{"id":48229,"date":"2023-12-16T22:37:26","date_gmt":"2023-12-16T22:37:26","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5m-trong-marketing-la-gi-5-nguyen-tac-cho-mot-chien-dich-quang-cao-thanh-cong.html"},"modified":"2023-12-16T22:37:26","modified_gmt":"2023-12-16T22:37:26","slug":"5m-trong-marketing-la-gi-5-nguyen-tac-cho-mot-chien-dich-quang-cao-thanh-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5m-trong-marketing-la-gi-5-nguyen-tac-cho-mot-chien-dich-quang-cao-thanh-cong.html","title":{"rendered":"5M Trong Marketing L\u00e0 G\u00ec? 5 Nguy\u00ean T\u1eafc Cho M\u1ed9t Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o Th\u00e0nh C\u00f4ng"},"content":{"rendered":"
\n

5M trong marketing<\/strong> l\u00e0 g\u00ec? \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 b\u1ea1n \u0111\u00e3 t\u1eebng h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing hay qu\u1ea3ng c\u00e1o th\u00ec thu\u1eadt ng\u1eef n\u00e0y kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1, tuy nhi\u00ean v\u1edbi nhi\u1ec1u b\u1ea1n m\u1edbi ti\u1ebfp c\u1eadn \u0111\u1ebfn marketing th\u00ec \u0111\u00e2y ch\u1eafc h\u1eb3n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi m\u1ebb. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 m\u00f4 h\u00ecnh 5M trong qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 gi\u1ea3i th\u00edch chi ti\u1ebft t\u1eebng th\u00e0nh ph\u1ea7n trong m\u00f4 h\u00ecnh.<\/p>\n

M\u00f4 h\u00ecnh 5M trong qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/strong><\/h2>\n

M\u00f4 h\u00ecnh 5M trong qu\u1ea3ng c\u00e1o bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n

    \n
  • Mission<\/strong> \u2013 Nhi\u1ec7m v\u1ee5<\/li>\n
  • Money<\/strong> \u2013 Ng\u00e2n s\u00e1ch<\/li>\n
  • Message<\/strong> \u2013 Th\u00f4ng \u0111i\u1ec7p<\/li>\n
  • Media<\/strong> \u2013 Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/li>\n
  • Measurement<\/strong> \u2013 \u0110o l\u01b0\u1eddng.\u00a0<\/li>\n<\/ul>\n

    D\u1ef1a v\u00e0o m\u00f4 h\u00ecnh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1eebng y\u1ebfu t\u1ed1 khi \u00e1p d\u1ee5ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p, m\u1eddi b\u1ea1n c\u00f9ng tham kh\u1ea3o ti\u1ebfp trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

    \n
    \"5m\"5m
    5M l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing v\u00e0 qu\u1ea3ng c\u00e1o.<\/figcaption><\/figure>\n<\/div>\n

    C\u00e1c th\u00e0nh ph\u1ea7n trong m\u00f4 h\u00ecnh 5M trong marketing\/qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n

    Hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh 5M. C\u00f9ng t\u00ecm hi\u1ec3u n\u1ed9i dung chi ti\u1ebft c\u1ee7a t\u1eebng ch\u1eef \u201cM\u201d trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

    Mission \u2013 Nhi\u1ec7m v\u1ee5<\/strong><\/h3>\n

    B\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn gi\u1ea3i quy\u1ebft m\u1ed9t nhi\u1ec7m v\u1ee5 nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c h\u01a1n. Ba nh\u00f3m nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o bao g\u1ed3m: cung c\u1ea5p th\u00f4ng tin, thuy\u1ebft ph\u1ee5c v\u00e0 nh\u1eafc nh\u1edf<\/strong>. V\u00ed d\u1ee5:<\/p>\n

      \n
    • Gia t\u0103ng nh\u1eadn bi\u1ebft cho m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p<\/li>\n
    • Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/li>\n
    • Li\u00ean t\u1ee5c g\u1ee3i nh\u1eafc, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
    • Thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3<\/li>\n
    • Cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n<\/li>\n<\/ul>\n

      Nh\u00e0 qu\u1ea3ng c\u00e1o d\u1ef1a v\u00e0o nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch th\u00edch h\u1ee3p.<\/p>\n

      \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn, qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec7m v\u1ee5 cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

      Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, qu\u1ea3ng c\u00e1o ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.\u00a0<\/p>\n

      Nhi\u1ec7m v\u1ee5 th\u1ee9 ba l\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafc l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      Message \u2013 Th\u00f4ng \u0111i\u1ec7p<\/strong><\/h3>\n

      Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o. \u0110\u00e2y l\u00e0 n\u1ed9i dung ch\u00ednh m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

      Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng b\u00ean c\u1ea1nh n\u1ed9i dung ch\u00ednh, c\u00f2n bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 minh h\u1ecda nh\u01b0 h\u00ecnh \u1ea3nh, video, v.v.<\/p>\n

      \"5m\"5m
      C\u00e1ch g\u1eedi g\u1eafm th\u00f4ng \u0111i\u1ec7p \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng.<\/figcaption><\/figure>\n

      Media \u2013 Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n

      Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n

      Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng bao g\u1ed3m 4 lo\u1ea1i ch\u00ednh:<\/p>\n

        \n
      • Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng bao g\u1ed3m c\u00e1c b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, radio.<\/li>\n
      • Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng phi truy\u1ec1n th\u1ed1ng bao g\u1ed3m OOH, k\u1ebft h\u1ee3p gi\u1eefa khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c.\u00a0<\/li>\n
      • Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn bao g\u1ed3m website, m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e1o \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng online.<\/li>\n
      • Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ri\u00eang bi\u1ec7t bao g\u1ed3m: qu\u1ea3ng c\u00e1o t\u1ea5m l\u1edbn, qu\u1ea3ng c\u00e1o tr\u00ean xe bus, t\u1ea1p ch\u00ed ng\u01b0\u1eddi ch\u01a1i golf, v.v.<\/li>\n<\/ul>\n

        V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p? Theo \u0111\u00f3, nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n ph\u00e2n t\u00edch th\u00f3i quen s\u1eed d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, xem x\u00e9t nhi\u1ec7m v\u1ee5 c\u0169ng nh\u01b0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n ph\u00f9 h\u1ee3p.<\/p>\n

        Ngo\u00e0i ra, ng\u00e2n s\u00e1ch c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n \u0111\u00e1ng ch\u00fa \u00fd khi l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch.<\/p>\n

        Money \u2013 Ng\u00e2n s\u00e1ch<\/strong><\/h3>\n

        Ng\u00e2n s\u00e1ch l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o. M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u mong mu\u1ed1n t\u1ed1i thi\u1ec3u h\u00f3a chi ph\u00ed cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n

        D\u00f9 b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng hay \u0111\u1ebfn \u0111\u00e2u nh\u01b0ng ng\u00e2n s\u00e1ch kh\u00f4ng cho ph\u00e9p th\u00ec c\u0169ng kh\u00f3 m\u00e0 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. Do \u0111\u00f3, d\u1ef1a v\u00e0o m\u1ee9c ng\u00e2n s\u00e1ch c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n t\u00ednh to\u00e1n c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/p>\n

        \n
        \"5m\"5m
        5M trong marketing kh\u00f4ng th\u1ec3 thi\u1ebfu b\u01b0\u1edbc \u01b0\u1edbc l\u01b0\u1ee3ng ng\u00e2n s\u00e1ch.<\/figcaption><\/figure>\n<\/div>\n

        Measurement \u2013 \u0110o l\u01b0\u1eddng<\/strong><\/h3>\n

        \u0110o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o l\u00e0 th\u00e0nh ph\u1ea7n cu\u1ed1i c\u00f9ng trong m\u00f4 h\u00ecnh 5M trong marketing m\u00e0 Masterskills mu\u1ed1n chia s\u1ebb \u0111\u1ebfn b\u1ea1n.\u00a0<\/p>\n

        L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o? Ch\u1eafc ch\u1eafn r\u1ed3i, b\u1ea1n c\u1ea7n d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u01b0\u1ee3t reach, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, th\u1eddi gian c\u00f4ng ch\u00fang d\u1eebng l\u1ea1i tr\u00ean trang, v.v.<\/p>\n

        D\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1, nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 ch\u01b0a \u0111\u1ea1t v\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng n\u00e0y \u0111\u1ec3 k\u1ecbp th\u1eddi kh\u1eafc ph\u1ee5c.<\/p>\n

        \u00a0Trong su\u1ed1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch, marketer c\u1ea7n li\u00ean t\u1ee5c theo d\u00f5i nh\u1eb1m ph\u00e1t hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft s\u1edbm nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

        T\u1ea1m k\u1ebft<\/strong><\/h2>\n

        Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 m\u00f4 h\u00ecnh 5M trong marketing<\/strong>, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p th\u00eam cho b\u1ea1n c\u00e1c ki\u1ebfn th\u1ee9c marketing h\u1eefu \u00edch, c\u0169ng nh\u01b0 gi\u00fap b\u1ea1n bi\u1ebft c\u00e1ch t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng.\u00a0<\/p>\n

        Nh\u1edd vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nhi\u1ec7m v\u1ee5 qu\u1ea3ng c\u00e1o, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c hi\u1ec7n th\u1ef1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o.<\/p>\n

        N\u1ebfu b\u1ea1n c\u00f2n b\u1ea5t k\u1ef3 chia s\u1ebb n\u00e0o v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        5M trong marketing l\u00e0 g\u00ec? \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 b\u1ea1n \u0111\u00e3 t\u1eebng h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing hay qu\u1ea3ng c\u00e1o th\u00ec thu\u1eadt ng\u1eef n\u00e0y kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1, tuy nhi\u00ean v\u1edbi nhi\u1ec1u b\u1ea1n m\u1edbi ti\u1ebfp c\u1eadn \u0111\u1ebfn marketing th\u00ec \u0111\u00e2y ch\u1eafc h\u1eb3n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi m\u1ebb. Trong b\u00e0i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48229"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48229"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48229\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}