{"id":48168,"date":"2023-12-16T22:20:48","date_gmt":"2023-12-16T22:20:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/7-xu-huong-hanh-vi-nguoi-tieu-dung-nam-2023-khong-the-bo-qua.html"},"modified":"2023-12-16T22:20:48","modified_gmt":"2023-12-16T22:20:48","slug":"7-xu-huong-hanh-vi-nguoi-tieu-dung-nam-2023-khong-the-bo-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/7-xu-huong-hanh-vi-nguoi-tieu-dung-nam-2023-khong-the-bo-qua.html","title":{"rendered":"7 Xu H\u01b0\u1edbng H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng N\u0103m Kh\u00f4ng Th\u1ec3 B\u1ecf Qua"},"content":{"rendered":"
\n

T\u00ecm hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng s\u1ebd gi\u00fap c\u00e1c nh\u00e0 kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c marketer, th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u0103m v\u00e0 c\u00e1c n\u0103m t\u1edbi \u0111\u00e3 v\u00e0 \u0111ang ch\u1ee9ng ki\u1ebfn kh\u00f4ng \u00edt s\u1ef1 thay \u0111\u1ed5i, v\u00e0 c\u00e1c b\u1ea1n h\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u ngay qua c\u00e1c \u201ctrend\u201d d\u1eabn \u0111\u1ea7u sau \u0111\u00e2y.<\/p>\n

1. T\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng, th\u00e0nh th\u1ea1o d\u1ecbch v\u1ee5 s\u1ed1<\/strong><\/h2>\n

Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam \u0111ang d\u1ea7n l\u00e0m quen c\u00e1c n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 s\u1ed1 v\u00e0 mong \u0111\u1ee3i c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3 nghi\u1ec7m mua s\u1eafm c\u00f9ng c\u00e1c t\u00ednh n\u0103ng to\u00e0n di\u1ec7n, h\u1eefu \u00edch h\u01a1n.<\/p>\n

, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Shopee Live v\u1edbi kho\u1ea3ng th\u1eddi gian tr\u00ean 37 tri\u1ec7u gi\u1edd \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua. Ngo\u00e0i ra, h\u1ecd c\u0169ng \u0111\u1ec3 l\u1ea1i h\u01a1n 268 tri\u1ec7u b\u00ecnh lu\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y. T\u1eeb \u0111\u00e2y, nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c c\u00f3 th\u1ec3 xem x\u00e9t, l\u1ef1a ch\u1ecdn mua h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a HubSpot c\u0169ng cho th\u1ea5y c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 Facebook, Instagram, TikTok v\u00e0 Youtube. T\u1ea1i Vi\u1ec7t Nam c\u0169ng v\u1eady, kh\u00f4ng ch\u1ec9 Shopee m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p nh\u01b0 tr\u00ean c\u0169ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ef7 l\u1ec7 mua b\u00e1n th\u00e0nh c\u00f4ng kh\u00e1 cao.<\/p>\n

\n
\"d\u1ecbch\"d\u1ecbch
\u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n h\u01b0\u1edbng snag d\u00f9ng d\u1ecbch v\u1ee5 s\u1ed1.<\/figcaption><\/figure>\n<\/div>\n

2. S\u1ef1 h\u1ee9ng th\u00fa v\u1edbi ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111a d\u1ea1ng<\/strong><\/h2>\n

Song song v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng n\u1ec1n t\u1ea3ng online, th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111\u1ed3ng th\u1eddi mu\u1ed1n \u0111\u01b0\u1ee3c cung c\u1ea5p nhi\u1ec1u h\u00ecnh th\u1ee9c thanh to\u00e1n h\u01a1n t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n quen thu\u1ed9c c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/p>\n

    \n
  • Th\u1ebb debit ng\u00e2n h\u00e0ng<\/li>\n
  • Th\u1ebb visa ng\u00e2n h\u00e0ng<\/li>\n
  • Qu\u00e9t m\u00e3 QR<\/li>\n<\/ul>\n

    D\u1ecbch v\u1ee5 thanh to\u00e1n tr\u01b0\u1edbc tr\u1ea3 sau \u2013 \u201cBuy Now, Pay Later\u201d (BNPL) \u0111ang ph\u00e1t tri\u1ec3n song song v\u1edbi s\u1ef1 b\u00e0nh tr\u01b0\u1edbng c\u1ee7a n\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111i\u1ec1u n\u00e0y qua h\u00ecnh th\u1ee9c tr\u1ea3 g\u00f3p Home PayLater c\u1ee7a Tiki ho\u1eb7c SPayLater c\u1ee7a Shopee.<\/p>\n

    3. Nhu c\u1ea7u cho c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng t\u0103ng cao<\/strong><\/h2>\n
    \n
    \"s\u1ea3n\"s\u1ea3n
    C\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edb m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00f3 t\u00ednh b\u1ec1n v\u1eefng \u0111ang l\u00ean ng\u00f4i.<\/figcaption><\/figure>\n<\/div>\n

    Theo nghi\u00ean c\u1ee9u c\u1ee7a IBM, 77% c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e3n h\u00e0ng n\u00e2ng cao t\u00ednh b\u1ec1n v\u1eefng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng trong c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

    M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u1ee7a Harvard Business School ch\u1ee9ng nh\u1eadn r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f3 t\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 cao g\u1ea5p 5,6 l\u1ea7n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m b\u00ecnh th\u01b0\u1eddng.<\/p>\n

    Do \u0111\u00f3, kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 l\u1eabm khi s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ebd l\u00e0 xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd trong v\u00f2ng 3-4 n\u0103m n\u1eefa.<\/p>\n

    4. \u1ee6ng h\u1ed9 doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m c\u1ed9ng \u0111\u1ed3ng<\/strong><\/h2>\n

    Ngo\u00e0i v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n c\u00f3 s\u1ef1 quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh t\u1edbi quan \u0111i\u1ec3m v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u nh\u01b0 b\u00ecnh \u0111\u1eb3ng gi\u1edbi t\u00ednh, c\u1ed9ng \u0111\u1ed3ng LGBT+, v.v.<\/p>\n

    Doanh nghi\u1ec7p c\u00f3 c\u00e1ch tri\u1ec3n khai d\u1ef1 \u00e1n v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u1ee7ng h\u1ed9 m\u1ed9t c\u00e1ch tinh t\u1ebf s\u1ebd d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

    5. Gen X v\u00e0 Baby Boomer mua s\u1eafm online nhi\u1ec1u kh\u00f4ng k\u00e9m gi\u1edbi tr\u1ebb<\/strong><\/h2>\n

    N\u1ebfu b\u1ea1n ngh\u0129 ch\u1ec9 c\u00f3 Gen Z v\u00e0 Millennial hay mua s\u1eafm qua m\u1ea1ng th\u00ec s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf l\u1ea1i ch\u1ee9ng minh \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi thu\u1ed9c Gen X v\u00e0 Boomer t\u00ecm ki\u1ebfm v\u00e0 mua \u0111\u1ed3 qua m\u1ea1ng \u0111\u00e3 t\u0103ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 16% v\u00e0 60% t\u00ednh t\u1eeb th\u00e1ng 5 \u0111\u1ebfn nay.<\/p>\n

    \n
    C\u00e1c th\u1ebf h\u1ec7 \u0111i tr\u01b0\u1edbc c\u0169ng d\u1ea7n th\u00e0nh th\u1ea1o v\u00e0 \u01b0a th\u00edch mua s\u1eafm tr\u00ean MXH.<\/figcaption><\/figure>\n<\/div>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i l\u1edbn trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay, \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi nh\u1eefng suy ngh\u0129 th\u01b0\u1eddng th\u1ea5y l\u00e0 ch\u1ec9 c\u00f3 th\u1ebf h\u1ec7 tr\u1ebb m\u1edbi d\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i cho m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed v\u00e0 mua s\u1eafm.<\/p>\n

    6. Influencer v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong><\/h2>\n

    N\u00f3i v\u1ec1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 l\u1ef1a ch\u1ecdn tin d\u00f9ng c\u00e1c nh\u00e3n h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u1ed9c th\u1ebf h\u1ec7 Millennial v\u00e0 Gen Z c\u00f3 xu h\u01b0\u1edbng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c influencer.<\/p>\n

    Nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 ng\u01b0\u1eddi theo d\u00f5i s\u1ebd c\u00e0ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng khi h\u1ecd qu\u1ea3ng b\u00e1 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Trong , ri\u00eang c\u00e1c chi\u1ebfn d\u1ecbch influencer marketing t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 mang l\u1ea1i t\u1ed5ng thu nh\u1eadp l\u00ean t\u1edbi 64 tri\u1ec7u \u0111\u00f4 la.<\/p>\n

    D\u00f9 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u00ecnh th\u1ee9c marketing n\u00e0y \u0111\u00e3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ef1c cao, kh\u00f4ng ph\u1ea3i nh\u00e2n v\u1eadt influencer n\u00e0o c\u0169ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn d\u00e0i l\u00e2u trong l\u00f2ng ng\u01b0\u1eddi h\u00e2m m\u1ed9.<\/p>\n

    H\u1ecd d\u1ea7n chuy\u1ec3n h\u01b0\u1edbng sang t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c micro-influencer (influencer v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i <50 ngh\u00ecn tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng) nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c macro-influencer v\u1edbi kh\u1ea3 n\u0103ng th\u01b0\u01a1ng m\u1ea1i ho\u00e1 qu\u00e1 l\u1edbn, \u00edt th\u00e2n thi\u1ec7n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

    7. S\u1ef1 \u1ee7ng h\u1ed9 c\u00e1c doanh nghi\u1ec7p nh\u1ecf<\/strong><\/h2>\n

    Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, t\u1ec9 l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn mua s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb doanh nghi\u1ec7p nh\u1ecf \u0111\u00e3 t\u0103ng l\u00ean kh\u00e1 nhi\u1ec1u. S\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb hi\u1ec7u \u1ee9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19.<\/p>\n

    Trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3, kh\u00f4ng \u00edt h\u00e0ng qu\u00e1n \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng c\u1eeda v\u00ec kh\u00f4ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng, d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng m\u1ea5t kh\u00e1ch v\u00e0 ph\u00e1 s\u1ea3n. Do \u0111\u00f3 sau khi d\u1ecbch \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n \u1ee7ng h\u1ed9 nh\u1eefng doanh nghi\u1ec7p nh\u1ecf v\u1eabn c\u00f2n ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

    \n
    Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u01b0u ti\u00ean c\u00e1c doanh nghi\u1ec7p nh\u1ecf.<\/figcaption><\/figure>\n<\/div>\n

    M\u1eb7t kh\u00e1c, c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1 \u0111a d\u1ea1ng, t\u1eeb \u0111\u00f3 ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 g\u1ea7n g\u0169i h\u01a1n t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kinh doanh v\u00e0 c\u00e1c marketer n\u00ean ghi nh\u1edb xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 h\u00ecnh th\u00e0nh v\u00e0 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn d\u1ecbch thu h\u00fat nh\u1ea5t, d\u1ec5 d\u00e0ng n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng mang \u0111\u1ea7y t\u00ednh c\u1ea1nh tranh.<\/p>\n

    T\u1ea1m k\u1ebft<\/strong><\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng <\/strong> n\u1ed5i b\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c Masterskills nghi\u00ean c\u1ee9u v\u00e0 t\u1ed5ng h\u1ee3p. \u0110\u1ec3 c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin m\u1edbi v\u00e0 h\u1eefu \u00edch nh\u1ea5t, \u0111\u1eebng qu\u00ean \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a Masterskills b\u1ea1n nh\u00e9!<\/p>\n

    Tham kh\u1ea3o: 9 Key Consumer Behavior Trends (-2026)<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    T\u00ecm hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng s\u1ebd gi\u00fap c\u00e1c nh\u00e0 kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c marketer, th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u0103m v\u00e0 c\u00e1c n\u0103m t\u1edbi \u0111\u00e3 v\u00e0 \u0111ang […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48168"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48168"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48168\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}