{"id":48270,"date":"2023-12-16T22:46:41","date_gmt":"2023-12-16T22:46:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-manager-la-gi-10-ky-nang-quan-trong-can-co.html"},"modified":"2023-12-16T22:46:41","modified_gmt":"2023-12-16T22:46:41","slug":"marketing-manager-la-gi-10-ky-nang-quan-trong-can-co","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-manager-la-gi-10-ky-nang-quan-trong-can-co.html","title":{"rendered":"Marketing Manager L\u00e0 G\u00ec? 10 K\u1ef9 N\u0103ng Quan Tr\u1ecdng C\u1ea7n C\u00f3"},"content":{"rendered":"
\n

\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 marketer vi\u1ec7c th\u0103ng ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed cao h\u01a1n nh\u01b0 marketing manager<\/strong> hay marketing director (director of marketing) l\u00e0 m\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p m\u00e0 h\u1ecd \u0111\u1eb7t ra ngay khi c\u00f2n l\u00e0 m\u1ed9t sinh vi\u00ean ng\u00e0nh Marketing, hay nh\u1eefng b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c n\u00e0y. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd gi\u1edbi thi\u1ec7u chi ti\u1ebft cho c\u00e1c b\u1ea1n v\u1ec1 v\u1ecb tr\u00ed \u201cmarketing manager l\u00e0 g\u00ec?<\/strong>\u201d, c\u00f9ng t\u00ecm hi\u1ec3u ngay nh\u00e9.<\/p>\n

Marketing manager l\u00e0 g\u00ec?<\/strong><\/h2>\n

Marketing manager \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 ch\u1ee9c danh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd b\u1ed9 ph\u1eadn marketing trong doanh nghi\u1ec7p. Marketing manager th\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc c\u00f3 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n gi\u1ecfi, c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd t\u1ed1t.\u00a0<\/p>\n

Nhi\u1ec7m v\u1ee5 c\u1ee7a marketing manager l\u00e0 g\u00ec?<\/strong><\/h2>\n

V\u1edbi vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd b\u1ed9 ph\u1eadn marketing c\u1ee7a doanh nghi\u1ec7p, nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, t\u1ea1i m\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 y\u00eau c\u1ea7u v\u1ec1 c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau n\u00ean nhi\u1ec7m v\u1ee5 c\u0169ng s\u1ebd kh\u00e1c nhau.\u00a0<\/p>\n

\n
\"Nhi\u1ec7m\"Nhi\u1ec7m
Nhi\u1ec7m v\u1ee5 c\u1ee7a marketing manager.<\/figcaption><\/figure>\n<\/div>\n

Tuy nhi\u00ean, nh\u00ecn chung, m\u1ed9t manager s\u1ebd \u0111\u1ea3m nh\u1eadn c\u00f4ng vi\u1ec7c nh\u01b0 sau:<\/p>\n

    \n
  • L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
  • L\u1eadp k\u1ebf ho\u1ea1ch, tr\u00ecnh duy\u1ec7t ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng marketing, v\u00e0 qu\u1ea3n l\u00fd thu chi \u0111\u1ea3m b\u1ea3o kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 k\u1ebf ho\u1ea1ch.<\/li>\n
  • \u0110\u01b0a ra k\u1ebf ho\u1ea1ch v\u00e0 gi\u1ea3i ph\u00e1p marketing \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/li>\n
  • Qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing sao cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y di\u1ec5n ra su\u00f4n s\u1ebb v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/li>\n
  • Ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n, v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.<\/li>\n
  • \u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ed5 ch\u1ee9c c\u00e1c kh\u00f3a hu\u1ea5n luy\u1ec7n v\u00e0 \u0111\u00e0o t\u1ea1o ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n nh\u00e2n l\u1ef1c.<\/li>\n
  • K\u1ebft h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan nh\u1eb1m x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.<\/li>\n
  • Th\u1ef1c hi\u1ec7n qu\u1ea3n l\u00fd v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.\u00a0<\/li>\n
  • \u0110\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t, c\u1eadp nh\u1eadt k\u1ecbp th\u1eddi c\u00e1c y\u00eau c\u1ea7u m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng cho c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan.<\/li>\n
  • L\u1eadp b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 v\u00e0 t\u00ecnh h\u00ecnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing cho ban qu\u1ea3n l\u00fd theo \u0111\u1ecbnh k\u1ef3. Nhanh ch\u00f3ng th\u00f4ng b\u00e1o nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi.<\/li>\n
  • L\u1eadp b\u00e1o c\u00e1o t\u1ed5ng k\u1ebft ho\u1ea1t \u0111\u1ed9ng marketing theo n\u0103m.<\/li>\n
  • Ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 b\u1ed9 ph\u1eadn marketing.<\/li>\n<\/ul>\n

    Ch\u1ee9c n\u0103ng c\u1ee7a marketing manager l\u00e0 g\u00ec?<\/strong><\/h2>\n

    M\u1ed9t marketing manager s\u1ebd c\u00f3 ch\u1ee9c n\u0103ng nh\u01b0 th\u1ebf n\u00e0o trong doanh nghi\u1ec7p, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n m\u00e0 m\u1ed9t marketing manager \u0111\u1ea3m nh\u1eadn.<\/p>\n

      \n
    • Thi\u1ebft l\u1eadp v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c marketing. B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi qu\u1ea3n l\u00fd marketing c\u0169ng c\u00f3 ch\u1ee9c n\u0103ng thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch c\u1ee5 th\u1ec3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, gi\u00e1m s\u00e1t thu chi.<\/li>\n
    • Tham m\u01b0u c\u00e1c gi\u1ea3i ph\u00e1p marketing cho ban qu\u1ea3n tr\u1ecb. V\u1edbi nh\u1eefng gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 v\u00e0 ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu\u1eadn l\u1ee3i h\u01a1n trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u0169ng nh\u01b0 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau kinh doanh \u0111\u1ec1 ra.\u00a0<\/li>\n
    • T\u1ed5 ch\u1ee9c v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing. \u0110\u1ed3ng th\u1eddi, trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch, marketing manager c\u00f3 ch\u1ee9c n\u0103ng gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m b\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 v\u00e0 ph\u00e1t hi\u1ec7n k\u1ecbp th\u1eddi nh\u1eefng s\u1ef1 c\u1ed1 ph\u00e1t sinh \u0111\u1ec3 \u0111\u01b0a ra h\u01b0\u1edbng kh\u1eafc ph\u1ee5c k\u1ecbp th\u1eddi nh\u1ea5t.<\/li>\n
    • Qu\u1ea3n tr\u1ecb v\u00e0 \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn marketing trong doanh nghi\u1ec7p. Marketing manager c\u00f3 ch\u1ee9c n\u0103ng x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 cho b\u1ed9 ph\u1eadn, l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 ph\u00f9 h\u1ee3p cho nh\u00e2n s\u1ef1. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng th\u1ef1c hi\u1ec7n gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean, \u0111\u1ea3m b\u1ea3o nh\u00e2n s\u1ef1 ho\u00e0n th\u00e0nh c\u00e1c vi\u1ec7c \u0111\u00fang ti\u1ebfn \u0111\u1ed9, \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/li>\n<\/ul>\n
      \n
      \"marketing\"marketing
      Marketing manager c\u00f3 ch\u1ee9c n\u0103ng nh\u01b0 th\u1ebf n\u00e0o trong doanh nghi\u1ec7p?<\/figcaption><\/figure>\n<\/div>\n

      T\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t marketing manager<\/strong> l\u00e0 g\u00ec?<\/h2>\n

      M\u1ed9t marketing manager ph\u1ea3i c\u00f3 nh\u1eefng t\u1ed1 ch\u1ea5t g\u00ec, c\u00f9ng t\u00ecm hi\u1ec3u ngay trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. N\u1ebfu b\u1ea1n c\u00f3 mong mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t marketing manager trong t\u01b0\u01a1ng lai th\u00ec ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n

      Th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

      Nhu c\u1ea7u c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 kh\u00e1c nhau, do \u0111\u00f3 ng\u01b0\u1eddi qu\u1ea3n l\u00fd marketing c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh mong mu\u1ed1n\/nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

      Hi\u1ec3u quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/h3>\n

      Nh\u00ecn chung, quy tr\u00ecnh b\u00e1n h\u00e0ng bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:\u00a0<\/p>\n

        \n
      • T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n
      • Chu\u1ea9n b\u1ecb<\/li>\n
      • Ti\u1ebfp c\u1eadn<\/li>\n
      • Tr\u00ecnh b\u00e0y<\/li>\n
      • X\u1eed l\u00fd ph\u1ea3n \u0111\u1ed1i<\/li>\n
      • K\u1ebft th\u00fac<\/li>\n
      • Theo d\u00f5i\u00a0<\/li>\n<\/ul>\n

        T\u1ea1i m\u1ed7i b\u01b0\u1edbc n\u00e0y \u0111\u1ec1u \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m marketing manager ki\u1ebfn th\u1ee9c, s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\u00a0<\/p>\n

        K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 critical thinking<\/strong><\/h3>\n

        Marketing y\u00eau c\u1ea7u ng\u01b0\u1eddi l\u00e0m ph\u1ea3i h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi \u0111\u00fang c\u00e2u h\u1ecfi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, \u00fd th\u1ee9c chung v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Do \u0111\u00f3, kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111i kh\u1ea3 n\u0103ng bi\u1ec7n lu\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u1edf m\u1ed9t qu\u1ea3n l\u00fd marketing.<\/p>\n

        K\u1ef9 n\u0103ng vi\u1ebft v\u00e0 s\u00e1ng t\u1ea1o<\/strong><\/h3>\n

        Ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft, k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. B\u1ea1n c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng vi\u1ebft t\u1ed1t, bi\u1ebft c\u00e1ch x\u00e1c \u0111\u1ecbnh phong c\u00e1ch vi\u1ebft kh\u00e1c nhau cho t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

        L\u00e0m vi\u1ec7c nh\u00f3m t\u1ed1t<\/strong><\/h3>\n

        K\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c v\u1edbi m\u1ed9t marketing manager. B\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o c\u00e1c m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p, c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y cho team c\u1ee7a m\u00ecnh. L\u00e0 m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd b\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng khuy\u1ebfn kh\u00edch v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n s\u1ef1 c\u1ee7a m\u00ecnh.<\/p>\n

        L\u00e0m vi\u1ec7c nh\u00f3m t\u1ed1t y\u00eau c\u1ea7u b\u1ea1n c\u1ea7n c\u00f3 th\u00eam nhi\u1ec1u k\u1ef9 kh\u00e1c ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u00e0m ph\u00e1n, \u0111\u01b0a ra l\u1eddi khuy\u00ean, s\u1ee9c \u1ea3nh h\u01b0\u1edfng, v.v.\u00a0\u00a0\u00a0<\/p>\n

        K\u1ef9 n\u0103ng giao ti\u1ebfp<\/strong><\/h3>\n

        Trong m\u1ecdi c\u00f4ng vi\u1ec7c, ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp lu\u00f4n c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh. Giao ti\u1ebfp t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi m\u1ecdi ng\u01b0\u1eddi, g\u1eafn k\u1ebft c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m.\u00a0<\/p>\n

        \n
        \"T\u1ed1\"T\u1ed1
        T\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t marketing manager<\/figcaption><\/figure>\n<\/div>\n

        B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c th\u00e0nh th\u1ea1o k\u1ef9 n\u0103ng giao ti\u1ebfp c\u0169ng gi\u00fap b\u1ea1n thu\u1eadn l\u1ee3i trong qu\u00e1 tr\u00ecnh truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin \u0111\u1ebfn nh\u00e2n s\u1ef1 c\u1ea5p d\u01b0\u1edbi c\u1ee7a m\u00ecnh.<\/p>\n

        Th\u00edch nghi t\u1ed1t<\/strong><\/h3>\n

        Th\u00edch \u1ee9ng, th\u00edch nghi t\u1ed1t l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf trong n\u1ec1n kinh t\u1ebf c\u00f3 t\u00ednh c\u1ea1nh tranh nh\u01b0 hi\u1ec7n nay. \u0110\u1eb7c bi\u1ec7t, marketing l\u00e0 l\u0129nh v\u1ef1c c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, c\u00f9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

        Ng\u01b0\u1eddi l\u00e0m qu\u1ea3n l\u00fd marketing c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh ch\u00f3ng, li\u00ean t\u1ee5c c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\u00a0<\/p>\n

        K\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch<\/strong><\/h3>\n

        L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed5 ch\u1ee9c, th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c quan tr\u1ecdng c\u1ee7a marketing manager.\u00a0<\/p>\n

        Do \u0111\u00f3, th\u00e0nh th\u1ea1o k\u1ef9 n\u0103ng n\u00e0y l\u00e0 m\u1ed9t y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c n\u1ebfu b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i v\u1ecb tr\u00ed ngh\u1ec1 nghi\u1ec7p n\u00e0y.<\/p>\n

        Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7<\/strong><\/h3>\n

        Marketing manager c\u1ea7n th\u00e0nh th\u1ea1o s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tin h\u1ecdc v\u0103n ph\u00f2ng \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c di\u1ec5n ra su\u00f4n s\u1ebb.<\/p>\n

        S\u1eb5n s\u00e0ng h\u1ecdc h\u1ecfi<\/strong><\/h3>\n

        Li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi v\u00e0 trau d\u1ed3i ki\u1ebfn th\u1ee9c m\u1edbi l\u00e0 t\u1ed1 ch\u1ea5t ti\u1ebfp theo m\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing manager c\u1ea7n s\u1edf h\u1eefu.<\/p>\n

        L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh marketing manager<\/strong>?<\/h2>\n

        Nhi\u1ec1u c\u00f4ng ty t\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean cho v\u1ecb tr\u00ed marketing manager v\u1edbi y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u c\u1eed b\u1eb1ng c\u1eed nh\u00e2n ng\u00e0nh marketing.\u00a0<\/p>\n

        N\u1ebfu b\u1ea1n c\u00f3 mong mu\u1ed1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing, b\u1ea1n n\u00ean c\u00f3 c\u00e1c ch\u1ee9ng ch\u1ec9 v\u1ec1 marketing, qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng ho\u1eb7c c\u00e1c l\u0129nh v\u1ef1c c\u00f3 li\u00ean quan. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng.\u00a0<\/p>\n

        \n
        \"L\u00e0m\"L\u00e0m
        L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh marketing manager?<\/figcaption><\/figure>\n<\/div>\n

        N\u1ebfu b\u1ea1n c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng tr\u1edf th\u00e0nh marketing manager, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u1ee3i \u00fd gi\u00fap b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi v\u1ecb tr\u00ed n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:\u00a0<\/p>\n

        X\u00e2y d\u1ef1ng k\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb marketing<\/strong><\/h3>\n

        B\u00ean c\u1ea1nh vi\u1ec7c nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng trong l\u0129nh v\u1ef1c marketing, v\u1ecb tr\u00ed qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng marketing c\u0169ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u k\u1ef9 n\u0103ng kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng b\u1ea1n n\u00ean trau d\u1ed3i, v\u00e0 b\u1ed5 sung cho m\u00ecnh:<\/p>\n

          \n
        • K\u1ef9 n\u0103ng vi\u1ebft v\u00e0 ph\u00e1t bi\u1ec3u tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng: K\u1ef9 n\u0103ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n
        • Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: Nh\u1edd \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1ch \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\u00a0<\/li>\n
        • K\u1ef9 n\u0103ng ph\u00e2n t\u00edch: K\u1ef9 n\u0103ng n\u00e0y gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/li>\n
        • T\u01b0 duy s\u00e1ng t\u1ea1o cho ph\u00e9p b\u1ea1n t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ea5p d\u1eabn.<\/li>\n
        • C\u00e1c k\u1ef9 n\u0103ng giao ti\u1ebfp trang b\u1ecb cho b\u1ea1n kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn qu\u1ea3ng c\u00e1o, quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n
        • K\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n: K\u1ef9 n\u0103ng n\u00e0y gi\u00fap \u00edch cho b\u1ea1n trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, theo d\u00f5i ti\u1ebfn \u0111\u1ed9, qu\u1ea3n tr\u1ecb th\u00e0nh vi\u00ean.<\/li>\n
        • K\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, email marketing, SEO, ph\u1ea7n m\u1ec1m tr\u00ecnh chi\u1ebfu.<\/li>\n
        • K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o: \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng c\u1ef1c k\u1ef3 c\u1ea7n thi\u1ebft n\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m vi\u1ec7c t\u1ea1i v\u1ecb tr\u00ed manager.\u00a0<\/li>\n<\/ul>\n

          H\u1ecdc m\u1ed9t ch\u1ee9ng ch\u1ec9 li\u00ean quan<\/strong><\/h3>\n

          Vi\u1ec7c c\u00f3 th\u00eam c\u00e1c ch\u1ee9ng ch\u1ec9 v\u1ec1 marketing, qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng, v.v trong CV c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd h\u01a1n trong m\u1eaft c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng.\u00a0<\/p>\n

          \u0110\u1eb7c bi\u1ec7t, v\u1edbi v\u1ecb tr\u00ed manager c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi c\u00e1c \u1ee9ng vi\u00ean c\u00f3 tr\u00ecnh \u0111\u1ed9 xu\u1ea5t s\u1eafc, nhi\u1ec1u kinh nghi\u1ec7m.<\/p>\n

          Tham gia c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 l\u0129nh v\u1ef1c marketing<\/strong><\/h3>\n

          M\u1ed9t trong nh\u1eefng c\u00e1ch l\u00e0m gi\u00fap b\u1ea1n nh\u1eadn ra b\u1ea1n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi marketing l\u00e0 tham gia c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 marketing. B\u00ean c\u1ea1nh ti\u1ebfp thu nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi m\u1ebb v\u1ec1 ng\u00e0nh, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e2n s\u1ef1 trong ng\u00e0nh.<\/p>\n

          T\u00edch l\u0169y kinh nghi\u1ec7m<\/strong><\/h3>\n

          Kh\u00f4ng c\u1ea7n ph\u1ea3i b\u00e0n c\u00e3i, kinh nghi\u1ec7m t\u1ea1i v\u1ecb tr\u00ed t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 l\u0129nh v\u1ef1c marketing l\u00e0 y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u cho v\u1ecb tr\u00ed marketing manager m\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u00ecm ki\u1ebfm. <\/p>\n

          Do \u0111\u00f3, b\u1ea1n h\u00e3y c\u1ed1 g\u1eafng trau d\u1ed3i ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c n\u00e0y, c\u0169ng nh\u01b0 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd.<\/p>\n

          X\u00e2y d\u1ef1ng Portfolio<\/strong><\/h3>\n

          B\u00ean c\u1ea1nh m\u1ed9t chi\u1ebfc CV ch\u1ea5t, vi\u1ec7c b\u1ea1n c\u00f3 m\u1ed9t portfolio t\u1ed1t c\u0169ng gi\u00fap b\u1ea1n ghi \u0111i\u1ec3m trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u1ed1t h\u01a1n.\u00a0<\/p>\n

          B\u00ean c\u1ea1nh nh\u1eefng k\u1ef9 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i m\u00e0 b\u1ea1n s\u1edf h\u1eefu, h\u00e3y c\u1ed1 g\u1eafng tr\u00ecnh b\u00e0y t\u1ea5t c\u1ea3 nh\u1eefng d\u1ef1 \u00e1n m\u00e0 b\u1ea1n \u0111\u00e3 t\u1eebng \u0111\u1ea3m nh\u1eadn, c\u0169ng nh\u01b0 k\u1ebft qu\u1ea3 m\u00e0 d\u1ef1 \u00e1n \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Qua \u0111\u00e2y, nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t ph\u1ea7n n\u0103ng l\u1ef1c, k\u1ef9 n\u0103ng hay kinh nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/p>\n

          M\u1ee9c l\u01b0\u01a1ng c\u1ee7a marketing manager<\/strong><\/h2>\n

          M\u1ee9c l\u01b0\u01a1ng v\u1ecb tr\u00ed marketing manager bao nhi\u00eau? \u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb trong l\u0129nh v\u1ef1c n\u00e0y c\u1ef1c k\u1ef3 quan t\u00e2m. Theo \u0111\u00f3, m\u1ee9c l\u01b0\u01a1ng c\u1ee7a m\u1ed9t marketing manager dao \u0111\u1ed9ng t\u1eeb 15 \u2013 78 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/strong>.<\/p>\n

          L\u01b0u \u00fd<\/em>: M\u1ee9c l\u01b0\u01a1ng n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c.\u00a0<\/p>\n

          T\u1ea1m k\u1ebft<\/strong><\/h2>\n

          Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 v\u1ecb tr\u00ed \u201cmarketing manager l\u00e0 g\u00ec?<\/strong>\u201d trong doanh nghi\u1ec7p m\u00e0 Masterskills mu\u1ed1n g\u1eedi t\u1edbi c\u00e1c b\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p cho c\u00e1c b\u1ea1n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c th\u00fa v\u1ecb n\u00e0y. C\u00f9ng ch\u1edd \u0111\u00f3n b\u00e0i vi\u1ebft ti\u1ebfp theo v\u1edbi chia s\u1ebb v\u1ec1 v\u1ecb tr\u00ed marketing director nh\u00e9.<\/p>\n

          N\u1ebfu b\u1ea1n c\u00f2n b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          \u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 marketer vi\u1ec7c th\u0103ng ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed cao h\u01a1n nh\u01b0 marketing manager hay marketing director (director of marketing) l\u00e0 m\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p m\u00e0 h\u1ecd \u0111\u1eb7t ra ngay khi c\u00f2n l\u00e0 m\u1ed9t sinh vi\u00ean ng\u00e0nh Marketing, hay nh\u1eefng b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c n\u00e0y. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48270"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48270"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48270\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}