{"id":48199,"date":"2023-12-16T22:28:39","date_gmt":"2023-12-16T22:28:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/insight-la-gi-tam-quan-trong-cua-audience-insight-trong-chien-luoc-marketing.html"},"modified":"2023-12-16T22:28:39","modified_gmt":"2023-12-16T22:28:39","slug":"insight-la-gi-tam-quan-trong-cua-audience-insight-trong-chien-luoc-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/insight-la-gi-tam-quan-trong-cua-audience-insight-trong-chien-luoc-marketing.html","title":{"rendered":"Insight L\u00e0 G\u00ec? T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Audience Insight Trong Chi\u1ebfn L\u01b0\u1ee3c Marketing"},"content":{"rendered":"
\n

Audience Insight l\u00e0 g\u00ec? <\/strong>Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? T\u1ea1i sao c\u1ea7n ph\u1ea3i t\u00ecm ki\u1ebfm v\u00e0 ph\u00e2n t\u00edch c\u1ee7a insight c\u1ee7a kh\u00e1ch h\u00e0ng? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm insight c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb n\u00e0y.\u00a0\u00a0<\/p>\n

Insight l\u00e0 g\u00ec?<\/strong><\/h2>\n

Audience insight l\u00e0 g\u00ec? Insight l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef v\u00f4 c\u00f9ng quen thu\u1ed9c trong l\u0129nh v\u1ef1c marketing v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

\"insight\"insight
Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

Insight \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ef1 th\u1eadt b\u00ean trong\/s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u00edt khi \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng ra b\u00ean ngo\u00e0i. V\u00ec v\u1eady, \u0111\u1ec3 t\u00ecm ra insight y\u00eau c\u1ea7u ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 quan s\u00e1t m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n

Sau khi ph\u00e2n t\u00edch insight c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c marketer s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t b\u00ean trong c\u1ee7a v\u1ea5n \u0111\u1ec1. Ch\u1eb3ng h\u1ea1n nh\u01b0 l\u00fd do s\u00e2u xa kh\u00e1ch h\u00e0ng c\u1ea7n s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng n\u00e0y thay v\u00ec t\u00ednh n\u0103ng kia, v.v.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a audience insight trong chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/h2>\n

T\u1ea1i sao c\u1ea7n ph\u1ea3i t\u00ecm insight c\u1ee7a kh\u00e1ch h\u00e0ng? \u00dd ngh\u0129 c\u1ee7a Insight trong marketing nh\u01b0 th\u1ebf n\u00e0o? Trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n nh\u1eefng l\u1ee3i \u00edch t\u1eeb vi\u1ec7c hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng \u0111\u00fang insight v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing.\u00a0<\/p>\n

Ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n

Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay l\u1ef1a ch\u1ecdn c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n, b\u1edfi \u0111i\u1ec1u n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p. Tuy v\u1eady, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng, v\u00e0 c\u1ee5 th\u1ec3.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 b\u1ecf qua vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch insight c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. Insight c\u00e0ng r\u00f5 r\u00e0ng, c\u00e0ng s\u00e2u s\u1eafc th\u00ec th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u00e0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3. Khi \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

H\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u t\u1eeb giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft, c\u00e2n nh\u1eafc, mua h\u00e0ng, quay l\u1ea1i v\u00e0 \u1ee7ng h\u1ed9. Khi ph\u00e2n t\u00edch insight gi\u00fap doanh nghi\u1ec7p kh\u00e1m ph\u00e1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf t\u1eebng giai \u0111o\u1ea1n. Qua \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra giai \u0111o\u1ea1n n\u00e0o ch\u01b0a mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ecm h\u01b0\u1edbng kh\u1eafc ph\u1ee5c k\u1ecbp th\u1eddi.<\/p>\n

C\u00e1ch t\u00ecm ki\u1ebfm insight<\/strong><\/h2>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm insight c\u1ee7a kh\u00e1ch h\u00e0ng? Nh\u01b0 Masterskills chia s\u1ebb trong ph\u1ea7n tr\u00ean, vi\u1ec7c ph\u00e1t hi\u1ec7n ra insight kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi, marketer c\u1ea7n quan s\u00e1t v\u00e0 t\u00ecm hi\u1ec3u m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn v\u00e0 k\u1ef9 c\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd \u0111\u1ec3 t\u00ecm insight hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n<\/strong><\/h3>\n

T\u00ecm ki\u1ebfm insight trong marketing B2C nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n b\u1eb1ng m\u1ed9t v\u00e0i c\u00e1ch sau.<\/p>\n

Quan s\u00e1t kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c<\/strong><\/h4>\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1ea1n ph\u00e1t hi\u1ec7n ra insight c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 quan s\u00e1t h\u1ecd trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c, c\u00f3 th\u1ec3 l\u00e0 trong khi h\u1ecd mua h\u00e0ng, khi h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00f4i tr\u01b0\u1eddng xung quanh.\u00a0<\/p>\n

\"insight\"insight
C\u00e1ch t\u00ecm ki\u1ebfm insight trong marketing<\/figcaption><\/figure>\n

Vi\u1ec7c quan s\u00e1t kh\u00e1ch h\u00e0ng trong l\u00fac h\u1ecd mua h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra ph\u1ea3n \u1ee9ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd khi ti\u1ebfp x\u00fac v\u1edbi s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 h\u1ecd l\u00e0m g\u00ec tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng.<\/p>\n

Trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 quan s\u00e1t th\u1ea5y c\u00e1ch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, c\u1ea3m x\u00fac c\u1ee7a h\u1ecd khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o, h\u1ecdc c\u00f3 g\u1eb7p kh\u00f3 kh\u0103n g\u00ec trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng hay kh\u00f4ng, v.v.<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng insight v\u00f4 c\u00f9ng quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u1ecfng v\u1ea5n<\/strong><\/h4>\n

Ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi d\u00f9ng c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n ra c\u00e1c insight c\u1ee7a kh\u00e1ch h\u00e0ng. Qua \u0111\u00e2y doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c cao.<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0: ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, ph\u1ecfng v\u1ea5n qua th\u01b0 t\u00edn, ph\u1ecfng v\u1ea5n b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i, ph\u1ecfng v\u1ea5n qua email.<\/p>\n

Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h4>\n

Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t hay gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n ra insight m\u1edbi m\u1ebb v\u1ec1 kh\u00e1ch h\u00e0ng. H\u01a1n n\u1eefa, \u0111i\u1ec1u n\u00e0y c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng kh\u00e1c bi\u1ec7t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

D\u1eef li\u1ec7u t\u1eeb c\u00e1c k\u00eanh owned media<\/strong><\/h4>\n

D\u1ef1a v\u00e0o c\u00e1c d\u1eef li\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c marketer ph\u00e1t hi\u1ec7n ra insight c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin n\u00e0y tr\u00ean ph\u1ea7n th\u1ed1ng k\u00ea c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, ch\u1eb3ng h\u1ea1n v\u1edbi Facebook b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm trong ph\u1ea7n Audience Insight; v\u1edbi website b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm trong Google Analytics; v.v.\u00a0<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 social listening \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang th\u1ea3o lu\u1eadn g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Qua \u0111\u00e2y, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng insight tuy\u1ec7t v\u1eddi.<\/p>\n

Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p<\/strong><\/h3>\n

N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p th\u00ec sao? Trong khi, insight c\u1ee7a kh\u00e1ch h\u00e0ng B2C t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n bao g\u1ed3m tr\u1ea3i nghi\u1ec7m, h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. Th\u00ec insight c\u1ee7a kh\u00e1ch h\u00e0ng B2B s\u1ebd li\u00ean quan nhi\u1ec1u \u0111\u1ebfn xu h\u01b0\u1edbng h\u00e0nh vi v\u00e0 mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u0169ng nh\u01b0 c\u00e1ch h\u1ecd ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 g\u1ee3i \u00fd c\u00e1c c\u00e1ch t\u00ecm ki\u1ebfm insight c\u1ee7a kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/p>\n

Tham gia h\u1ed9i th\u1ea3o, h\u1ed9i ch\u1ee3<\/strong><\/h4>\n

Vi\u1ec7c tham gia c\u00e1c h\u1ed9i ch\u1ee3 v\u00e0 h\u1ed9i th\u1ea3o n\u01a1i c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd gi\u00fap b\u1ea1n c\u00f3 g\u00f3c nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 ph\u1ea3n \u1ee9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7.<\/p>\n

Qua \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ed1i th\u1ee7 ch\u01b0a t\u1ed1t \u1edf \u0111i\u1ec3m n\u00e0o, v\u00e0 \u0111ang m\u1ea1nh \u1edf \u0111i\u1ec3m n\u00e0o \u0111\u1ec3 t\u00ecm c\u00e1ch t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

Thu th\u1eadp \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed<\/strong><\/h4>\n

Thu th\u1eadp d\u1eef li\u1ec7u \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"market\"market
C\u00e1ch t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng B2B<\/figcaption><\/figure>\n

Kh\u00e1ch h\u00e0ng B2B th\u01b0\u1eddng c\u1ea7n thuy\u1ebft ph\u1ee5c h\u01a1n kh\u00e1ch h\u00e0ng B2C, do \u0111\u00f3, b\u1ea1n c\u1ea7n t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n \u0111\u1ea7u khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n

D\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 VoC (Voice \u2013 of \u2013 the \u2013 customer) cung c\u1ea5p cho c\u00e1c marketer nh\u1eefng insight quan tr\u1ecdng v\u1ec1 quan \u0111i\u1ec3m, s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng B2B.<\/p>\n

Vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i c\u1ee7a t\u00e1c kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng B2B t\u1ed1t nh\u1ea5t.<\/p>\n

B\u1ea1n c\u00f3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch ph\u00e1t c\u00e1c phi\u1ebfu kh\u1ea3o s\u00e1t v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng; t\u1eadn d\u1ee5ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng; ho\u1eb7c y\u00eau c\u1ea7u feedback t\u1eeb kh\u00e1ch h\u00e0ng, v.v.<\/p>\n

T\u1ea1m k\u1ebft<\/strong><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cInsight l\u00e0 g\u00ec?<\/strong>\u201d m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nhi\u1ec1u th\u00f4ng tin th\u00fa v\u1ecb v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, c\u0169ng nh\u01b0 bi\u1ebft c\u00e1ch \u0111\u1ec3 t\u00ecm ki\u1ebfm insight c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 g\u00f3p \u00fd n\u00e0o v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Audience Insight l\u00e0 g\u00ec? Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? T\u1ea1i sao c\u1ea7n ph\u1ea3i t\u00ecm ki\u1ebfm v\u00e0 ph\u00e2n t\u00edch c\u1ee7a insight c\u1ee7a kh\u00e1ch h\u00e0ng? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm insight c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb n\u00e0y.\u00a0\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48199"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48199"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48199\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}