{"id":48178,"date":"2023-12-16T22:22:37","date_gmt":"2023-12-16T22:22:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-gi-tu-chien-luoc-marketing-mix-cua-coca-cola.html"},"modified":"2023-12-16T22:22:37","modified_gmt":"2023-12-16T22:22:37","slug":"hoc-gi-tu-chien-luoc-marketing-mix-cua-coca-cola","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-gi-tu-chien-luoc-marketing-mix-cua-coca-cola.html","title":{"rendered":"H\u1ecdc G\u00ec T\u1eeb Chi\u1ebfn L\u01b0\u1ee3c Marketing Mix C\u1ee7a Coca Cola?"},"content":{"rendered":"
\n

Vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean to\u00e0n c\u1ea7u l\u00e0 m\u1ed9t c\u00e1ch h\u1ecdc h\u1ecfi t\u01b0 duy v\u00e0 tri\u1ec3n khai marketing hi\u1ec7u qu\u1ea3 m\u00e0 c\u00e1c b\u1ea1n sinh vi\u00ean hay ng\u01b0\u1eddi l\u00e0m marketing n\u00ean th\u1ef1c hi\u1ec7n. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n c\u00e1c th\u00f4ng tin v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a Coca Cola <\/strong>v\u1edbi hy v\u1ecdng s\u1ebd cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nhi\u1ec1u ki\u1ebfn th\u1ee9c gi\u00e1 tr\u1ecb.<\/p>\n

T\u1ed5ng quan v\u1ec1 Coca Cola<\/strong><\/h2>\n

N\u1ebfu nh\u1eafc \u0111\u1ebfn Coca Cola ch\u1eafc h\u1eb3n ai trong ch\u00fang ta c\u0169ng h\u00ecnh dung \u0111\u1ebfn m\u1ed9t lo\u1ea1i n\u01b0\u1edbc gi\u1ea3i kh\u00e1t th\u01a1m ngon v\u00e0 c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn.\u00a0<\/p>\n

Coca Cola l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t \u0111\u1ebfn t\u1eeb M\u1ef9. Cho \u0111\u1ebfn nay, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi.\u00a0<\/p>\n

\"4p\"4p
\u0110i\u1ec1u g\u00ec \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Coca Cola?<\/figcaption><\/figure>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y, b\u00ean c\u1ea1nh s\u1edf h\u1eefu c\u00f4ng th\u1ee9c b\u00ed m\u1eadt m\u00e0 ch\u1ec9 m\u1ed9t v\u00e0i nh\u00e2n vi\u00ean gi\u1ea5u t\u00ean \u0111\u01b0\u1ee3c bi\u1ebft, th\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

V\u1eady chi\u1ebfn l\u01b0\u1ee3c marketing 4P c\u1ee7a Coca Cola c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? C\u00f9ng Masterskills t\u00ecm hi\u1ec3u ngay trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a Coca Cola<\/strong><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a Coca Cola \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng.<\/p>\n

Product<\/strong><\/h3>\n

Coca Cola s\u1edf h\u1eefu danh s\u00e1ch s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u1edbi 500 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng c\u00f3 ga v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n.\u00a0<\/p>\n

M\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Coca Cola t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: Coke \u00edt ga, Fanta, Coke, Sprite, v.v.<\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, Coca Cola \u0111\u00e3 n\u1ed7 l\u1ef1c trong vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n th\u00eam c\u00e1c d\u00f2ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t m\u1edbi nh\u01b0: n\u01b0\u1edbc t\u0103ng l\u1ef1c Samurai, b\u1ed9t tr\u00e1i c\u00e2y Sunfill, v.v. B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng qu\u00ean b\u1ed5 sung c\u00e1c h\u01b0\u01a1ng v\u1ecb truy\u1ec1n th\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t nh\u01b0 Fanta D\u00e2u, Fanta Chanh, v.v.<\/p>\n

\u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a xu h\u01b0\u1edbng \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh, Coca Cola \u0111\u00e3 cho ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m Coca Cola Zero; Coca Cola Light.<\/p>\n

\"chi\u1ebfn\"chi\u1ebfn
Chi\u1ebfn l\u01b0\u1ee3c S\u1ea3n ph\u1ea9m c\u1ee7a Coca-Cola<\/figcaption><\/figure>\n

Ki\u1ec3u d\u00e1ng v\u00e0 bao b\u00ec s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Coca Cola kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i v\u00e0 thi\u1ebft k\u1ebf bao b\u00ec tr\u1edf n\u00ean b\u1eaft m\u1eaft, ti\u1ec7n l\u1ee3i v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng h\u01a1n. Ch\u1eb3ng h\u1ea1n nh\u01b0, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn mua 1 l\u1ed1c 6 lon 330ml v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n khi mua 6 lon l\u1ebb.\u00a0<\/p>\n

Qua \u0111\u00e2y c\u00f3 th\u1ec3 th\u1ea5y, Coca Cola r\u1ea5t quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i t\u1eebng khu v\u1ef1c<\/strong> m\u00e0 h\u1ecd \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn. B\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng kh\u00f4ng qu\u00ean c\u1eadp nh\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi <\/strong>c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Price<\/strong><\/h3>\n

Khi m\u1edbi b\u1eaft \u0111\u1ea7u th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, Coca Cola \u0111\u1ecbnh gi\u00e1 theo \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh th\u1ecb tr\u01b0\u1eddng. M\u1ed9t trong nh\u1eefng \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp nh\u1ea5t c\u1ee7a Coca Cola l\u00e0 Pepsico, th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n gi\u1eef m\u1ee9c gi\u00e1 c\u1ee7a m\u00ecnh kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 ho\u1eb7c th\u1ea5p h\u01a1n qu\u00e1 nhi\u1ec1u. B\u1edfi n\u1ebfu gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd qu\u00e1 cao, kh\u00e1ch h\u00e0ng s\u1ebd chuy\u1ec3n sang mua c\u1ee7a Pepsi, v\u00e0 n\u1ebfu b\u00e1n gi\u00e1 qu\u00e1 th\u1ea5p ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nghi ng\u1edd v\u1ec1 v\u1ea5n \u0111\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 m\u00e0 Coca Cola \u0111\u00e3 \u00e1p d\u1ee5ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u00f3 ga h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi bao g\u1ed3m:\u00a0<\/p>\n

    \n
  • \u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd<\/strong>: V\u00e0o n\u0103m 2009, thay v\u00ec \u0111\u1ec3 gi\u00e1 m\u1ed9t chai Coca Cola 2 l\u00edt l\u00e0 2.5 \u0111\u00f4, h\u1ecd \u0111\u00e3 \u0111\u1eb7t m\u1ee9c gi\u00e1 2.49 \u0111\u00f4. D\u00f9 kh\u00f4ng ch\u00eanh l\u1ec7ch qu\u00e1 nhi\u1ec1u nh\u01b0ng kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u1ee9c gi\u00e1 n\u00e0y r\u1ebb v\u00e0 h\u1ecd c\u00f3 l\u1ee3i h\u01a1n.<\/li>\n
  • \u0110\u1ecbnh gi\u00e1 khuy\u1ebfn m\u00e3i<\/strong>: Coca Cola tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
  • \u0110\u1ecbnh gi\u00e1 theo t\u1eebng ph\u00e2n kh\u00fac<\/strong>: Bao b\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a Coca Cola bao g\u1ed3m nhi\u1ec1u lo\u1ea1i ch\u1ea5t li\u1ec7u kh\u00e1c nhau nh\u01b0: chai nh\u1ef1a, chai th\u1ee7y tinh, lon nh\u00f4m, v.v. Do \u0111\u00f3, t\u00f9y v\u00e0o d\u00f2ng s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 m\u1ed9t m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p.<\/li>\n
  • \u0110\u1ecbnh gi\u00e1 theo k\u00eanh ph\u00e2n ph\u1ed1i<\/strong>: V\u00ed d\u1ee5, khi mua c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ea1i si\u00eau th\u1ecb v\u00e0 nh\u00e0 b\u00e1n l\u1ebb m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch nh\u01b0ng kh\u00f4ng qu\u00e1 l\u1edbn.<\/li>\n<\/ul>\n

    Qua \u0111\u00e2y c\u00f3 th\u1ec3 th\u1ea5y, Coca Cola \u0111ang th\u1ef1c hi\u1ec7n nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1c nhau nh\u1eb1m t\u1ed1i \u01b0u doanh thu<\/strong>, trong khi chi ph\u00ed s\u1ea3n xu\u1ea5t kh\u00f4ng c\u00f3 nhi\u1ec1u s\u1ef1 thay \u0111\u1ed5i<\/strong>.<\/p>\n

    Place<\/strong><\/h3>\n

    Hi\u1ec7n t\u1ea1i, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Coca Cola \u0111\u00e3 v\u00e0 \u0111ang c\u00f3 m\u1eb7t t\u1ea1i h\u01a1n 200 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5. Theo \u0111\u00f3, doanh nghi\u1ec7p \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

    C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Coca c\u00f3 m\u1eb7t \u1edf h\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng t\u1eeb qu\u00e1n t\u1ea1p h\u00f3a nh\u1ecf \u0111\u1ebfn c\u00e1c si\u00eau th\u1ecb l\u1edbn. B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, r\u1ea1p chi\u1ebfu phim, v.v \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n

    T\u1ea1i Vi\u1ec7t Nam, Coca Cola \u0111ang c\u00f3 3 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t \u0111\u1eb7t t\u1ea1i th\u00e0nh ph\u1ed1 \u0110\u00e0 N\u1eb5ng, H\u00e0 N\u1ed9i v\u00e0 H\u1ed3 Ch\u00ed Minh c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 s\u1ea3n ph\u1ea9m cho h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp. Hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111ang kh\u00f4ng ng\u1eebng \u0111\u1ea9y m\u1ea1nh vi\u1ec7c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng b\u1eb1ng vi\u1ec7c tuy\u1ec3n th\u00eam c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i m\u1edbi.<\/p>\n

    \u0110\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, Coca Cola tri\u1ec3n khai nhi\u1ec1u ch\u00ednh s\u00e1ch h\u1ea5p d\u1eabn khi nh\u1eadp s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0: h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh, t\u1eb7ng qu\u00e0, h\u1ed7 tr\u1ee3 setup c\u1eeda h\u00e0ng, th\u1eddi gian ho\u00e0n ti\u1ec1n h\u00e0ng h\u1ee3p l\u00fd, v.v.<\/p>\n

    Promotion<\/strong><\/h3>\n

    C\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 ch\u1ec9n chu v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn tr\u00ean to\u00e0n c\u1ea7u.\u00a0<\/p>\n

    T\u00f9y v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng,\u00a0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Coca Cola s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m then ch\u1ed1t c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.\u00a0<\/p>\n

    \"chi\u1ebfn\"chi\u1ebfn
    Chi\u1ebfn l\u01b0\u1ee3c Promotion c\u1ee7a Coca-Cola g\u00e2y ra s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n c\u1ea7u nh\u1edd \u0111\u00e2u?<\/figcaption><\/figure>\n

    C\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau bao g\u1ed3m c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng qu\u00ean t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nh\u01b0 Qu\u1ea3ng c\u00e1o, X\u00fac ti\u1ebfn b\u00e1n, B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, PR, Marketing t\u01b0\u01a1ng t\u00e1c nh\u1eb1m ti\u1ebfp c\u1eadn \u0111\u1ed1i \u0111a c\u00f4ng ch\u00fang v\u00e0 hi\u1ec7u qu\u1ea3 chung c\u1ee7a to\u00e0n chi\u1ebfn d\u1ecbch.\u00a0<\/p>\n

    C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Coca Cola\u00a0 n\u1ed5i b\u1eadt c\u1ee7a Coca Cola c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:\u00a0<\/p>\n

      \n
    • \u201cHilltop \u2013 I\u2019d Like to Teach the World to Sing\u201d v\u00e0o n\u0103m 1971<\/li>\n
    • \u201cHolidays are coming\u201d \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1eeb n\u0103m 1995 cho \u0111\u1ebfn nay<\/li>\n
    • \u201cThe Polar Bowl\u201d \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0o n\u0103m 2012<\/li>\n
    • \u201cHappiness Factory\u201d \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0o n\u0103m 2006<\/li>\n<\/ul>\n

      C\u00f3 th\u1ec3 th\u1ea5y, qua t\u1eebng chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n bi\u1ebft c\u00e1ch l\u00e0m m\u1edbi m\u00ecnh, m\u1ed7i chi\u1ebfn d\u1ecbch mang m\u1ed9t m\u00e0u s\u1eafc v\u00e0 \u00fd ngh\u0129a truy\u1ec1n t\u1ea3i ri\u00eang bi\u1ec7t. \u0110\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o \u201cthinking out of the box\u201d<\/strong> qua t\u1eebng campaign.<\/p>\n

      Theo quan \u0111i\u1ec3m c\u1ee7a t\u00e1c gi\u1ea3, m\u1ed9t v\u00e0i \u0111i\u1ec3m d\u1eabn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0:<\/p>\n

        \n
      • N\u1ed9i dung truy\u1ec1n th\u00f4ng \u0111\u00e1nh tr\u00fang insight c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/li>\n
      • C\u00e1ch tri\u1ec3n khai n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 \u0111a d\u1ea1ng h\u00ecnh th\u1ee9c (b\u1eb1ng video, h\u00ecnh \u1ea3nh, \u00e2m thanh, v.v.)<\/li>\n
      • N\u1ed9i dung truy\u1ec1n th\u00f4ng m\u1edbi m\u1ebb, kh\u00f4ng \u0111i theo s\u1ed1 \u0111\u00f4ng<\/li>\n
      • Th\u1eddi \u0111i\u1ec3m tri\u1ec3n khai chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p\u00a0<\/li>\n
      • K\u1ebft h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n

        T\u1ea1m k\u1ebft<\/strong><\/p>\n

        Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing mix<\/strong>c\u1ee7a Coca Cola <\/strong>\u2013 \u0111i\u1ec1u khi\u1ebfn cho doanh nghi\u1ec7p n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u1ea5t h\u00e0nh tinh. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch.<\/p>\n

        N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 chia s\u1ebb n\u00e0o v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean to\u00e0n c\u1ea7u l\u00e0 m\u1ed9t c\u00e1ch h\u1ecdc h\u1ecfi t\u01b0 duy v\u00e0 tri\u1ec3n khai marketing hi\u1ec7u qu\u1ea3 m\u00e0 c\u00e1c b\u1ea1n sinh vi\u00ean hay ng\u01b0\u1eddi l\u00e0m marketing n\u00ean th\u1ef1c hi\u1ec7n. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48178"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48178"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48178\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}