec3m<\/strong><\/h3>\n

M\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m c\u1ee7a h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

    \n
  • \u0110\u01a1n gi\u1ea3n, mang l\u1ea1i hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng.<\/li>\n
  • Hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111ang trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
  • Mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho c\u1ea3 nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o. Nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, \u0111\u01a1n v\u1ecb cung c\u1ea5p thu \u0111\u01b0\u1ee3c doanh thu th\u1ee5 \u0111\u1ed9ng t\u1eeb ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/li>\n<\/ul>\n

    4.2. Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/h3>\n

    Hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o kh\u00f4ng cao n\u1ebfu \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c website c\u00f3 l\u01b0\u1ee3t truy c\u1eadp th\u1ea5p. N\u1ebfu \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c website c\u00f3 l\u01b0\u1ee3t truy c\u1eadp l\u1edbn, t\u1ef7 l\u1ec7 c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u0103ng l\u00ean, v\u00e0 \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u chi ph\u00ed h\u01a1n.<\/p>\n

    \n
    \"C\u00e1ch\"C\u00e1ch
    C\u00e1ch t\u1ed1i \u01b0u CPM l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

    5. B\u00ed quy\u1ebft t\u1ed1i \u01b0u CPM trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n

    5.1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o r\u00f5 r\u00e0ng<\/strong><\/h3>\n

    \u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, nh\u00e0 qu\u1ea3ng c\u00e1o b\u1eaft bu\u1ed9c ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Ngay c\u1ea3 khi b\u1ea1n ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n kinh doanh c\u00f3 mong mu\u1ed1n th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o.<\/p>\n

    5.2. M\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

    M\u1edf r\u1ed9ng c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 hi\u1ec7n th\u1ef1c m\u1ee5c ti\u00eau chung c\u1ee7a m\u00ecnh. C\u00f3 nhi\u1ec1u ng\u01b0\u1eddi m\u1eb7c \u0111\u1ecbnh qu\u1ea3ng c\u00e1o CPM \u0111\u01b0\u1ee3c tri\u1ec3n khai duy nh\u1ea5t tr\u00ean Google Adwords, tuy nhi\u00ean, c\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o nh\u01b0 Google display, Ad Network.<\/p>\n

    \u0110\u1ec3 th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch c\u1eb7n k\u1ebd t\u1eebng n\u1ec1n t\u1ea3ng, t\u1eeb \u0111\u00f3 ch\u1ecdn ra n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u.<\/p>\n

    5.3. T\u1ed1i \u01b0u n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

    M\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 m\u1eb7t n\u1ed9i dung. Khi n\u1ed9i dung th\u00fa v\u1ecb, \u1ea5n t\u01b0\u1ee3ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng h\u1ea5p d\u1eabn c\u00f4ng ch\u00fang, qua \u0111\u00f3 gi\u00fap t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 CPM.<\/p>\n

    5.4. X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n

    Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau gi\u00fap qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u00fang \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi ph\u00ed b\u1ecf ra, khi h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c c\u00e1c tr\u01b0\u1eddng h\u1ee3p nh\u1eafm qu\u1ea3ng c\u00e1o sai \u0111\u1ed1i t\u01b0\u1ee3ng.\u00a0<\/p>\n

    5.5. L\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m qu\u1ea3ng c\u00e1o th\u00edch h\u1ee3p<\/strong><\/h3>\n

    Th\u1eddi \u0111i\u1ec3m hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o. Do \u0111\u00f3, d\u1ef1a v\u00e0o d\u1eef li\u1ec7u ph\u00e2n t\u00edch c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn khung gi\u1edd qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

    5.6. K\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o kh\u00e1c<\/strong><\/h3>\n

    \u0110\u1ec3 m\u1ed9t chi\u1ebfn d\u1ecbch marketing n\u00f3i chung, hay chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00f3i ri\u00eang \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c k\u1ebft h\u1ee3p nhi\u1ec1u c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, v\u00e0 marketing kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 khuy\u1ebfn m\u00e3i, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, v.v.<\/p>\n

    5.7. Hi\u1ec3u v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

    Ngo\u00e0i vi\u1ec7c c\u1ea7n hi\u1ec3u \u0111\u00fang c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, v\u00e0 hi\u1ec3u v\u1ec1 c\u00e1ch c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft c\u00e1ch t\u1ed1i \u01b0u t\u1eebng n\u1ec1n t\u1ea3ng sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

    T\u1ea1m k\u1ebft<\/strong><\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u1ec9 s\u1ed1 CPM l\u00e0 g\u00ec <\/strong>m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 ch\u1ec9 s\u1ed1 \u0111\u1eb7c bi\u1ec7t n\u00e0y, v\u00e0 bi\u1ebft c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 CPM trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Ch\u1ec9 s\u1ed1 CPC v\u00e0 CPM l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb? CPM l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng m\u00e0 c\u00e1c marketer, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o c\u1ea7n hi\u1ec3u r\u00f5. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n chi ti\u1ebft v\u1ec1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48019"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48019"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48019\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}