{"id":48029,"date":"2023-12-16T21:26:39","date_gmt":"2023-12-16T21:26:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/diem-mat-10-hinh-thuc-quang-cao-hieu-qua-nhat.html"},"modified":"2023-12-16T21:26:39","modified_gmt":"2023-12-16T21:26:39","slug":"diem-mat-10-hinh-thuc-quang-cao-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/diem-mat-10-hinh-thuc-quang-cao-hieu-qua-nhat.html","title":{"rendered":"\u0110i\u1ec3m M\u1eb7t 10+ H\u00ecnh Th\u1ee9c Qu\u1ea3ng C\u00e1o Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t"},"content":{"rendered":"
\n

Qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec? C\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o? Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng kh\u00f4ng th\u1ec3 b\u1ecf qua khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing. Tuy nhi\u00ean l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o hi\u1ec7u qu\u1ea3 v\u1edbi doanh nghi\u1ec7p, ng\u00e0nh h\u00e0ng l\u00e0 m\u1ed9t b\u00e0i to\u00e1n \u0111\u1eb7t ra cho c\u00e1c marketer. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n top 10+ c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o <\/strong>trong marketing ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.<\/p>\n

1. Qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/strong><\/h2>\n

Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t trong s\u00e1u c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong m\u1ed9t k\u1ebf ho\u1ea1ch marketing, hay truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p gi\u00fap doanh nghi\u1ec7p hi\u1ec7n th\u1ef1c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Theo Philip Kotler v\u00e0 Gary Armstrong t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u cu\u1ed1n s\u00e1ch n\u1ed5i ti\u1ebfng v\u1ec1 marketing, <\/p>\n

\u201cQu\u1ea3ng c\u00e1o l\u00e0 h\u00ecnh th\u1ee9c gi\u1edbi thi\u1ec7u v\u00e0 qu\u1ea3ng b\u00e1 m\u1ed9t c\u00e1ch phi c\u00e1 nh\u00e2n v\u1ec1 \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t hay nhi\u1ec1u t\u1ed5 ch\u1ee9c t\u00e0i tr\u1ee3 nh\u1ea5t \u0111\u1ecbnh\u201d.<\/em><\/p>\n

V\u1eady qu\u1ea3ng c\u00e1o c\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c n\u00e0o, c\u00f9ng Masterskills kh\u00e1m ph\u00e1 ngay trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

2. C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n

2.1. Qu\u1ea3ng c\u00e1o Google<\/strong><\/h3>\n

Qu\u1ea3ng c\u00e1o tr\u00ean Google l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. C\u00f3 c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o nh\u01b0:<\/p>\n

    \n
  • Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm<\/li>\n
  • Qu\u1ea3ng c\u00e1o banner tr\u00ean m\u1ea1ng l\u01b0\u1edbi website h\u1ee3p t\u00e1c v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y<\/li>\n
  • Qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm<\/li>\n
  • Qu\u1ea3ng c\u00e1o video tr\u00ean YouTube ho\u1eb7c c\u00e1c website h\u1ee3p t\u00e1c v\u1edbi Google
    Qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng<\/li>\n<\/ul>\n

    2.2. Qu\u1ea3ng c\u00e1o qua Podcast<\/strong><\/h3>\n

    Podcast l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111ang thu h\u00fat nhi\u1ec1u s\u1ef1 quan t\u00e2m c\u1ee7a con ng\u01b0\u1eddi, do \u0111\u00f3, qu\u1ea3ng c\u00e1o tr\u00ean podcast l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 b\u1ecf qua \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.\u00a0<\/p>\n

    Theo Statista, cu\u1ed1i , h\u01a1n 20% ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet tr\u00ean to\u00e0n c\u1ea7u nghe podcast. Qua \u0111\u00e2y cho th\u1ea5y, \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n

    Doanh nghi\u1ec7p c\u00f3 th\u1ec3 mua v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean podcast. Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, trong ho\u1eb7c sau khi k\u1ebft th\u00fac m\u1ed7i t\u1eadp podcast.\u00a0<\/p>\n

    \n
    \"c\u00e1c\"c\u00e1c
    Podcast l\u00e0 m\u1ed9t trong c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o trong marketing ph\u1ed5 bi\u1ebfn trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y.<\/figcaption><\/figure>\n<\/div>\n

    2.3. Qu\u1ea3ng c\u00e1o du k\u00edch<\/strong><\/h3>\n

    Qu\u1ea3ng c\u00e1o du k\u00edch \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n th\u00f4ng th\u01b0\u1eddng, c\u00f3 chi ph\u00ed th\u1ea5p v\u00e0 y\u00eau c\u1ea7u v\u1ec1 t\u00ednh s\u00e1ng t\u1ea1o cao. V\u00ed d\u1ee5, thay v\u00ec qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c tr\u1ea1m xe bus, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1ebd m\u1ed9t b\u1ee9c tranh \u0111\u1ed9c \u0111\u00e1o tr\u00ean t\u01b0\u1eddng \u0111\u1ec3 qu\u1ea3ng c\u00e1o v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.\u00a0<\/p>\n

    Qu\u1ea3ng c\u00e1o du k\u00edch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00f4ng ch\u00fang. Ch\u1eb3ng h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch c\u00f4ng ch\u00fang tham gia ch\u1ee5p \u1ea3nh v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u0103ng t\u1ea3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng v\u1edbi hashtag c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

    2.4. Qu\u1ea3ng c\u00e1o Facebook<\/strong><\/h3>\n

    Qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn trong c\u00e1c chi\u1ebfn d\u1ecbch marketing. Facebook l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. Do \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean b\u1ecf qua.<\/p>\n

    Theo b\u00e1o c\u00e1o Vietnam Digital report , qu\u1ea3ng c\u00e1o Facebook ti\u1ebfp c\u1eadn 84.9%<\/strong> ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet t\u1ea1i Vi\u1ec7t Nam (s\u1ed1 li\u1ec7u ghi nh\u1eadn v\u00e0o th\u00e1ng 01\/).<\/p>\n

    C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

      \n
    • Qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n<\/li>\n
    • Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ed9ng<\/li>\n
    • Qu\u1ea3ng c\u00e1o video<\/li>\n
    • Qu\u1ea3ng c\u00e1o Facebook leads<\/li>\n
    • Qu\u1ea3ng c\u00e1o b\u1ecf gi\u1ecf h\u00e0ng<\/li>\n
    • Qu\u1ea3ng c\u00e1o s\u1ef1 ki\u1ec7n<\/li>\n
    • Qu\u1ea3ng c\u00e1o click to web Facebook<\/li>\n
    • Qu\u1ea3ng c\u00e1o click to website multi products<\/li>\n
    • Qu\u1ea3ng c\u00e1o page likes<\/li>\n
    • Qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft<\/li>\n
    • Qu\u1ea3ng c\u00e1o offer claim<\/li>\n
    • Qu\u1ea3ng c\u00e1o c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng<\/li>\n<\/ul>\n

      2.5. Qu\u1ea3ng c\u00e1o YouTube<\/strong><\/h3>\n

      Qu\u1ea3ng c\u00e1o tr\u00ean YouTube l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i qu\u1ea3ng c\u00e1o c\u1ee7a Google.<\/p>\n

      Theo b\u00e1o c\u00e1o Vietnam Digital report , \u0111\u1ea7u n\u0103m n\u01b0\u1edbc ta ghi nh\u1eadn kho\u1ea3ng 63 <\/strong>tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng YouTube. B\u00ean c\u1ea1nh \u0111\u00f3, qu\u1ea3ng c\u00e1o tr\u00ean YouTube \u0111\u00e3 ti\u1ebfp c\u1eadn kho\u1ea3ng 80.8%<\/strong> ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/p>\n

      C\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean YouTube c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

        \n
      • Qu\u1ea3ng c\u00e1o \u0111\u1ec7m \u2013 bumper ads<\/li>\n
      • Qu\u1ea3ng c\u00e1o ngo\u00e0i lu\u1ed3ng ph\u00e1t \u2013 outstream<\/li>\n
      • Qu\u1ea3ng c\u00e1o trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u \u2013 infeed video<\/li>\n
      • Qu\u1ea3ng c\u00e1o tr\u00ean trang \u0111\u1ea7u \u2013 Masthead<\/li>\n
      • Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 b\u1ecf qua<\/li>\n
      • Qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 b\u1ecf qua<\/li>\n
      • Qu\u1ea3ng c\u00e1o banner hi\u1ec3n th\u1ecb<\/li>\n<\/ul>\n

        2.6. Qu\u1ea3ng c\u00e1o TikTok<\/strong><\/h3>\n

        C\u0169ng gi\u1ed1ng nh\u01b0 Facebook, YouTube, TikTok c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng\u00a0 m\u1ea1ng x\u00e3 h\u1ed9i thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

        \n
        \"nh\u1eefng\"nh\u1eefng
        TikTok n\u1eb1m trong nh\u1eefng c\u00e1ch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay.<\/figcaption><\/figure>\n<\/div>\n

        Theo s\u1ed1 li\u1ec7u ghi nh\u1eadn \u0111\u1ebfn th\u00e1ng 01\/, n\u01b0\u1edbc ta c\u00f3 kho\u1ea3ng 49.86<\/strong> tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. S\u1ed1 li\u1ec7u c\u1ee7a ByteDance \u2013 cha \u0111\u1ebb c\u1ee7a TikTok cho bi\u1ebft, qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e3 ti\u1ebfp c\u1eadn 68.9% <\/strong>ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet t\u1ea1i n\u01b0\u1edbc ta.<\/p>\n

        C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean TikTok c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

          \n
        • Qu\u1ea3ng c\u00e1o in feed<\/li>\n
        • Qu\u1ea3ng c\u00e1o top view<\/li>\n
        • Qu\u1ea3ng c\u00e1o spark ads<\/li>\n
        • Qu\u1ea3ng c\u00e1o d\u1ea1ng Branded effect<\/li>\n
        • Qu\u1ea3ng c\u00e1o d\u1ea1ng branded hashtag challenge<\/li>\n
        • Qu\u1ea3ng c\u00e1o reach and frequency<\/li>\n
        • Qurng c\u00e1o top feed<\/li>\n<\/ul>\n

          2.7. Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed online<\/strong><\/h3>\n

          C\u00e1c trang b\u00e1o online m\u1ed7i th\u00e1ng thu h\u00fat h\u00e0ng ch\u1ee5c tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp. Do \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 b\u1ecf qua.\u00a0<\/p>\n

          C\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o online c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:\u00a0<\/p>\n

            \n
          • Qu\u1ea3ng c\u00e1o banner<\/li>\n
          • Qu\u1ea3ng c\u00e1o native ads<\/li>\n
          • Qu\u1ea3ng c\u00e1o video<\/li>\n<\/ul>\n

            2.8. Qu\u1ea3ng c\u00e1o qua KOLs<\/strong><\/h3>\n

            KOL hay key opinion leader l\u00e0 nh\u1eefng chuy\u00ean gia trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. \u00dd ki\u1ebfn c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Do \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 book qu\u1ea3ng c\u00e1o c\u00e1c KOL cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh.<\/p>\n

            \n
            \"ph\u01b0\u01a1ng\"ph\u01b0\u01a1ng
            Ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o qua KOL, KOC.<\/figcaption><\/figure>\n<\/div>\n

            2.9. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/strong><\/h3>\n

            Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hay OOH l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o h\u1ebft s\u1ee9c ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. M\u1eb7c d\u00f9 \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb r\u1ea5t l\u00e2u, nh\u01b0ng cho \u0111\u1ebfn nay h\u00ecnh th\u1ee9c n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u00e0 ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n

            C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

              \n
            • Qu\u1ea3ng c\u00e1o t\u1ea5m l\u1edbn billboard, pano<\/li>\n
            • Qu\u1ea3ng c\u00e1o m\u00e0n h\u00ecnh led 3D<\/li>\n
            • Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng<\/li>\n
            • Qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c tr\u1ea1m xe bus<\/li>\n
            • Qu\u1ea3ng POSM<\/li>\n
            • v.v.<\/li>\n<\/ul>\n

              2.10. Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh<\/strong><\/h3>\n

              Qu\u1ea3ng c\u00e1o qua truy\u1ec1n h\u00ecnh l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn. M\u1eb7c d\u00f9 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn l\u1edbn, tuy nhi\u00ean chi ph\u00ed d\u00e0nh cho h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y kh\u00e1 t\u1ed1n k\u00e9m. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u1ed1ng k\u00ea v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3.<\/p>\n

              2.11. Qu\u1ea3ng c\u00e1o qua Email marketing<\/strong><\/h3>\n

              Qu\u1ea3ng c\u00e1o qua email marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t.<\/p>\n

              \n
              \"c\u00e1c\"c\u00e1c
              C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o trong marketing: Email marketing.<\/figcaption><\/figure>\n<\/div>\n

              T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, g\u1ee3i nh\u1edb kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, v.v.<\/p>\n

              \u0110\u1ec3 n\u00e2ng cao t\u1ef7 l\u1ec7 m\u1edf email doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 n\u1ed9i dung email, th\u1eddi gian g\u1eedi email, v.v.<\/p>\n

              2.12. Qu\u1ea3ng c\u00e1o qua c\u00e1c \u1ea5n ph\u1ea9m in \u1ea5n<\/strong><\/h3>\n

              Qu\u1ea3ng c\u00e1o qua c\u00e1c t\u00e1c ph\u1ea9m in \u1ea5n c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: qu\u1ea3ng c\u00e1o qua t\u1ea1p ch\u00ed, qu\u1ea3ng c\u00e1o qua t\u1edd r\u01a1i, qu\u1ea3ng c\u00e1o qua b\u00e1o gi\u1ea5y, v.v.<\/p>\n

              M\u1eb7c d\u00f9, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang d\u1ea7n chi\u1ebfm \u01b0u th\u1ebf, nh\u01b0ng qu\u1ea3ng c\u00e1o qua c\u00e1c \u1ea5n ph\u1ea9m in \u1ea5n v\u1eabn \u0111em \u0111\u1ebfn s\u1ef1 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh cho t\u1eebng ng\u00e0nh h\u00e0ng c\u1ee5 th\u1ec3.\u00a0<\/p>\n

              T\u1ea1m k\u1ebft<\/strong><\/p>\n

              Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o <\/strong>online v\u00e0 offline m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 g\u1ee3i \u00fd \u0111\u1ebfn b\u1ea1n h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

              N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec? C\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o? Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng kh\u00f4ng th\u1ec3 b\u1ecf qua khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing. Tuy nhi\u00ean l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o hi\u1ec7u qu\u1ea3 v\u1edbi doanh nghi\u1ec7p, ng\u00e0nh h\u00e0ng l\u00e0 m\u1ed9t b\u00e0i to\u00e1n \u0111\u1eb7t ra cho c\u00e1c marketer. Trong […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48029"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48029"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48029\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}