{"id":48077,"date":"2023-12-16T21:47:13","date_gmt":"2023-12-16T21:47:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/billboard-la-gi-tips-trien-khai-billboard-hieu-qua-trong-marketing.html"},"modified":"2023-12-16T21:47:13","modified_gmt":"2023-12-16T21:47:13","slug":"billboard-la-gi-tips-trien-khai-billboard-hieu-qua-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/billboard-la-gi-tips-trien-khai-billboard-hieu-qua-trong-marketing.html","title":{"rendered":"Billboard L\u00e0 G\u00ec? Tips Tri\u1ec3n Khai Billboard Hi\u1ec7u Qu\u1ea3 Trong Marketing"},"content":{"rendered":"
\n

Trong b\u1ed1i c\u1ea3nh r\u1ed9ng l\u1edbn c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o, Billboard \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. Nh\u1eefng qu\u1ea3ng c\u00e1o quy m\u00f4 l\u1edbn n\u00e0y \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c v\u00e0 c\u1ea3nh quan th\u00e0nh ph\u1ed1 c\u1ee7a ch\u00fang ta trong nhi\u1ec1u th\u1eadp k\u1ef7, ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1eeb h\u00ecnh \u1ea3nh t\u0129nh tr\u00ean nh\u1eefng con \u0111\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac \u0111\u1ebfn m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 t\u01b0\u01a1ng t\u00e1c, Billboard \u0111\u00e3 ch\u1ee9ng t\u1ecf s\u1ee9c m\u1ea1nh b\u1ec1n b\u1ec9 c\u1ee7a m\u00ecnh trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb. V\u1eady c\u1ee5 th\u1ec3 Billboard l\u00e0 g\u00ec<\/strong>? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u c\u00e1ch tri\u1ec3n khai Billboard hi\u1ec7u qu\u1ea3 th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!\u00a0<\/p>\n

1. Billboard l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110\u1ea7u ti\u00ean, Billboard l\u00e0 g\u00ec<\/strong>? Billboard, trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, l\u00e0 nh\u1eefng bi\u1ec3n, b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u01b0\u1ee3c \u0111\u1eb7t n\u1ed5i b\u1eadt, th\u01b0\u1eddng d\u1ecdc theo nh\u1eefng con \u0111\u01b0\u1eddng ho\u1eb7c ng\u00e3 t\u01b0 \u0111\u00f4ng \u0111\u00fac. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a ch\u00fang l\u00e0 ph\u00e1t qu\u1ea3ng c\u00e1o t\u1edbi l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang di chuy\u1ec3n.\u00a0<\/p>\n

V\u1edbi quy m\u00f4 v\u00e0 v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c, Billboard \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1eaft m\u1eaft, \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p m\u00e0 ch\u00fang mang theo, cho d\u00f9 \u0111\u00f3 l\u00e0 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay th\u00f4ng b\u00e1o c\u00f4ng khai, s\u1ebd \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Trong nh\u1eefng n\u0103m qua, Billboard \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u1ea3nh quan \u0111\u00f4 th\u1ecb, thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng.<\/p>\n

\n
\"billboard-advertising-la-gi\"\"billboard-advertising-la-gi\"
Billboard Advertising<\/figcaption><\/figure>\n<\/div>\n

2. C\u00e1c lo\u1ea1i Billboard ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n

2.1 Billboard truy\u1ec1n th\u1ed1ng<\/strong><\/h3>\n

Th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Billboard t\u0129nh, \u0111\u00e2y l\u00e0 nh\u1eefng Billboard c\u1ed5 \u0111i\u1ec3n, phi k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u1ed3n t\u1ea1i trong nhi\u1ec1u th\u1eadp k\u1ef7. \u0110\u01b0\u1ee3c l\u00e0m b\u1eb1ng v\u1eadt li\u1ec7u b\u1ec1n, ch\u00fang tr\u01b0ng b\u00e0y c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c in kh\u00f4ng thay \u0111\u1ed5i trong su\u1ed1t th\u1eddi gian c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. S\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 l\u00e2u d\u00e0i c\u1ee7a ch\u00fang c\u00f3 m\u1ed9t s\u1ee9c h\u1ea5p d\u1eabn nh\u1ea5t \u0111\u1ecbnh, khi\u1ebfn Billboard truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o y\u00eau th\u00edch. Ch\u00fang \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u1edf nh\u1eefng khu v\u1ef1c m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng d\u1eebng l\u1ea1i, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ea1i \u0111\u00e8n giao th\u00f4ng, gi\u00fap h\u1ecd c\u00f3 th\u00eam th\u1eddi gian \u0111\u1ec3 ti\u1ebfp thu th\u00f4ng \u0111i\u1ec7p.<\/p>\n

2.2 Billboard k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n

C\u00e1ch m\u1ea1ng h\u00f3a th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, Billboard k\u1ef9 thu\u1eadt s\u1ed1 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 LED \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng. \u0110i\u1ec1u khi\u1ebfn ch\u00fang tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t l\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n qu\u1ea3ng c\u00e1o, cho ph\u00e9p nhi\u1ec1u doanh nghi\u1ec7p chia s\u1ebb c\u00f9ng m\u1ed9t kh\u00f4ng gian.\u00a0<\/p>\n

T\u00ednh linh ho\u1ea1t n\u00e0y c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i ho\u1eb7c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c, khi\u1ebfn lo\u1ea1i Billboard n\u00e0y tr\u1edf n\u00ean ho\u00e0n h\u1ea3o cho c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian ho\u1eb7c \u0111\u1ec3 ph\u00e1t c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau su\u1ed1t c\u1ea3 ng\u00e0y. \u0110\u1ed9 s\u00e1ng c\u1ee7a ch\u00fang \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y c\u1ea3 ng\u00e0y l\u1eabn \u0111\u00eam, gi\u00fap khu\u1ebfch \u0111\u1ea1i ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a th\u00f4ng \u0111i\u1ec7p.<\/p>\n

2.3 Billboard di \u0111\u1ed9ng<\/strong><\/h3>\n

\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi, nh\u1eefng Billboard n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng di \u0111\u1ed9ng. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eafn v\u00e0o th\u00e0nh xe t\u1ea3i ho\u1eb7c xe bu\u00fdt, Billboard di \u0111\u1ed9ng \u0111i qua c\u00e1c th\u00e0nh ph\u1ed1, \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c v\u00f9ng l\u00e2n c\u1eadn v\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau.\u00a0<\/p>\n

Lo\u1ea1i Billboard n\u00e0y mang l\u1ea1i m\u1ed9t l\u1ee3i th\u1ebf \u0111\u1ed9c \u0111\u00e1o: n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn c\u00e1c khu v\u1ef1c c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u1ea5t, c\u00f3 th\u1ec3 l\u00e0 b\u00ean ngo\u00e0i m\u1ed9t s\u1ef1 ki\u1ec7n th\u1ec3 thao, bu\u1ed5i h\u00f2a nh\u1ea1c ho\u1eb7c khu mua s\u1eafm s\u1ea7m u\u1ea5t. T\u00ednh di \u0111\u1ed9ng \u0111\u1ea3m b\u1ea3o lu\u00f4n c\u00f3 kh\u00e1n gi\u1ea3 m\u1edbi, t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n

3. \u01afu \u0111i\u1ec3m c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng Billboard trong Marketing<\/strong><\/h2>\n

3.1 Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cao<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf quan tr\u1ecdng nh\u1ea5t c\u1ee7a Billboard l\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tuy\u1ec7t v\u1eddi c\u1ee7a ch\u00fang. V\u1edbi quy m\u00f4 l\u1edbn v\u00e0 v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c, th\u01b0\u1eddng \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng cao, ch\u00fang g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 b\u1ecf s\u00f3t. Cho d\u00f9 ai \u0111\u00f3 \u0111ang l\u00e1i xe tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c, \u0111i b\u1ed9 trong trung t\u00e2m th\u00e0nh ph\u1ed1 nh\u1ed9n nh\u1ecbp hay \u0111ang \u0111\u1ee3i \u1edf ng\u00e3 t\u01b0 \u0111\u00f4ng \u0111\u00fac, th\u00f4ng \u0111i\u1ec7p c\u1ee7a Billboard \u0111\u1ec1u \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt \u0111\u1ec3 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y.\u00a0<\/p>\n

Vi\u1ec7c ti\u1ebfp x\u00fac li\u00ean t\u1ee5c n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o s\u1ebd in s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi xem, d\u1eabn \u0111\u1ebfn kh\u1ea3 n\u0103ng g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n. H\u01a1n n\u1eefa, kh\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c qu\u1ea3ng c\u00e1o in c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua, Billboard thu h\u00fat s\u1ef1 ch\u00fa \u00fd ch\u1ec9 nh\u1edd v\u00e0o s\u1ef1 hi\u1ec7n di\u1ec7n \u1ea5n t\u01b0\u1ee3ng c\u1ee7a ch\u00fang.<\/p>\n

3.2 Hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed<\/strong><\/h3>\n

Tho\u1ea1t nh\u00ecn, chi ph\u00ed thu\u00ea ho\u1eb7c mua kh\u00f4ng gian Billboard c\u00f3 v\u1ebb cao. Tuy nhi\u00ean, khi b\u1ea1n chia nh\u1ecf chi ph\u00ed cho m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb, Billboard th\u01b0\u1eddng mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u00e0 ch\u00fang c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c khu v\u1ef1c \u0111\u00f4ng d\u00e2n c\u01b0, l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 r\u1ea5t \u0111\u00e1ng k\u1ec3.\u00a0<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 truy\u1ec1n h\u00ecnh ho\u1eb7c \u0111\u00e0i ph\u00e1t thanh c\u00f3 th\u1ec3 \u0111\u1eaft h\u01a1n v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea3m b\u1ea3o ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i nh\u01b0 nhau. Ngo\u00e0i ra, trong khi qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 y\u00eau c\u1ea7u ngu\u1ed3n t\u00e0i tr\u1ee3 li\u00ean t\u1ee5c \u0111\u1ec3 duy tr\u00ec hi\u1ec3n th\u1ecb, chi ph\u00ed m\u1ed9t l\u1ea7n c\u1ee7a Billboard \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb 24\/7 trong su\u1ed1t th\u1eddi gian c\u1ee7a chi\u1ebfn d\u1ecbch, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed cho nhi\u1ec1u doanh nghi\u1ec7p.<\/p>\n

3.3 Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n

Billboard mang l\u1ea1i l\u1ee3i th\u1ebf \u0111\u1ed9c \u0111\u00e1o khi nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3. B\u1eb1ng c\u00e1ch \u0111\u1eb7t ch\u00fang m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 kh\u00e1n gi\u1ea3 mong mu\u1ed1n th\u01b0\u1eddng xuy\u00ean lui t\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00fang ng\u01b0\u1eddi.\u00a0<\/p>\n

V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm \u0111\u1ebfn gi\u1edbi tr\u1ebb c\u00f3 th\u1ec3 \u0111\u1eb7t Billboard g\u1ea7n c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc ho\u1eb7c c\u00e1c \u0111\u1ecba \u0111i\u1ec3m t\u1ee5 t\u1eadp ph\u1ed5 bi\u1ebfn. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eefng khu d\u00e2n c\u01b0 ho\u1eb7c khu mua s\u1eafm cao c\u1ea5p. V\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a Billboard k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u00e0o nhi\u1ec1u th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau trong ng\u00e0y, ph\u1ee5c v\u1ee5 \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng. \u0110\u1ed9 ch\u00ednh x\u00e1c trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

4. Tips thi\u1ebft k\u1ebf Billboard hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

4.1 \u0110\u01a1n gi\u1ea3n l\u00e0 ch\u00eca kh\u00f3a<\/strong><\/h3>\n

Trong th\u1ebf gi\u1edbi c\u00f3 nh\u1ecbp \u0111\u1ed9 nhanh m\u00e0 ch\u00fang ta \u0111ang s\u1ed1ng, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ch\u1ec9 c\u00f3 v\u00e0i gi\u00e2y \u0111\u1ec3 li\u1ebfc nh\u00ecn Billboard khi h\u1ecd \u0111i ngang qua. \u0110i\u1ec1u n\u00e0y l\u00e0m cho s\u1ef1 \u0111\u01a1n gi\u1ea3n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft. M\u1ed9t Billboard l\u1ed9n x\u1ed9n v\u1edbi qu\u00e1 nhi\u1ec1u th\u00f4ng tin c\u00f3 th\u1ec3 g\u00e2y cho\u00e1ng ng\u1ee3p v\u00e0 kh\u00f4ng truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i.\u00a0<\/p>\n

Thay v\u00e0o \u0111\u00f3, m\u1ed9t thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u1edbi th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngay c\u1ea3 m\u1ed9t c\u00e1i nh\u00ecn tho\u00e1ng qua c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ee5c ti\u00eau l\u00e0 truy\u1ec1n \u0111\u1ea1t m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u00ednh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Cho d\u00f9 \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, h\u00e3y \u0111\u1ea3m b\u1ea3o n\u00f3 n\u1ed5i b\u1eadt m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 phi\u1ec1n nhi\u1ec5u n\u00e0o. M\u1ed9t h\u00ecnh \u1ea3nh \u0111\u00e1ng nh\u1edb k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t v\u00e0i t\u1eeb ng\u1eef c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u00e0 \u0111\u1ee7.<\/p>\n

4.2 S\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 ph\u00f4ng ch\u1eef<\/strong><\/h3>\n

M\u00e0u s\u1eafc v\u00e0 ki\u1ec3u ch\u1eef l\u00e0 hai trong s\u1ed1 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng khi t\u1ea1o Billboard. M\u00e0u s\u1eafc g\u1ee3i l\u00ean c\u1ea3m x\u00fac v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o n\u00ean t\u00f4ng m\u00e0u cho qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5, m\u00e0u \u0111\u1ecf c\u00f3 th\u1ec3 bi\u1ec3u th\u1ecb s\u1ef1 c\u1ea5p b\u00e1ch ho\u1eb7c ph\u1ea5n kh\u00edch, trong khi m\u00e0u xanh lam c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i s\u1ef1 tin c\u1eady v\u00e0 b\u00ecnh t\u0129nh. \u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ch\u1ecdn m\u00e0u s\u1eafc kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n n\u1ed5i b\u1eadt trong khung c\u1ea3nh ngo\u00e0i tr\u1eddi. M\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng \u0111\u1ecdc, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng t\u1eeb xa.<\/p>\n

M\u1eb7t kh\u00e1c, ki\u1ec3u ch\u1eef \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n t\u1ea3i t\u00f4ng m\u00e0u c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh d\u1ec5 \u0111\u1ecdc c\u1ee7a n\u00f3. Ph\u00f4ng ch\u1eef l\u1edbn, \u0111\u1eadm c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, trong khi vi\u1ec7c l\u1ef1a ch\u1ecdn ki\u1ec3u ch\u1eef c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh c\u00e1 t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u1ecdn ph\u00f4ng ch\u1eef c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb xa v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p d\u1ef1 \u0111\u1ecbnh.<\/p>\n

\n
\"quang-cao-billboard\"\"quang-cao-billboard\"
M\u00e0u s\u1eafc v\u00e0 ph\u00f4ng ch\u1eef trong qu\u1ea3ng c\u00e1o Billboard<\/figcaption><\/figure>\n<\/div>\n

4.3 K\u1ebft h\u1ee3p nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

Billboard kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p; n\u00f3 c\u0169ng l\u00e0 m\u1ed9t \u0111\u1ea1i di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 logo, m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea9u hi\u1ec7u, \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi xem li\u00ean k\u1ebft qu\u1ea3ng c\u00e1o v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 vi\u1ec7c g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau.\u00a0<\/p>\n

V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n n\u00ean ph\u1ea3n \u00e1nh \u0111i\u1ec1u \u0111\u00f3 trong c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean Billboard c\u1ee7a m\u00ecnh. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 b\u1ea3n s\u1eafc vui t\u01b0\u01a1i ho\u1eb7c ph\u00e1 c\u00e1ch c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf Billboard \u0111\u1ed9c \u0111\u00e1o h\u01a1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Billboard gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho ng\u01b0\u1eddi xem.<\/p>\n

5. C\u00e1ch tri\u1ec3n khai Billboard hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

5.1 \u0110\u1eb7t t\u1ea1i khu v\u1ef1c c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao<\/strong><\/h3>\n

V\u1ecb tr\u00ed c\u1ee7a Billboard c\u00f3 th\u1ec3 t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 v\u1ee1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. \u0110\u1eb7t n\u00f3 \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o thu \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed1i \u0111a. C\u00e1c giao l\u1ed9 s\u1ea7m u\u1ea5t, \u0111\u01b0\u1eddng cao t\u1ed1c v\u00e0 c\u00e1c \u0111\u01b0\u1eddng ph\u1ed1 n\u1ed5i ti\u1ebfng trong th\u00e0nh ph\u1ed1 l\u00e0 nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba. D\u00f2ng xe c\u1ed9 v\u00e0 ng\u01b0\u1eddi \u0111i b\u1ed9 li\u00ean t\u1ee5c \u1edf nh\u1eefng khu v\u1ef1c n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a Billboard s\u1ebd \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 su\u1ed1t c\u1ea3 ng\u00e0y.\u00a0<\/p>\n

Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng; b\u1ea3n ch\u1ea5t c\u1ee7a v\u1ea5n \u0111\u1ec1 giao th\u00f4ng c\u0169ng v\u1eady. V\u00ed d\u1ee5: m\u1ed9t b\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c, n\u01a1i c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 cao c\u00f3 th\u1ec3 y\u00eau c\u1ea7u m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn thi\u1ebft k\u1ebf kh\u00e1c v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn \u1edf trung t\u00e2m th\u00e0nh ph\u1ed1, n\u01a1i ng\u01b0\u1eddi \u0111i b\u1ed9 c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 ti\u1ebfp thu th\u00f4ng \u0111i\u1ec7p.<\/p>\n

5.2 Xem x\u00e9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n

M\u1eb7c d\u00f9 c\u00e1c khu v\u1ef1c c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Billboard ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau v\u00e0 th\u00f3i quen c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn quy\u1ebft \u0111\u1ecbnh v\u1ec1 v\u1ecb tr\u00ed. V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c \u0111\u1eb7t Billboard g\u1ea7n c\u00e1c khu th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c ga t\u00e0u \u0111i\u1ec7n ng\u1ea7m.\u00a0<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm \u0111\u1ebfn gia \u0111\u00ecnh c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m g\u1ea7n tr\u01b0\u1eddng h\u1ecdc, c\u00f4ng vi\u00ean ho\u1eb7c trung t\u00e2m mua s\u1eafm. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh v\u1ecb tr\u00ed c\u1ee7a Billboard theo th\u00f3i quen v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau gi\u00fap n\u00e2ng cao \u0111\u00e1ng k\u1ec3 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3.<\/p>\n

5.3 T\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c<\/strong><\/h3>\n

Billboard hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 Billboard k\u1ef9 thu\u1eadt s\u1ed1, mang \u0111\u1ebfn c\u01a1 h\u1ed9i thu h\u00fat kh\u00e1n gi\u1ea3 theo nhi\u1ec1u c\u00e1ch \u0111\u1ed9c \u0111\u00e1o. C\u00e1c t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 bi\u1ebfn Billboard t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o th\u1ee5 \u0111\u1ed9ng th\u00e0nh tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn.\u00a0<\/p>\n

V\u00ed d\u1ee5: m\u00e3 QR c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng qu\u00e9t \u0111\u1ec3 truy c\u1eadp c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n ho\u1eb7c bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. C\u00e1c t\u00ednh n\u0103ng th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng c\u00f3 th\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng, khi\u1ebfn qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb. C\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c nh\u01b0 v\u1eady kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch s\u1ef1 tham gia t\u00edch c\u1ef1c, l\u00e0m s\u00e2u s\u1eafc th\u00eam m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi xem.<\/p>\n

5.4 C\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Billboard k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00e1c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c. T\u00ednh ch\u1ea5t n\u00e0y cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean th\u1eddi gian, s\u1ef1 ki\u1ec7n ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1eddi s\u1ef1.\u00a0<\/p>\n

V\u00ed d\u1ee5: m\u1ed9t nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o deal \u0111\u1eb7c bi\u1ec7t v\u00e0o bu\u1ed5i s\u00e1ng v\u00e0 chuy\u1ec3n sang khuy\u1ebfn m\u00e3i cho nh\u00f3m kh\u00e1ch l\u1edbn v\u00e0o bu\u1ed5i t\u1ed1i. T\u01b0\u01a1ng t\u1ef1, trong c\u00e1c s\u1ef1 ki\u1ec7n quan tr\u1ecdng nh\u01b0 th\u1ec3 thao ho\u1eb7c bu\u1ed5i h\u00f2a nh\u1ea1c, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra, khi\u1ebfn ch\u00fang ph\u00f9 h\u1ee3p v\u00e0 k\u1ecbp th\u1eddi h\u01a1n. C\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c \u0111\u1ea3m b\u1ea3o r\u1eb1ng Billboard lu\u00f4n m\u1edbi m\u1ebb v\u00e0 ph\u00f9 h\u1ee3p, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h2>\n

V\u1eady l\u00e0 Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u Billboard l\u00e0 g\u00ec<\/strong> v\u00e0 c\u00e1ch tri\u1ec3n khai Billboard hi\u1ec7u qu\u1ea3. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng, c\u00f9ng v\u1edbi ti\u1ec1m n\u0103ng thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 t\u01b0\u01a1ng t\u00e1c, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.\u00a0<\/p>\n

Khi c\u00f4ng ngh\u1ec7 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o b\u1eb1ng Billboard ch\u1eafc ch\u1eafn s\u1ebd m\u1edf r\u1ed9ng, mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd theo nhi\u1ec1u c\u00e1ch \u00fd ngh\u0129a kh\u00e1c nhau.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh r\u1ed9ng l\u1edbn c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o, Billboard \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. Nh\u1eefng qu\u1ea3ng c\u00e1o quy m\u00f4 l\u1edbn n\u00e0y \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c v\u00e0 c\u1ea3nh quan th\u00e0nh ph\u1ed1 c\u1ee7a ch\u00fang ta trong nhi\u1ec1u th\u1eadp k\u1ef7, ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48077"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48077"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48077\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}