{"id":48110,"date":"2023-12-16T22:00:43","date_gmt":"2023-12-16T22:00:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khung-hoang-truyen-thong-la-gi-kinh-nghiem-xu-ly-khung-hoang-truyen-thong-tu-cac-brand-lon.html"},"modified":"2023-12-16T22:00:43","modified_gmt":"2023-12-16T22:00:43","slug":"khung-hoang-truyen-thong-la-gi-kinh-nghiem-xu-ly-khung-hoang-truyen-thong-tu-cac-brand-lon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khung-hoang-truyen-thong-la-gi-kinh-nghiem-xu-ly-khung-hoang-truyen-thong-tu-cac-brand-lon.html","title":{"rendered":"Kh\u1ee7ng Ho\u1ea3ng Truy\u1ec1n Th\u00f4ng L\u00e0 G\u00ec? Kinh Nghi\u1ec7m X\u1eed L\u00fd Kh\u1ee7ng Ho\u1ea3ng Truy\u1ec1n Th\u00f4ng T\u1eeb C\u00e1c Brand L\u1edbn"},"content":{"rendered":"
\n

Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/strong> M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 nguy c\u01a1 \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, do \u0111\u00f3, vi\u1ec7c c\u1ea7n l\u00e0m c\u1ee7a doanh nghi\u1ec7p l\u00e0 l\u00ean ph\u01b0\u01a1ng \u00e1n qu\u1ea3n tr\u1ecb v\u1ea5n \u0111\u1ec1 n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, ngo\u00e0i vi\u1ec7c gi\u00fap b\u1ea1n l\u00e0m r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, Masterskills s\u1ebd cung c\u1ea5p \u0111\u1ebfn b\u1ea1n c\u00e1c case study v\u00e0 b\u00e0i h\u1ecdc kinh nghi\u1ec7m t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>\n

1. Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/strong><\/h2>\n

Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n b\u1ea5t ng\u1edd x\u1ea3y ra g\u00e2y ra nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn h\u00ecnh \u1ea3nh, danh ti\u1ebfng, doanh thu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v.v. Do \u0111\u00f3, qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 r\u1ea5t quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi m\u1ecdi doanh nghi\u1ec7p, m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a kh\u1ee7ng ho\u1ea3ng ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ed1i ph\u00f3.\u00a0<\/p>\n

\n
\"Kh\u1ee7ng\"Kh\u1ee7ng
Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u1eddng th\u1ea5y c\u1ee7a kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng:<\/p>\n

    \n
  • X\u1ea3y ra \u0111\u1ed9t ng\u1ed9t v\u00e0 kh\u00f4ng th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c<\/li>\n
  • T\u1ed1c \u0111\u1ed9 lan truy\u1ec1n nhanh ch\u00f3ng, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 internet ph\u00e1t tri\u1ec3n nh\u01b0 hi\u1ec7n nay<\/li>\n
  • G\u00e2y h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c \u0111\u1ebfn nhi\u1ec1u m\u1eb7t \u0111\u1ebfn doanh nghi\u1ec7p<\/li>\n
  • \u1ea2nh h\u01b0\u1edfng l\u00e2u d\u00e0i \u0111\u1ebfn t\u1ed5 ch\u1ee9c<\/li>\n
  • \u0110a d\u1ea1ng m\u1ee9c \u0111\u1ed9<\/li>\n
  • G\u00e2y x\u00e1o tr\u1ed9n trong n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p<\/li>\n<\/ul>\n

    2. 3 case study x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1ec9nh cao c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 b\u00e0i h\u1ecdc kinh nghi\u1ec7m<\/strong><\/h2>\n

    Sau khi \u0111\u00e3 c\u00f3 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 kh\u00e1i ni\u1ec7m \u201ckh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?\u201d, trong ph\u1ea7n n\u00e0y Masterskills s\u1ebd b\u1eadt m\u00ed \u0111\u1ebfn b\u1ea1n c\u00e1ch m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 l\u00e0m \u0111\u1ec3 d\u1eadp t\u1eaft kh\u1ee7ng ho\u1ea3ng.<\/p>\n

    2.1. KFC<\/strong><\/h3>\n

    Nguy\u00ean nh\u00e2n<\/strong><\/h4>\n

    M\u1ed9t c\u1eeda h\u00e0ng b\u00e1n g\u00e0 r\u00e1n nh\u01b0ng l\u1ea1i h\u1ebft g\u00e0. \u0110i\u1ec1u n\u00e0y th\u1eadt ng\u1edb ng\u1ea9n. Tuy nhi\u00ean, v\u00e0o th\u00e1ng 2\/ chu\u1ed7i c\u1eeda h\u00e0ng KFC t\u1ea1i Anh \u0111\u00e3 v\u01b0\u1edbng v\u00e0o m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng ch\u01b0a t\u1eebng c\u00f3.<\/p>\n

    Do ph\u00e1t sinh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 chu\u1ed7i cung \u1ee9ng n\u00ean KFC \u0111\u00e3 kh\u00f4ng th\u1ec3 ph\u1ee5c v\u1ee5 m\u00f3n g\u00e0 r\u00e1n do h\u1ebft th\u1ecbt g\u00e0. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn h\u00e0ng lo\u1ea1t c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a KFC ph\u1ea3i \u0111\u00f3ng c\u1eeda t\u1ea1m th\u1eddi, s\u1ed1 \u00edt kh\u00e1c th\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ea7m ch\u1eebng v\u1edbi menu \u0111\u00e3 b\u1ecb c\u1eaft gi\u1ea3m.<\/p>\n

    Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y \u0111\u00e3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u g\u00e0 r\u00e1n to\u00e0n c\u1ea7u c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng, v\u00e0 chia s\u1ebb r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Th\u1eadm ch\u00ed, c\u00f2n c\u00f3 ng\u01b0\u1eddi b\u00e1o c\u1ea3nh s\u00e1t \u0111\u1ec3 nh\u1edd s\u1ef1 can thi\u1ec7p.<\/p>\n

    C\u00e1ch x\u1eed l\u00fd v\u00e0 k\u1ebft qu\u1ea3<\/strong><\/h4>\n

    B\u1ea1n c\u00f3 bi\u1ebft KFC \u0111\u00e3 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng n\u00e0y nh\u01b0 th\u1ebf n\u00e0o kh\u00f4ng? Ngay sau khi n\u1eafm b\u1eaft th\u00f4ng tin, \u0111\u1ed9i ng\u0169 marketing c\u1ee7a KFC b\u1eaft tay v\u00e0o vi\u1ec7c xoay chuy\u1ec3n t\u00ecnh th\u1ebf theo h\u01b0\u1edbng t\u00edch c\u1ef1c. Sau \u0111\u00f3, chu\u1ed7i c\u00e1c c\u1eeda h\u00e0ng \u0111\u00e3 \u0111\u0103ng t\u1ea3i d\u00f2ng tweet xin l\u1ed7i ch\u00e2n th\u00e0nh \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

    \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t h\u01a1n, KFC \u0111\u00e3 tri\u1ec3n khai m\u1ed9t print ads v\u1eeba \u0111\u1ec3 xin l\u1ed7i kh\u00e1ch h\u00e0ng v\u1eeba \u0111\u1ec3 ch\u1ebf nhi\u1ec5u s\u1ef1 c\u1ed1 c\u1ee7a ch\u00ednh m\u00ecnh. Theo \u0111\u00f3, KFC \u0111\u01b0\u1ee3c thay \u0111\u1ed5i tr\u1eadt t\u1ef1 th\u00e0nh FCK v\u00e0 k\u00e8m d\u00f2ng xin l\u1ed7i \u0111\u1ebfn kh\u00e1ch h\u00e0ng ph\u00eda d\u01b0\u1edbi v\u1edbi \u0111\u1ea1i \u00fd: \u201cM\u1ed9t c\u1eeda h\u00e0ng b\u00e1n g\u00e0 r\u00e1n m\u00e0 l\u1ea1i kh\u00f4ng c\u00f3 th\u1ecbt g\u00e0, th\u1eadt \u0111\u00e1ng x\u1ea5u h\u1ed5\u201d.<\/em><\/p>\n

    \n
    \"kfc\"kfc
    KFC \u0111\u00e3 c\u00f3 c\u00e1ch x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng kh\u00e9o l\u00e9o.<\/figcaption><\/figure>\n<\/div>\n

    Nh\u1edd s\u1ef1 kh\u00e9o l\u00e9o, v\u00e0 s\u00e1ng t\u1ea1o trong c\u00e1ch x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng, \u0111\u1ed9i ng\u0169 marketing \u0111\u00e3 k\u1ecbp th\u1eddi xoay chuy\u1ec3n t\u00ecnh hu\u1ed1ng theo h\u01b0\u1edbng t\u00edch c\u1ef1c v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn th\u1eafng l\u1edbn v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng.\u00a0<\/p>\n

    B\u00e0i h\u1ecdc r\u00fat ra<\/strong><\/h4>\n

    B\u00e0i h\u1ecdc kinh nghi\u1ec7m \u1edf \u0111\u00e2y l\u00e0 g\u00ec? Ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a ra l\u1eddi xin l\u1ed7i ch\u00e2n th\u00e0nh \u0111\u1ebfn kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng; nh\u1ea1y b\u00e9n v\u00e0 tinh t\u1ebf trong c\u00e1ch nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 bi\u1ebfn nh\u1eefng \u0111i\u1ec1u ti\u00eau c\u1ef1c th\u00e0nh t\u00edch c\u1ef1c l\u00e0 hai b\u00e0i h\u1ecdc l\u1edbn \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb case study n\u00e0y m\u00e0 Masterskills mu\u1ed1n chia s\u1ebb \u0111\u1ebfn b\u1ea1n.\u00a0<\/p>\n

    2.2. Johnson & Johnson<\/strong><\/h3>\n

    Nguy\u00ean nh\u00e2n<\/strong><\/h4>\n

    V\u00e0o n\u0103m 1982, Johnson & Johnson \u0111\u00e3 v\u01b0\u1edbng v\u00e0o m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng nghi\u00eam tr\u1ecdng khi c\u00f3 7 ng\u01b0\u1eddi t\u1eed vong sau khi s\u1eed d\u1ee5ng Tylenol \u2013 d\u00f2ng thu\u1ed1c gi\u1ea3m \u0111au c\u1ee7a h\u00e3ng n\u00e0y.<\/p>\n

    C\u00e1ch x\u1eed l\u00fd v\u00e0 k\u1ebft qu\u1ea3<\/strong><\/h4>\n

    Ngay sau \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 c\u00e1ch x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng nh\u01b0 sau:<\/p>\n

      \n
    • Ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a ra th\u00f4ng b\u00e1o v\u1ec1 v\u1ee5 vi\u1ec7c v\u00e0 c\u1ea3nh b\u00e1o an to\u00e0n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u01b0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/li>\n
    • T\u1ea1m d\u1eebng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, qu\u1ea3ng c\u00e1o, bu\u00f4n b\u00e1n v\u1ec1 s\u1ea3n ph\u1ea9m.\u00a0<\/li>\n
    • G\u1eedi th\u00f4ng b\u00e1o \u0111\u1ebfn c\u00e1c c\u01a1 s\u1edf ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 \u0111\u01a1n v\u1ecb c\u00f3 li\u00ean quan v\u1ec1 s\u1ef1 vi\u1ec7c.<\/li>\n
    • H\u00ecnh th\u00e0nh \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 t\u00ednh an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n
    • Nhanh ch\u00f3ng thu h\u1ed3i 31 tri\u1ec7u s\u1ea3n ph\u1ea9m Tylenol.<\/li>\n<\/ul>\n

      Sau qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u tra, Johnson & Johnson \u0111\u00e3 ph\u00e1t hi\u1ec7n ra trong vi\u00ean nang Tylenol Extra-Strength \u0111\u00e3 b\u1ecb thay b\u1eb1ng nh\u1eefng vi\u00ean thu\u1ed1c \u0111\u01b0\u1ee3c t\u1ea9m xyanua v\u00e0 tr\u00e0 tr\u1ed9n v\u00e0o c\u00e1c c\u1eeda h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m, th\u1ef1c ph\u1ea9m t\u1ea1i th\u00e0nh ph\u1ed1 Chicago. Ngay sau \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u1ed1i h\u1ee3p c\u00f9ng v\u1edbi c\u1ea3nh s\u00e1t \u0111\u1ec3 \u0111i\u1ec1u tra, v\u00e0 t\u00ecm ra hung th\u1ee7. Th\u01b0\u01a1ng hi\u1ec7u c\u00f2n \u0111\u01b0a th\u00f4ng b\u00e1o trao 100.000 USD ti\u1ec1n th\u01b0\u1edfng cho ai t\u00ecm th\u1ea5y k\u1ebb th\u1ee7 ph\u1ea1m n\u00e0y.\u00a0<\/p>\n

      \n
      \"tylenol\"tylenol
      C\u00e1ch x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng c\u1ee7a Tylenol \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng khen ng\u1ee3i.<\/figcaption><\/figure>\n<\/div>\n

      C\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u cho th\u1ea5y, h\u1ecd th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ee9ng minh Tylenol ch\u1ec9 l\u00e0 n\u1ea1n nh\u00e2n c\u1ee7a nh\u1eefng k\u1ebb \u201cch\u01a1i x\u1ea5u\u201d.\u00a0<\/p>\n

      Qua c\u00e1c b\u1eb1ng ch\u1ee9ng cho th\u1ea5y s\u1ef1 c\u1ed1 x\u1ea3y ra kh\u00f4ng ph\u1ea3i l\u1ed7i c\u1ee7a c\u00f4ng ty, nh\u01b0ng h\u1ecd \u0111\u00e3 kh\u00f4ng c\u1ed1 \u0111\u1ec3 gi\u1ea5u di\u1ebfm s\u1ef1 th\u1eadt v\u00e0 b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t bao b\u00ec ch\u1ed1ng gi\u1ea3 m\u1ea1o. James Burke, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Johnson & Johnson t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 h\u1ed1i ti\u1ebfc khi c\u00f4ng ty \u0111\u00e3 kh\u00f4ng chuy\u1ec3n sang m\u1ed9t lo\u1ea1i caplet an to\u00e0n h\u01a1n ngay sau khi ph\u00e1t sinh s\u1ef1 c\u1ed1.<\/p>\n

      \u0110\u1ec3 ch\u1ea5m d\u1ee9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, ch\u1ec9 trong v\u00f2ng 6 th\u00e1ng, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 cho ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m Tylenol v\u1edbi 3 l\u1edbp kh\u00f3a an to\u00e0n, vi\u00ean nang c\u0169ng \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh d\u1ea1ng n\u00e9n \u0111\u1ec3 k\u1ebb x\u1ea5u kh\u00f3 c\u00f3 th\u1ec3 t\u1ea9m ch\u1ea5t \u0111\u1ed9c.\u00a0<\/p>\n

      B\u00ean c\u1ea1nh \u0111\u00f3, Johnson & Johnson c\u00f2n tung ra voucher 2.5 USD v\u00e0 h\u1ea1 gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m xu\u1ed1ng 25% \u0111\u1ec3 gi\u00e0nh l\u1ea1i th\u1ecb ph\u1ea7n b\u1ea5t ch\u1ea5p thua l\u1ed7.<\/p>\n

      Nh\u1edd nh\u1eefng h\u00e0nh \u0111\u1ed9ng k\u1ecbp th\u1eddi v\u00e0 t\u00edch c\u1ef1c, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00e1nh gi\u00e1 cao t\u1eeb c\u00e1c chuy\u00ean gia, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, v\u00e0 gi\u00e0nh l\u1ea1i 70% ch\u1ec9 sau 5 th\u00e1ng kh\u1ee7ng ho\u1ea3ng n\u1ed5 ra.<\/p>\n

      B\u00e0i h\u1ecdc r\u00fat ra<\/strong><\/h4>\n

      C\u00e1ch ph\u1ea3n \u1ee9ng v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi kh\u1ee7ng ho\u1ea3ng c\u1ee7a Johnson & Johnson \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng nh\u1ea5t trong l\u1ecbch s\u1eed. B\u00e0i h\u1ecdc r\u00fat ra \u1edf \u0111\u00e2y cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n ch\u1ee7 \u0111\u1ed9ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan th\u00f4ng tin ch\u00ednh th\u1ee9c v\u00e0 k\u1ecbp th\u1eddi; minh b\u1ea1ch v\u00e0 r\u00f5 r\u00e0ng c\u00e1c th\u00f4ng tin \u0111\u01b0a ra; thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c truy\u1ec1n th\u00f4ng.<\/strong><\/p>\n

      2.3. United Airlines<\/strong><\/h3>\n

      Nguy\u00ean nh\u00e2n<\/strong><\/h4>\n

      Ch\u1ec9 trong , United Airlines \u0111\u00e3 v\u01b0\u1edbng v\u00e0o hai cu\u1ed9c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u1edbn.<\/p>\n

      V\u00e0o ng\u00e0y 9\/04\/, \u0111o\u1ea1n video m\u1ed9t nh\u00e2n vi\u00ean an ninh c\u1ee7a h\u00e3ng k\u00e9o l\u00ea m\u1ed9t h\u00e0nh kh\u00e1ch trong t\u00ecnh tr\u1ea1ng b\u00ea b\u1ebft m\u00e1u \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng r\u00e3i tr\u00ean Internet. Ngay sau \u0111\u00f3, h\u00e3ng \u0111\u00e3 nh\u1eadn l\u00e0n s\u00f3ng ch\u1ec9 tr\u00edch m\u1ea1nh m\u1ebd v\u1ec1 h\u00e0nh vi c\u1ee7a nh\u00e2n vi\u00ean an ninh tr\u00ean.<\/p>\n

      Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 vi\u1ec7c b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c h\u00e3ng c\u1ea7n chuy\u1ec3n g\u1ea5p 4 th\u00e0nh vi\u00ean phi h\u00e0ng \u0111o\u00e0n \u0111\u1ebfn Louisville n\u00ean mu\u1ed1n h\u00e0ng kh\u00e1ch r\u1eddi m\u00e1y bay \u0111\u1ec3 nh\u01b0\u1eddng ch\u1ed7 cho phi h\u00e0nh \u0111o\u00e0n d\u1ef1 b\u1ecb. H\u00e3ng \u0111\u00e3 l\u1ef1a ch\u1ecdn \u201cng\u1eabu nhi\u00ean\u201d 4 h\u00e0ng kh\u00e1ch, trong \u0111\u00f3, \u00be v\u1ecb kh\u00e1ch \u0111\u00e3 \u0111\u1ed3ng \u00fd, ch\u1ec9 m\u1ed9t h\u00e0nh kh\u00e1ch kh\u00f4ng \u0111\u1ed3ng \u00fd do \u00f4ng c\u1ea7n kh\u00e1m b\u1ec7nh cho b\u1ec7nh nh\u00e2n c\u1ee7a m\u00ecnh v\u00e0o h\u00f4m sau. K\u1ebft qu\u1ea3, h\u00e0nh kh\u00e1ch \u0111\u00e3 b\u1ecb l\u00f4i ra kh\u1ecfi gh\u1ebf v\u00e0 k\u00e9o d\u1ecdc l\u1ed1i \u0111i m\u1eb7c cho \u00f4ng ch\u1ed1ng c\u1ef1 v\u00e0 la h\u00e9t.\u00a0<\/p>\n

      C\u00e1ch x\u1eed l\u00fd v\u00e0 k\u1ebft qu\u1ea3<\/strong><\/h4>\n

      Khi \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh hu\u1ed1ng n\u00e0y, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a h\u00e3ng\u00a0 \u2013 \u00f4ng Oscar Munoz, \u0111\u00e3 \u0111\u01b0a chia s\u1ebb h\u00e0ng lo\u1ea1i tweet b\u1ea3o v\u1ec7 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean. \u00d4ng cho r\u1eb1ng, nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh ch\u1ec9 \u0111ang l\u00e0m \u0111\u00fang c\u00e1c quy \u0111\u1ecbnh khi \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh hu\u1ed1ng n\u00e0y, vi\u1ec7c y\u00eau c\u1ea7u hay \u0111u\u1ed5i h\u00e0nh kh\u00e1ch xu\u1ed1ng m\u00e1y bay n\u1eb1m trong quy\u1ec1n h\u1ea1n c\u1ee7a h\u1ecd nh\u1eb1m \u0111\u1ea3m b\u1ea3o an to\u00e0n h\u00e0ng kh\u00f4ng.<\/p>\n

      C\u00e1ch x\u1eed l\u00fd \u0111\u00e3 xoa d\u1ecbu th\u00e0nh c\u00f4ng s\u1ed1 \u00edt ng\u01b0\u1eddi, nh\u01b0ng ph\u1ea7n l\u1edbn c\u00f4ng ch\u00fang v\u00e0 c\u00e1c chuy\u00ean gia qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng \u0111\u1ec1u cho r\u1eb1ng c\u00e1ch x\u1eed l\u00fd n\u00e0y qu\u00e1 k\u00e9m, b\u1ea3o th\u1ee7 v\u00e0 m\u00e1y m\u00f3c.<\/p>\n

      Chuy\u1ec7n g\u00ec \u0111\u1ebfn s\u1ebd \u0111\u1ebfn, ch\u1ec9 sau 24 gi\u1edd c\u1ed5 phi\u1ebfu c\u1ee7a United Continental Holdings \u2013 c\u00f4ng ty m\u1eb9 c\u1ee7a United Airlines c\u00f3 l\u00fac s\u1ee5t \u0111\u1ebfn 4% do b\u00ea b\u1ed1i. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng, v\u00e0 thi\u1ec7t h\u1ea1i m\u00e0 h\u00e3ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t. \u00d4ng Oscar Munoz \u0111\u00e3 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i c\u00f9ng l\u1eddi h\u1ee9a s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho v\u1ea5n \u0111\u1ec1 v\u00e0 c\u1ed1 g\u1eafng kh\u1eafc ph\u1ee5c nh\u1eefng l\u1ed7i l\u1ea7m ban \u0111\u1ea7u c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

      C\u00f9ng th\u1eddi \u0111i\u1ec3m \u0111\u00f3, l\u1eddi k\u00eau g\u1ecdi t\u1ea9y chay \u0111ang xu\u1ea5t hi\u1ec7n r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng, \u0111\u1eb7c bi\u1ec7t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c \u2013 n\u01a1i mang \u0111\u1ebfn ngu\u1ed3n l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3 cho United Airlines.<\/p>\n

      B\u00e0i h\u1ecdc r\u00fat ra<\/strong><\/h4>\n

      Theo quan \u0111i\u1ec3m c\u1ee7a t\u00e1c gi\u1ea3, s\u1ef1 vi\u1ec7c tr\u1edf n\u00ean t\u1ed3i t\u1ec7 h\u01a1n do c\u00e1c nguy\u00ean nh\u00e2n ch\u00ednh:<\/p>\n

        \n
      • C\u00e1ch h\u00e0nh x\u1eed thi\u1ebfu chuy\u00ean nghi\u1ec7p c\u1ee7a h\u00e3ng khi y\u00eau c\u1ea7u h\u00e0nh kh\u00e1ch ph\u1ea3i r\u1eddi chuy\u1ebfn bay khi h\u1ecd \u0111\u00e3 y\u00ean v\u1ecb tr\u00ean m\u00e1y bay.\u00a0<\/li>\n
      • H\u00e0nh vi bao bi\u1ec7n cho h\u00e0nh \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean c\u1ee7a ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n ph\u00e1t ng\u00f4n.<\/li>\n
      • C\u00e1ch nh\u1eadn bi\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 x\u1eed l\u00fd \u201cch\u1eadm ch\u1ea1p\u201d, khi ph\u1ea3i \u0111\u1ebfn 24 gi\u1edd sau khi d\u01b0 lu\u1eadn th\u1ebf gi\u1edbi \u0111ang h\u1ebft s\u1ee9c ph\u1eabn n\u1ed9 v\u00e0 nguy c\u01a1 t\u00e0i ch\u00ednh xu\u1ea5t hi\u1ec7n, h\u00e3ng m\u1edbi c\u00f3 l\u1eddi xin l\u1ed7i th\u1ee9 hai ch\u00e2n th\u00e0nh h\u01a1n.\u00a0<\/li>\n<\/ul>\n

        B\u00e0i h\u1ecdc r\u00fat ra cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n kh\u00f4n kh\u00e9o v\u00e0 tinh t\u1ebf h\u01a1n trong c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Trong tr\u01b0\u1eddng h\u1ee3p tr\u00ean, h\u00e3ng c\u00f3 tr\u01b0ng c\u1ea7u \u00fd ki\u1ebfn h\u00e0nh kh\u00e1ch tr\u00ean tinh th\u1ea7n t\u1ef1 nguy\u1ec7n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn ng\u1eabu nhi\u00ean h\u00e0ng kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

        3. Chi\u1ebfn l\u01b0\u1ee3c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng kh\u00f4n kh\u00e9o c\u00e1c doanh nghi\u1ec7p n\u00ean bi\u1ebft<\/strong><\/h2>\n

        X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec? Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong ph\u1ea7n tr\u00ean, kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 kh\u00f4ng g\u00e2y ra nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

        \n
        Chi\u1ebfn l\u01b0\u1ee3c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/figcaption><\/figure>\n<\/div>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng truy\u1ec1n th\u00f4ng n\u00e0y d\u00e0nh cho b\u1ea1n:<\/p>\n

          \n
        • Ch\u1ee7 \u0111\u1ed9ng l\u00ean k\u1ebf ho\u1ea1ch ph\u00f2ng ng\u1eeba khi c\u00f3 kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra. \u0110\u01b0\u01a1ng nhi\u00ean, kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra s\u1ebd kh\u00f4ng b\u00e1o tr\u01b0\u1edbc nh\u01b0ng s\u1ef1 ch\u1ee7 \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n h\u1ea1n ch\u1ebf nhi\u1ec1u r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra.<\/li>\n
        • T\u00edch c\u1ef1c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c.\u00a0<\/li>\n
        • Khi ph\u00e1t hi\u1ec7n kh\u1ee7ng ho\u1ea3ng c\u1ea7n nhanh ch\u00f3ng ph\u00e2n t\u00edch v\u00e0 k\u1ecbp th\u1eddi \u0111\u01b0a ra h\u01b0\u1edbng gi\u1ea3i quy\u1ebft.<\/li>\n
        • C\u00f3 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n ph\u00e1t ng\u00f4n ch\u00ednh th\u1ee9c cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
        • Ch\u1ee7 \u0111\u1ed9ng th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 minh b\u1ea1ch \u0111\u1ebfn c\u00f4ng ch\u00fang, kh\u00f4ng c\u1ed1 g\u1eafng gi\u1ea5u gi\u1ebfm.<\/li>\n
        • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u01a1 quan b\u00e1o ch\u00ed. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p k\u1ecbp th\u1eddi ph\u00e1t hi\u1ec7n c\u00e1c d\u1ea5u hi\u1ec7u c\u1ee7a kh\u1ee7ng ho\u1ea3ng \u0111\u1ec3 \u0111\u01b0a ra h\u01b0\u1edbng gi\u1ea3i quy\u1ebft nh\u1ea5t \u0111\u1ecbnh v\u00e0 ng\u0103n ch\u1eb7n nh\u1eefng tin \u0111\u1ed3n thi\u1ebfu s\u1ef1 th\u1eadt lan truy\u1ec1n tr\u00ean b\u00e1o.<\/li>\n<\/ul>\n

          T\u1ea1m k\u1ebft<\/strong><\/h2>\n

          Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u2013 n\u1ed7i khi\u1ebfp s\u1ee3 c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u h\u01a1n v\u1ec1 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec<\/strong> v\u00e0 bi\u1ebft c\u00e1ch \u0111\u1ec3 x\u1eed l\u00fd hi\u1ec7u qu\u1ea3 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n

          \u0110\u1ec3 bi\u1ebft th\u00eam nhi\u1ec1u th\u00f4ng tin b\u1ed5 \u00edch kh\u00e1c v\u1ec1 c\u00e1ch tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng marketing cho doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1ea1i Masterskills. N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec? M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 nguy c\u01a1 \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, do \u0111\u00f3, vi\u1ec7c c\u1ea7n l\u00e0m c\u1ee7a doanh nghi\u1ec7p l\u00e0 l\u00ean ph\u01b0\u01a1ng \u00e1n qu\u1ea3n tr\u1ecb v\u1ea5n \u0111\u1ec1 n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, ngo\u00e0i vi\u1ec7c gi\u00fap b\u1ea1n l\u00e0m r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48110"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48110"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48110\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}