{"id":48217,"date":"2023-12-16T22:34:35","date_gmt":"2023-12-16T22:34:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ab-testing-la-gi-quy-trinh-trien-khai-a-b-test.html"},"modified":"2023-12-16T22:34:35","modified_gmt":"2023-12-16T22:34:35","slug":"ab-testing-la-gi-quy-trinh-trien-khai-a-b-test","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ab-testing-la-gi-quy-trinh-trien-khai-a-b-test.html","title":{"rendered":"AB Testing L\u00e0 G\u00ec? Quy Tr\u00ecnh Tri\u1ec3n Khai A\/B Test"},"content":{"rendered":"
\n

AB testing l\u00e0 g\u00ec?<\/strong> C\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c th\u1eed nghi\u1ec7m A\/B nh\u01b0 th\u1ebf n\u00e0o? Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n t\u1ea5t t\u1ea7n t\u1eadt th\u00f4ng tin v\u1ec1 lo\u1ea1i h\u00ecnh th\u1eed nghi\u1ec7m n\u00e0y, v\u00e0 c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 tri\u1ec3n khai A\/B testing trong doanh nghi\u1ec7p.<\/p>\n

AB testing l\u00e0 g\u00ec?<\/strong><\/h2>\n

AB testing l\u00e0 g\u00ec? A\/B Testing \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c th\u1eed nghi\u1ec7m hai phi\u00ean b\u1ea3n A\/B trong c\u00f9ng m\u1ed9t \u0111i\u1ec1u ki\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 xem phi\u00ean b\u1ea3n n\u00e0o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

A\/B testing cho th\u1ea5y nh\u1eefng thay \u0111\u1ed5i ti\u1ec1m n\u0103ng, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c c\u1ee7a n\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh marketing c\u0169ng nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1c.<\/p>\n

\n
\"AB\"AB
Testing A\/B l\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n hi\u1ec7u qu\u1ea3 cho m\u1ed9t m\u1ee5c ti\u00eau.<\/figcaption><\/figure>\n<\/div>\n

L\u1ee3i \u00edch t\u1eeb A\/B testing trong marketing<\/strong><\/h2>\n

Sau khi \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m AB testing l\u00e0 g\u00ec, trong ph\u1ea7n n\u00e0y Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n nh\u1eefng l\u1ee3i \u00edch m\u00e0 h\u00ecnh th\u1ee9c th\u1eed nghi\u1ec7m n\u00e0y mang l\u1ea1i trong l\u0129nh v\u1ef1c marketing.<\/p>\n

A\/B testing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong c\u00e1c l\u0129nh v\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 marketing. H\u00ecnh th\u1ee9c th\u1eed nghi\u1ec7m n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch tuy\u1ec7t v\u1eddi cho team marketing c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean t\u1ea5t c\u1ea3, nh\u1eefng cu\u1ed9c th\u1eed nghi\u1ec7m n\u00e0y r\u1ea5t gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p v\u00ec \u00edt t\u1ed1n k\u00e9m chi ph\u00ed v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng A\/B testing trong marketing.<\/p>\n

Gia t\u0103ng l\u01b0\u1ee3t truy c\u1eadp website<\/strong><\/h3>\n

B\u1eb1ng vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c ti\u00eau \u0111\u1ec1 kh\u00e1c nhau c\u1ee7a b\u00e0i vi\u1ebft ho\u1eb7c ti\u00eau \u0111\u1ec1 trang web c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi click v\u00e0 truy c\u1eadp v\u00e0o \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn website. Qua \u0111\u00e2y gi\u00fap marketer c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn title ph\u00f9 h\u1ee3p nh\u1eb1m n\u00e2ng cao l\u01b0\u1ee3t truy c\u1eadp.<\/p>\n

N\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h3>\n

B\u1eb1ng vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau, m\u00e0u s\u1eafc, ho\u1eb7c anchor text tr\u00ean CTA c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nh\u1ea5n v\u00e0o CTA \u0111\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t trang \u0111\u00edch (landing page) c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng s\u1ed1 ng\u01b0\u1eddi \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0o form tr\u00ean website, c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\n
\"test\"test
Test A\/B gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao conversion rate.<\/figcaption><\/figure>\n<\/div>\n

Gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t kh\u1ecfi trang<\/strong><\/h3>\n

M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u quan t\u00e2m \u0111\u1ebfn t\u1ef7 l\u1ec7 tho\u00e1t kh\u1ecfi trang c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (Bounce rate). N\u1ebfu t\u1ef7 l\u1ec7 n\u00e0y c\u00e0ng cao ch\u1ee9ng t\u1ecf, ng\u01b0\u1eddi truy c\u1eadp kh\u00f4ng h\u1ee9ng th\u00fa v\u1edbi n\u1ed9i dung b\u00e0i vi\u1ebft, \u0111\u1ecbnh d\u1ea1ng text kh\u00f3 \u0111\u1ecdc, v\u00e0 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 kh\u00e1c.<\/p>\n

B\u1eb1ng vi\u1ec7c th\u1eed nghi\u1ec7m A\/B testing s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u00ecm ra ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi truy c\u1eadp \u1edf l\u1ea1i trang web. Qua \u0111\u00f3 gi\u1ea3m thi\u1ec3u ch\u1ec9 s\u1ed1 bounce rate v\u00e0 gia t\u0103ng th\u1eddi gian \u1edf l\u1ea1i (time on page).<\/p>\n

\u0110\u00e2y l\u00e0 l\u00fd do AB test c\u00f3 vai tr\u00f2 r\u1ea5t thi\u1ebft y\u1ebfu trong marketing n\u00f3i chung v\u00e0 email marketing n\u00f3i ri\u00eang.<\/p>\n

Gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf qua gi\u1ecf h\u00e0ng<\/strong><\/h3>\n

C\u00e1c nh\u00e0 kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t hi\u1ec7n ra trung b\u00ecnh 70% <\/strong>kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi website c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m trong gi\u1ecf h\u00e0ng. \u0110i\u1ec1u n\u00e0y g\u00e2y b\u1ea5t l\u1ee3i cho c\u00e1c doanh nghi\u1ec7p n\u00e0y. V\u1eady l\u00e0m sao \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng n\u00e0y?<\/p>\n

D\u1ef1a v\u00e0o A\/B testing nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng n\u00e0y v\u00e0 t\u00ecm ra h\u01b0\u1edbng gi\u1ea3i quy\u1ebft ph\u00f9 h\u1ee3p, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c b\u01b0\u1edbc mua h\u00e0ng, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7, v.v.\u00a0<\/p>\n

C\u00e1ch th\u1ef1c hi\u1ec7n A\/B testing<\/strong><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t cu\u1ed9c th\u1eed nghi\u1ec7m A\/B.\u00a0<\/p>\n

Ch\u1ecdn m\u1ed9t bi\u1ebfn \u0111\u1ec3 test<\/strong><\/h3>\n

Tr\u01b0\u1edbc h\u1ebft, khi b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n A\/B testing<\/strong> b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t bi\u1ebfn \u0111\u1ec3 th\u1eed nghi\u1ec7m, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed1i \u01b0u h\u00f3a website. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ef1 thay \u0111\u1ed5i, b\u1ea1n c\u1ea7n t\u00e1ch bi\u1ec7t m\u1ed9t bi\u1ebfn \u0111\u1ed9c l\u1eadp v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. M\u1eb7c d\u00f9 v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1eafc ch\u1eafn \u0111\u00e2u l\u00e0 bi\u1ebft t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i c\u1ee7a hi\u1ec7u su\u1ea5t.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m nhi\u1ec1u h\u01a1n m\u1ed9t bi\u1ebfn cho m\u1ed9t trang web, v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1eed nghi\u1ec7m t\u1eebng bi\u1ebfn m\u1ed9t.<\/p>\n

\u0110\u1ec3 quy\u1ebft \u0111\u1ecbnh bi\u1ebfn c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 trong ngu\u1ed3n l\u1ef1c marketing v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf \u0111\u1ed1i v\u1edbi thi\u1ebft k\u1ebf, v\u0103n b\u1ea3n, v\u00e0 b\u1ed1 c\u1ee5c.\u00a0<\/p>\n

\u0110\u00f4i khi ch\u1ec9 thay \u0111\u1ed5i m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng thay \u0111\u1ed5i l\u1edbn. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c th\u1eed nghi\u1ec7m nhi\u1ec1u bi\u1ebfn s\u1ebd t\u1ed1t h\u01a1n m\u1ed9t bi\u1ebfn \u2013 \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m \u0111a bi\u1ebfn.\u00a0<\/p>\n

\n
\"c\u00e1ch\"c\u00e1ch
Ch\u1ecdn ra c\u00e1c bi\u1ebfn \u0111\u1ec3 th\u1eed nghi\u1ec7m l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong AB test.<\/figcaption><\/figure>\n<\/div>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong><\/h3>\n

B\u1ea5t k\u1ef3 cu\u1ed9c th\u1eed nghi\u1ec7m n\u00e0o c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. D\u00f9 b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng nhi\u1ec1u ch\u1ec9 s\u1ed1 khi th\u1ef1c hi\u1ec7n m\u1ed9t th\u1eed nghi\u1ec7m n\u00f3 \u0111\u00f3, nh\u01b0ng h\u00e3y t\u1eadp trung v\u00e0o m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 v\u00e0 h\u00e3y l\u00e0m \u0111i\u1ec1u n\u00e0y tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp bi\u1ebfn th\u1ec3 th\u1ee9 hai. \u0110\u00e2y l\u00e0 bi\u1ebfn ph\u1ee5 thu\u1ed9c c\u1ee7a b\u1ea1n, n\u00f3 s\u1ebd thay \u0111\u1ed5i khi b\u1ea1n thao t\u00e1c v\u1edbi bi\u1ebfn \u0111\u1ed9c l\u1eadp.<\/p>\n

H\u00e3y suy ngh\u0129 v\u1ec1 n\u01a1i b\u1ea1n mu\u1ed1n bi\u1ebfn \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 \u0111\u1ebfn khi k\u1ebft th\u00fac cu\u1ed9c th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch, th\u1eadm ch\u00ed b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t gi\u1ea3 thuy\u1ebft v\u00e0 ki\u1ec3m tra k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n n\u00e0y.<\/p>\n

T\u1ea1o m\u1ed9t \u201cki\u1ec3m so\u00e1t\u201d v\u00e0 \u201cth\u00e1ch th\u1ee9c\u201d<\/strong><\/h3>\n

L\u00fac n\u00e0y, b\u1ea1n \u0111\u00e3 c\u00f3 bi\u1ebfn \u0111\u1ed9c l\u1eadp, bi\u1ebfn ph\u1ee5 thu\u1ed9c v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ea7u ra. S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin n\u00e0y \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t phi\u00ean b\u1ea3n kh\u00f4ng th\u1ec3 thay th\u1ebf c\u1ee7a th\u1ee9 m\u00e0 b\u1ea1n \u0111ang th\u1eed nghi\u1ec7m gi\u1ed1ng nh\u01b0 m\u1ed9t k\u1ecbch b\u1ea3n ki\u1ec3m so\u00e1t.<\/p>\n

Ch\u1eb3ng h\u1ea1n, b\u1ea1n \u0111ang th\u1eed nghi\u1ec7m tr\u00ean m\u1ed9t trang web, th\u00ec \u0111\u00e2y l\u00e0 trang kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i v\u00ec n\u00f3 \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb tr\u01b0\u1edbc.<\/p>\n

Qua \u0111\u00e2y, b\u1ea1n h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t th\u1eed th\u00e1ch \u0111\u1ec3 th\u1eed nghi\u1ec7m ch\u1ed1ng l\u1ea1i s\u1ef1 ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n. Ch\u1eb3ng h\u1ea1n, n\u1ebfu b\u1ea1n \u0111ang t\u1ef1 h\u1ecfi, khi ch\u00e8n th\u00eam l\u1eddi ch\u1ee9ng th\u1ef1c v\u00e0o landing page c\u00f3 l\u00e0m thay \u0111\u1ed5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay kh\u00f4ng th\u00ec h\u00e3y t\u1ea1o m\u1ed9t th\u1eed th\u00e1ch v\u1edbi l\u1eddi ch\u1ee9ng th\u1ef1c n\u00e0y.<\/p>\n

Chia \u0111\u1ec1u c\u00e1c nh\u00f3m m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean ho\u1eb7c c\u00f4ng b\u1eb1ng<\/strong><\/h3>\n

V\u1edbi c\u00e1c cu\u1ed9c th\u1eed nghi\u1ec7m m\u00e0 b\u1ea1n c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n c\u1ea7n th\u1eed nghi\u1ec7m tr\u00ean hai ho\u1eb7c nhi\u1ec1u h\u01a1n m\u1ed9t nh\u00f3m \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng.\u00a0<\/p>\n

C\u00e1ch th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c nhau ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng c\u1ee5 A\/B testing m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng.<\/p>\n

Quy\u1ebft \u0111\u1ecbnh k\u00edch th\u01b0\u1edbc m\u1eabu (N\u1ebfu c\u00f3)<\/strong><\/h3>\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh k\u00edch th\u01b0\u1edbc m\u1eabu s\u1ebd ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o c\u00f4ng c\u1ee5 A\/B testing m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn v\u00e0 lo\u1ea1i th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/p>\n

Khi b\u1ea1n th\u1eed nghi\u1ec7m m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ed1i t\u01b0\u1ee3ng, th\u00ec th\u1eddi gian th\u1eed nghi\u1ec7m s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u00edch th\u01b0\u1edbc m\u1eabu c\u1ee7a b\u1ea1n.\u00a0\u00a0<\/p>\n

\n
\"ab\"ab
C\u00e1ch th\u1ef1c hi\u1ec7n AB testing.<\/figcaption><\/figure>\n<\/div>\n

X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a k\u1ebft qu\u1ea3<\/strong><\/h3>\n

Sau khi \u0111\u00e3 l\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a k\u1ebft qu\u1ea3 \u0111\u1ec3 gi\u1ea3i th\u00edch cho vi\u1ec7c t\u1ea1i sao b\u1ea1n l\u1ef1a ch\u1ecdn bi\u1ebfn n\u00e0y thay v\u00ec bi\u1ebfn kh\u00e1c.<\/p>\n

\u0110\u1ea3m b\u1ea3o ch\u1ea1y t\u1eebng th\u1eed nghi\u1ec7m m\u1ed9t<\/strong><\/h3>\n

Vi\u1ec7c th\u1eed nghi\u1ec7m nhi\u1ec1u h\u01a1n m\u1ed9t th\u1ee9 c\u00f9ng l\u00fac c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c k\u1ebft qu\u1ea3 ph\u00fac t\u1ea1p. Ch\u1eb3ng h\u1ea1n, khi b\u1ea1n th\u1ef1c hi\u1ec7n A\/B testing cho chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 h\u01b0\u1edbng v\u1ec1 landing page nh\u01b0ng trong th\u1eddi gian n\u00e0y b\u1ea1n th\u1eed nghi\u1ec7m \u0111\u1ed3ng th\u1eddi A\/B test tr\u00ean landing page. Khi \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i.<\/p>\n

Do \u0111\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1ebd ch\u1ea1y t\u1eebng th\u1eed nghi\u1ec7m m\u1ed9t.<\/p>\n

S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 A\/B testing<\/strong><\/h3>\n

Ti\u1ebfp theo, b\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn m\u1ed9t c\u00f4ng c\u1ee5 A\/B testing ph\u00f9 h\u1ee3p v\u1edbi cu\u1ed9c th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh.<\/p>\n

Ki\u1ec3m tra \u0111\u1ed3ng th\u1eddi hai bi\u1ebfn<\/strong><\/h3>\n

Khi b\u1ea1n ch\u1ea1y th\u1eed nghi\u1ec7m phi\u00ean b\u1ea3n A trong th\u00e1ng 10 v\u00e0 phi\u00ean b\u1ea3n B trong th\u00e1ng 11. L\u00fac n\u00e0y, b\u1ea1n s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ef1 thay \u0111\u1ed5i c\u1ee7a hi\u1ec7u su\u1ea5t l\u00e0 do c\u1ea5u tr\u00fac hai phi\u00ean b\u1ea3n hay th\u1eddi gian gian kh\u00e1c nhau.\u00a0<\/p>\n

Do \u0111\u00f3, khi ch\u1ea1y A\/B testing b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m hai bi\u1ebfn th\u1ec3 c\u00f9ng l\u00fac. Ngo\u1ea1i tr\u1eeb khi b\u1ea1n th\u1ef1c hi\u1ec7n A\/B test \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kho\u1ea3ng th\u1eddi gian t\u1ed1i \u01b0u.\u00a0<\/p>\n

\u0110\u1ea3m b\u1ea3o th\u1eddi gian A\/B testing<\/strong><\/h3>\n

\u0110\u1ec3 d\u1eef li\u1ec7u \u0111\u1ea7u ra c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea t\u1ed1t b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o cung c\u1ea5p \u0111\u1ee7 th\u1eddi gian cho m\u1ed9t cu\u1ed9c th\u1eed nghi\u1ec7m. Kho\u1ea3ng th\u1eddi gian n\u00e0y \u0111\u01b0\u1ee3c ph\u1ee5 thu\u1ed9c v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, c\u00e1ch b\u1ea1n th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m, v.v.<\/p>\n

\n
\"ab\"ab
Th\u1eddi gian th\u1ef1c hi\u1ec7n c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 n\u00ean c\u00e2n nh\u1eafc.<\/figcaption><\/figure>\n<\/div>\n

Y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u1eadt<\/strong><\/h3>\n

A\/B testing li\u00ean quan ph\u1ea7n l\u1edbn \u0111\u1ebfn d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u duy nh\u1ea5t gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, khi ch\u1ea1y A\/B test b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp th\u00eam c\u00e1c d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh t\u1eeb ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, v.v.<\/p>\n

T\u1eadp trung v\u00e0o c\u00e1c th\u01b0\u1edbc \u0111o m\u1ee5c ti\u00eau<\/strong><\/h3>\n

Nh\u01b0 Masterskills \u0111\u00e3 chia s\u1ebb trong ph\u1ea7n thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, m\u1eb7c d\u00f9 b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng nhi\u1ec1u ch\u1ec9 s\u1ed1 nh\u01b0ng b\u1ea1n c\u1ea7n t\u1eadp chung v\u00e0o m\u1ee5c ti\u00eau ch\u00ednh khi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch.<\/p>\n

\u0110o l\u01b0\u1eddng s\u1ef1 quan tr\u1ecdng c\u1ee7a k\u1ebft qu\u1ea3 b\u1eb1ng m\u00e1y t\u00ednh to\u00e1n A\/B testing<\/strong><\/h3>\n

L\u00fac n\u00e0y, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c c\u00f3 mang \u00fd ngh\u0129a th\u1ed1ng k\u00ea hay c\u00f3 \u0111\u1ee7 \u0111\u1ec3 ch\u1ee9ng minh s\u1ef1 thay \u0111\u1ed5i kh\u00f4ng.<\/p>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n ki\u1ec3m tra \u00fd ngh\u0129a th\u1ed1ng k\u00ea b\u1eb1ng m\u00e1y t\u00ednh to\u00e1n A\/B testing ho\u1eb7c th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng.<\/p>\n

H\u00e0nh \u0111\u1ed9ng<\/strong><\/h3>\n

Th\u00f4ng qua th\u1eed nghi\u1ec7m A\/B s\u1ebd gi\u00fap b\u1ea1n r\u00fat c\u00e1c b\u00e0i h\u1ecdc v\u00e0 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

Ch\u1eb3ng h\u1ea1n, b\u1ea1n th\u1ef1c hi\u1ec7n A\/B test cho chi\u1ebfn d\u1ecbch email marketing v\u00e0 r\u00fat ra b\u00e0i h\u1ecdc ti\u00eau \u0111\u1ec1 email c\u00f3 quy\u1ebft \u0111\u1ecbnh l\u1edbn \u0111\u1ebfn t\u1ef7 l\u1ec7 m\u1edf mail. Qua \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3 h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

L\u1eadp k\u1ebf ho\u1ea1ch cho A\/B testing ti\u1ebfp theo<\/strong><\/h3>\n

H\u00e3y l\u00ean k\u1ebf ho\u1ea1ch cho nh\u1eefng cu\u1ed9c th\u1eed nghi\u1ec7m ti\u1ebfp theo \u0111\u1ec3 kh\u00f4ng ng\u1eebng t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c.\u00a0<\/p>\n

C\u00e1ch \u0111\u1ecdc k\u1ebft qu\u1ea3 A\/B testing<\/strong><\/h2>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec3u \u0111\u00fang k\u1ebft qu\u1ea3 c\u1ee7a th\u1eed nghi\u1ec7m A\/B? D\u01b0\u1edbi \u0111\u00e2y Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n c\u00e1ch \u0111\u1ecdc k\u1ebft qu\u1ea3 A\/B test sau cho \u0111\u00fang.<\/p>\n

Ki\u1ec3m tra c\u00e1c ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau<\/strong><\/h3>\n

Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n xem c\u00e1c ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau v\u1edbi k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c th\u1eed nghi\u1ec7p, n\u00f3 th\u01b0\u1eddng l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Ti\u1ebfp \u0111\u00f3, ban nh\u1eadp k\u1ebft qu\u1ea3 v\u00e0o m\u00e1y t\u00ednh to\u00e1n A\/B test. L\u00fac n\u00e0y, b\u1ea1n s\u1ebd thu \u0111\u01b0\u1ee3c hai k\u1ebft qu\u1ea3 ch t\u1eebng phi\u00ean b\u1ea3n th\u1eed nghi\u1ec7m. B\u1ea1n c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebft qu\u1ea3 quan tr\u1ecdng c\u1ee7a t\u1eebng bi\u1ebfn.<\/p>\n

\n
\"k\u1ebft\"k\u1ebft
C\u00e1ch ki\u1ec3m tra k\u1ebft qu\u1ea3 AB testing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

So s\u00e1nh v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h3>\n

D\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a hai bi\u1ebfn kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o.\u00a0<\/p>\n

M\u1ed9t th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 l\u00e1 khi k\u1ebft qu\u1ea3 mang \u00fd ngh\u0129a th\u1ed1ng k\u00ea. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t bi\u1ebfn ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n bi\u1ebfn kia \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 \u0111\u00e1ng k\u1ec3.\u00a0<\/p>\n

Ch\u1eb3ng h\u1ea1n, bi\u1ebfn A mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 16%, bi\u1ebfn B mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 15.08 v\u00e0 kho\u1ea3ng tin c\u1eady mang \u00fd ngh\u0129a th\u1ed1ng k\u00ea l\u00e0 95%. Khi \u0111\u00f3, m\u1eb7c d\u00f9 bi\u1ebfn A c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u01b0ng kh\u00f4ng mang \u00fd ngh\u0129a th\u1ed1ng k\u00ea, th\u00ec s\u1ebd kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n c\u00f4ng ch\u00fang \u0111\u1ec3 c\u00f3 th\u00eam insight<\/strong><\/h3>\n

Vi\u1ec7c ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 theo t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch. C\u00e1c bi\u1ebfn th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

    \n
  • Ai l\u00e0 ng\u01b0\u1eddi truy c\u1eadp?\u00a0<\/li>\n
  • Phi\u00ean b\u1ea3n n\u00e0o t\u1ed1t h\u01a1n cho visitor m\u1edbi v\u00e0 visitor truy c\u1eadp l\u1ea1i?<\/li>\n
  • Phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n tr\u00ean \u0111i\u1ec7n tho\u1ea1i\/m\u00e1y t\u00ednh?<\/li>\n
  • Ngu\u1ed3n truy c\u1eadp, ho\u1eb7c phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t d\u1ef1a tr\u00ean n\u01a1i truy c\u1eadp t\u1edbi c\u1ea3 bi\u1ebfn th\u1ec3.<\/li>\n<\/ul>\n

    T\u1ea1m k\u1ebft<\/strong><\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 th\u1eed nghi\u1ec7m A\/B v\u00e0 to\u00e0n b\u1ed9 quy tr\u00ecnh th\u1ef1c hi\u1ec7n A\/B testing m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nhi\u1ec1u th\u00f4ng tin th\u00fa v\u1ecb v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cAB testing l\u00e0 g\u00ec?<\/strong>\u201d, v\u00e0 bi\u1ebft c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n A\/B test.<\/p>\n

    N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 \u0111\u00f3ng g\u00f3p n\u00e0o v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    AB testing l\u00e0 g\u00ec? C\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c th\u1eed nghi\u1ec7m A\/B nh\u01b0 th\u1ebf n\u00e0o? Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n t\u1ea5t t\u1ea7n t\u1eadt th\u00f4ng tin v\u1ec1 lo\u1ea1i h\u00ecnh th\u1eed nghi\u1ec7m n\u00e0y, v\u00e0 c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 tri\u1ec3n khai A\/B testing trong doanh nghi\u1ec7p. AB testing l\u00e0 g\u00ec? AB testing l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48217"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48217"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48217\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}