{"id":48191,"date":"2023-12-16T22:26:47","date_gmt":"2023-12-16T22:26:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/pain-point-la-gi-tai-sao-can-xac-dinh-pain-point-cua-khach-hang.html"},"modified":"2023-12-16T22:26:47","modified_gmt":"2023-12-16T22:26:47","slug":"pain-point-la-gi-tai-sao-can-xac-dinh-pain-point-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pain-point-la-gi-tai-sao-can-xac-dinh-pain-point-cua-khach-hang.html","title":{"rendered":"Pain Point L\u00e0 G\u00ec? T\u1ea1i Sao C\u1ea7n X\u00e1c \u0110\u1ecbnh Pain Point C\u1ee7a Kh\u00e1ch H\u00e0ng?"},"content":{"rendered":"<div class=\"col\">\n<p><strong>Pain point l\u00e0 g\u00ec?<\/strong> T\u1ea1i sao ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra pain point c\u1ee7a kh\u00e1ch h\u00e0ng? Gi\u1ea3i quy\u1ebft \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3? Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p t\u1ea5t c\u1ea3 c\u00e1c th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 n\u00e0y, c\u00f9ng t\u00ecm hi\u1ec3u nh\u00e9.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-pain-point-la-gi\"><strong>Pain point l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Pain point l\u00e0 g\u00ec? Pain point v\u00e0 insight l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef v\u00f4 c\u00f9ng quen thu\u1ed9c v\u1edbi ai t\u00ecm hi\u1ec3u ho\u1eb7c theo \u0111u\u1ed5i l\u0129nh v\u1ef1c marketing.<\/p>\n<p>Kh\u00e1i ni\u1ec7m pain point trong marketing kh\u00f4ng qu\u00e1 xa l\u1ea1 v\u1edbi c\u00e1c b\u1ea1n \u0111ang h\u1ecdc ho\u1eb7c l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0y. Pain point \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec3m \u0111au n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u01b0a t\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey).<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/pain-points-la-gi.jpg\" alt=\"pain points l\u00e0 g\u00ec\" class=\"wp-image-34889\" title=\"pain-points-la-gi\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/pain-points-la-gi.jpg\" alt=\"pain points l\u00e0 g\u00ec\" class=\"wp-image-34889\" title=\"pain-points-la-gi\"><figcaption class=\"wp-element-caption\">Kh\u00e1i ni\u1ec7m pain point trong marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<p>\u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a ch\u00ednh doanh nghi\u1ec7p.\u00a0<\/p>\n<p>V\u1eady \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m nh\u1eefng lo\u1ea1i n\u00e0o? Trong ph\u1ea7n ti\u1ebfp theo, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n c\u00e1c d\u1ea1ng \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-co-nh\u1eefng-ki\u1ec3u-pain-point-nao\"><strong>C\u00f3 nh\u1eefng ki\u1ec3u pain point n\u00e0o?<\/strong><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng d\u1ea1ng pain point th\u01b0\u1eddng g\u1eb7p.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-di\u1ec3m-dau-v\u1ec1-tai-chinh\"><strong>\u0110i\u1ec3m \u0111au v\u1ec1 t\u00e0i ch\u00ednh<\/strong><\/h3>\n<p>C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 \u0111i\u1ec3m \u0111au th\u01b0\u1eddng g\u1eb7p nh\u1ea5t c\u1ee7a t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng. \u0110i\u1ec3m \u0111au n\u00e0y x\u1ea3y ra khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ph\u1ea3i chi tr\u1ea3 qu\u00e1 nhi\u1ec1u cho m\u1ed9t s\u1ea3n ph\u1ea9m. Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i hi\u1ec7u qu\u1ea3 chi ph\u00ed t\u1ed1t nh\u1ea5t.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-di\u1ec3m-dau-v\u1ec1-quy-trinh\"><strong>\u0110i\u1ec3m \u0111au v\u1ec1 quy tr\u00ecnh<\/strong><\/h3>\n<p>\u0110i\u1ec3m \u0111au n\u00e0y ph\u1ea3n \u00e1nh v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng trong quy tr\u00ecnh mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. Ch\u1eb3ng h\u1ea1n, nh\u01b0 quy tr\u00ecnh thanh to\u00e1n ph\u1ee9c t\u1ea1p, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng r\u1eafc r\u1ed1i, v.v. Khi \u0111\u00f3, \u0111i\u1ec1u kh\u00e1ch h\u00e0ng c\u1ea7n l\u00e0 m\u1ed9t quy tr\u00ecnh mua ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng, mang t\u00ednh ti\u1ec7n l\u1ee3i cao.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-di\u1ec3m-dau-v\u1ec1-vi\u1ec7c-h\u1ed7-tr\u1ee3\"><strong>\u0110i\u1ec3m \u0111au v\u1ec1 vi\u1ec7c h\u1ed7 tr\u1ee3<\/strong><\/h3>\n<p>Pain point n\u00e0y ph\u1ea3n \u00e1nh r\u00e0o c\u1ea3n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong giai \u0111o\u1ea1n t\u01b0 v\u1ea5n v\u00e0 mua h\u00e0ng. Ch\u1eb3ng h\u1ea1n nh\u01b0, kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n t\u1eadn t\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean, kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi khi h\u1ecd th\u1eafc m\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-di\u1ec3m-dau-v\u1ec1-hi\u1ec7u-su\u1ea5t\"><strong>\u0110i\u1ec3m \u0111au v\u1ec1 hi\u1ec7u su\u1ea5t<\/strong><\/h3>\n<p>\u0110i\u1ec3m \u0111au n\u00e0y xu\u1ea5t hi\u1ec7n khi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng. Pain point hi\u1ec7u su\u1ea5t th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi v\u1ea5n \u0111\u1ec1 th\u1eddi gian b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0m ti\u00eau t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/pain-point-trong-marketing.jpg\" class=\"wp-image-34890\" title=\"pain-point-trong-marketing\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/pain-point-trong-marketing.jpg\" class=\"wp-image-34890\" title=\"pain-point-trong-marketing\"><figcaption class=\"wp-element-caption\">Ph\u00e2n lo\u1ea1i \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<\/div>\n<p>Ch\u1eb3ng h\u1ea1n, bao b\u00ec c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf qu\u00e1 ph\u1ee9c t\u1ea1p khi\u1ebfn vi\u1ec7c m\u1edf ra b\u1ecb b\u1ea5t ti\u1ec7n v\u00e0 t\u1ed1n nhi\u1ec1u th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-vai-tro-c\u1ee7a-vi\u1ec7c-xac-d\u1ecbnh-pain-point\"><strong>Vai tr\u00f2 c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh pain point<\/strong><\/h2>\n<p>T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng? D\u1ef1a v\u00e0o vi\u1ec7c ph\u00e1t hi\u1ec7n pain point c\u1ee7a kh\u00e1ch h\u00e0ng h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>N\u1eafm \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i \u0111\u1ec3 c\u00f3 h\u01b0\u1edbng gi\u1ea3i quy\u1ebft ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n<li>Hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi t\u1eebng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n<li>Thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch marketing hi\u1ec7u qu\u1ea3, \u0111\u00e1nh \u0111\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7, khi c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 \u0111\u1ed1i th\u1ee7 ch\u01b0a c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t hi\u1ec7n ra.<\/li>\n<li>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-5-ph\u01b0\u01a1ng-phap-xac-d\u1ecbnh-pain-point-c\u1ee7a-khach-hang\"><strong>5 ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh pain point c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e1ch gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh pain point c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-h\u1ecfi-nhan-vien-kinh-doanh\"><strong>H\u1ecfi nh\u00e2n vi\u00ean kinh doanh<\/strong><\/h3>\n<p>Nh\u00e2n vi\u00ean kinh doanh\/ b\u00e1n h\u00e0ng l\u00e0 ng\u01b0\u1eddi ti\u1ebfp x\u00fac nhi\u1ec1u nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng, do \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n<p>Th\u00f4ng qua vi\u1ec7c trao \u0111\u1ed5i v\u1edbi c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, c\u00e1c marketer c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin v\u00f4 c\u00f9ng gi\u00e1 tr\u1ecb. N\u00f3 gi\u00fap cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau thu\u1eadn l\u1ee3i h\u01a1n, c\u0169ng nh\u01b0 ph\u00e1t hi\u1ec7n ra nh\u1eefng \u0111i\u1ec3m \u0111au quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-trao-d\u1ed5i-tr\u1ef1c-ti\u1ebfp-v\u1edbi-khach-hang\"><strong>Trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p>Giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh pain point c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t b\u1eb1ng phi\u1ebfu, tin nh\u1eafn, v.v.\u00a0<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-nghien-c\u1ee9u-t\u1eeb-d\u1ed1i-th\u1ee7\"><strong>Nghi\u00ean c\u1ee9u t\u1eeb \u0111\u1ed1i th\u1ee7<\/strong><\/h3>\n<p>T\u00ecm hi\u1ec3u c\u00e1c pain points t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Qua \u0111\u00e2y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1eeb vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 \u0111\u1ed5i th\u1ee7 kh\u00f4ng ph\u00e1t hi\u1ec7n ra ho\u1eb7c kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft.\u00a0<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/paint-points.jpg\" alt=\"paint points\" class=\"wp-image-34891\" title=\"paint-points\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/paint-points.jpg\" alt=\"paint points\" class=\"wp-image-34891\" title=\"paint-points\"><figcaption class=\"wp-element-caption\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<p>Ngo\u00e0i ra, vi\u1ec7c l\u00e0m n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-phan-tich-danh-gia-tr\u1ef1c-tuy\u1ebfn\"><strong>Ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn<\/strong><\/h3>\n<p>Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh pain point c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n<p>T\u1ea1i \u0111\u00e2y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng l\u1eddi khen v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 v\u1ec1 \u0111i\u1ec3m ch\u01b0a t\u1ed1t c\u1ee7a s\u1ea3n ph\u1ea9m, g\u1ee3i \u00fd h\u01b0\u1edbng c\u1ea3i thi\u1ec7n, v.v. C\u00f3 th\u1ec3 n\u00f3i, b\u00ean c\u1ea1nh vi\u1ec7c ph\u00e1t hi\u1ec7n ra pain point, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 thu th\u1eadp th\u00eam r\u1ea5t nhi\u1ec1u insight th\u00fa v\u1ecb.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-c\u1ea7n-lam-gi-d\u1ec3-gi\u1ea3i-quy\u1ebft-di\u1ec3m-dau-c\u1ee7a-khach-hang\"><strong>C\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng?<\/strong><\/h2>\n<p>Sau khi \u0111\u00e3 ph\u00e1t hi\u1ec7n ra c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c ti\u1ebfp theo doanh nghi\u1ec7p c\u1ea7n l\u00e0m l\u00e0 t\u00ecm c\u00e1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ecbp th\u1eddi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd gi\u00fap doanh nghi\u1ec7p kh\u1eafc ph\u1ee5c nh\u1eefng \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-t\u1ed1i-\u01b0u-hoa-customer-journey\"><strong>T\u1ed1i \u01b0u h\u00f3a customer journey<\/strong><\/h3>\n<p>Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m.<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u00f9 h\u1ee3p hay ch\u01b0a, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh th\u1eed nghi\u1ec7m quy tr\u00ecnh n\u00e0y d\u01b0\u1edbi t\u01b0 c\u00e1ch l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ghi-l\u1ea1i-cac-di\u1ec3m-dau-th\u01b0\u1eddng-g\u1eb7p\"><strong>Ghi l\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111au th\u01b0\u1eddng g\u1eb7p<\/strong><\/h3>\n<p>Vi\u1ec7c ghi ch\u00e9p l\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111au th\u01b0\u1eddng g\u1eb7p s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u1eafc ph\u1ee5c hi\u1ec7u qu\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra. Qua \u0111\u00f3 gi\u00fap n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3\/ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y nhanh ch\u00f3ng.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-t\u1ef1-d\u1ed9ng-hoa-quy-trinh-n\u1ed9i-b\u1ed9\"><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh n\u1ed9i b\u1ed9<\/strong><\/h3>\n<p>Vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3m chi ph\u00ed v\u1eeba n\u00e2ng cao hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3.\u00a0<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, khi \u00e1p d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i, c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m th\u1eddi gian ch\u1edd \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 v\u1ea5n \u0111\u1ec1 c\u0169ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd nhanh g\u1ecdn h\u01a1n.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-tri\u1ec3n-khai-h\u1ec7-th\u1ed1ng-qu\u1ea3n-ly-ph\u1ea3n-h\u1ed3i\"><strong>Tri\u1ec3n khai h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i<\/strong><\/h3>\n<p>Th\u00f4ng qua h\u1ec7 th\u1ed1ng ph\u1ea3n h\u1ed3i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt v\u00e0 theo d\u00f5i nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p gia t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u00e0ng h\u00e0ng, c\u1eadp nh\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p><strong>T\u1ea1m k\u1ebft<\/strong><\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201c<strong>Pain point l\u00e0 g\u00ec?<\/strong>\u201d m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 bi\u1ebft c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft hi\u1ec7u qu\u1ea3 pain points c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pain point l\u00e0 g\u00ec? T\u1ea1i sao ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra pain point c\u1ee7a kh\u00e1ch h\u00e0ng? Gi\u1ea3i quy\u1ebft \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3? Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p t\u1ea5t c\u1ea3 c\u00e1c th\u1eafc m\u1eafc li\u00ean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48191"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48191"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48191\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}