{"id":48129,"date":"2023-12-16T22:08:41","date_gmt":"2023-12-16T22:08:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/target-marketing-la-gi-phuong-phap-xac-dinh-target-market-hieu-qua.html"},"modified":"2023-12-16T22:08:41","modified_gmt":"2023-12-16T22:08:41","slug":"target-marketing-la-gi-phuong-phap-xac-dinh-target-market-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/target-marketing-la-gi-phuong-phap-xac-dinh-target-market-hieu-qua.html","title":{"rendered":"Target Marketing L\u00e0 G\u00ec? Ph\u01b0\u01a1ng Ph\u00e1p X\u00e1c \u0110\u1ecbnh Target Market Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
\n

Target marketing<\/strong> l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u00f3? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p t\u1eebng th\u1eafc m\u1eafc, c\u0169ng nh\u01b0 chia s\u1ebb th\u00eam nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 h\u00ecnh th\u1ee9c marketing n\u00e0y.\u00a0<\/p>\n

Target marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Target marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng vi\u1ec7c chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c \u0111o\u1ea1n nh\u1ecf, sau \u0111\u00f3 t\u1eadp trung n\u1ed7 l\u1ef1c marketing v\u00e0o m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m \u2013 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (n\u01a1i m\u00e0 kh\u1ea3 n\u0103ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 cao nh\u1ea5t).\u00a0<\/p>\n

C\u00f3 nh\u1eefng lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau n\u00e0o?<\/strong><\/h2>\n

S\u1ed1 l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau t\u1ed3n t\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o ki\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u01b0\u1eddng r\u01a1i v\u00e0o 1 trong 3 ph\u00e2n khung bao g\u1ed3m: nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong>, \u0111\u1ecba l\u00fd<\/strong> v\u00e0 t\u00e2m l\u00fd<\/strong>. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nghe v\u1ec1 c\u00e1c ph\u00e2n kh\u00fac h\u00e0nh vi v\u00e0 c\u00f4ng ty.\u00a0<\/p>\n

\n
\"th\u1ecb\"th\u1ecb
3 lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau: nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd v\u00e0 t\u00e2m l\u00fd.<\/figcaption><\/figure>\n<\/div>\n

T\u1ea1i sao c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau?<\/strong><\/h2>\n

\u00a0B\u1ea1n bi\u1ebft \u0111\u1ea5y, th\u1ecb tr\u01b0\u1eddng r\u1ea5t r\u1ed9ng l\u1edbn, do \u0111\u00f3, \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 marketing th\u00ec vi\u1ec7c t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t (m\u1ed9t s\u1ed1) \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c c\u1ea7n thi\u1ebft.<\/p>\n

Khi th\u1ef1c hi\u1ec7n target marketing, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn quy m\u00f4, c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn c\u1ee7a \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n

Khi n\u00e0o c\u1ea7n th\u1ef1c hi\u1ec7n target marketing<\/strong><\/h2>\n

Marketing c\u00f3 m\u1ee5c ti\u00eau n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ngay khi doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean, khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, hay th\u1eadm ch\u00ed l\u00e0 khi s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong>.<\/p>\n

Khi b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 t\u0103ng tr\u01b0\u1edfng v\u00e0 b\u00e1n h\u00e0ng, target marketing s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh li\u1ec7u doanh nghi\u1ec7p c\u00f3 \u0111ang b\u00e1n v\u00e0 marketing hi\u1ec7u qu\u1ea3 \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng hay kh\u00f4ng<\/strong>.\u00a0<\/p>\n

Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/h2>\n

Vi\u1ec7c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf s\u1ebd gi\u00fap ng\u01b0\u1eddi l\u00e0m marketing x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

\u0110\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 ki\u1ec3u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/strong>. M\u1ed7i ph\u00e2n kh\u00fac c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 cung c\u1ea5p c\u00e1c g\u00f3c nh\u00ecn kh\u00e1c nhau v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, nh\u01b0ng c\u00e1c marketer th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 v\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong><\/h3>\n

Ki\u1ec3u ph\u00e2n \u0111o\u1ea1n n\u00e0y d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0: \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, m\u1ee9c thu nh\u1eadp, \u0111\u1ea1o \u0111\u1ee9c, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, \u0111\u1ecba ch\u1ec9, v.v.<\/p>\n

Ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc gi\u00fap marketer c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 kh\u00e1ch h\u00e0ng. Ph\u00e2n kh\u00fac theo nh\u00e2n kh\u1ea9u h\u1ecdc th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c n\u1ed7 l\u1ef1c marketing B2C.<\/p>\n

\n
\"Vai\"Vai
Vai tr\u00f2 c\u1ee7a ti\u1ebfp th\u1ecb m\u1ee5c ti\u00eau.<\/figcaption><\/figure>\n<\/div>\n

Ph\u00e2n \u0111o\u1ea1n theo t\u00e2m l\u00fd h\u1ecdc<\/strong><\/h3>\n

Ph\u00e2n \u0111o\u1ea1n theo t\u00e2m l\u00fd h\u1ecdc d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd v\u00e0 ch\u00e2n dung kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0: gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n, th\u00e1i \u0111\u1ed9, quan \u0111i\u1ec3m, l\u1ed1i s\u1ed1ng, v.v. Ki\u1ec3u ph\u00e2n kh\u00fac n\u00e0y cung c\u1ea5p g\u00f3c nh\u00ecn v\u1ec1 \u0111\u1ed9ng c\u01a1 \u0111\u1eb1ng sau l\u00fd do mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac n\u00e0y h\u1eefu \u00edch c\u00e1c n\u1ed7 l\u1ef1c marketing B2C v\u00e0 B2B.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n theo h\u00e0nh vi<\/strong><\/h3>\n

Ph\u00e2n kh\u00fac h\u00e0nh vi d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng xung quanh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, ch\u1eb3ng h\u1ea1n nh\u01b0: t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, s\u1eed d\u1ee5ng trong d\u1ecbp n\u00e0o, c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, v.v. Ki\u1ec3u ph\u00e2n kh\u00fac n\u00e0y cung c\u1ea5p g\u00f3c nh\u00ecn v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean h\u00e0nh vi cho th\u1ea5y s\u1ef1 hi\u1ec7u qu\u1ea3 tr\u00ean c\u1ea3 B2C v\u00e0 B2B.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n theo c\u00f4ng ty (Firmographic Segmentation)<\/strong><\/h3>\n

Ki\u1ec3u ph\u00e2n kh\u00fac n\u00e0y chia c\u00e1c c\u00f4ng ty v\u00e0 th\u00e0nh m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c thu\u1ed9c t\u00ednh \u0111\u01b0\u1ee3c chia s\u1ebb, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean, l\u0129nh v\u1ef1c kinh doanh, \u0111\u1ecba \u0111i\u1ec3m ho\u1ea1t \u0111\u1ed9ng, v.v. C\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo firmographic kh\u00e1 gi\u1ed1ng v\u1edbi ph\u00e2n kh\u00fac theo nh\u00e2n kh\u1ea9u h\u1ecdc. Tuy nhi\u00ean, ph\u00e2n kh\u00fac theo c\u00f4ng ty \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ri\u00eang cho marketing B2B.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c target marketing<\/strong><\/h2>\n

Trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n c\u00e1c target marketing strategy ph\u1ed5 bi\u1ebfn.<\/p>\n

Marketing r\u1ed9ng r\u00e3i<\/strong><\/h3>\n

Marketing r\u1ed9ng r\u00e3i \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 doanh nghi\u1ec7p \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing cho to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. Ki\u1ec3u chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u00f4ng ty vi\u1ec5n th\u00f4ng, doanh nghi\u1ec7p kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, v.v.<\/p>\n

\n
\"C\u00e1c\"C\u00e1c
C\u00e1c chi\u1ebfn l\u01b0\u1ee3c target marketing.<\/figcaption><\/figure>\n<\/div>\n

Marketing kh\u00e1c bi\u1ec7t h\u00f3a<\/strong><\/h3>\n

Kh\u00e1c v\u1edbi marketing r\u1ed9ng r\u00e3i, doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau cho t\u1eebng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 l\u00ean t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.\u00a0<\/p>\n

Tuy v\u1eady, vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00f2i h\u1ecfi ngu\u1ed3n l\u1ef1c l\u1edbn. Do \u0111\u00f3, ki\u1ec3u chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p cung c\u00e1c c\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a cho nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ri\u00eang bi\u1ec7t.\u00a0<\/p>\n

Marketing ng\u00e1ch<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 ki\u1ec3u chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p t\u1eadp trung m\u1ecdi ngu\u1ed3n l\u1ef1c, v\u00e0 n\u1ed7 l\u1ef1c marketing v\u00e0o duy nh\u1ea5t m\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Marketing ng\u00e1ch th\u01b0\u1eddng h\u01b0\u1edbng v\u00e0o \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 c\u1ea1nh tranh b\u1eb1ng 0 ho\u1eb7c r\u1ea5t th\u1ea5p, hay n\u00f3i c\u00e1ch kh\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.\u00a0<\/p>\n

Marketing vi m\u00f4<\/strong><\/h3>\n

Marketing vi m\u00f4 h\u01b0\u1edbng m\u1ee5c ti\u00eau v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac h\u1eb9p c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e1ch. Th\u00f4ng th\u01b0\u1eddng, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch marketing vi m\u00f4 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng vi\u1ec7c, tu\u1ed5i t\u00e1c, n\u01a1i \u1edf, v.v.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing vi m\u00f4 c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m h\u01a1n so v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.<\/p>\n

Case study v\u1ec1 target marketing<\/strong><\/h2>\n
\n
Case study \u0111i\u1ec3n h\u00ecnh v\u1ec1 target marketing.<\/figcaption><\/figure>\n<\/div>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t case study v\u1ec1 marketing h\u01b0\u1edbng m\u1ee5c ti\u00eau c\u1ee7a Netflix m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.\u00a0<\/p>\n

C\u00e1c n\u1ed9i dung \u0111\u1ec1 xu\u1ea5t b\u1edfi Netflix \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi. Do \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 c\u00e0ng l\u1edbn c\u00e0ng t\u1ed1t. C\u00e1c n\u1ed9i dung kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac, c\u00f3 th\u1ec3 n\u00f3i doanh nghi\u1ec7p n\u00e0y \u0111ang h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng r\u00e3i.<\/p>\n

\u0110\u1ec3 gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, ho\u1ea1t \u0111\u1ed9ng marketing h\u01b0\u1edbng m\u1ee5c ti\u00eau c\u1ee7a Netflix \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng nh\u1edd c\u00e1c thu\u1eadt to\u00e1n \u0111\u1ec1 xu\u1ea5t ng\u01b0\u1eddi d\u00f9ng<\/strong>. C\u00e1c thu\u1eadt to\u00e1n n\u00e0y gi\u00fap \u0111\u1ec1 xu\u1ea5t nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 c\u00e1c n\u1ed9i dung y\u00eau th\u00edch t\u1eeb, \u0111\u00f3 Netflix \u0111\u1ec3 xu\u1ea5t nh\u1eefng n\u1ed9i dung th\u00edch h\u1ee3p \u0111\u1ed1i v\u1edbi s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1ea1m k\u1ebft<\/strong><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 marketing h\u01b0\u1edbng m\u1ee5c ti\u00eau hay target marketing<\/strong> m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 target marketing l\u00e0 g\u00ec, c\u0169ng nh\u01b0 c\u00f3 th\u00eam nh\u00ecn g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing h\u01b0\u1edbng m\u1ee5c ti\u00eau, c\u00e1ch \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, v.v.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p nh\u00e9.<\/p>\n

B\u00e0i vi\u1ebft c\u00f3 tham kh\u1ea3o t\u1eeb\u00a0<\/p>\n

    \n
  • Coursera<\/li>\n
  • Into TheMind<\/li>\n
  • The Balance<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Target marketing l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u00f3? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p t\u1eebng th\u1eafc m\u1eafc, c\u0169ng nh\u01b0 chia s\u1ebb th\u00eam nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 h\u00ecnh th\u1ee9c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48129"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48129"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48129\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}