{"id":48049,"date":"2023-12-16T21:32:05","date_gmt":"2023-12-16T21:32:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/brand-voice-la-gi-xay-dung-tieng-noi-thuong-hieu-trong-thoi-dai-so.html"},"modified":"2023-12-16T21:32:05","modified_gmt":"2023-12-16T21:32:05","slug":"brand-voice-la-gi-xay-dung-tieng-noi-thuong-hieu-trong-thoi-dai-so","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/brand-voice-la-gi-xay-dung-tieng-noi-thuong-hieu-trong-thoi-dai-so.html","title":{"rendered":"Brand Voice L\u00e0 G\u00ec? X\u00e2y D\u1ef1ng Ti\u1ebfng N\u00f3i Th\u01b0\u01a1ng Hi\u1ec7u Trong Th\u1eddi \u0110\u1ea1i S\u1ed1\u00a0"},"content":{"rendered":"
\n

Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, n\u01a1i m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ed1 g\u1eafng t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf ri\u00eang c\u1ee7a m\u00ecnh, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c s\u1eafc th\u00e1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u00f3 m\u1ed9t s\u1eafc th\u00e1i nh\u01b0 v\u1eady, th\u01b0\u1eddng b\u1ecb b\u1ecf qua nh\u01b0ng l\u1ea1i v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd, \u0111\u00f3 l\u00e0 kh\u00e1i ni\u1ec7m \u2018Brand Voice\u2019. H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u Brand Voice l\u00e0 g\u00ec<\/strong> v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a n\u00f3 so v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n

1. Brand Voice l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110\u1ea7u ti\u00ean, Brand Voice l\u00e0 g\u00ec<\/strong>? V\u1ec1 c\u1ed1t l\u00f5i, Brand Voice l\u00e0 linh h\u1ed3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 gi\u1ecdng \u0111i\u1ec7u, phong c\u00e1ch v\u00e0 c\u00e1ch th\u1ee9c nh\u1ea5t qu\u00e1n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u giao ti\u1ebfp tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng. H\u00e3y coi n\u00f3 nh\u01b0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng thay v\u00ec tr\u1ef1c quan, n\u00f3 l\u1ea1i l\u00e0 kh\u00eda c\u1ea1nh c\u1ee7a th\u00ednh gi\u00e1c v\u00e0 v\u0103n b\u1ea3n.\u00a0<\/p>\n

Trong khi logo, m\u00e0u s\u1eafc v\u00e0 thi\u1ebft k\u1ebf mang l\u1ea1i nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh th\u00ec Brand Voice l\u1ea1i mang \u0111\u1ebfn s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1n gi\u1ea3. \u0110\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c \u0111\u1ecdc m\u1ed9t key message chung chung v\u00e0 m\u1ed9t key message c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 \u0111ang n\u00f3i tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n. Brand Voice \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 g\u1ee3i l\u00ean c\u1ea3m x\u00fac, t\u1ea1o ni\u1ec1m tin v\u00e0 th\u1eadm ch\u00ed th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\n
\"brand-voice\"\"brand-voice\"
Brand voice l\u00e0 g\u00ec<\/figcaption><\/figure>\n<\/div>\n

2. Brand Voice kh\u00e1c v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Brand Voice v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c nghe gi\u1ecdng n\u00f3i c\u1ee7a ai \u0111\u00f3 qua cu\u1ed9c g\u1ecdi v\u00e0 nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh c\u1ee7a h\u1ecd. H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n tr\u1ef1c quan\u2014\u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn th\u1ea5y khi h\u1ecd ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m logo, c\u00e1ch ph\u1ed1i m\u00e0u, thi\u1ebft k\u1ebf v\u00e0 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh n\u00e0o t\u1ea1o n\u00ean s\u1ee9c h\u1ea5p d\u1eabn th\u1ea9m m\u1ef9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1eb7t kh\u00e1c, Brand Voice l\u00e0 nh\u1eefng g\u00ec h\u1ecd nghe th\u1ea5y, ngay c\u1ea3 khi \u0111\u1ecdc. \u0110\u00f3 l\u00e0 t\u1eeb ng\u1eef b\u1ea1n ch\u1ecdn, gi\u1ecdng \u0111i\u1ec7u b\u1ea1n s\u1eed d\u1ee5ng v\u00e0 c\u1ea3m x\u00fac b\u1ea1n g\u1ee3i l\u00ean. M\u1eb7c d\u00f9 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1eb1ng h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng, nh\u01b0ng Brand Voice v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd \u0111\u00f3 b\u1eb1ng c\u00e1ch t\u1ea1o ra ti\u1ebfng vang \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n. \u0110\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n, l\u1eddi nh\u1eafn, th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i.\u00a0<\/p>\n

3. T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n m\u1ed9t Brand Voice kh\u00e1c bi\u1ec7t<\/strong><\/h2>\n

3.1 X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h3>\n

Ni\u1ec1m tin l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i n\u00e0o v\u00e0 m\u1ed1i li\u00ean k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Trong th\u1eddi \u0111\u1ea1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb t\u1ea5n c\u00f4ng d\u1ed3n d\u1eadp b\u1edfi v\u00f4 s\u1ed1 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, h\u1ecd khao kh\u00e1t t\u00ednh x\u00e1c th\u1ef1c v\u00e0 nh\u1ea5t qu\u00e1n. Brand Voice s\u1ebd gi\u00fap b\u1ea1n mang l\u1ea1i \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

Khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n truy\u1ec1n \u0111\u1ea1t b\u1eb1ng m\u1ed9t gi\u1ecdng \u0111i\u1ec7u v\u00e0 phong c\u00e1ch nh\u1ea5t qu\u00e1n, n\u00f3 s\u1ebd tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi kh\u00e1n gi\u1ea3. S\u1ef1 quen thu\u1ed9c n\u00e0y t\u1ea1o ra s\u1ef1 tho\u1ea3i m\u00e1i. Theo th\u1eddi gian, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c nghe th\u1ea5y c\u00f9ng m\u1ed9t gi\u1ecdng n\u00f3i, h\u1ecd b\u1eaft \u0111\u1ea7u tin t\u01b0\u1edfng v\u00e0o n\u00f3. H\u1ecd bi\u1ebft \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u00e0 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n n\u00e0y s\u1ebd nu\u00f4i d\u01b0\u1ee1ng c\u1ea3m gi\u00e1c tin c\u1eady. Gi\u1ed1ng nh\u01b0 c\u00f3 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n lu\u00f4n n\u00f3i theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3; b\u1ea1n s\u1ebd nh\u1eadn ra h\u1ecd ngay c\u1ea3 trong m\u1ed9t c\u0103n ph\u00f2ng \u0111\u00f4ng \u0111\u00fac. T\u01b0\u01a1ng t\u1ef1, Brand Voice nh\u1ea5t qu\u00e1n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 nh\u1eadn bi\u1ebft gi\u1eefa nh\u1eefng \u1ed3n \u00e0o v\u00e0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n

3.2 N\u1ed5i b\u1eadt trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i gi\u1ed1ng nh\u01b0 m\u1ed9t khu ch\u1ee3 nh\u1ed9n nh\u1ecbp, v\u1edbi v\u00f4 s\u1ed1 gian h\u00e0ng tranh gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng. Trong m\u00f4i tr\u01b0\u1eddng nh\u01b0 v\u1eady, l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb l\u1ea1c gi\u1eefa \u0111\u00e1m \u0111\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf vi\u1ec7c c\u00f3 Brand Voice \u0111\u1eb7c bi\u1ec7t. Brand Voice \u0111\u1ed9c \u0111\u00e1o \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ng\u1ecdn h\u1ea3i \u0111\u0103ng, thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n gi\u1eefa m\u1ed9t bi\u1ec3n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nhau. N\u00f3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t n\u00e9t \u0111\u1eb7c tr\u01b0ng, m\u1ed9t c\u00e1 t\u00ednh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng \u0111\u1ebfn.\u00a0<\/p>\n

M\u1eb7c d\u00f9 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng h\u1ecd kh\u00f4ng th\u1ec3 sao ch\u00e9p Brand Voice \u0111\u1ed9c \u0111\u00e1o \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ch\u00ednh ti\u1ebfng n\u00f3i n\u00e0y s\u1ebd k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, chia s\u1ebb c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty. V\u1ec1 b\u1ea3n ch\u1ea5t, m\u1eb7c d\u00f9 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 b\u1ecb tr\u00f9ng l\u1eb7p nh\u01b0ng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Brand Voice \u0111\u1ed9c \u0111\u00e1o th\u00ec kh\u00f4ng th\u1ec3. S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0a th\u00edch c\u1ee7a h\u1ecd trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac.<\/p>\n

4. C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 ph\u00e1t tri\u1ec3n Brand Voice \u0111\u1ed9c \u0111\u00e1o<\/strong><\/h2>\n

4.1 X\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u, gi\u1ed1ng nh\u01b0 m\u1ed7i c\u00e1 nh\u00e2n, \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e1 t\u00ednh ri\u00eang. T\u00ednh c\u00e1ch n\u00e0y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m x\u00e1c \u0111\u1ecbnh b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch \u0111\u1eb7t m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n: N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t con ng\u01b0\u1eddi, b\u1ea1n s\u1ebd m\u00f4 t\u1ea3 t\u00ednh c\u00e1ch c\u1ee7a n\u00f3 nh\u01b0 th\u1ebf n\u00e0o? N\u00f3 vui t\u01b0\u01a1i hay nghi\u00eam t\u00fac? Hi\u1ec7n \u0111\u1ea1i hay truy\u1ec1n th\u1ed1ng? Phi\u00eau l\u01b0u hay b\u1ea3o th\u1ee7?\u00a0<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap \u0111\u1ecbnh h\u00ecnh gi\u1ecdng \u0111i\u1ec7u, phong c\u00e1ch v\u00e0 c\u00e1ch th\u1ee9c truy\u1ec1n \u0111\u1ea1t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y nh\u1edb r\u1eb1ng, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u1ed9ng h\u01b0\u1edfng v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 ph\u1ea3n \u00e1nh l\u1eddi h\u1ee9a m\u00e0 b\u1ea1n \u0111\u01b0a ra v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u00ednh t\u00ednh c\u00e1ch n\u00e0y s\u1ebd t\u1ea1o n\u00ean n\u1ec1n t\u1ea3ng cho Brand Voice c\u1ee7a b\u1ea1n.<\/p>\n

4.2 Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

Hi\u1ec3u kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng. X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng (Cusomer Persona). H\u1ecd l\u00e0 ai? S\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 nguy\u1ec7n v\u1ecdng c\u1ee7a h\u1ecd l\u00e0 g\u00ec? B\u1ea1n n\u00ean \u0111i s\u00e2u v\u00e0o nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0ng kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. H\u00e3y v\u01b0\u1ee3t xa \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 v\u1ecb tr\u00ed \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. Ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t, t\u1eadn d\u1ee5ng social listening v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00e0ng bi\u1ebft nhi\u1ec1u v\u1ec1 kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh th\u00ec b\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh Brand Voice sao cho ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. Suy cho c\u00f9ng, giao ti\u1ebfp hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0 n\u00f3i; \u0111\u00f3 l\u00e0 vi\u1ec7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng g\u00ec n\u00f3i ra \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u1eafng nghe, hi\u1ec3u v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

4.3 X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Th\u00f4ng \u0111i\u1ec7p n\u00e0y l\u00e0 \u00fd t\u01b0\u1edfng ho\u1eb7c ch\u1ee7 \u0111\u1ec1 tr\u1ecdng t\u00e2m m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1n gi\u1ea3 li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 n\u00ean g\u00f3i g\u1ecdn nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n, bao g\u1ed3m c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 l\u1eddi h\u1ee9a \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Cho d\u00f9 \u0111\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c cung c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0a t\u1eebng c\u00f3, th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi hay b\u1ea3o v\u1ec7 t\u00ednh b\u1ec1n v\u1eefng, th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 h\u1ea5p d\u1eabn. Ch\u00ednh th\u00f4ng \u0111i\u1ec7p n\u00e0y s\u1ebd cung c\u1ea5p th\u00f4ng tin cho t\u1ea5t c\u1ea3 th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a b\u1ea1n, \u0111\u1ea3m b\u1ea3o ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

4.4 T\u00ednh nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng<\/strong><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng \u2013 t\u1eeb trang web v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn qu\u1ea3ng c\u00e1o in v\u00e0 tr\u01b0ng b\u00e0y t\u1ea1i c\u1eeda h\u00e0ng. M\u1eb7c d\u00f9 m\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 m\u1ed9t m\u1ee5c \u0111\u00edch kh\u00e1c nhau cho t\u1eebng ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 Brand Voice c\u1ee7a b\u1ea1n ph\u1ea3i nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00f3. T\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n g\u1eb7p m\u1ed9t ng\u01b0\u1eddi lu\u00f4n thay \u0111\u1ed5i c\u00e1ch n\u00f3i chuy\u1ec7n m\u1ed7i khi b\u1ea1n g\u1eb7p h\u1ecd; \u0111i\u1ec1u \u0111\u00f3 ch\u1eafc h\u1eb3n s\u1ebd g\u00e2y b\u1ed1i r\u1ed1i.\u00a0<\/p>\n

T\u01b0\u01a1ng t\u1ef1, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ebb vui v\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng l\u1ea1i trang tr\u1ecdng tr\u00ean trang web c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ed1i r\u1ed1i. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng Brand Voice c\u1ee7a b\u1ea1n, m\u1eb7c d\u00f9 c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau, v\u1eabn b\u1eaft ngu\u1ed3n t\u1eeb t\u00ednh c\u00e1ch v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a n\u00f3. T\u00ednh nh\u1ea5t qu\u00e1n n\u00e0y s\u1ebd c\u1ee7ng c\u1ed1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n

5. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 x\u00e2y d\u1ef1ng Brand Voice th\u00e0nh c\u00f4ng<\/strong><\/h2>\n

5.1 Apple<\/strong><\/h3>\n

Apple, g\u00e3 kh\u1ed5ng l\u1ed3 trong gi\u1edbi c\u00f4ng ngh\u1ec7, th\u00e0nh c\u00f4ng v\u1edbi Brand Voice nh\u1ea5t qu\u00e1n v\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi, t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 sang tr\u1ecdng. Brand Voice c\u1ee7a h\u1ecd l\u00e0 minh ch\u1ee9ng cho cam k\u1ebft \u0111\u1ed1i v\u1edbi m\u1ecdi thi\u1ebft k\u1ebf v\u00e0 ch\u1ee9c n\u0103ng. Khi b\u1ea1n \u0111\u1ecdc ho\u1eb7c nghe c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn t\u1eeb Apple, b\u1ea1n s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn t\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd th\u01b0\u1eddng xoay quanh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, nh\u1ea5n m\u1ea1nh c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u00fap cu\u1ed9c s\u1ed1ng d\u1ec5 d\u00e0ng v\u00e0 th\u00fa v\u1ecb h\u01a1n.\u00a0<\/p>\n

Brand Voice c\u1ee7a Apple kh\u00f4ng ph\u1ea3i l\u00e0 khoe khoang c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt; \u0111\u00f3 l\u00e0 vi\u1ec7c truy\u1ec1n t\u1ea3i tr\u1ea3i nghi\u1ec7m, cu\u1ed9c c\u00e1ch m\u1ea1ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i l\u1ed1i s\u1ed1ng m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd mang l\u1ea1i. Brand Voice \u0111\u1ed9c \u0111\u00e1o n\u00e0y, k\u1ebft h\u1ee3p v\u1edbi t\u00ednh th\u1ea9m m\u1ef9 trong thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, \u0111\u00e3 \u0111\u1ecbnh v\u1ecb Apple kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 phong c\u00e1ch s\u1ed1ng.<\/p>\n

5.2 Nike<\/strong><\/h3>\n

\u201cJust Do It.\u201d Ba t\u1eeb \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i g\u00f3i g\u1ecdn Brand Voice Nike m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o. Nike h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 trao quy\u1ec1n, \u0111\u1ed9ng l\u1ef1c v\u00e0 ph\u00e1 v\u1ee1 m\u1ecdi ranh gi\u1edbi. Th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd th\u01b0\u1eddng t\u1eadp trung v\u00e0o tinh th\u1ea7n th\u1ec3 thao, ni\u1ec1m \u0111am m\u00ea v\u00e0 n\u1ed7 l\u1ef1c v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n c\u1ee7a con ng\u01b0\u1eddi.\u00a0<\/p>\n

Cho d\u00f9 \u0111\u00f3 l\u00e0 gi\u1edbi thi\u1ec7u h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t k\u1ebb y\u1ebfu th\u1ebf hay k\u1ef7 ni\u1ec7m kho\u1ea3nh kh\u1eafc \u0111\u1ec9nh cao c\u1ee7a m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean, Brand Voice c\u1ee7a Nike \u0111\u1ec1u vang v\u1ecdng v\u1edbi s\u1ef1 quy\u1ebft t\u00e2m v\u00e0 c\u1ea3m h\u1ee9ng. H\u1ecd kh\u00f4ng ch\u1ec9 b\u00e1n \u0111\u1ed3 th\u1ec3 thao; h\u1ecd b\u00e1n m\u1ed9t t\u01b0 duy, m\u1ed9t l\u1ed1i s\u1ed1ng. Ti\u1ebfng n\u00f3i m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea7y \u0111\u1ed9ng l\u1ef1c n\u00e0y \u0111\u00e3 bi\u1ebfn Nike tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng cho c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean, nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea th\u1ec3 thao v\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u01a1 m\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h2>\n

V\u1eady l\u00e0 Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u Brand Voice l\u00e0 g\u00ec<\/strong> v\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t Brand Voice \u0111\u1ed9c \u0111\u00e1o. Trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, Brand Voice n\u1ed5i b\u1eadt nh\u01b0 m\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng nh\u1ea5t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u1eafng nghe, h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng ti\u1ebfng n\u00f3i c\u1ee7a h\u1ecd v\u1eabn \u0111\u00fang v\u1edbi b\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng ty v\u00e0 \u0111\u1ed3ng th\u1eddi c\u1ed9ng h\u01b0\u1edfng v\u1edbi nh\u1ecbp \u0111i\u1ec7u thay \u0111\u1ed5i c\u1ee7a kh\u00e1n gi\u1ea3.\u00a0<\/p>\n

Cu\u1ed1i c\u00f9ng, Brand Voice l\u00e0 di s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 c\u00e2u chuy\u1ec7n b\u1ea1n mu\u1ed1n k\u1ec3 v\u00e0 nh\u1eefng k\u1ef7 ni\u1ec7m m\u00e0 b\u1ea1n t\u1ea1o ra. V\u00e0 trong th\u1ebf gi\u1edbi kinh doanh r\u1ed9ng l\u1edbn, ch\u00ednh nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 k\u00fd \u1ee9c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ee9ng v\u1eefng tr\u01b0\u1edbc th\u1eed th\u00e1ch c\u1ee7a th\u1eddi gian.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, n\u01a1i m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ed1 g\u1eafng t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf ri\u00eang c\u1ee7a m\u00ecnh, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c s\u1eafc th\u00e1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u00f3 m\u1ed9t s\u1eafc th\u00e1i nh\u01b0 v\u1eady, th\u01b0\u1eddng b\u1ecb b\u1ecf qua nh\u01b0ng l\u1ea1i v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd, \u0111\u00f3 l\u00e0 kh\u00e1i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48049"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48049"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48049\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}