{"id":48233,"date":"2023-12-16T22:38:02","date_gmt":"2023-12-16T22:38:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/pr-san-pham-101-tat-tan-tat-ve-chien-luoc-quang-ba-san-pham-hieu-qua.html"},"modified":"2023-12-16T22:38:02","modified_gmt":"2023-12-16T22:38:02","slug":"pr-san-pham-101-tat-tan-tat-ve-chien-luoc-quang-ba-san-pham-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pr-san-pham-101-tat-tan-tat-ve-chien-luoc-quang-ba-san-pham-hieu-qua.html","title":{"rendered":"PR S\u1ea3n Ph\u1ea9m 101: T\u1ea5t T\u1ea7n T\u1eadt V\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3ng B\u00e1 S\u1ea3n Ph\u1ea9m Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
\n

H\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft \u0111\u1ea1i ch\u00fang chi\u1ebfm \u0111\u1ebfn 63% gi\u00e1 tr\u1ecb c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty ng\u00e0y nay. Khi c\u00f3 r\u1ee7i ro x\u1ea3y ra khi\u1ebfn cho danh ti\u1ebfng c\u1ee7a c\u00f4ng ty b\u1ecb suy gi\u1ea3m, n\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR s\u1ea3n ph\u1ea9m<\/strong> t\u1ed1t \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 c\u00f3 l\u1ee3i v\u1edbi c\u00f4ng ch\u00fang. H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb n\u00e0y th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n

Th\u1ebf n\u00e0o l\u00e0 PR s\u1ea3n ph\u1ea9m\u00a0<\/strong><\/h2>\n

PR s\u1ea3n ph\u1ea9m<\/strong> l\u00e0 t\u1eadp h\u1ee3p c\u00e1c k\u1ef9 thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1ch th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn t\u1edbi c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 ph\u1ed5 bi\u1ebfn c\u00e1c tin t\u1ee9c ho\u1eb7c s\u1ef1 ki\u1ec7n quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty, duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0a ra h\u01b0\u1edbng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n ti\u00eau c\u1ef1c \u0111\u1ec3 gi\u1ea3m thi\u1ec3u h\u1eadu qu\u1ea3 c\u1ee7a ch\u00fang.\u00a0<\/p>\n

PR s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 x\u1ea3y ra d\u01b0\u1edbi h\u00ecnh th\u1ee9c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a c\u00f4ng ty, h\u1ecdp b\u00e1o, ph\u1ecfng v\u1ea5n c\u00e1c nh\u00e0 b\u00e1o, \u0111\u0103ng t\u1ea3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c.<\/p>\n

Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a PR s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n

C\u00f3 h\u00e0ng ng\u00e0n l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o PR s\u1ea3n ph\u1ea9m. Tr\u00ean h\u1ebft, PR c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 \u0111\u1ed9 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n.<\/p>\n

\n
\"cach-pr-san-pham\"\"cach-pr-san-pham\"
Vai tr\u00f2 c\u1ee7a PR s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n<\/div>\n

M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m kh\u00e1c c\u1ee7a PR s\u1ea3n ph\u1ea9m l\u00e0 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ed9ng h\u01a1n v\u00e0 t\u1ecf ra \u0111\u00e1ng tin c\u1eady h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y l\u00e0 do PR s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n kh\u00e1ch quan v\u00e0 c\u0169ng b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng v\u00e0o PR h\u01a1n l\u00e0 v\u00e0o c\u00e1c ngu\u1ed3n tr\u1ea3 ti\u1ec1n nh\u01b0 qu\u1ea3ng c\u00e1o.<\/p>\n

H\u01a1n n\u1eefa, PR c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 l\u1edbn h\u01a1n. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng s\u1ebd t\u1ed1n k\u00e9m h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n PR.<\/p>\n

Tr\u00ean h\u1ebft, m\u1ed9t s\u1ed1 PR Agency hay Advertising Agency s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, h\u1ecd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f2n c\u1ea3 th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh t\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n nh\u1eadn n\u00f3.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t chi\u1ebfn d\u1ecbch PR s\u1ea3n ph\u1ea9m t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n nh\u1eafm \u0111\u00fang th\u1ecb tr\u01b0\u1eddng. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n trong ng\u00e0nh, tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i, v.v., \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac m\u1ed9t c\u00e1ch t\u1ed1i \u0111a. Cu\u1ed1i c\u00f9ng, c\u1ea7n \u0111\u1ec1 c\u1eadp r\u1eb1ng hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng c\u1ee7a PR l\u00e0 l\u00e2u d\u00e0i. V\u00ec v\u1eady, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. V\u00e0, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n.<\/p>\n

Ph\u00e2n bi\u1ec7t PR v\u00e0 Qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n

Qu\u1ea3ng c\u00e1o (Advertising) l\u00e0 h\u00e0nh \u0111\u1ed9ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang, th\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o v\u1edbi m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u00f4ng b\u00e1o m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng ho\u1eb7c thay \u0111\u1ed5i gi\u00e1.<\/p>\n

Trong khi qu\u1ea3ng c\u00e1o l\u00e0 h\u00e0nh \u0111\u1ed9ng c\u00f3 ch\u1ee7 \u0111\u00edch nh\u1eb1m c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m ch\u00fa \u00fd, th\u00ec PR s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chu \u0111\u00e1o h\u01a1n v\u1ec1 c\u00e1ch m\u1ed9t c\u00f4ng ty n\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan \u1edf trong v\u00e0 ngo\u00e0i. \u0110\u00f4i khi, vi\u1ec7c \u201ch\u1ea1 th\u1ea5p\u201d v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 c\u1ee7a m\u00ecnh v\u1edbi c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t cho c\u00f4ng ty b\u1eb1ng c\u00e1ch kh\u00f4ng \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed trung t\u00e2m.<\/p>\n

PR 101: Ph\u00e2n bi\u1ec7t Owned, Paid v\u00e0 Earned Media<\/strong><\/h2>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh v\u00e0 c\u00e1ch h\u00ecnh th\u1ee9c PR s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c Owned, Paid v\u00e0 Earned Media. C\u1ee5 th\u1ec3:<\/p>\n

Owned Media<\/strong><\/h3>\n

Owned Media l\u00e0 b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ki\u1ec3m so\u00e1t. N\u00f3 th\u01b0\u1eddng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp theo cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch PR s\u1ea3n ph\u1ea9m v\u00ec n\u00f3 \u0111\u01b0\u1ee3c cho l\u00e0 lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n quan tr\u1ecdng nh\u1ea5t li\u00ean quan \u0111\u1ebfn PR m\u00e0 b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o. \u0110i\u1ec1u n\u00e0y l\u00e0 do b\u1ea1n c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t \u2014 kh\u00f4ng gi\u1ed1ng nh\u01b0 hai chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng c\u00f2n l\u1ea1i.<\/p>\n

Owned Media bao g\u1ed3m:<\/p>\n

    \n
  • B\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
  • N\u1ed9i dung blog<\/li>\n
  • Trang web<\/li>\n
  • Email Newsletter<\/li>\n<\/ul>\n

    Owned Media ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t \u201cc\u01a1 s\u1edf t\u1ea1i nh\u00e0\u201d cho ho\u1ea1t \u0111\u1ed9ng PR c\u1ee7a b\u1ea1n. Khi m\u1ecdi ng\u01b0\u1eddi vi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd tham kh\u1ea3o (t\u1ee9c l\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn) ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng do b\u1ea1n s\u1edf h\u1eefu trong ph\u1ea1m vi \u0111\u01b0a tin c\u1ee7a h\u1ecd.<\/p>\n

    Paid Media<\/strong><\/h3>\n

    Kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n trong th\u1ebf gi\u1edbi Marketing v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng kh\u00f4ng kh\u00e1c g\u00ec khi n\u00f3i \u0111\u1ebfn PR s\u1ea3n ph\u1ea9m.<\/p>\n

    Paid Media \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n. Paid Media bao g\u1ed3m:<\/p>\n

      \n
    • Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
    • Influencer v\u00e0 KOL Marketing<\/li>\n
    • Tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (PPC)<\/li>\n<\/ul>\n

      \u0110\u1eb7t m\u1ed9t s\u1ed1 ti\u1ec1n v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y n\u1ed9i dung PR \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. V\u00ec ph\u1ea7n l\u1edbn c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111ang gi\u1ea3m ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n doanh nghi\u1ec7p, n\u00ean ph\u01b0\u01a1ng ti\u1ec7n tr\u1ea3 ph\u00ed l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi.<\/p>\n

      Earned Media<\/strong><\/h3>\n

      Earned Media l\u00e0 chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00f3 l\u00e0 truy\u1ec1n mi\u1ec7ng v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 chi\u1ebfn thu\u1eadt PR s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng c\u1ee7a b\u1ea1n.<\/p>\n

      Earned Media l\u00e0 lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n PR kh\u00f3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1ea5t. Ph\u1ea3i m\u1ea5t r\u1ea5t nhi\u1ec1u n\u1ed7 l\u1ef1c, s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 ch\u0103m ch\u1ec9 \u0111\u1ec3 thi\u1ebft l\u1eadp n\u00f3 \u2014 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cEarned\u201d.<\/p>\n

      Earned Media bao g\u1ed3m:<\/p>\n

        \n
      • \u0110\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong tin t\u1ee9c c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 \u0111\u00e1nh gi\u00e1<\/li>\n
      • Khen ng\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li>\n
      • Th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li>\n<\/ul>\n

        M\u1ed9t v\u00e0i h\u00ecnh th\u1ee9c PR s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

        T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n kinh doanh<\/strong><\/h3>\n
        \n
        \"pr-san-pham-la-gi\"\"pr-san-pham-la-gi\"
        T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n kinh doanh<\/figcaption><\/figure>\n<\/div>\n

        C\u00e1c s\u1ef1 ki\u1ec7n kinh doanh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 PR s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. C\u00e1c s\u1ef1 ki\u1ec7n l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng. Ch\u00fang t\u1ea1o c\u01a1 h\u1ed9i cho b\u1ea1n g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i khi g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp.<\/p>\n

        T\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u00e1t bi\u1ec3u t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n c\u0169ng h\u1eefu \u00edch \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chia s\u1ebb th\u00f4ng tin d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ho\u1eb7c t\u01b0 duy l\u00e3nh \u0111\u1ea1o \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

        Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/strong><\/h3>\n

        Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o Earned Media. Khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean c\u00e1c t\u1ea1p ch\u00ed, \u1ea5n ph\u1ea9m tin t\u1ee9c, trang web, blog v\u00e0 c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c\u2014\u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00e0m t\u0103ng ni\u1ec1m tin c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi nh\u00e3n h\u00e0ng.<\/p>\n

        \u0110\u00e2y l\u00e0 n\u01a1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 quan h\u1ec7 truy\u1ec1n th\u00f4ng xu\u1ea5t hi\u1ec7n. V\u1ec1 c\u01a1 b\u1ea3n, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, m\u1ed9t s\u1ef1 ki\u1ec7n, c\u1ed9t m\u1ed1c quan tr\u1ecdng ho\u1eb7c ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi v\u00e0o trang web c\u1ee7a b\u1ea1n xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh. \u0110\u00f3 l\u00e0 v\u1edbi \u0111i\u1ec1u ki\u1ec7n l\u00e0 b\u1ea1n chia s\u1ebb tin t\u1ee9c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 li\u00ean quan.<\/p>\n

        K\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng<\/strong><\/h3>\n

        Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 doanh nghi\u1ec7p t\u01b0\u01a1ng t\u1ef1 nh\u01b0 quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng, nh\u01b0ng n\u00f3 ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n \u2014 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, khu v\u1ef1c v\u00e0 to\u00e0n c\u1ea7u. \u0110\u00e2y l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c quan tr\u1ecdng c\u1ee7a PR s\u1ea3n ph\u1ea9m v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

        T\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n

        B\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o nghi\u00eam t\u00fac v\u1edbi chi\u1ebfn l\u01b0\u1ee3c PR s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec1u ph\u1ea3i duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u01a1i kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd th\u00edch lui t\u1edbi. Ch\u1ee7 y\u1ebfu l\u00e0 v\u00ec ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness), truy\u1ec1n b\u00e1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n xa h\u01a1n v\u00e0 ng\u0103n ch\u1eb7n c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng PR ti\u1ec1m \u1ea9n b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh t\u01b0\u1eddng thu\u1eadt v\u00e0 ki\u1ec3m so\u00e1t t\u00ecnh h\u00ecnh trong th\u1eddi gian th\u1ef1c.<\/p>\n

        \u0110\u1eebng ch\u1ec9 thi\u1ebft l\u1eadp m\u1ed9t t\u00e0i kho\u1ea3n v\u00e0 qu\u00ean n\u00f3 \u0111i. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, tham gia c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00f3 li\u00ean quan v\u00e0 chia s\u1ebb n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd th\u1ea5y h\u1eefu \u00edch.<\/p>\n

        \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a h\u00ecnh th\u1ee9c PR s\u1ea3n ph\u1ea9m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 social listening \u0111\u1ec3 theo d\u00f5i nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong th\u1eddi gian th\u1ef1c v\u00e0 h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p. M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hay n\u1eefa l\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi tin nh\u1eafn v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c khi\u1ebfu n\u1ea1i ho\u1eb7c v\u1ea5n \u0111\u1ec1 nhanh nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

        H\u1ee3p t\u00e1c v\u1edbi KOLs, Influencers<\/strong><\/h3>\n
        \n
        \"pr-san-pham-hieu-qua\"\"pr-san-pham-hieu-qua\"
        H\u1ee3p t\u00e1c v\u1edbi KOLs, Influencers \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n<\/div>\n

        C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng 92% m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng v\u00e0o l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb ng\u01b0\u1eddi kh\u00e1c h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 tin nh\u1eafn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c t\u1ebf. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao Influencer Marketing v\u00e0 g\u1ea7n \u0111\u00e2y l\u00e0 KOL Marketing v\u00e0 KOC Marketing l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh thu h\u00fat kh\u00e1ch h\u00e0ng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t.<\/p>\n

        H\u01a1n 51% c\u00f4ng ty \u0111\u00e3 b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n th\u00f4ng qua ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c t\u1edbi 20 \u0111\u00f4 la ti\u1ec1n l\u00e3i cho m\u1ed7i \u0111\u00f4 la chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn g\u1ed3m nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh v\u00e0 g\u1eafn b\u00f3 v\u1edbi h\u1ecd \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

        T\u1ea1o \u0111i\u1ec3m nh\u1ea5n ho\u1eb7c tranh c\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n

        T\u1ea1o \u0111i\u1ec3m nh\u1ea5n ho\u1eb7c tranh c\u00e3i c\u00f4ng khai tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c PR s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 cao n\u1ebfu t\u1eadn d\u1ee5ng n\u00f3 v\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. \u0110\u1ec3 chi\u00eau tr\u00f2 PR c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3, n\u00f3 c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o v\u00e0 th\u00f4ng minh. N\u00f3 ph\u1ea3i v\u01b0\u1ee3t qua c\u00e1c ranh gi\u1edbi v\u00e0 \u0111i ng\u01b0\u1ee3c l\u1ea1i xu h\u01b0\u1edbng theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ch\u00fang. Tuy nhi\u00ean, khi ch\u1ecdn th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 truy\u1ec1n t\u1ea3i, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 c\u0169ng ph\u1ea3n \u00e1nh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3.<\/p>\n

        M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a chi\u1ebfn thu\u1eadt PR n\u00e0y? Ch\u00e0, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft r\u1eb1ng s\u1ee9 m\u1ec7nh c\u1ee7a Elon Musk l\u00e0 \u0111\u01b0a con ng\u01b0\u1eddi l\u00ean sao H\u1ecfa, nh\u01b0ng kh\u00f4ng ai mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec kh\u00e1c th\u01b0\u1eddng khi SMasterskillsX ph\u00f3ng t\u00ean l\u1eeda m\u1edbi nh\u1ea5t c\u1ee7a m\u00ecnh, Falcon Heavy, v\u00e0o kh\u00f4ng gian.<\/p>\n

        V\u00ec v\u1eady, khi Falcon Heavy n\u00e9m chi\u1ebfc Tesla Roadster m\u00e0u \u0111\u1ecf \u0111ang ph\u00e1t b\u00e0i h\u00e1t n\u1ed5i ti\u1ebfng nh\u1ea5t n\u0103m 1971 \u2013 Life On Mars c\u1ee7a David Bowie v\u00e0o qu\u1ef9 \u0111\u1ea1o, gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi \u0111\u00e3 ph\u00e1t cu\u1ed3ng v\u00ec ph\u1ea5n kh\u00edch. Ph\u00f3ng m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 v\u00e0o kh\u00f4ng gian ch\u00ednh x\u00e1c l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng \u0111i\u00ean r\u1ed3, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o bu\u1ed9c m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i ch\u00fa \u00fd.<\/p>\n

        K\u1ebft<\/strong><\/h2>\n

        V\u1eady l\u00e0 Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 PR s\u1ea3n ph\u1ea9m<\/strong> c\u00f9ng v\u1edbi m\u1ed9t v\u00e0i v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng n\u00e0y. Tuy nhi\u00ean, PR ch\u00ednh l\u00e0 con dao hai l\u01b0\u1ee1i n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t nh\u1eefng th\u00f4ng tin v\u00e0 \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Masterskills c\u00f2n r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn kh\u00e1c li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, Marketing v\u00e0 qu\u1ea3ng c\u00e1o. N\u1ebfu c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa v\u1edbi l\u0129nh v\u1ef1c n\u00e0y, h\u00e3y gh\u00e9 qua Blog c\u1ee7a t\u1ee5i m\u00ecnh th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u1eadp nh\u1eadt m\u1ed9t c\u00e1ch s\u1edbm nh\u1ea5t nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        H\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft \u0111\u1ea1i ch\u00fang chi\u1ebfm \u0111\u1ebfn 63% gi\u00e1 tr\u1ecb c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty ng\u00e0y nay. Khi c\u00f3 r\u1ee7i ro x\u1ea3y ra khi\u1ebfn cho danh ti\u1ebfng c\u1ee7a c\u00f4ng ty b\u1ecb suy gi\u1ea3m, n\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, \u0111i\u1ec1u quan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48233"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48233"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48233\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}