{"id":48283,"date":"2023-12-16T22:49:40","date_gmt":"2023-12-16T22:49:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/endowment-effect-la-gi-ung-dung-va-vi-du-cua-endowment-effect.html"},"modified":"2023-12-16T22:49:40","modified_gmt":"2023-12-16T22:49:40","slug":"endowment-effect-la-gi-ung-dung-va-vi-du-cua-endowment-effect","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/endowment-effect-la-gi-ung-dung-va-vi-du-cua-endowment-effect.html","title":{"rendered":"Endowment Effect L\u00e0 G\u00ec? \u1ee8ng D\u1ee5ng V\u00e0 V\u00ed D\u1ee5 C\u1ee7a Endowment Effect"},"content":{"rendered":"
\n

Endowment effect \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t khuynh h\u01b0\u1edbng c\u1ea3m x\u00fac khi\u1ebfn cho nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01b0a ra \u0111\u1ecbnh gi\u00e1 v\u1ec1 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng s\u1edf h\u1eefu cao h\u01a1n so v\u1edbi m\u1ee9c gi\u00e1 th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3. V\u1eady endowment effect l\u00e0 g\u00ec<\/strong>? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u \u1ee9ng n\u00e0y trong b\u00e0i vi\u1ebft h\u00f4m nay nh\u00e9.\u00a0<\/p>\n

Endowment effect l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

Endowment effect l\u00e0 g\u00ec<\/strong>? L\u00e0 hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 t\u00ecnh tr\u1ea1ng \u201cti\u1ebfc c\u1ee7a\u201d. D\u1ef1a theo l\u00fd thuy\u1ebft v\u1ec1 s\u1ef1 thay \u0111\u1ed5i, th\u00ec t\u00ecnh tr\u1ea1ng \u201cti\u1ebfc c\u1ee7a\u201d x\u1ea3y ra khi m\u1ed9t ng\u01b0\u1eddi s\u1eb5n s\u00e0ng b\u00e1n m\u1ed9t m\u00f3n \u0111\u1ed3 v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n gi\u00e1 m\u00e0 h\u1ecd mu\u1ed1n mua n\u00f3 (khi h\u1ecd kh\u00f4ng s\u1edf h\u1eefu m\u00f3n \u0111\u1ed3 \u0111\u00f3).\u00a0<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 endowment l\u00e0 g\u00ec s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u \u1ee9ng n\u00e0y, c\u1ee5 th\u1ec3: <\/p>\n

N\u1ebfu m\u1ed9t ng\u01b0\u1eddi t\u1eb7ng 1 c\u00e1i ly c\u00f3 m\u1ee9c gi\u00e1 30.000 \u0111\u1ed3ng v\u00e0 m\u1ed9t ng\u01b0\u1eddi kh\u00e1ch \u0111\u01b0\u1ee3c t\u1eb7ng 30.000 \u0111\u1ed3ng. Theo l\u00fd thuy\u1ebft trao \u0111\u1ed5i, th\u00ec ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 c\u00e1i ly kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb b\u1eb1ng 30.000 \u0111\u1ed3ng s\u1ebd b\u00e1n c\u00e1i ly \u0111\u1ec3 l\u1ea5y 30.000 \u0111\u1ed3ng, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 c\u00e1i ly c\u00f3 gi\u00e1 tr\u1ecb 30.000 \u0111\u1ed3ng l\u1edbn h\u01a1n c\u00e1i ly th\u00ec s\u1ebd mua c\u00e1i ly v\u1edbi gi\u00e1 30.000 \u0111\u1ed3ng.\u00a0<\/p>\n

\u0110i\u1ec1u ng\u1ea1c nhi\u00ean l\u00e0 khi \u00e1p d\u1ee5ng th\u00ed nghi\u1ec7m n\u00e0y v\u1edbi h\u00e0ng ng\u00e0n ng\u01b0\u1eddi th\u00ec k\u1ebft qu\u1ea3 nh\u1eadn l\u1ea1i h\u1ea7u nh\u01b0 kh\u00f4ng ai b\u00e1n c\u00e1i ly v\u1edbi gi\u00e1 30.000 \u0111\u1ed3ng, v\u00e0 c\u0169ng kh\u00f4ng ai b\u1ea3o ra 30.000 \u0111\u1ed3ng \u0111\u1ec3 mua c\u00e1i ly \u0111\u00f3. Th\u00f4ng qua v\u00ed d\u1ee5 c\u00f3 th\u1ec3 th\u1ea5y m\u1ecdi ng\u01b0\u1eddi th\u00edch c\u00e1i m\u00ecnh \u0111ang c\u00f3 h\u01a1n l\u00e0 c\u00f3 cho b\u1eb1ng \u0111\u01b0\u1ee3c c\u00e1i m\u00ecnh th\u00edch.\u00a0<\/p>\n

\n
\"endowment\"endowment
Hi\u1ec7u \u1ee9ng endowment l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

L\u00fd gi\u1ea3i c\u00e1ch endowment effect ho\u1ea1t \u0111\u1ed9ng<\/strong><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng gi\u1ea3i \u0111\u00e1p v\u1ec1 hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu b\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng l\u00fd gi\u1ea3i trong c\u00e1ch endowment effect ho\u1ea1t \u0111\u1ed9ng<\/p>\n

T\u00e2m l\u00fd s\u1ee3 m\u1ea5t m\u00e1t (Loss aversion)<\/strong><\/h3>\n

V\u1ea5n \u0111\u1ec1 s\u00e2u xa c\u1ee7a hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu ch\u00ednh l\u00e0 t\u00e2m l\u00fd s\u1ee3 m\u1ea5t m\u00e1t, \u0111i\u1ec1u n\u00e0y khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao s\u1ef1 t\u1ed5n th\u1ea5t h\u01a1n l\u00e0 l\u1ee3i \u00edch. K\u1ebft qu\u1ea3 l\u00e0 c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua \u0111\u1ec1u thi\u00ean v\u1ec1 vi\u1ec7c duy tr\u00ec hi\u1ec7n tr\u1ea1ng b\u1eb1ng c\u00e1ch gi\u1eef gi\u00e1 tr\u1ecb t\u0103ng cao cho s\u1ea3n ph\u1ea9m thay v\u00ec nh\u1eadn ra gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi n\u00f3.\u00a0<\/p>\n

Ch\u00fang ta th\u01b0\u1eddng c\u1ea3m th\u1ea5y x\u00f3t xa khi m\u1ea5t ti\u1ec1n h\u01a1n l\u00e0 l\u00e0m ra ti\u1ec1n, \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tay v\u1ee3t Jimmy Connors t\u1eebng n\u00f3i \u201cT\u00f4i gh\u00e9t c\u1ea3m gi\u00e1c b\u1ecb thua h\u01a1n l\u00e0 th\u00edch khi th\u1eafng\u201d, c\u00e2u n\u00e0y kh\u00e1 gi\u1ed1ng v\u1edbi c\u00e2u n\u00f3i \u201ccon c\u00e1 s\u1ea9y l\u00e0 con c\u00e1 to\u201d c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.\u00a0<\/p>\n

\u00dd th\u1ee9c s\u1edf h\u1eefu (Ownership & Belonging)<\/strong><\/h3>\n

C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 nhi\u1ec1u l\u1ea7n ch\u1ec9 ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd coi tr\u1ecdng m\u1ed9t th\u1ee9 m\u00e0 h\u1ecd \u0111\u00e3 s\u1edf h\u1eefu h\u01a1n m\u1ed9t m\u00f3n \u0111\u1ed3 t\u01b0\u01a1ng t\u1ef1 m\u00e0 h\u1ecd kh\u00f4ng s\u1edf h\u1eefu, r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi c\u00e2u ng\u1ea1n ng\u1eef: <\/p>\n

\u201cM\u1ed9t con chim trong tay \u0111\u00e1ng gi\u00e1 h\u01a1n hai con trong b\u1ee5i r\u1eadm.\u201d <\/em><\/p>\n

Kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u00e3 \u0111\u01b0\u1ee3c mua ho\u1eb7c nh\u1eadn l\u00e0m qu\u00e0 t\u1eb7ng; hi\u1ec7u \u1ee9ng v\u1eabn gi\u1eef nguy\u00ean.<\/p>\n

Thi\u00ean ki\u1ebfn hi\u1ec7n tr\u1ea1ng (Status Quo Bias)<\/strong><\/h3>\n

L\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ea3m x\u00fac, s\u1edf th\u00edch duy tr\u00ec t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i ho\u1eb7c tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a m\u1ed9t ng\u01b0\u1eddi, ho\u1eb7c s\u1edf th\u00edch kh\u00f4ng th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i ho\u1eb7c tr\u01b0\u1edbc \u0111\u00f3.\u00a0<\/p>\n

\n
\"endowment\"endowment
L\u00fd gi\u1ea3i hi\u1ec7n t\u01b0\u1ee3ng endowment effect.<\/figcaption><\/figure>\n<\/div>\n

C\u00e1c b\u1ed1i c\u1ea3nh ph\u1ed5 bi\u1ebfn c\u1ee7a hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu<\/strong><\/h2>\n

B\u00e1n l\u1ebb<\/strong><\/h3>\n

Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u00e3 \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu th\u00f4ng qua nhi\u1ec1u k\u1ef9 thu\u1eadt kh\u00e1c nhau nh\u01b0 cho kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, \u0111em \u0111\u1ebfn nhi\u1ec1u \u01b0u \u0111\u00e3i c\u00f3 th\u1eddi h\u1ea1n, cho ph\u00e9p d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed, v.v.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c \u01b0u \u0111\u00e3i n\u00e0y l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed v\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c s\u1edf h\u1eefu. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch khi\u1ebfn h\u1ecd c\u00f3 xu h\u01b0\u1edbng s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 ch\u00fang \u0111\u00e3 thu\u1ed9c v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n s\u1ebd n\u00f3i v\u1ec1 c\u00e1c ki\u1ec3u h\u00e0nh vi nguy\u00ean th\u1ee7y kh\u00e1ch h\u00e0ng s\u1ebd th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n r\u1ea5t nhi\u1ec1u, c\u1ee5 th\u1ec3:<\/p>\n

    \n
  • H\u1ee3p l\u00fd h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a webshop c\u1ee7a c\u00f4ng ty<\/li>\n
  • T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/li>\n
  • Th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n

    Ch\u1ee9ng kho\u00e1n\u00a0<\/strong><\/h3>\n

    Hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ee9ng kho\u00e1n, ch\u1eb3ng h\u1ea1n n\u1ebfu b\u1ea1n c\u00f3 ti\u1ec1n mu\u1ed1n d\u00f9ng s\u1ed1 ti\u1ec1n \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t lo\u1ea1i c\u1ed5 phi\u1ebfu b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ec3 sinh l\u00e3i cao. Nh\u01b0ng m\u1ed9t ng\u01b0\u1eddi m\u1ed9t ng\u01b0\u1eddi \u0111ang s\u1edf h\u1eefu tr\u00e1i phi\u1ebfu \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, v\u1eady li\u1ec7u r\u1eb1ng ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd b\u00e1n n\u00f3 v\u1edbi m\u1ee9c gi\u00e1 bao nhi\u00eau?<\/p>\n

    D\u1ef1a v\u00e0o l\u00fd thuy\u1ebft h\u1ee3p l\u00fd, m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng v\u00e0 ch\u1ea5p nh\u1eadn c\u1ee7a b\u00ean b\u00e1n v\u00e0 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng thanh to\u00e1n c\u1ee7a b\u00ean mua tr\u00e1i phi\u1ebfu c\u1ea7n c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng l\u1eabn nhau. <\/p>\n

    Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y ch\u1ec9 x\u1ea3y ra khi m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang s\u1edf h\u1eefu tr\u00e1i phi\u1ebfu, h\u1ecd \u0111\u01b0a ra m\u1ed9t y\u00eau c\u1ea7u v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n so v\u1edbi gi\u00e1 g\u1ed1c ho\u1eb7c gi\u00e1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f3, trong khi ng\u01b0\u1eddi b\u00e1n l\u1ea1i mu\u1ed1n m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u00ecnh\u00a0 tr\u1ea1ng cung b\u1ea5t \u1ee9ng c\u1ea7u x\u1ea3y ra.\u00a0<\/p>\n

    \n
    \"endowment\"endowment
    Hi\u1ec7u \u1ee9ng endowment trong c\u00e1c ng\u00e0nh nh\u1ea5t \u0111\u1ecbnh.<\/figcaption><\/figure>\n<\/div>\n

    V\u00ed d\u1ee5 v\u1ec1 endowment effect trong marketing\u00a0<\/strong><\/h2>\n

    Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5ng v\u1ec1 hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu m\u00e0 b\u1ea1n \u0111\u1ecdc t\u1eeb c\u00e1c chuy\u00ean gia m\u00e0 b\u1ea1n \u0111\u1ecdc c\u1ea7n tham kh\u1ea3o \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 endowment effect trong marketing, c\u1ee5 th\u1ec3:<\/p>\n

      \n
    • C\u1ed1c v\u00e0 Socola: Tr\u00ean th\u1ef1c t\u1ebf, t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong nghi\u00ean c\u1ee9u n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 t\u1eebng m\u1ee5c ri\u00eang bi\u1ec7t. Tuy nhi\u00ean, m\u1eb7c d\u00f9 \u0111\u00e1nh gi\u00e1 s\u00f4 c\u00f4 la c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n, nh\u01b0ng 89% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c t\u1eb7ng chi\u1ebfc c\u1ed1c khi b\u1eaft \u0111\u1ea7u l\u1edbp h\u1ecdc \u0111\u00e3 t\u1eeb ch\u1ed1i \u0111\u1ed5i n\u00f3 l\u1ea5y s\u00f4 c\u00f4 la. M\u1eb7t kh\u00e1c, khi nh\u1eefng thanh s\u00f4 c\u00f4 la \u0111\u01b0\u1ee3c t\u1eb7ng tr\u01b0\u1edbc, ch\u1ec9 10% ch\u1ecdn c\u1ed1c. M\u1eb7t kh\u00e1c, khi nh\u1eefng thanh s\u00f4 c\u00f4 la \u0111\u01b0\u1ee3c t\u1eb7ng tr\u01b0\u1edbc, ch\u1ec9 10% ch\u1ecdn c\u1ed1c.<\/li>\n
    • B\u01a1 \u0111\u1eadu ph\u1ed9ng v\u00e0 N\u01b0\u1edbc tr\u00e1i c\u00e2y: M\u1ed9t th\u00ed nghi\u1ec7m kh\u00e1c v\u1ec1 giao d\u1ecbch \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong T\u1ea1p ch\u00ed Kinh t\u1ebf Ch\u00ednh tr\u1ecb \u0111\u00e3 cho tinh tinh l\u1ef1a ch\u1ecdn gi\u1eefa b\u01a1 \u0111\u1eadu ph\u1ed9ng v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y. Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng, khi b\u01a1 \u0111\u1eadu ph\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ea7u ti\u00ean (cung c\u1ea5p cho tinh tinh m\u1eb7t h\u00e0ng n\u00e0y), th\u00ec 80% tinh tinh \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u00ed nghi\u1ec7m \u0111\u00e3 ch\u1ed1i \u0111\u1ed5i n\u00f3 l\u1ea5y n\u01b0\u1edbc qu\u1ea3. \u0110i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i l\u00e0 \u0111\u00fang khi n\u01b0\u1edbc tr\u00e1i c\u00e2y \u0111\u01b0\u1ee3c cho tr\u01b0\u1edbc.<\/li>\n
    • V\u00e9 s\u1ed1 v\u00e0 ti\u1ec1n: M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Knetsch v\u00e0 Sinden (1984) \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi tham gia c\u1ee7a h\u1ecd kh\u00f4ng s\u1eb5n l\u00f2ng \u0111\u1ed5i v\u00e9 s\u1ed1 m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c t\u1eb7ng l\u1ea7n \u0111\u1ea7u \u0111\u1ec3 l\u1ea5y ti\u1ec1n, m\u1eb7c d\u00f9 v\u00e9 s\u1ed1 sau r\u00f5 r\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n v\u00e0 kh\u00f4ng c\u00f3 r\u1ee7i ro. \u0110i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i \u0111\u00fang khi ti\u1ec1n \u0111\u01b0\u1ee3c c\u1ea5p cho nh\u1eefng ng\u01b0\u1eddi tham gia tr\u01b0\u1edbc.\u00a0<\/li>\n
    • Apple: Showroom c\u1ee7a Apple cho ph\u00e9p kh\u00e1ch tham quan ch\u1ea1m v\u00e0 s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m kh\u00f4ng gi\u1edbi h\u1ea1n th\u1eddi gian. Nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u kh\u00f4ng g\u00e2y \u00e1p l\u1ef1c bu\u1ed9c b\u1ea5t k\u1ef3 ai ph\u1ea3i r\u1eddi \u0111i, v\u00e0 b\u1ea3n th\u00e2n ph\u00f2ng tr\u01b0ng b\u00e0y lu\u00f4n m\u1edf c\u1eeda v\u00e0 c\u00f3 s\u1ee9c ch\u1ee9a \u0111\u1ec3 h\u1ed7 tr\u1ee3 tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

      L\u1eddi k\u1ebft<\/strong><\/h2>\n

      Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn endowment effect l\u00e0 g\u00ec<\/strong>. Hy v\u1ecdng qua nh\u1eefng th\u00f4ng tin m\u00e0 Masterskills chia s\u1ebb chi ti\u1ebft \u1edf b\u00e0i vi\u1ebft tr\u00ean s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 endowment l\u00e0 g\u00ec<\/strong> t\u1eeb \u0111\u00f3 \u0111\u01b0a ra s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn trong vi\u1ec7c \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

      Tham kh\u1ea3o: <\/em><\/p>\n

        \n
      1. 10 Endowment Effect Marketing Examples for Retail<\/em><\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Endowment effect \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t khuynh h\u01b0\u1edbng c\u1ea3m x\u00fac khi\u1ebfn cho nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01b0a ra \u0111\u1ecbnh gi\u00e1 v\u1ec1 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng s\u1edf h\u1eefu cao h\u01a1n so v\u1edbi m\u1ee9c gi\u00e1 th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3. V\u1eady endowment effect l\u00e0 g\u00ec? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48283"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48283"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48283\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}