{"id":48250,"date":"2023-12-16T22:42:38","date_gmt":"2023-12-16T22:42:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-biet-marketing-quang-cao-va-pr.html"},"modified":"2023-12-16T22:42:38","modified_gmt":"2023-12-16T22:42:38","slug":"phan-biet-marketing-quang-cao-va-pr","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-biet-marketing-quang-cao-va-pr.html","title":{"rendered":"Ph\u00e2n Bi\u1ec7t Marketing, Qu\u1ea3ng C\u00e1o V\u00e0 PR"},"content":{"rendered":"
\n

Marketing, Qu\u1ea3ng c\u00e1o v\u00e0 PR ch\u1eafc h\u1eb3n l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef v\u00f4 c\u00f9ng quen thu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c b\u1ea1n theo h\u1ecdc ho\u1eb7c \u0111ang l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c Marketing. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi nh\u1eefng b\u1ea1n m\u1edbi \u201cch\u1eadp ch\u1eefng\u201d b\u01b0\u1edbc v\u00e0o ng\u00e0nh th\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m v\u00f4 c\u00f9ng m\u1edbi m\u1ebb v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t Marketing, Qu\u1ea3ng c\u00e1o v\u00e0 PR<\/strong>.<\/p>\n

B\u1edfi v\u1eady, kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi li\u00ean quan nh\u01b0: Ph\u00e2n bi\u1ec7t qu\u1ea3ng c\u00e1o v\u00e0 PR? S\u1ef1 gi\u1ed1ng nhau gi\u1eefa PR v\u00e0 Marketing nh\u01b0 th\u1ebf n\u00e0o? S\u1ef1 gi\u1ed1ng nhau gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 PR? Ph\u00e2n bi\u1ec7t Marketing v\u00e0 Qu\u1ea3ng c\u00e1o?\u00a0<\/p>\n

Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 3 thu\u1eadt ng\u1eef tr\u00ean, hy v\u1ecdng gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 ph\u00e2n bi\u1ec7t Marketing, Qu\u1ea3ng c\u00e1o v\u00e0 PR<\/strong>.<\/p>\n

Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Marketing \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi th\u1ecb tr\u01b0\u1eddng nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i.<\/p>\n

\u0110\u1ecbnh ngh\u0129a marketing theo quan \u0111i\u1ec3m c\u1ee7a Philip Kotler gi\u1ed1ng nh\u01b0 \u201ckhoa h\u1ecdc v\u00e0 ngh\u1ec7 thu\u1eadt c\u1ee7a s\u1ef1 kh\u00e1m ph\u00e1, s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u1eb1m thu l\u1ee3i nhu\u1eadn\u201d.\u00a0<\/strong><\/p>\n

Theo Hi\u1ec7p h\u1ed9i Marketing M\u1ef9 (AAA) \u0111\u1ecbnh ngh\u0129a v\u1ec1 Marketing nh\u01b0 sau:<\/p>\n

\n

\u201cMarketing<\/em><\/strong>l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng, t\u1eadp h\u1ee3p c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 quy tr\u00ecnh \u0111\u1ec3 t\u1ea1o, truy\u1ec1n th\u00f4ng, ph\u00e2n ph\u1ed1i v\u00e0 trao \u0111\u1ed5i c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 x\u00e3 h\u1ed9i n\u00f3i chung\u201d.<\/em><\/strong><\/p>\n<\/blockquote>\n

\"S\u1ef1\"S\u1ef1
Marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

Vai tr\u00f2 c\u1ee7a marketing nh\u01b0 l\u00e0 m\u1ed9t c\u00e2y c\u1ea7u n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, marketing c\u00f2n gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t.<\/p>\n

Qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/strong><\/h2>\n

Advertising \u2013 Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ea7n tr\u1ea3 ph\u00ed nh\u1eb1m lan t\u1ecfa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i.\u00a0<\/p>\n

Hi\u1ec7p h\u1ed9i Marketing M\u1ef9 \u0111\u1ecbnh ngh\u0129a qu\u1ea3ng c\u00e1o nh\u01b0 sau:\u00a0<\/p>\n

\n

\u201cQu\u1ea3ng c\u00e1o l\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n b\u00e1 th\u00f4ng tin, trong \u0111\u00f3 truy\u1ec1n \u0111\u1ea1t r\u00f5 \u00fd \u0111\u1ed3 c\u1ee7a ch\u1ee7 th\u1ec3 qu\u1ea3ng c\u00e1o, tuy\u00ean truy\u1ec1n h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u1ee7 th\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean c\u01a1 s\u1edf thu ph\u00ed\u201d<\/em><\/strong>.<\/em><\/p>\n<\/blockquote>\n

\n
\"Ph\u00e2n\"Ph\u00e2n
Qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

M\u1ee5c \u0111\u00edch c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 gia t\u0103ng s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, qua \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.\u00a0<\/p>\n

PR l\u00e0 g\u00ec?<\/strong><\/h2>\n

PR hay Public Relationship hay quan h\u1ec7 c\u00f4ng ch\u00fang, thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch d\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft thi\u1ec7n ch\u00ed<\/strong> c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c cho doanh nghi\u1ec7p, x\u1eed l\u00fd v\u00e0 d\u1eabn d\u1eaft c\u00e1c tin \u0111\u1ed3n, c\u00e2u chuy\u1ec7n hay s\u1ef1 ki\u1ec7n b\u1ea5t l\u1ee3i cho doanh nghi\u1ec7p.<\/p>\n

\n
\"Ph\u00e2n\"Ph\u00e2n
PR l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y, vai tr\u00f2 c\u1ee7a PR bao g\u1ed3m:<\/p>\n

    \n
  • X\u00e2y d\u1ef1ng, duy tr\u00ec, n\u00e2ng cao h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft c\u00f4ng ch\u00fang<\/li>\n
  • Thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang t\u00edch c\u1ef1c x\u00e2y d\u1ef1ng quan h\u1ec7 v\u00e0 giao d\u1ecbch v\u1edbi c\u00f4ng ty th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u00e1n ti\u1ebfp, n\u00e2ng cao h\u00ecnh \u1ea3nh c\u00f4ng ty\u00a0<\/li>\n
  • H\u01b0\u1edbng t\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang kh\u00e1c nhau kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 c\u00f2n l\u00e0 c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed, c\u01a1 quan ch\u00ednh ph\u1ee7, v.v<\/li>\n
  • L\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong Truy\u1ec1n th\u00f4ng Marketing, \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng kh\u00e1c nh\u1eb1m th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng chung c\u1ee7a doanh nghi\u1ec7p<\/li>\n<\/ul>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Marketing, qu\u1ea3ng c\u00e1o v\u00e0 PR<\/strong><\/h2>\n

    Ph\u00e2n bi\u1ec7t qu\u1ea3ng c\u00e1o v\u00e0 PR? S\u1ef1 gi\u1ed1ng nhau gi\u1eefa PR v\u00e0 Marketing nh\u01b0 th\u1ebf n\u00e0o? S\u1ef1 gi\u1ed1ng nhau gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 PR? Ph\u00e2n bi\u1ec7t Marketing v\u00e0 Qu\u1ea3ng c\u00e1o? Trong ph\u1ea7n n\u00e0y, Masterskills s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi k\u1ec3 tr\u00ean, c\u00f9ng theo d\u00f5i nh\u00e9.<\/p>\n

    \n\n\n\n\n\n\n\n\n\n
    Marketing<\/strong><\/td>\nQu\u1ea3ng c\u00e1o<\/strong><\/td>\nPR<\/strong><\/td>\n<\/tr>\n
    C\u1ea5p \u0111\u1ed9<\/strong><\/td>\nBao g\u1ed3m h\u00e0ng lo\u1ea1t c\u00e1c h\u00ecnh th\u1ee9c tri\u1ec3n khai, trong \u0111\u00f3 c\u00f3 Qu\u1ea3ng c\u00e1o v\u00e0 PR.<\/td>\nN\u1eb1m trong Marketing.<\/td>\nN\u1eb1m trong Marketing.<\/td>\n<\/tr>\n
    M\u1ee5c ti\u00eau<\/strong><\/td>\nT\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a c\u00f4ng ch\u00fang, h\u01b0\u1edbng \u0111\u1ebfn thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a c\u00f4ng ch\u00fang, gia t\u0103ng th\u1ecb ph\u1ea7n.<\/td>\nT\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang, nh\u1eb1m gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/td>\nT\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang, h\u01b0\u1edbng \u0111\u1ebfn x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c trong m\u1eaft c\u00f4ng ch\u00fang.<\/td>\n<\/tr>\n
    C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/strong><\/td>\nBao g\u1ed3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a Qu\u1ea3ng c\u00e1o v\u00e0 PR.<\/td>\nKh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/td>\nKh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u01a1 quan b\u00e1o ch\u00ed, nh\u00e0 \u0111\u1ea7u t\u01b0, v.v.<\/td>\n<\/tr>\n
    C\u00e1ch th\u1ee9c tri\u1ec3n khai<\/strong><\/td>\nMarketing 4P bao g\u1ed3m: S\u1ea3n ph\u1ea9m, Gi\u00e1 b\u00e1n, K\u00eanh ph\u00e2n ph\u1ed1i, Truy\u1ec1n th\u00f4ng (trong \u0111\u00f3 bao g\u1ed3m qu\u1ea3ng c\u00e1o v\u00e0 PR). T\u1eebng ho\u1ea1t \u0111\u1ed9ng s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai c\u1ee5 th\u1ec3 theo chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p.<\/td>\nTh\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o bao g\u1ed3m h\u00e0ng lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0: thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch v\u00e0 l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, t\u1ed5 ch\u1ee9c tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1, v.v.<\/td>\nBao g\u1ed3m h\u00e0ng lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a doanh nghi\u1ec7p nh\u01b0: Quan h\u1ec7 n\u1ed9i b\u1ed9\u00a0Quan h\u1ec7 v\u1edbi truy\u1ec1n th\u00f4ng; Quan h\u1ec7 v\u1edbi c\u1ed9ng \u0111\u1ed3ng; Ho\u1ea1t \u0111\u1ed9ng h\u00e0nh lang;\u00a0Qu\u1ea3n tr\u1ecb v\u1ea5n \u0111\u1ec1\/kh\u1ee7ng ho\u1ea3ng; Quan h\u1ec7 v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0; T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n\u00a0<\/td>\n<\/tr>\n
    \u00dd \u0111\u1ecbnh thuy\u1ebft ph\u1ee5c<\/strong><\/td>\nC\u1ea3 hai<\/td>\nC\u00f4ng khai thuy\u1ebft ph\u1ee5c c\u00f4ng ch\u00fang mua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 th\u00f4ng qua h\u00ecnh \u1ea3nh, ng\u00f4n ng\u1eef, v.v.<\/td>\nGi\u00e1n ti\u1ebfp, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m v\u1eabn c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n nh\u01b0ng kh\u00f4ng nhi\u1ec1u, kh\u00f4ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u00fd \u0111\u1ecbnh mua m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp.<\/td>\n<\/tr>\n
    C\u01a1 ch\u1ebf b\u1ea3o v\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/td>\nC\u1ea3 hai<\/td>\nC\u00f4ng ch\u00fang th\u01b0\u1eddng kh\u00f4ng h\u1ee9ng th\u00fa khi xem v\u00e0 ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o.<\/td>\nD\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

    T\u1ea1m k\u1ebft<\/strong><\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 3 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c Marketing bao g\u1ed3m Marketing, Qu\u1ea3ng c\u00e1o, v\u00e0 Quan h\u1ec7 c\u00f4ng ch\u00fang m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin b\u1ed5 \u00edch v\u00e0 ph\u00e2n bi\u1ec7t Marketing, Qu\u1ea3ng c\u00e1o v\u00e0 PR<\/strong> m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n

    N\u1ebfu b\u1ea1n c\u00f2n b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi hay th\u1eafc m\u1eafc n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Marketing, Qu\u1ea3ng c\u00e1o v\u00e0 PR ch\u1eafc h\u1eb3n l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef v\u00f4 c\u00f9ng quen thu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c b\u1ea1n theo h\u1ecdc ho\u1eb7c \u0111ang l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c Marketing. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi nh\u1eefng b\u1ea1n m\u1edbi \u201cch\u1eadp ch\u1eefng\u201d b\u01b0\u1edbc v\u00e0o ng\u00e0nh th\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m v\u00f4 c\u00f9ng m\u1edbi m\u1ebb v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48250"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48250"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48250\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}