{"id":48042,"date":"2023-12-16T21:29:57","date_gmt":"2023-12-16T21:29:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-mix-la-gi-cac-chien-luoc-marketing-mix-kinh-dien.html"},"modified":"2023-12-16T21:29:57","modified_gmt":"2023-12-16T21:29:57","slug":"marketing-mix-la-gi-cac-chien-luoc-marketing-mix-kinh-dien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-mix-la-gi-cac-chien-luoc-marketing-mix-kinh-dien.html","title":{"rendered":"Marketing Mix L\u00e0 G\u00ec? C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Marketing Mix Kinh \u0110i\u1ec3n"},"content":{"rendered":"
\n

T\u1ea1i sao n\u00f3i marketing hay ti\u1ebfp th\u1ecb l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m? \u0110\u00f3 l\u00e0 b\u1edfi d\u00f9 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u, vi\u1ec7c khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 hi\u1ebfu k\u1ef3 v\u1edbi ch\u00fang m\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ban \u0111\u1ea7u. M\u1ed9t trong nh\u1eefng v\u0169 kh\u00ed b\u00ed m\u1eadt n\u00e0y ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing mix. C\u00f9ng Masterskills t\u00ecm hi\u1ec3u marketing mix l\u00e0 g<\/strong>\u00ec v\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 marketing mix d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

1. Marketing mix l\u00e0 g\u00ec?<\/strong><\/h2>\n

Marketing mix c\u00f3 ngh\u0129a l\u00e0 marketing h\u1ed7n h\u1ee3p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p bao g\u1ed3m c\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi t\u00e1c \u0111\u1ed9ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00f3.\u00a0<\/p>\n

\u0110\u1ecbnh ngh\u0129a marketing mix \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua b\u00e0n tay c\u1ee7a gi\u00e1o s\u01b0 James Culliton t\u1ea1i \u0111\u1ea1i h\u1ecdc Harvard v\u00e0o n\u0103m 1948 v\u00e0 bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i h\u01a1n qua E. Jerome McCarthy. Marketing mix v\u1ed1n \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo m\u00f4 h\u00ecnh 4P:\u00a0<\/p>\n

    \n
  • Product (s\u1ea3n ph\u1ea9m)<\/li>\n
  • Price (gi\u00e1 c\u1ea3)<\/li>\n
  • Place (ph\u00e2n ph\u1ed1i)<\/li>\n
  • Promotion (x\u00fac ti\u1ebfn)<\/li>\n<\/ul>\n
    \n
    \"marketing\"marketing
    Marketing mix l\u00e0 h\u00ecnh th\u1ee9c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i.<\/figcaption><\/figure>\n<\/div>\n

    2. Vai tr\u00f2 c\u1ee7a marketing mix\u00a0<\/strong><\/h2>\n

    D\u00f9 chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n \u0111ang nh\u1eafm t\u1edbi l\u00e0 ng\u1eafn hay d\u00e0i h\u1ea1n, th\u00ec vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 tri\u1ec3n khai m\u1ed9t marketing mix s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 ch\u1ea1m \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o nh\u1ea5t. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing mix h\u1ee3p l\u00fd, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u00e0 t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa gi\u1eefa s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u00e3i, gi\u00e1 c\u1ea3, v.v, v\u00e0 gi\u00e0nh l\u1ee3i th\u1ebf so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

    V\u00ed d\u1ee5, chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a Coca Cola<\/strong> ch\u00ednh l\u00e0 m\u1ed9t trong c\u00e1c case study th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u nhi\u1ec1u nh\u1ea5t. Cho t\u1edbi hi\u1ec7n t\u1ea1i, Coca-Cola v\u1eabn chi\u1ebfm \u01b0u th\u1ebf trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1edf th\u00e0nh c\u00e1i t\u00ean \u0111\u1eb7c tr\u01b0ng nh\u1ea5t khi ch\u00fang ta nh\u1eafc \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ng\u1ecdt c\u00f3 ga tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, marketing mix ch\u1ec9 hi\u1ec7u qu\u1ea3 khi \u0111\u01b0\u1ee3c theo d\u00f5i li\u00ean t\u1ee5c v\u00e0 c\u1eadp nh\u1eadt ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng m\u1edbi, t\u1eeb \u0111\u00f3 b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. Th\u1eadt v\u1eady, nh\u1eefng g\u00ec c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng c\u00e1ch \u0111\u00e2y 10 n\u0103m ho\u1eb7c ch\u1ec9 hai n\u0103m tr\u01b0\u1edbc s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.\u00a0<\/p>\n

    Ch\u1ec9 khi th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc trong marketing mix m\u00e0 ch\u00fang ta m\u1edbi c\u00f3 s\u1ef1 am hi\u1ec3u \u00fd ki\u1ebfn, h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 cao n\u1ebfu ch\u00fang ta c\u00f3 s\u1ef1 \u1ee9ng bi\u1ebfn linh ho\u1ea1t v\u00e0 \u0111\u1ed9 tinh t\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ea7n.<\/p>\n

    3. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing mix ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n

    Marketing mix 4P l\u00e0 m\u00f4 h\u00ecnh marketing h\u1ed7n h\u1ee3p \u0111\u1ea7u ti\u00ean. Cho \u0111\u1ebfn nay, m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh marketing mix 7P v\u1edbi 3P m\u1edbi:<\/p>\n

      \n
    • Process (quy tr\u00ecnh)<\/li>\n
    • People (con ng\u01b0\u1eddi)<\/li>\n
    • Physical Evidence (b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh)\u00a0<\/li>\n<\/ul>\n

      Ngo\u00e0i ra ch\u00fang ta c\u00f2n ch\u1ee9ng ki\u1ebfn s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u00f4 h\u00ecnh 4C. C\u00f9ng t\u00ecm hi\u1ec3u ngay nh\u00e9.<\/p>\n

      3.1. M\u00f4 h\u00ecnh marketing mix 4P<\/strong><\/h3>\n

      4P trong Marketing \u0111\u1ec1 c\u1eadp \u0111\u1ebfn Product (S\u1ea3n ph\u1ea9m), Price (Gi\u00e1), Place (\u0110\u1ecba \u0111i\u1ec3m), v\u00e0 Promotion (Qu\u1ea3ng b\u00e1). M\u1ed7i ch\u1eef P \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch marketing doanh nghi\u1ec7p.<\/p>\n

      \n
      \"mo\u0302\"mo\u0302
      M\u00f4 h\u00ecnh 4P l\u00e0 ti\u1ec1n th\u00e2n c\u1ee7a marketing mix.<\/figcaption><\/figure>\n<\/div>\n

      Product (S\u1ea3n ph\u1ea9m)<\/strong><\/h4>\n
        \n
      • S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd b\u00e1n li\u1ec7u c\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng?<\/li>\n
      • C\u00e1c \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd khi thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m bao g\u1ed3m s\u1ea3n xu\u1ea5t theo \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, lo\u1ea1i s\u1ea3n ph\u1ea9m, v\u00e0 ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n

        Price (Gi\u00e1 c\u1ea3)<\/strong><\/h4>\n
          \n
        • Gi\u00e1 b\u00e1n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng b\u00e1n v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
        • M\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean chi ph\u00ed, gi\u00e1 c\u1ea1nh tranh, v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e2u h\u1ecfi quan tr\u1ecdng bao g\u1ed3m gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, so s\u00e1nh gi\u00e1 v\u1edbi \u0111\u1ed1i th\u1ee7, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, v\u00e0 khuy\u1ebfn m\u00e3i.<\/li>\n<\/ul>\n

          Place (\u0111\u1ecba \u0111i\u1ec3m)<\/strong><\/h4>\n
            \n
          • K\u00eanh ph\u00e2n ph\u1ed1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng t\u00ecm v\u00e0 mua s\u1ea3n ph\u1ea9m.<\/li>\n
          • Chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 bao g\u1ed3m b\u00e1n tr\u1ef1c ti\u1ebfp, qua nh\u00e0 ph\u00e2n ph\u1ed1i, v\u00e0 qua internet. Qu\u1ea3n tr\u1ecb k\u00eanh li\u00ean quan \u0111\u1ebfn 10 d\u00f2ng ch\u1ea3y quan tr\u1ecdng nh\u01b0 th\u00f4ng tin, t\u00e0i ch\u00ednh, v\u00e0 ph\u00e2n ph\u1ed1i.<\/li>\n<\/ul>\n

            Promotion (Qu\u1ea3ng b\u00e1)<\/strong><\/h4>\n
              \n
            • Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau l\u00e0 vai tr\u00f2 ch\u1ee7 ch\u1ed1t c\u1ee7a Promotion.<\/li>\n
            • Doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, x\u00fac ti\u1ebfn b\u00e1n, qu\u1ea3ng c\u00e1o, v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng t\u1ed1t nh\u1ea5t.<\/li>\n<\/ul>\n

              3.2. M\u00f4 h\u00ecnh marketing mix 7P<\/strong><\/h3>\n

              Marketing mix 7P l\u00e0 phi\u00ean b\u1ea3n m\u1edf r\u1ed9ng c\u1ee7a marketing 4P. M\u1ed9t s\u1ed1 \u00fd ki\u1ebfn cho r\u1eb1ng 4P \u0111\u00e3 l\u1ed7i th\u1eddi, v\u00e0 \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u v\u00e0 n\u1eafm b\u1eaft nh\u1eefng kh\u00e1i ni\u1ec7m, nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u1eeb s\u1ef1 \u0111\u1ed5i m\u1edbi trong th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 t\u1edbi kinh doanh, 3 y\u1ebfu t\u1ed1 P m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ed5 sung th\u00eam.\u00a0<\/p>\n

              People (Con ng\u01b0\u1eddi)<\/strong><\/h4>\n

              Trong ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb th\u00ec kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u1ea5y l\u00e0m trung t\u00e2m, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng \u201cPeople\u201d \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

              Tuy nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi trong m\u00f4 h\u00ecnh 7Ps c\u00f2n l\u00e0 c\u00e1c nh\u00e2n s\u1ef1 \u0111\u00f3ng vai tr\u00f2 l\u00e0m ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp cung c\u1ea5p d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng:<\/p>\n

                \n
              • Nh\u00e0 ti\u1ebfp th\u1ecb<\/li>\n
              • Th\u00e0nh vi\u00ean nh\u00f3m b\u00e1n h\u00e0ng<\/li>\n
              • Nh\u00f3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n
              • Tuy\u1ec3n d\u1ee5ng<\/li>\n
              • \u0110\u00e0o t\u1ea1o & k\u1ef9 n\u0103ng<\/li>\n
              • Ng\u01b0\u1eddi qu\u1ea3n l\u00fd<\/li>\n<\/ul>\n

                Process (Quy tr\u00ecnh)<\/strong><\/h4>\n

                Process trong marketing mix 7P l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 c\u00e1c quy tr\u00ecnh doanh nghi\u1ec7p s\u1ebd cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 b\u1ea5t k\u1ef3 d\u1ecbch v\u1ee5 n\u00e0o \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o h\u1ec7 th\u1ed1ng sau khi kh\u00e1ch ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/p>\n

                Qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 c\u1ea7n bao g\u1ed3m:<\/p>\n

                  \n
                • Giao h\u00e0ng t\u1eadn n\u01a1i cho kh\u00e1ch h\u00e0ng<\/li>\n
                • Ph\u00e2n ph\u1ed1i t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i doanh nghi\u1ec7p<\/li>\n
                • D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n
                • Gi\u1ea3i ph\u00e1p x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 trong qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi quy tr\u00ecnh\/d\u1ecbch v\u1ee5 nh\u1eadn \u0111\u01b0\u1ee3c.<\/li>\n
                • Khuy\u1ebfn kh\u00edch<\/li>\n
                • Tr\u1ea3 h\u00e0ng & ho\u00e0n ti\u1ec1n<\/li>\n
                • Ph\u1ea3n h\u1ed3i<\/li>\n
                • T&Cs: C\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng\u00a0<\/li>\n<\/ul>\n

                  Physical Evidence (B\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh)<\/strong><\/h4>\n

                  Ch\u1eef P cu\u1ed1i c\u00f9ng trong 7P l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh. Y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 c\u00e1c m\u1eb7t h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c: s\u1ea3n ph\u1ea9m, c\u1eeda h\u00e0ng, bi\u00ean nh\u1eadn, bao b\u00ec, t\u00fai x\u00e1ch v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 nh\u00e3n hi\u1ec7u kh\u00e1c c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y v\u00e0 ch\u1ea1m v\u00e0o.<\/p>\n

                  \n
                  <\/figure>\n<\/div>\n

                  3.3. M\u00f4 h\u00ecnh 4C<\/strong><\/h3>\n

                  4C trong Marketing bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:\u00a0<\/p>\n

                    \n
                  • Customer: Gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng<\/li>\n
                  • Cost: Chi ph\u00ed cho kh\u00e1ch h\u00e0ng<\/li>\n
                  • Convenience: S\u1ef1 thu\u1eadn ti\u1ec7n<\/li>\n
                  • CommMasterskillstion: Giao ti\u1ebfp<\/li>\n<\/ul>\n

                    C\u00f9ng v\u1edbi m\u1ee5c \u0111\u00edch \u201ck\u00edch\u201d sales, trong khi m\u00f4 h\u00ecnh 4P t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o ng\u01b0\u1eddi b\u00e1n, m\u00f4 h\u00ecnh 4C l\u1ea1i t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

                    4C trong marketing c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i cho doanh nghi\u1ec7p. B\u1edfi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y y\u00eau c\u1ea7u c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

                    \n
                    \"mo\u0302\"mo\u0302
                    4C l\u00e0 m\u1ed9t trong c\u00e1c marketing mix m\u1edbi nh\u1ea5t.<\/figcaption><\/figure>\n<\/div>\n

                    3.4. M\u00f4 h\u00ecnh 3C<\/strong><\/h3>\n

                    M\u00f4 h\u00ecnh 3C \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi\u00a0Kenichi Ohmae, \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 bao g\u1ed3m: <\/p>\n

                      \n
                    • Customer: Kh\u00e1ch h\u00e0ng<\/li>\n
                    • Competitor: Doanh nghi\u1ec7p<\/li>\n
                    • Company: \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<\/ul>\n

                      \u0110\u1ec3 t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n xem \u0111\u1ecbnh ngh\u0129a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c marketing mix l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng ch\u00fang t\u1ed1t nh\u1ea5t v\u00e0o d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ecdc th\u00eam t\u1eeb c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a Masterskills nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      T\u1ea1i sao n\u00f3i marketing hay ti\u1ebfp th\u1ecb l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m? \u0110\u00f3 l\u00e0 b\u1edfi d\u00f9 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u, vi\u1ec7c khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 hi\u1ebfu k\u1ef3 v\u1edbi ch\u00fang m\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48042"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48042"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48042\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}