{"id":48058,"date":"2023-12-16T21:38:43","date_gmt":"2023-12-16T21:38:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/data-storytelling-la-gi-truc-quan-hoa-du-lieu-mot-cach-hap-dan.html"},"modified":"2023-12-16T21:38:43","modified_gmt":"2023-12-16T21:38:43","slug":"data-storytelling-la-gi-truc-quan-hoa-du-lieu-mot-cach-hap-dan","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/data-storytelling-la-gi-truc-quan-hoa-du-lieu-mot-cach-hap-dan.html","title":{"rendered":"Data Storytelling L\u00e0 G\u00ec? Tr\u1ef1c Quan Ho\u00e1 D\u1eef Li\u1ec7u M\u1ed9t C\u00e1ch H\u1ea5p D\u1eabn\u00a0"},"content":{"rendered":"
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Trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin d\u1ed3i d\u00e0o, th\u00e1ch th\u1ee9c th\u01b0\u1eddng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 \u1edf vi\u1ec7c di\u1ec5n gi\u1ea3i v\u00e0 tr\u00ecnh b\u00e0y n\u00f3. L\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u01b0\u1ee3c t\u1ea1o ra h\u00e0ng ng\u00e0y c\u00f3 th\u1ec3 g\u00e2y qu\u00e1 t\u1ea3i, khi\u1ebfn c\u00e1c c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c r\u00fat ra nh\u1eefng insight \u00fd ngh\u0129a. \u0110\u00e2y l\u00e0 l\u00fac ngh\u1ec7 thu\u1eadt Data Storytelling ph\u00e1t huy t\u00e1c d\u1ee5ng. V\u1eady Data Storytelling l\u00e0 g\u00ec<\/strong>? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n

1. Data Storytelling l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110\u1ea7u ti\u00ean, Data Storytelling l\u00e0 g\u00ec<\/strong>? V\u1ec1 c\u1ed1t l\u00f5i, Data Storytelling l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u00f4 th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n. N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 gi\u1edbi thi\u1ec7u nh\u1eefng con s\u1ed1 hay s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea. \u0110\u00f3 l\u00e0 vi\u1ec7c v\u1ebd m\u1ed9t b\u1ee9c tranh, k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 l\u00e0m cho d\u1eef li\u1ec7u tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3.\u00a0<\/p>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00f3 m\u1ed9t b\u1ea3ng t\u00ednh ch\u1ee9a \u0111\u1ea7y nh\u1eefng con s\u1ed1. M\u1eb7c d\u00f9 nh\u1eefng con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 ch\u1ee9a \u0111\u1ef1ng nh\u1eefng insight s\u00e2u s\u1eafc v\u00e0 quan tr\u1ecdng nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Data Storytelling s\u1ebd s\u1eed d\u1ee5ng b\u1ea3ng t\u00ednh n\u00e0y v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng th\u00f4ng tin chi ti\u1ebft quan tr\u1ecdng v\u00e0 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00fang, b\u1ea5t k\u1ec3 n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd.<\/p>\n

\n
\"data-storytelling\"\"data-storytelling\"
Data Storytelling l\u00e0 g\u00ec<\/figcaption><\/figure>\n<\/div>\n

2. T\u1ea7m quan tr\u1ecdng c\u1ee7a Data Storytelling<\/strong><\/h2>\n

Trong th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 nh\u1ecbp \u0111\u1ed9 nhanh ng\u00e0y nay, t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c Data Storytelling kh\u00f4ng th\u1ec3 b\u00e0n c\u00e3i. M\u1ecdi doanh nghi\u1ec7p, t\u1eeb c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p nh\u1ecf \u0111\u1ebfn c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, \u0111\u1ec1u d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t. Tuy nhi\u00ean, d\u1eef li\u1ec7u \u1edf d\u1ea1ng th\u00f4 s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 di\u1ec5n gi\u1ea3i.\u00a0<\/p>\n

Data Storytelling \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u1ea7u n\u1ed1i, chuy\u1ec3n \u0111\u1ed5i c\u00e1c t\u1eadp d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p th\u00e0nh c\u00e1c c\u00e2u chuy\u1ec7n d\u1ec5 hi\u1ec3u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c b\u00ean li\u00ean quan \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 c\u1ee7a t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y cho h\u1ecd. H\u01a1n n\u1eefa, trong b\u1ed1i c\u1ea3nh m\u00e0 m\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd \u0111ang gi\u1ea3m d\u1ea7n, m\u1ed9t Data Storytelling \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, khi\u1ebfn th\u00f4ng tin tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng s\u00e2u h\u01a1n.<\/p>\n

3. K\u1ef9 thu\u1eadt Data Storytelling<\/strong><\/h2>\n

3.1 S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh<\/strong><\/h3>\n

C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c quan, \u0111\u1eb7c bi\u1ec7t l\u00e0 h\u00ecnh \u1ea3nh, \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong Data Storytelling. M\u1ed9t h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac, thi\u1ebft l\u1eadp t\u00f4ng m\u00e0u v\u00e0 cung c\u1ea5p b\u1ed1i c\u1ea3nh cho d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y.\u00a0<\/p>\n

V\u00ed d\u1ee5: khi th\u1ea3o lu\u1eadn v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng n\u00f3ng l\u00ean to\u00e0n c\u1ea7u, m\u1ed9t bi\u1ec3u \u0111\u1ed3 \u0111\u01a1n gi\u1ea3n th\u1ec3 hi\u1ec7n nhi\u1ec7t \u0111\u1ed9 t\u0103ng c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u th\u00f4ng tin nh\u01b0ng h\u00ecnh \u1ea3nh s\u00f4ng b\u0103ng tan ch\u1ea3y c\u00f3 th\u1ec3 g\u1ee3i l\u00ean c\u1ea3m x\u00fac, khi\u1ebfn d\u1eef li\u1ec7u c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd h\u01a1n. H\u00ecnh \u1ea3nh c\u0169ng c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c t\u1eadp d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p, gi\u00fap kh\u00e1n gi\u1ea3 d\u1ec5 hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p h\u00ecnh \u1ea3nh v\u1edbi d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c, ng\u01b0\u1eddi tr\u00ecnh b\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n cho kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n

3.2 \u0110\u1ed3 th\u1ecb v\u00e0 bi\u1ec3u \u0111\u1ed3<\/strong><\/h3>\n

\u0110\u1ed3 th\u1ecb v\u00e0 bi\u1ec3u \u0111\u1ed3 l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a vi\u1ec7c tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u. Ch\u00fang cung c\u1ea5p c\u00e1ch tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u tr\u1ef1c quan, gi\u00fap ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng, so s\u00e1nh c\u00e1c bi\u1ebfn s\u1ed1 v\u00e0 hi\u1ec3u c\u00e1c bi\u1ebfn \u0111\u1ed9ng d\u1ec5 d\u00e0ng h\u01a1n.\u00a0<\/p>\n

Bi\u1ec3u \u0111\u1ed3 c\u1ed9t, bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng, bi\u1ec3u \u0111\u1ed3 h\u00ecnh tr\u00f2n v\u00e0 bi\u1ec3u \u0111\u1ed3 ph\u00e2n t\u00e1n ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u1ecdn \u0111\u00fang lo\u1ea1i bi\u1ec3u \u0111\u1ed3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n ch\u1ea5t c\u1ee7a d\u1eef li\u1ec7u v\u00e0 c\u00e2u chuy\u1ec7n b\u1ea1n mu\u1ed1n k\u1ec3. V\u00ed d\u1ee5: trong khi bi\u1ec3u \u0111\u1ed3 c\u1ed9t c\u00f3 th\u1ec3 ho\u00e0n h\u1ea3o \u0111\u1ec3 so s\u00e1nh s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng qua c\u00e1c th\u00e1ng th\u00ec bi\u1ec3u \u0111\u1ed3 h\u00ecnh tr\u00f2n c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 th\u1ec3 hi\u1ec7n th\u1ecb ph\u1ea7n.<\/p>\n

3.3 \u0110\u1ed3 h\u1ecda th\u00f4ng tin<\/strong><\/h3>\n

Infographics l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh, d\u1eef li\u1ec7u v\u00e0 v\u0103n b\u1ea3n, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 r\u00f5 r\u00e0ng. Ch\u00fang \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 khi b\u1ea1n c\u1ea7n tr\u00ecnh b\u00e0y k\u1ebft h\u1ee3p gi\u1eefa s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, m\u1ed1c th\u1eddi gian v\u00e0 quy tr\u00ecnh.\u00a0<\/p>\n

Infographics hay \u0111\u1ed3 h\u1ecda th\u00f4ng tin c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00ednh ch\u1ea5t h\u1ea5p d\u1eabn tr\u1ef1c quan n\u00e0y khi\u1ebfn ch\u00fang c\u00f3 th\u1ec3 chia s\u1ebb \u0111\u01b0\u1ee3c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. M\u1ed9t \u0111\u1ed3 h\u1ecda th\u00f4ng tin \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t c\u00f3 th\u1ec3 chia nh\u1ecf c\u00e1c t\u1eadp d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p th\u00e0nh c\u00e1c ph\u1ea7n d\u1ec5 hi\u1ec3u, khi\u1ebfn ch\u00fang tr\u1edf n\u00ean ho\u00e0n h\u1ea3o cho c\u1ea3 kh\u00e1n gi\u1ea3 l\u00e0 chuy\u00ean gia v\u00e0 ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng.<\/p>\n

\n
\"data-storytelling-ke-chuyen-bang-du-lieu\"\"data-storytelling-ke-chuyen-bang-du-lieu\"
Minh ho\u1ea1 th\u00f4ng tin m\u1ed9t c\u00e1ch tr\u1ef1c quan<\/figcaption><\/figure>\n<\/div>\n

3.4 T\u01b0\u1eddng thu\u1eadt v\u00e0 b\u1ed1i c\u1ea3nh<\/strong><\/h3>\n

M\u1ed7i t\u1eadp d\u1eef li\u1ec7u \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau n\u00f3 v\u00e0 vi\u1ec7c cung c\u1ea5p m\u1ed9t c\u00e2u chuy\u1ec7n ho\u1eb7c b\u1ed1i c\u1ea3nh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1ea3i th\u00edch b\u1ed1i c\u1ea3nh m\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp, nh\u1eefng th\u00e1ch th\u1ee9c ph\u1ea3i \u0111\u1ed1i m\u1eb7t ho\u1eb7c \u00fd ngh\u0129a c\u1ee7a d\u1eef li\u1ec7u.\u00a0<\/p>\n

V\u00ed d\u1ee5: trong khi tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng, vi\u1ec7c cung c\u1ea5p b\u1ed1i c\u1ea3nh v\u1ec1 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb g\u1ea7n \u0111\u00e2y ho\u1eb7c \u0111\u1ee3t ra m\u1eaft s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 l\u00fd do \u0111\u1eb1ng sau s\u1ef1 gia t\u0103ng n\u00e0y. Nh\u1eefng c\u00e2u chuy\u1ec7n mang l\u1ea1i ti\u1ebfng n\u00f3i cho d\u1eef li\u1ec7u, bi\u1ebfn nh\u1eefng s\u1ef1 th\u1eadt ph\u0169 ph\u00e0ng l\u1ea1nh l\u00f9ng th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n li\u00ean quan v\u00e0 g\u00e2y \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng trong l\u00f2ng kh\u00e1n gi\u1ea3.<\/p>\n

4. L\u1ee3i \u00edch c\u1ee7a Data Storytelling<\/strong><\/h2>\n

4.1 C\u1ea3i thi\u1ec7n vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a Data Storytelling l\u00e0 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc c\u1ee7a n\u00f3 \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. B\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u00f4 th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n m\u1ea1ch l\u1ea1c, th\u00f4ng tin ph\u1ee9c t\u1ea1p tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n. Nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh, cho d\u00f9 h\u1ecd l\u00e0 CEO, ng\u01b0\u1eddi qu\u1ea3n l\u00fd hay tr\u01b0\u1edfng nh\u00f3m, \u0111\u1ec1u c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng insight s\u00e2u s\u1eafc v\u00e0 h\u00e0nh \u0111\u1ed9ng t\u1eeb nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y.\u00a0<\/p>\n

S\u1ef1 r\u00f5 r\u00e0ng n\u00e0y cho ph\u00e9p vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh tr\u1edf n\u00ean s\u00e1ng su\u1ed1t h\u01a1n, gi\u1ea3m thi\u1ec3u r\u1ee7i ro li\u00ean quan hay s\u1ef1 m\u01a1 h\u1ed3. Trong b\u1ed1i c\u1ea3nh kinh doanh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c th\u1eadm ch\u00ed th\u1ea5y tr\u01b0\u1edbc nh\u1eefng th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n.<\/p>\n

4.2 Thu h\u00fat kh\u00e1n gi\u1ea3<\/strong><\/h3>\n

D\u1eef li\u1ec7u, \u1edf d\u1ea1ng th\u00f4, th\u01b0\u1eddng c\u00f3 th\u1ec3 kh\u00f4 khan v\u00e0 kh\u00f3 \u201cti\u00eau h\u00f3a\u201d. Tuy nhi\u00ean, khi \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, n\u00f3 s\u1ebd tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u h\u01a1n trong m\u1eaft nhi\u1ec1u ng\u01b0\u1eddi. Data Storytelling c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3, cho d\u00f9 h\u1ecd l\u00e0 c\u00e1c b\u00ean li\u00ean quan, kh\u00e1ch h\u00e0ng hay c\u00f4ng ch\u00fang n\u00f3i chung. B\u1eb1ng c\u00e1ch t\u1ea1o k\u1ebft n\u1ed1i gi\u1eefa d\u1eef li\u1ec7u v\u00e0 kh\u00e1n gi\u1ea3, vi\u1ec7c Data Storytelling \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3u m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c ghi nh\u1edb.\u00a0<\/p>\n

5. Nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p trong Data Storytelling<\/strong><\/h2>\n

5.1 Qu\u00e1 t\u1ea3i d\u1eef li\u1ec7u<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t trong Data Storytelling l\u00e0 khi\u1ebfn kh\u00e1n gi\u1ea3 cho\u00e1ng ng\u1ee3p v\u1edbi qu\u00e1 nhi\u1ec1u th\u00f4ng tin. M\u1eb7c d\u00f9 vi\u1ec7c \u0111\u01b0a v\u00e0o m\u1ecdi \u0111i\u1ec3m d\u1eef li\u1ec7u c\u00f3 th\u1ec3 r\u1ea5t h\u1ea5p d\u1eabn nh\u01b0ng \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e2u chuy\u1ec7n. Vi\u1ec7c cung c\u1ea5p qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u cho kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1ea7m l\u1eabn v\u00e0 g\u00e2y m\u1ea5t h\u1ee9ng th\u00fa. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y li\u00ean quan v\u00e0 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho c\u00e2u chuy\u1ec7n.<\/p>\n

5.2 Thi\u1ebfu b\u1ed1i c\u1ea3nh<\/strong><\/h3>\n

D\u1eef li\u1ec7u kh\u00f4ng c\u00f3 ng\u1eef c\u1ea3nh c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u nh\u1ea7m. Tr\u00ecnh b\u00e0y c\u00e1c con s\u1ed1 m\u00e0 kh\u00f4ng gi\u1ea3i th\u00edch ho\u00e0n c\u1ea3nh ho\u1eb7c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00fang c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nhi\u1ec1u sai l\u1ea7m tai h\u1ea1i.\u00a0<\/p>\n

V\u00ed d\u1ee5: vi\u1ec7c gi\u1edbi thi\u1ec7u doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng \u0111\u1ed9t bi\u1ebfn m\u00e0 kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o g\u1ea7n \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t g\u00f3c nh\u00ecn sai l\u1ec7ch. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1n gi\u1ea3 c\u00f3 t\u1ea5t c\u1ea3 th\u00f4ng tin h\u1ecd c\u1ea7n \u0111\u1ec3 hi\u1ec3u d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.\u00a0<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h2>\n

V\u1eady l\u00e0 Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u Data Storytelling l\u00e0 g\u00ec<\/strong> v\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a n\u00f3. Data Storytelling l\u00e0 b\u1ed9 m\u00f4n ngh\u1ec7 thu\u1eadt c\u1ee7a khoa h\u1ecdc. \u0110\u00f3 l\u00e0 vi\u1ec7c t\u00ecm ki\u1ebfm s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa d\u1eef li\u1ec7u, t\u01b0\u1eddng thu\u1eadt v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Khi th\u1ef1c hi\u1ec7n \u0111\u00fang, n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn c\u00e1c t\u1eadp d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn mang t\u00ednh th\u00f4ng tin, thu h\u00fat v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.\u00a0<\/p>\n

Tuy nhi\u00ean, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 b\u1ea1n ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng c\u1ea1m b\u1eaby th\u01b0\u1eddng g\u1eb7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 h\u1ea5p d\u1eabn m\u00e0 c\u00f2n ch\u00ednh x\u00e1c. Khi th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng d\u1ef1a v\u00e0o d\u1eef li\u1ec7u, t\u1ea7m quan tr\u1ecdng c\u1ee7a Data Storytelling hi\u1ec7u qu\u1ea3 s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin d\u1ed3i d\u00e0o, th\u00e1ch th\u1ee9c th\u01b0\u1eddng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 \u1edf vi\u1ec7c di\u1ec5n gi\u1ea3i v\u00e0 tr\u00ecnh b\u00e0y n\u00f3. L\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u01b0\u1ee3c t\u1ea1o ra h\u00e0ng ng\u00e0y c\u00f3 th\u1ec3 g\u00e2y qu\u00e1 t\u1ea3i, khi\u1ebfn c\u00e1c c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c r\u00fat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48058"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48058"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48058\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}