{"id":48266,"date":"2023-12-16T22:45:49","date_gmt":"2023-12-16T22:45:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chay-quang-cao-la-gi-giai-ma-chi-tiet-ve-nghe-chay-quang-cao.html"},"modified":"2023-12-16T22:45:49","modified_gmt":"2023-12-16T22:45:49","slug":"chay-quang-cao-la-gi-giai-ma-chi-tiet-ve-nghe-chay-quang-cao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chay-quang-cao-la-gi-giai-ma-chi-tiet-ve-nghe-chay-quang-cao.html","title":{"rendered":"Ch\u1ea1y Qu\u1ea3ng C\u00e1o L\u00e0 G\u00ec? Gi\u1ea3i M\u00e3 Chi Ti\u1ebft V\u1ec1 Ngh\u1ec1 Ch\u1ea1y Qu\u1ea3ng C\u00e1o"},"content":{"rendered":"
\n

Kinh doanh online l\u00e0 h\u00ecnh th\u1ee9c kinh doanh v\u00f4 c\u00f9ng ph\u1ed5 bi\u1ebfn trong cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay. V\u00e0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n c\u1ea7n ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t c\u00f3 th\u1ec3. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u doanh nghi\u1ec7p bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00fap doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng l\u00ean d\u1eabn \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ea7n tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang b\u00e1n. V\u1eady ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec v\u00e0 n\u00f3 h\u1eefu \u00edch nh\u01b0 th\u1ebf n\u00e0o trong kinh doanh online?<\/p>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/strong><\/h2>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 ho\u1ea1t \u0111\u1ed9ng l\u00e0 h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong kinh doanh, d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00f3 mong mu\u1ed1n ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/p>\n

\n
\"Ch\u1ea1y\"Ch\u1ea1y
Ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 l\u00e0m g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 d\u1ecbch v\u1ee5 gi\u00fap c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n, b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb th\u00f4ng tin s\u1ea3n ph\u1ea9m, hay ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u01b0u \u0111\u00e3i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram hay Google. D\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o s\u1ebd c\u00f3 thu ph\u00ed v\u00e0 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 c\u00e1c c\u00f4ng ty hay ng\u01b0\u1eddi b\u00e1n nh\u1eafm \u0111\u1ebfn.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o Facebook hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Facebook Ads, d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng, c\u00e1c trang fanpage hay doanh nghi\u1ec7p. Facebook s\u1ebd d\u00f9ng d\u1eef li\u1ec7u h\u1ecd c\u00f3 \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

L\u1ee3i \u00edch c\u1ee7a c\u00f4ng vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o\u00a0<\/strong><\/h2>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o s\u1ebd \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nhau cho doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 sau.<\/p>\n

Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf, n\u00f3 cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng s\u00e2u h\u01a1n th\u00f4ng qua d\u1eef li\u1ec7u m\u00e0 Facebook \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c. <\/p>\n

Qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u1ef1a v\u00e0o c\u00e1c ti\u00eau ch\u00ed m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm v\u00e0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nhi\u1ec1u l\u1ea7n trong m\u1ed9t ng\u00e0y, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong><\/h3>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn, h\u1ecd s\u1ebd b\u1ecf m\u1ed9t s\u1ed1 ti\u1ec1n kh\u1ed5ng l\u1ed3 \u0111\u1ec3 quay c\u00e1c clip qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o marketing. <\/p>\n

Tuy nhi\u00ean, v\u1edbi nh\u1eefng c\u00f4ng ty m\u1edbi b\u1eaft \u0111\u1ea7u c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf, s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o \u0111\u1ec3 nhi\u1ec1u kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p h\u01a1n ch\u00ednh l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o. <\/p>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed khi b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng tr\u0103m ngh\u00ecn kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee9c gi\u00e1 v\u00e0i tr\u0103m \u0111\u1ebfn v\u00e0i tri\u1ec7u \u0111\u1ed3ng cho m\u1ed9t th\u00e1ng.\u00a0\u00a0<\/p>\n

Lan truy\u1ec1n r\u1ed9ng r\u00e3i, nhanh ch\u00f3ng<\/strong><\/h3>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o c\u0169ng l\u00e0 c\u00e1ch lan truy\u1ec1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. Khi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a b\u1ea1n like fanpage hay comment v\u00e0o b\u00e0i qu\u1ea3ng c\u00e1o, ngay l\u1eadp t\u1ee9c, b\u1ea1n c\u0169ng s\u1ebd nh\u00ecn th\u1ea5y b\u00e0i vi\u1ebft c\u00f9ng comment xu\u1ea5t hi\u1ec7n tr\u00ean b\u1ea3ng tin tr\u00ean Facebook. <\/p>\n

\u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn b\u1ea1n ch\u00fa \u00fd v\u00e0 th\u00e0nh c\u00f4ng thu h\u00fat b\u1ea1n xem s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.\u00a0<\/p>\n

\n
\"L\u1ee3i\"L\u1ee3i
L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/figcaption><\/figure>\n<\/div>\n

Nh\u00e2n vi\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n

Nh\u00e2n vi\u00ean qu\u1ea3ng c\u00e1o s\u1ebd c\u1ea7n th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c theo \u0111\u00fang k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 ra. H\u1ecd c\u0169ng ph\u1ee5 tr\u00e1ch c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. <\/p>\n

Nh\u00e2n vi\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n bi\u1ebft bi\u00ean t\u1eadp, s\u00e1ng t\u1ea1o v\u00e0 \u0111a d\u1ea1ng ho\u00e1 c\u00e1c n\u1ed9i dung qu\u1ea3ng, ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, website, c\u00e1c k\u00eanh Marketing hay Youtube.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng c\u1ea7n \u0111\u1ec1 xu\u1ea5t c\u00e1c \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o m\u1edbi cho d\u1ef1 \u00e1n c\u1ee7a c\u00f4ng ty v\u00e0 t\u1ed1i \u01b0u ho\u00e1 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 online. Nh\u00e2n vi\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o c\u0169ng \u0111\u1ea3m nhi\u1ec7m s\u00e1ng t\u1ea1o n\u1ed9i dung cho c\u00e1c chi\u1ebfn d\u1ecbch marketing cho \u0111\u1ebfn c\u00e1c d\u1ef1 \u00e1n tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 slogan hay content marketing, v.v.\u00a0<\/p>\n

Ngo\u00e0i ra, h\u1ecd c\u0169ng s\u1ebd c\u1ea7n qu\u1ea3n l\u00fd t\u1ed1t n\u1ed9i dung, h\u00ecnh \u1ea3nh hay c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ea9m m\u1ef9 c\u1ee7a b\u00e0i vi\u1ebft, n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n. <\/p>\n

Vi\u1ebft v\u00e0 ch\u1ec9nh s\u1eeda c\u00e1c n\u1ed9i dung c\u1ee7a k\u1ecbch b\u1ea3n phim, l\u1eddi tho\u1ea1i hay l\u1eddi b\u00ecnh phim, v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c website, di\u1ec5n \u0111\u00e0n hay m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/p>\n

K\u1ef9 n\u0103ng c\u1ee7a ng\u01b0\u1eddi ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n
\n
\"K\u1ef9\"K\u1ef9
Ng\u01b0\u1eddi ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ea7n c\u00e1c k\u1ef9 n\u0103ng n\u00e0o?<\/figcaption><\/figure>\n<\/div>\n

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean qu\u1ea3ng c\u00e1o b\u1ea1n s\u1ebd c\u1ea7n c\u00f3 m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng nh\u1ea5t \u0111\u1ecbnh. <\/p>\n

B\u1ea1n c\u1ea7n t\u1ed1t nghi\u1ec7p cao \u0111\u1eb3ng tr\u1edf l\u00ean chuy\u00ean ng\u00e0nh Marketing ho\u1eb7c c\u00e1c ng\u00e0nh li\u00ean quan \u0111\u1ebfn Kinh doanh. B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng c\u1ea7n c\u00f3 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng.\u00a0<\/p>\n

L\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u1ea1y qu\u1ea3ng c\u00e1o, \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 b\u1ee9t ph\u00e1, vi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung hay, ki\u1ebfn th\u1ee9c cu\u1ed9c s\u1ed1ng x\u00e3 h\u1ed9i t\u1ed1t v\u00e0 theo k\u1ecbp c\u00e1c tr\u00e0o l\u01b0u c\u1ee7a gi\u1edbi tr\u1ebb. <\/p>\n

Ngo\u00e0i ra, k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 qu\u1ea3n l\u00fd th\u1eddi gian c\u0169ng l\u00e0 m\u1ed9t trong c\u00e1c k\u1ef9 n\u0103ng quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c h\u1ee3p l\u00fd v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u00a0<\/p>\n

Thu nh\u1eadp c\u1ee7a ngh\u1ec1 ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/strong><\/h2>\n

M\u1ee9c thu nh\u1eadp c\u1ee7a nh\u00e2n vi\u00ean qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111ang dao \u0111\u1ed9ng t\u1eeb 8.000.000 \u2013 15.000.000 VN\u0110<\/strong>, ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng v\u1ecb tr\u00ed v\u00e0 kinh nghi\u1ec7m kh\u00e1c nhau c\u1ee7a m\u1ed7i ng\u01b0\u1eddi. <\/p>\n

Nh\u1eefng ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o t\u1ef1 do c\u00f3 m\u1ee9c thu nh\u1eadp kh\u00e1 \u1ed5n \u0111\u1ecbnh v\u00ec h\u1ecd c\u00f2n m\u1edf c\u00e1c l\u1edbp d\u1ea1y qu\u1ea3ng c\u00e1o hay h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o online tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/p>\n

T\u00ecm vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2u?\u00a0<\/strong><\/h2>\n

Hi\u1ec7n nay \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang chuy\u1ec3n sang h\u00ecnh th\u1ee9c kinh doanh online. Do \u0111\u00f3, c\u00f3 th\u1ec3 n\u00f3i v\u1ecb tr\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c ti\u1ec1m n\u0103ng v\u1edbi nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi, ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u1edbi m\u1ee9c l\u01b0\u01a1ng \u1ed5n \u0111\u1ecbnh. Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec.\u00a0<\/strong><\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c v\u1ecb tr\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n th\u00e2n, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o t\u1ea1i website c\u1ee7a Masterskills v\u1edbi \u0111a d\u1ea1ng ng\u00e0nh ngh\u1ec1 v\u00e0 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm vi\u1ec7c.\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kinh doanh online l\u00e0 h\u00ecnh th\u1ee9c kinh doanh v\u00f4 c\u00f9ng ph\u1ed5 bi\u1ebfn trong cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay. V\u00e0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n c\u1ea7n ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t c\u00f3 th\u1ec3. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u doanh nghi\u1ec7p bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00fap […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48266"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48266"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48266\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}