{"id":48195,"date":"2023-12-16T22:27:51","date_gmt":"2023-12-16T22:27:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/roi-la-chi-so-gi-nhung-dieu-nhat-dinh-phai-biet-ve-roi.html"},"modified":"2023-12-16T22:27:51","modified_gmt":"2023-12-16T22:27:51","slug":"roi-la-chi-so-gi-nhung-dieu-nhat-dinh-phai-biet-ve-roi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/roi-la-chi-so-gi-nhung-dieu-nhat-dinh-phai-biet-ve-roi.html","title":{"rendered":"ROI L\u00e0 Ch\u1ec9 S\u1ed1 G\u00ec? Nh\u1eefng \u0110i\u1ec1u Nh\u1ea5t \u0110\u1ecbnh Ph\u1ea3i Bi\u1ebft V\u1ec1 ROI"},"content":{"rendered":"
\n

ROI l\u00e0 ch\u1ec9 s\u1ed1 g\u00ec?<\/strong> ROI th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec? T\u1ea1i sao c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 ROI? ROI trong marketing l\u00e0 g\u00ec? C\u00e1ch \u0111o ROI trong marketing? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n ROI trong ho\u1ea1t \u0111\u1ed9ng marketing? Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, c\u0169ng nh\u01b0 ch\u1ec9 ra 4 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi \u0111o l\u01b0\u1eddng ROI trong chi\u1ebfn d\u1ecbch marketing B2B.<\/p>\n

Ch\u1ec9 s\u1ed1 ROI l\u00e0 g\u00ec?<\/strong><\/h2>\n

ROI l\u00e0 ch\u1ec9 s\u1ed1 g\u00ec? ROI hay Return on Investment l\u00e0 ch\u1ec9 s\u1ed1 d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean t\u1ed5ng chi ph\u00ed \u0111\u1ea7u t\u01b0.<\/p>\n

Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p, trong \u0111\u00f3 bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng marketing.\u00a0<\/p>\n

D\u1ef1a v\u00e0o ROI, c\u00e1c marketer c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u c\u1ee7a chi\u1ebfn d\u1ecbch, l\u1ee3i nhu\u1eadn thu v\u1ec1 t\u1eeb nh\u1eefng ngu\u1ed3n l\u1ef1c b\u1ecf ra nh\u01b0 th\u1ebf n\u00e0o. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh trong t\u01b0\u01a1ng lai.<\/p>\n

M\u1eb7c d\u00f9 v\u1eady, \u0111\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng.<\/p>\n

\"ch\u1ec9\"ch\u1ec9
ROI l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

Vai tr\u00f2 c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng ROI trong doanh nghi\u1ec7p<\/strong><\/h2>\n

Sau khi \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m \u201cROI l\u00e0 ch\u1ec9 s\u1ed1 g\u00ec?\u201d. M\u1eddi b\u1ea1n c\u00f9ng t\u00ecm hi\u1ec3u nh\u1eefng l\u1ee3i \u00edch t\u1eeb vi\u1ec7c \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 ROI trong doanh nghi\u1ec7p trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

So s\u00e1nh k\u1ebft qu\u1ea3 c\u00e1c d\u1ef1 \u00e1n\/chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n

D\u1ef1a v\u00e0o ch\u1ec9 s\u1ed1 ROI \u1edf t\u1eebng d\u1ef1 \u00e1n, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1, so s\u00e1nh v\u00e0 l\u1ef1a ch\u1ecdn d\u1ef1 \u00e1n n\u00e0o n\u00ean t\u1eadp trung \u0111\u1ea9y m\u1ea1nh \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1t nh\u1ea5t.<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1edd vi\u1ec7c so s\u00e1nh ROI v\u1edbi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00e1c.<\/p>\n

Ch\u1ec9 s\u1ed1 ROI bao nhi\u00eau l\u00e0 t\u1ed1t? Theo \u0111\u00f3, doanh nghi\u1ec7p n\u00ean t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u1ef1 \u00e1n c\u00f3 ch\u1ec9 s\u1ed1 ROI d\u01b0\u01a1ng, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i v\u1edbi ch\u1ec9 s\u1ed1 ROI \u00e2m.<\/p>\n

Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0<\/strong><\/h3>\n

ROI th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec? Ch\u1ec9 s\u1ed1 ROI cho bi\u1ebft m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chi\u1ebfn d\u1ecbch. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111em l\u1ea1i cho doanh nghi\u1ec7p \u0111i\u1ec1u g\u00ec (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, s\u1ea3n l\u01b0\u1ee3ng b\u00e1n v\u00e0 doanh thu.<\/p>\n

D\u1ec5 d\u00e0ng t\u00ednh to\u00e1n<\/strong><\/h3>\n

Vi\u1ec7c t\u00ednh to\u00e1n ROI kh\u00e1 \u0111\u01a1n gi\u1ea3n, d\u1ef1a v\u00e0o c\u00f4ng th\u1ee9c l\u1ee3i nhu\u1eadn chia cho t\u1ed5ng chi ph\u00ed \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ef1 \u00e1n. Do \u0111\u00f3, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 t\u00ednh to\u00e1n nhanh \u0111\u1ec3 \u0111\u01b0a ra m\u1ee5c ti\u00eau, v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n

C\u00e1ch t\u00ednh ROI trong marketing<\/strong><\/h2>\n

Nh\u01b0 Masterskills \u0111\u00e3 chia s\u1ebb \u1edf ph\u1ea7n tr\u01b0\u1edbc \u0111\u00f3, ROI \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n trong nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 ho\u1ea1t \u0111\u1ed9ng marketing. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ednh ROI trong marketing?<\/p>\n

\"roi\"roi
C\u00e1ch t\u00ednh ROI trong marketing<\/figcaption><\/figure>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch t\u00ednh ch\u1ec9 s\u1ed1 ROI trong marketing m\u00e0 b\u1ea5t k\u1ef3 marketer n\u00e0o c\u0169ng c\u1ea7n n\u1eafm r\u00f5.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 t\u0103ng t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a k\u1ebft qu\u1ea3, c\u00e1c chuy\u00ean gia c\u00f2n t\u00ednh to\u00e1n th\u00eam c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0:<\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh ROI trong marketing t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 v\u00e0 c\u00f4ng c\u1ee5 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 k\u1ebft qu\u1ea3 \u0111\u1ea7u ra ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n

M\u1eb9o c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI trong marketing<\/strong><\/h2>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n ROI trong marketing? Tham kh\u1ea3o ngay c\u00e1c c\u00e1ch sau \u0111\u00e2y.<\/p>\n

    \n
  • X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau chi ti\u1ebft v\u00e0 r\u00f5 r\u00e0ng: \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7n th\u1ef1c c\u00e1c m\u1ee5c ti\u00eau marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t (t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, v.v)<\/li>\n
  • M\u1ee5c ti\u00eau marketing c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, th\u1ef1c t\u1ebf, c\u00f3 t\u00ednh li\u00ean quan v\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n trong m\u1ed9t th\u1eddi gian c\u1ee5 th\u1ec3.<\/li>\n
  • Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau: D\u1ef1a v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn ra c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111a k\u00eanh.<\/li>\n
  • Chia s\u1ebb n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cao: N\u1ed9i dung l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng n\u00e0o. Do \u0111\u00f3, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, c\u00e1c marketer c\u1ea7n t\u1ea1o ra c\u00e1c n\u1ed9i dung truy\u1ec1n th\u00f4ng h\u1ea5p d\u1eabn, \u0111\u00e1nh \u0111\u00fang insight v\u00e0 pain point c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  • Nghi\u00ean c\u1ee9u nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1ef1c tuy\u1ebfn: Ch\u1ec9 s\u1ed1 ROI c\u00f3 t\u1ed1t hay kh\u00f4ng ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing. Do \u0111\u00f3, c\u00e1c marketer c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch k\u1ef9 c\u00e0ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng, k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p nh\u1ea5t. Song song v\u1edbi \u0111\u00f3, c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<\/ul>\n

    Nh\u1eefng sai l\u1ea7m khi \u0111o l\u01b0\u1eddng ROI trong marketing\u00a0<\/strong><\/h2>\n

    Nh\u01b0 Masterskills \u0111\u00e3 chia s\u1ebb trong ph\u1ea7n \u0111\u1ea7u ti\u00ean, vi\u1ec7c \u0111o l\u01b0\u1eddng ROI kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. Trong ph\u1ea7n n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n 4 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi \u0111o l\u01b0\u1eddng ROI trong chi\u1ebfn l\u01b0\u1ee3c marketing B2B. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a Vi\u1ec7n Nghi\u00ean c\u1ee9u Marketing B2B c\u1ee7a LinkedIn tr\u00ean 4000 digital marketers.<\/p>\n

    \u0110o l\u01b0\u1eddng qu\u00e1 s\u1edbm<\/strong><\/h3>\n

    Hi\u1ec7n nay, theo nghi\u00ean c\u1ee9u c\u1ee7a LinkedIn chu k\u1ef3 b\u00e1n h\u00e0ng B2B k\u00e9o d\u00e0i 6 th\u00e1ng. Tuy v\u1eady, g\u1ea7n 77%<\/strong> marketer cho bi\u1ebft h\u1ecd c\u1ed1 g\u1eafng t\u00ednh to\u00e1n ROI sau khi k\u1ebft th\u00fac 1 th\u00e1ng \u0111\u1ea7u ti\u00ean. Ch\u1ec9 c\u00f3 kho\u1ea3ng 4% <\/strong>marketer cho bi\u1ebft h\u1ecd \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 n\u00e0y sau 6 th\u00e1ng ho\u1eb7c d\u00e0i h\u01a1n.<\/p>\n

    \"roi\"roi
    4 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi \u0111o l\u01b0\u1eddng ROI trong marketing B2B<\/figcaption><\/figure>\n

    Vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1edbm khi\u1ebfn c\u00e1c marketer kh\u00f3 c\u00f3 th\u1ec3 nh\u00ecn r\u00f5 b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n

    Vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t ngay trong giai \u0111o\u1ea1n \u0111\u1ea7u tr\u00ean th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, theo LinkedIn ch\u1ec9 s\u1ed1 ROI s\u1ebd c\u00f3 \u00fd ngh\u0129a h\u01a1n khi \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng t\u1eeb k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t trong su\u1ed1t chu k\u1ef3 b\u00e1n h\u00e0ng.<\/p>\n

    Nh\u1ea7m l\u1eabn vi\u1ec7c \u0111o l\u01b0\u1eddng KPI v\u00e0 ROI<\/strong><\/h3>\n

    Khi c\u00e1c marketer \u0111o l\u01b0\u1eddng c\u00e1c gi\u00e1 tr\u1ecb hi\u1ec7u su\u1ea5t trong m\u1ed9t kho\u1ea3ng th\u1eddi ng\u1eafn h\u01a1n nhi\u1ec1u v\u1edbi m\u1ed9t chu k\u1ef3 b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd nh\u1ea7m l\u1eabn sang ph\u00e2n t\u00edch KPI ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ROI.<\/p>\n

    KPI l\u00e0 ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh k\u1ebft qu\u1ea3 trong ng\u1eafn h\u1ea1n v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n hi\u1ec7u su\u1ea5t cu\u1ed1i c\u00f9ng. Trong khi \u0111\u00f3, ROI d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch khi \u0111\u00e3 k\u1ebft th\u00fac v\u00e0 cung c\u1ea5p c\u00e1c th\u00f4ng tin quan tr\u1ecdng trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch trong t\u01b0\u01a1ng lai.<\/p>\n

    \u00c1p l\u1ef1c t\u1eeb nh\u00e0 ban l\u00e3nh \u0111\u1ea1o<\/strong><\/h3>\n

    C\u00e1c marketer ch\u1ecbu \u00e1p l\u1ef1c b\u1edfi ch\u1ec9 ti\u00eau cao, b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 th\u01b0\u1eddng xuy\u00ean, chi ti\u00eau h\u1ee3p l\u00fd v.v \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n th\u00fac gi\u1ee5c h\u1ecd \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 ROI s\u1edbm h\u01a1n d\u1ef1 ki\u1ebfn, ngay c\u1ea3 khi chu k\u1ef3 b\u00e1n h\u00e0ng ch\u01b0a ho\u00e0n th\u00e0nh.<\/p>\n

    Theo nghi\u00ean c\u1ee9u c\u1ee7a LinkedIn, 58%<\/strong> marketer \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111o l\u01b0\u1eddng ROI trong th\u00e1ng \u0111\u1ea7u ti\u00ean ph\u1ea3i tham gia c\u00e1c cu\u1ed9c h\u1ecdp v\u1ec1 ng\u00e2n s\u00e1ch t\u1ed1i thi\u1ec3u 1 l\u1ea7n m\u1ed9t th\u00e1ng. Con s\u1ed1 n\u00e0y g\u1ea5p \u0111\u00f4i so v\u1edbi t\u1ea7n su\u1ea5t trung b\u00ecnh c\u1ee7a c\u00e1c marketer kh\u00e1c. K\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng, ROI kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

    Kh\u00f4ng t\u1ef1 tin v\u1ec1 ch\u1ec9 s\u1ed1 ROI<\/strong><\/h3>\n

    68% <\/strong>marketer cho bi\u1ebft h\u1ecd kh\u00f4ng t\u1ef1 tin v\u1ec1 t\u00ednh hi\u1ec7u qu\u1ea3 ch\u1ec9 s\u1ed1 ROI \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng, 40%<\/strong> marketer ng\u1ea1i chia s\u1ebb k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 ROI. Theo LinkedIn, nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng n\u00e0y l\u00e0 vi\u1ec7c \u0111o l\u01b0\u1eddng ROI s\u1edbm h\u01a1n d\u1ef1 t\u00ednh do ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb n\u1ed9i b\u1ed9. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng lo ng\u1ea1i v\u1ec1 m\u1ee9c \u0111\u1ed9 \u00fd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n

    T\u1ea1m k\u1ebft<\/strong><\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cROI l\u00e0 ch\u1ec9 s\u1ed1 g\u00ec?<\/strong>\u201d m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 ROI v\u00e0 bi\u1ebft c\u00e1ch \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 n\u00e0y sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

    N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 g\u00f3p \u00fd n\u00e0o v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    ROI l\u00e0 ch\u1ec9 s\u1ed1 g\u00ec? ROI th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec? T\u1ea1i sao c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 ROI? ROI trong marketing l\u00e0 g\u00ec? C\u00e1ch \u0111o ROI trong marketing? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n ROI trong ho\u1ea1t \u0111\u1ed9ng marketing? Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u1ec1 ch\u1ee7 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48195"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48195"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48195\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}