{"id":48287,"date":"2023-12-16T22:50:40","date_gmt":"2023-12-16T22:50:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-mo-neo-vu-khi-nam-bat-tam-ly-khach-hang.html"},"modified":"2023-12-16T22:50:40","modified_gmt":"2023-12-16T22:50:40","slug":"hieu-ung-mo-neo-vu-khi-nam-bat-tam-ly-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-mo-neo-vu-khi-nam-bat-tam-ly-khach-hang.html","title":{"rendered":"Hi\u1ec7u \u1ee8ng M\u1ecf Neo: V\u0169 Kh\u00ed N\u1eafm B\u1eaft T\u00e2m L\u00fd Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"
\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 kh\u00e1i ni\u1ec7m kh\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi tuy nhi\u00ean th\u1ef1c t\u1ebf \u0111\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng hi\u1ec7u \u1ee9ng m\u00e0 ch\u1ee7 kinh doanh c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng. M\u1ee5c \u0111\u00edch c\u1ee7a hi\u1ec7u \u1ee9ng n\u00e0y l\u00e0 t\u0103ng doanh thu hi\u1ec7n qu\u1ea3. \u0110\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 g\u00ec<\/strong>? B\u00e0i vi\u1ebft sau \u0111\u00e2y c\u1ee7a Masterskills s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p v\u1ea5n \u0111\u1ec1 n\u00e0y.\u00a0<\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 g\u00ec?<\/strong><\/h2>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 g\u00ec<\/strong>? Hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t d\u1ea1ng nh\u1eadn th\u1ee9c sai l\u1ec7ch khi\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi xung quanh t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng tin \u0111\u1ea7u ti\u00ean h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. B\u1ea3n ch\u1ea5t c\u1ee7a hi\u1ec7u \u1ee9ng n\u00e0y l\u00e0 ng\u01b0\u1eddi nh\u1eadn th\u00f4ng tin s\u1ebd d\u1ef1a v\u00e0o c\u00e1c th\u00f4ng tin xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 so s\u00e1nh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng cho m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3.\u00a0<\/p>\n

B\u1ea3n ch\u1ea5t hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 g\u00ec?<\/strong><\/h2>\n

B\u1ea3n ch\u1ea5t th\u1ef1c s\u1ef1 c\u1ee7a hi\u1ec7u \u1ee9ng m\u1ecf neo<\/strong> l\u00e0 h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u1eadn th\u00f4ng tin v\u00e0o nh\u1eefng n\u1ed9i dung xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean. D\u1ea7n d\u1ea7n ng\u01b0\u1eddi nghe s\u1ebd b\u1ecb cu\u1ed1n v\u00e0o nh\u1eefng ph\u1ea7n th\u00f4ng tin m\u00e0 m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c, nh\u1eefng nh\u1eadn th\u1ee9c c\u1ee7a b\u1ea3n th\u00e2n ng\u01b0\u1eddi nh\u1eadn s\u1ebd t\u1ef1 \u0111\u1ed9ng d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 ph\u00e1n \u0111o\u00e1n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng m\u1ecf neo <\/strong>gi\u00fap b\u1ea1n \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n:<\/p>\n

Ch\u1eafc r\u1eb1ng ai trong ch\u00fang ta c\u0169ng kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi vi\u1ec7c tr\u1ea3 gi\u00e1 khi mua qu\u1ea7n \u00e1o \u1edf ti\u1ec7m, hay mua th\u1ef1c ph\u1ea9m \u1edf c\u00e1c c\u1eeda h\u00e0ng rau c\u1ee7. Khi ng\u01b0\u1eddi b\u00e1n \u0111\u01b0a ra m\u1ee9c gi\u00e1 50.000 \u0111\u1ed3ng\/s\u1ea3n ph\u1ea9m b\u1ea1n s\u1ebd thu\u1eadn mi\u1ec7ng tr\u1ea3 xu\u1ed1ng 40.000 ho\u1eb7c 45.000 \u0111\u1ed3ng m\u00e0 qu\u00ean m\u1ea5t c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng xung quanh quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/p>\n

C\u1ee5 th\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 th\u1ecb tr\u01b0\u1eddng, h\u1ea1n m\u1ee9c ti\u00eau d\u00f9ng, v.v. V\u00e0 m\u1ee9c gi\u00e1 ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u01b0a ra ch\u00ednh l\u00e0 m\u1ecf neo khi\u1ebfn cho s\u1ef1 ph\u00e1n \u0111o\u00e1n c\u1ee7a ng\u01b0\u1eddi mua b\u1ecb xoay quanh n\u00f3, cho d\u00f9 trong th\u1ef1c t\u1ebf nhi\u1ec1u khi s\u1ed1 ti\u1ec1n \u0111\u00f3 c\u00f2n l\u1edbn h\u01a1n gi\u00e1 tr\u1ecb c\u1ee7a m\u00f3n h\u00e0ng.<\/p>\n

\n
\"hi\u1ec7u\"hi\u1ec7u
B\u1ea3n ch\u1ea5t c\u1ee7a hi\u1ec7u \u1ee9ng m\u1ecf neo?<\/figcaption><\/figure>\n<\/div>\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn anchoring effect<\/strong><\/h2>\n

Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u \u1ee9ng m\u1ecf neo trong kinh doanh<\/strong> m\u00e0 b\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 tham kh\u1ea3o, c\u1ee5 th\u1ec3:<\/p>\n

    \n
  • C\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng khi mua h\u00e0ng: M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng t\u00e2m tr\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn qu\u00e1 tr\u00ecnh b\u00e1m neo ho\u1eb7c ph\u1ea3n kh\u00e1ng c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c n\u00f3 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi t\u01b0 v\u1ea5n ph\u1ea3i c\u00f3 kinh nghi\u1ec7m n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/li>\n
  • S\u1ef1 t\u1ef1 tin: Kh\u00f4ng ph\u1ea3i b\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o khi g\u1eb7p ph\u1ea3i m\u1ecf neo c\u0169ng b\u1ecb cu\u1ed1n v\u00e0o. Do \u0111\u00f3, khi \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo trong \u0111\u00e0m ph\u00e1n <\/strong>b\u1ea1n c\u1ea7n c\u1ea9n tr\u1ecdng v\u00e0 \u0111\u1eebng qu\u00e1 t\u1ef1 ti.<\/li>\n
  • Kinh nghi\u1ec7m mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng: Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m, c\u00f3 k\u1ef9 n\u0103ng x\u00e3 h\u1ed9i, chuy\u00ean m\u00f4n ngh\u1ec1 nghi\u1ec7p th\u00ec th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi hi\u1ec7u \u1ee9ng m\u1ecf neo. Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kinh nghi\u1ec7m n\u00e0y l\u1ea1i tr\u1edf th\u00e0nh c\u00e1i neo khi\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/li>\n
  • T\u00ednh c\u00e1ch c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng: Nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00ednh c\u00e1ch th\u00e2n thi\u1ec7n, c\u1edfi m\u1edf v\u1edbi nh\u1eefng c\u00e1i m\u1edbi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng b\u00e1m neo cao h\u01a1n.\u00a0<\/li>\n
  • M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 kh\u00e1c: T\u00ednh n\u0103ng, gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, v.v, so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00f9ng ph\u00e2n kh\u00fac, m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m, chi ph\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/li>\n<\/ul>\n

    Vai tr\u00f2 v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo trong c\u00e1c ng\u00e0nh<\/strong><\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 vai tr\u00f2 v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo trong kinh doanh<\/strong>, b\u1ea1n \u0111\u1ecdc c\u1ea7n n\u1eafm \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t cho qu\u00e1 tr\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p m\u00ecnh, c\u1ee5 th\u1ec3:<\/p>\n

    Trong marketing<\/strong><\/h3>\n

    Ti\u1ebfp th\u1ecb ng\u00e0y nay \u0111\u01b0\u1ee3c cai tr\u1ecb b\u1edfi d\u1eef li\u1ec7u v\u00e0 s\u1ed1 li\u1ec7u. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh n\u1ebfu nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi cho th\u1eafc m\u1eafc n\u00e0y ch\u00ednh l\u00e0 d\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u. Tuy nhi\u00ean, vi\u1ec7c ch\u1ecdn \u0111\u00fang s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i.<\/p>\n

    V\u00e0, m\u1ecf neo kh\u00f4ng ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c con s\u1ed1. Hi\u1ec7u \u1ee9ng m\u1ecf neo c\u0169ng c\u00f3 th\u1ec3 thao t\u00fang c\u00e1ch b\u1ea1n nh\u00ecn nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u00e1i ni\u1ec7m. S\u1ef1 thi\u00ean v\u1ecb neo trong marketing c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u00e1nh l\u1eeba b\u1ea1n.<\/p>\n

    V\u00ec v\u1eady, khi l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3, hi\u1ec7u \u1ee9ng m\u1ecf neo c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u00e1m v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 gi\u1ea3 h\u1eefu \u00edch v\u00ec ch\u00fang l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean radar c\u1ee7a b\u1ea1n. <\/p>\n

    Tuy nhi\u00ean, \u0111\u1eebng ch\u1ec9 nh\u1eafm \u0111\u1ebfn d\u1eef li\u1ec7u d\u1ec5 thu th\u1eadp v\u00e0 \u1edf ngay tr\u01b0\u1edbc m\u1eb7t b\u1ea1n. Thay v\u00e0o \u0111\u00f3, h\u00e3y l\u01b0u t\u00e2m v\u00e0 c\u00e2n nh\u1eafc c\u1ea9n th\u1eadn t\u1eebng l\u1ef1a ch\u1ecdn \u0111\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn.<\/p>\n

    C\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo trong marketing<\/strong><\/h4>\n

    C\u00e2n nh\u1eafc c\u1ea9n th\u1eadn cho ph\u00e9p b\u1ea1n tho\u00e1t kh\u1ecfi l\u1ef1c k\u00e9o c\u1ee7a m\u1ecf neo. \u0110\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ed1 li\u1ec7u b\u1ea1n \u0111\u00e3 ch\u1ecdn c\u00f3 gi\u00e1 tr\u1ecb, c\u1ee5 th\u1ec3:<\/p>\n

      \n
    • S\u1ed1 li\u1ec7u n\u00e0y c\u00f3 th\u1ef1c s\u1ef1 cho b\u1ea1n bi\u1ebft nh\u1eefng g\u00ec b\u1ea1n \u0111ang c\u1ea7n?<\/li>\n
    • S\u1ed1 li\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng c\u1ee7ng c\u1ed1 th\u00e0nh ki\u1ebfn \u200b\u200b\u200b\u200bnh\u1eadn th\u1ee9c m\u00e0 b\u1ea1n \u0111\u00e3 n\u1eafm gi\u1eef kh\u00f4ng?<\/li>\n
    • Ho\u1eb7c, n\u00f3 s\u1ebd kh\u00f4ng cho b\u1ea1n bi\u1ebft g\u00ec c\u1ea3?<\/li>\n
    • S\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng sao ch\u00e9p v\u00e0 thu th\u1eadp kh\u00f4ng?<\/li>\n
    • S\u1ed1 li\u1ec7u c\u00f3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li>\n<\/ul>\n
      \"hi\u1ec7u\"hi\u1ec7u
      C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 ch\u00ednh l\u00e0 v\u00ed d\u1ee5 c\u1ee7a anchoring effect.<\/figcaption><\/figure>\n

      Trong kinh doanh\u00a0<\/strong><\/h3>\n

      M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng b\u00e1m v\u00e0o c\u00e1c kh\u00e1i ni\u1ec7m m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean \u2013 nhi\u1ec1u \u0111\u1ebfn m\u1ee9c ch\u00fang ta th\u01b0\u1eddng kh\u00f4ng \u0111\u1eb7t c\u00e2u h\u1ecfi t\u1ea1i sao ch\u00fang ta l\u00e0m m\u1ecdi vi\u1ec7c. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ch\u00fang ta ph\u1ea3i s\u1ed1ng chung v\u1edbi nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho ch\u00ednh ch\u00fang ta. L\u00fd do l\u00e0 v\u00ec ch\u00fang ta \u0111\u00e3 kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 xem x\u00e9t l\u00fd do t\u1ea1i sao ch\u00fang ta l\u1ea1i \u0111\u01b0a ra ch\u00fang ngay t\u1eeb \u0111\u1ea7u.<\/p>\n

      V\u00e0 khi c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ea1n \u0111\u01b0a ra ti\u00eau t\u1ed1n ti\u1ec1n kinh doanh, th\u00ec vi\u1ec7c d\u1ef1a v\u00e0o c\u00e1c l\u1ef1a ch\u1ecdn sai l\u1ea7m c\u00f3 th\u1ec3 l\u00e0m c\u1ea1n ki\u1ec7t ngu\u1ed3n t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady b\u1ea1n c\u1ea7n th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh. Chi ph\u00ed kinh doanh l\u00e0 bao nhi\u00eau? V\u00e0 ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng? Gi\u1ea3i quy\u1ebft nhi\u1ec1u h\u01a1n nh\u1eefng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 ch\u1ec9 v\u00ec b\u1ea1n kh\u00f4ng ph\u1ea3i suy ngh\u0129 v\u1ec1 n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n ph\u1ea3i tr\u1ea3 gi\u00e1 v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n

      C\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n<\/strong><\/h4>\n
        \n
      • Thi\u1ebft l\u1eadp ki\u1ec3m tra h\u00e0ng n\u0103m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 \u0111ang b\u1ecf l\u1ee1 c\u00e1c l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p h\u01a1n, ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n.<\/li>\n
      • Ki\u1ec3m tra c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm sai s\u00f3t. Ch\u1ec9 v\u00ec b\u1ea1n lu\u00f4n l\u00e0m theo c\u00e1ch \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m nh\u01b0 v\u1eady. V\u00e0 th\u01b0\u1edfng cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u00ec \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t c\u00e1c quy tr\u00ecnh hi\u1ec7u qu\u1ea3 h\u01a1n ho\u1eb7c b\u1ed5 \u00edch h\u01a1n.<\/li>\n<\/ul>\n

        Trong design v\u00e0 branding<\/strong><\/h3>\n

        \u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean r\u1ea5t quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t khi n\u00f3i \u0111\u1ebfn b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

        V\u00ed d\u1ee5: Khi n\u00f3i \u0111\u1ebfn thi\u1ebft k\u1ebf trang web, n\u1ebfu b\u1ea1n kh\u00f4ng gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u trong v\u00e0i gi\u00e2y v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd r\u1eddi kh\u1ecfi trang web c\u1ee7a b\u1ea1n.<\/p>\n

        M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Google cho th\u1ea5y ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong 17 ph\u1ea7n ngh\u00ecn gi\u00e2y<\/strong>. Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean, h\u1ecd s\u1ebd nghe th\u1ea5y t\u00ean c\u00f4ng ty ho\u1eb7c nh\u00ecn th\u1ea5y bi\u1ec3u t\u01b0\u1ee3ng.<\/p>\n

        \u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean quan tr\u1ecdng khi n\u00f3i \u0111\u1ebfn t\u00ean v\u00e0 logo c\u1ee7a c\u00f4ng ty. R\u1ed1t cu\u1ed9c, kh\u00f4ng th\u1ec3 neo gi\u1eef v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf n\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng th\u1ec3 nh\u1edb ho\u1eb7c \u0111\u00e1nh v\u1ea7n t\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang v\u1edbi logo c\u1ee7a c\u00f4ng ty.\u00a0<\/p>\n

        Qu\u00e1 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang g\u1eb7p kh\u00f3 kh\u0103n khi h\u1ecd t\u1ea1o logo c\u1ee7a c\u00f4ng ty m\u00ecnh t\u1eeb m\u1ed9t m\u1eabu chung ho\u1eb7c m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t logo m\u1eabu tr\u1ef1c tuy\u1ebfn. V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 c\u00f3 h\u00e0ng ngh\u00ecn, h\u00e0ng v\u1ea1n doanh nghi\u1ec7p kh\u00e1c c\u00f3 logo tr\u00f9ng ho\u1eb7c t\u01b0\u01a1ng t\u1ef1. <\/p>\n

        M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf cho m\u00ecnh khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n

        V\u00ec v\u1eady, c\u00e1ch \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh h\u01a1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p v\u00e0 kh\u00f4ng l\u00e0m suy y\u1ebfu ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? C\u00e1ch \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 g\u00ec trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y?<\/p>\n

        C\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng neo \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf<\/strong><\/h4>\n
          \n
        • H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y t\u00ean m\u1ed9t c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 duy nh\u1ea5t. Tr\u00e1nh xa c\u00e1c tr\u00ecnh t\u1ea1o t\u00ean tr\u1ef1c tuy\u1ebfn ho\u1eb7c danh s\u00e1ch \u00fd t\u01b0\u1edfng chung chung. N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t t\u00ean doanh nghi\u1ec7p h\u1ea5p d\u1eabn, n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u00e3y nh\u1edd s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb c\u00e1c chuy\u00ean gia.\u00a0<\/li>\n
        • \u0110\u1eebng ch\u1ea5p nh\u1eadn m\u1ed9t logo chung chung d\u1ef1a tr\u00ean m\u1ed9t m\u1eabu ho\u1eb7c m\u1ed9t logo do m\u00e1y t\u00ednh t\u1ea1o ra. N\u00f3 s\u1ebd tr\u00f4ng gi\u1ed1ng nh\u01b0 h\u00e0ng ch\u1ee5c ngh\u00ecn logo kh\u00e1c v\u00e0 s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u1ecb l\u1ea1c trong \u0111\u00e1m \u0111\u00f4ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef, m\u00e0u s\u1eafc, h\u00ecnh d\u1ea1ng v\u00e0 \u0111\u01b0\u1eddng n\u00e9t trong thi\u1ebft k\u1ebf logo \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c chuy\u00ean gia \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf logo chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt.<\/li>\n
        • N\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m, h\u00e3y t\u00ecm hi\u1ec3u t\u00e2m l\u00fd h\u1ecdc \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t thi\u1ebft k\u1ebf bao b\u00ec b\u1eaft m\u1eaft cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh .<\/li>\n<\/ul>\n
          \"hi\u1ec7u\"hi\u1ec7u
          Anchoring c\u0169ng c\u00f3 t\u00e1c d\u1ee5ng l\u1edbn trong thi\u1ebft k\u1ebf v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/figcaption><\/figure>\n

          Trong \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/strong><\/h3>\n

          Neo c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a m\u1ed9t ng\u01b0\u1eddi v\u1ec1 gi\u00e1 tr\u1ecb \u2013 \u0111i\u1ec1u n\u00e0y l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu khi xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cho doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n \u1ea5n \u0111\u1ecbnh cho m\u1ed9t m\u1ee9c gi\u00e1 mang l\u1ea1i \u00fd ngh\u0129a cho s\u1ea3n ph\u1ea9m v\u00e0 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy\u1ebft \u0111\u1ecbnh xem h\u1ecd c\u00f3 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 \u0111\u00f3 hay kh\u00f4ng.<\/p>\n

          Hi\u1ec7u \u1ee9ng m\u1ecf neo v\u00ed d\u1ee5<\/strong>: B\u1ea1n b\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0o m\u1ed9t ng\u00e0y h\u00e8 n\u00f3ng n\u1ef1c v\u00e0 khao kh\u00e1t m\u1ed9t ly soda \u0111\u00e0i phun n\u01b0\u1edbc. Bi\u1ec3n b\u00e1o cho bi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 mua m\u1ed9t lon Coke 20 oz v\u1edbi gi\u00e1 1,79 \u0111\u00f4 la ho\u1eb7c m\u1ed9t lon Coke 32 oz v\u1edbi gi\u00e1 1,99 \u0111\u00f4 la. V\u1edbi 20 xu nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c g\u1ea7n g\u1ea5p \u0111\u00f4i l\u01b0\u1ee3ng Coke!<\/p>\n

          Hi\u1ec7u \u1ee9ng neo \u1edf \u0111\u00e2y ch\u1ec9 ra r\u1eb1ng m\u1ed9t lon Coke 20 oz tr\u1ecb gi\u00e1 1,79 \u0111\u00f4 la, 32 oz \u0111\u00f3 v\u1edbi gi\u00e1 1,99 \u0111\u00f4 la c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t th\u1ecfa thu\u1eadn tuy\u1ec7t v\u1eddi! Kh\u00f4ng quan tr\u1ecdng l\u00e0 c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao. <\/p>\n

          C\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo trong d\u1ecbch v\u1ee5<\/strong><\/h4>\n

          Khi t\u1ea1o k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb, l\u00e0m c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn \u0111\u1ec3 b\u1ea1n xem x\u00e9t:\u00a0<\/p>\n

            \n
          • Khi \u0111\u1eb7t gi\u00e1, h\u00e3y nh\u1edb r\u1eb1ng t\u00f9y ch\u1ecdn \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y c\u00f3 th\u1ec3 l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 h\u1ecd ghi nh\u1edb. V\u00ec v\u1eady, n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 di chuy\u1ec3n t\u00f9y ch\u1ecdn gi\u00e1 trung b\u00ecnh, h\u00e3y c\u1ed1 \u0111\u1ecbnh m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 cao nh\u1ea5t b\u1eb1ng c\u00e1ch \u0111\u1eb7t n\u00f3 \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean ho\u1eb7c b\u1eb1ng c\u00e1ch \u0111\u1eb7t n\u00f3 \u1edf gi\u1eefa v\u1edbi ph\u00f4ng ch\u1eef l\u1edbn h\u01a1n \u0111\u1ec3 thu h\u00fat s\u1ef1 t\u1eadp trung. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho t\u00f9y ch\u1ecdn gi\u00e1 trung b\u00ecnh tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t th\u1ecfa thu\u1eadn tuy\u1ec7t v\u1eddi khi so s\u00e1nh.<\/li>\n
          • B\u1ea1n mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u1eaft nh\u1ea5t? \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u1eb7t m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n trong ph\u1ea1m vi t\u01b0\u01a1ng t\u1ef1 v\u00e0 cho bi\u1ebft m\u1ee9c gi\u00e1 cao h\u01a1n m\u1ed9t ch\u00fat s\u1ebd mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n th\u1ebf n\u00e0o.<\/li>\n
          • Hi\u1ec3n th\u1ecb gi\u00e1 chi\u1ebft kh\u1ea5u d\u1ef1a tr\u00ean gi\u00e1 g\u1ed1c cao h\u01a1n. B\u1ea1n th\u01b0\u1eddng th\u1ea5y \u0111i\u1ec1u n\u00e0y khi ai \u0111\u00f3 \u0111\u0103ng gi\u00e1 \u201cb\u00e1n l\u1ebb\u201d \u0111\u1ec1 xu\u1ea5t b\u1ecb g\u1ea1ch b\u1ecf v\u00e0 thay v\u00e0o \u0111\u00f3 b\u1ea1n \u0111\u01b0\u1ee3c cung c\u1ea5p gi\u00e1 th\u1ea5p h\u01a1n. Ngay c\u1ea3 khi gi\u00e1 cu\u1ed1i c\u00f9ng v\u1eabn cao, gi\u00e1 ban \u0111\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c neo v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 gi\u00e1 th\u1ef1c t\u1ebf.<\/li>\n
          • Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 neo v\u00e0o b\u1ea5t k\u1ef3 con s\u1ed1 n\u00e0o trong ti\u1ec1m th\u1ee9c \u2013 \u0111\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 m\u1ed9t m\u1ee9c gi\u00e1. V\u00ec v\u1eady, l\u00e0m n\u1ed5i b\u1eadt b\u1ea5t k\u1ef3 s\u1ed1 n\u00e0o cao h\u01a1n b\u00ean c\u1ea1nh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p. C\u00e2n nh\u1eafc hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00e3 b\u00e1n, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua ho\u1eb7c th\u1eadm ch\u00ed m\u1ed9t m\u1eb7t h\u00e0ng kh\u00e1c kh\u00f4ng li\u00ean quan v\u1edbi gi\u00e1 cao h\u01a1n.<\/li>\n<\/ul>\n

            Trong ngh\u1ec7 thu\u1eadt \u0111\u00e0m ph\u00e1n<\/strong><\/h3>\n

            Hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong m\u1ecdi cu\u1ed9c \u0111\u00e0m ph\u00e1n. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra l\u1eddi \u0111\u1ec1 ngh\u1ecb \u0111\u1ea7u ti\u00ean s\u1ebd thi\u1ebft l\u1eadp m\u1ecf neo. V\u00e0 b\u1ea5t c\u1ee9 ai \u0111\u1eb7t m\u1ecf neo s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi c\u1ee7a c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n.<\/p>\n

            V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111\u01b0a \u0111\u1ec1 ngh\u1ecb c\u1ee7a m\u00ecnh l\u00ean b\u00e0n tr\u01b0\u1edbc, kh\u1ea3 n\u0103ng cao l\u00e0 b\u1ea1n s\u1ebd k\u1ebft th\u00fac cu\u1ed9c \u0111\u00e0m ph\u00e1n \u1edf m\u1ed9t n\u01a1i m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u0111i \u0111\u1ea7u v\u00e0 \u0111\u1eb7t m\u1ecf neo, th\u00ec c\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp l\u1ea1i s\u00e2n ch\u01a1i.\u00a0<\/p>\n

            \n
            <\/figure>\n<\/div>\n

            Daniel Kahneman \u0111\u00e3 ti\u1ebft l\u1ed9 trong cu\u1ed9c ph\u1ecfng v\u1ea5n n\u00e0y v\u1edbi T\u1ea1p ch\u00ed Inc r\u1eb1ng:\u00a0<\/p>\n

            \n

            \u201cC\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u00f4ng b\u1ecb chi ph\u1ed1i b\u1edfi m\u1ed9t m\u1ecf neo trong m\u1ed9t cu\u1ed9c \u0111\u00e0m ph\u00e1n l\u00e0 ho\u00e0n to\u00e0n b\u00e1c b\u1ecf v\u00e0 l\u00e0m m\u1ea5t uy t\u00edn con s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t. Ph\u1ee7 nh\u1eadn \u0111\u1ed9 tin c\u1eady c\u1ee7a con s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t m\u1ed9t c\u00e1ch quy\u1ebft \u0111o\u00e1n <\/em>gi\u00fap x\u00f3a s\u1ea1ch n\u00f3 kh\u1ecfi t\u00e2m tr\u00ed c\u1ee7a ch\u00ednh b\u1ea1n v\u00e0 t\u00e2m tr\u00ed c\u1ee7a b\u00ean \u0111\u1ed1i l\u1eadp. T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t m\u1ecf neo m\u1edbi \u0111\u1ec3 thi\u1ebft l\u1eadp l\u1ea1i c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u0111\u00e0m ph\u00e1n c\u00f3 l\u1ee3i cho m\u00ecnh.\u201d\u00a0<\/em><\/p>\n<\/blockquote>\n

            B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111i\u1ec1u g\u00ec, b\u1ea1n s\u1ebd c\u00f3 l\u1ee3i n\u1ebfu b\u1ea1n ghi nh\u1edb hi\u1ec7u \u1ee9ng m\u1ecf neo. <\/p>\n

            C\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u1ec3 \u0111\u00e0m ph\u00e1n t\u1ed1t<\/strong><\/h4>\n
              \n
            • N\u1ebfu b\u1ea1n \u0111ang hy v\u1ecdng c\u00f3 \u0111\u01b0\u1ee3c m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n, h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc b\u1eb1ng c\u00e1ch li\u1ec7t k\u00ea y\u00eau c\u1ea7u m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n ngay trong \u0111\u01a1n xin vi\u1ec7c c\u1ee7a b\u1ea1n.\u00a0<\/li>\n
            • B\u1ea1n \u0111ang c\u1ea7n t\u00ecm nh\u00e0 cung c\u1ea5p c\u00f3 m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t? Sau \u0111\u00f3 b\u1eaft \u0111\u1ea7u \u0111\u00e0m ph\u00e1n v\u1edbi s\u1ed1 ti\u1ec1n th\u1ea5p nh\u1ea5t. \u0110i\u1ec1u n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn gi\u00e1 c\u00f3 xu h\u01b0\u1edbng th\u1ea5p h\u01a1n trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a cu\u1ed9c \u0111\u00e0m ph\u00e1n.<\/li>\n
            • N\u1ebfu c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u0111\u01b0\u1ee3c cung c\u1ea5p kh\u00f4ng ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp l\u1ea1i m\u1ecf neo b\u1eb1ng c\u00e1ch ch\u1ec9 ra r\u1eb1ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 \u0111\u01b0a ra l\u1eddi \u0111\u1ec1 ngh\u1ecb h\u1ea5p d\u1eabn h\u01a1n ho\u1eb7c \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch l\u00e0m m\u1ea5t uy t\u00edn l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch qu\u1ea3 quy\u1ebft. L\u00e0m \u0111i\u1ec1u b\u1eb1ng s\u1ef1 t\u1ef1 tin s\u1ebd gi\u00fap b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u1eb7t l\u1ea1i m\u1ecf neo \u1edf m\u1ed9t n\u01a1i thu\u1eadn l\u1ee3i h\u01a1n.<\/li>\n<\/ul>\n

              L\u1eddi k\u1ebft<\/strong><\/h2>\n

              B\u00e0i vi\u1ebft tr\u00ean l\u00e0 nh\u1eefng chia s\u1ebb c\u1ee7a Masterskills v\u1ec1 hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 g\u00ec<\/strong>, c\u0169ng nh\u01b0 vai tr\u00f2 v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ecf neo cho doanh nghi\u1ec7p. Mong r\u1eb1ng b\u00e0i vi\u1ebft tr\u00ean s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecdc c\u00f3 th\u00eam nh\u1eefng th\u00f4ng tin hay, h\u1eefu \u00edch h\u1ed7 tr\u1ee3 cho qu\u00e1 tr\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Hi\u1ec7u \u1ee9ng m\u1ecf neo l\u00e0 kh\u00e1i ni\u1ec7m kh\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi tuy nhi\u00ean th\u1ef1c t\u1ebf \u0111\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng hi\u1ec7u \u1ee9ng m\u00e0 ch\u1ee7 kinh doanh c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng. M\u1ee5c \u0111\u00edch c\u1ee7a hi\u1ec7u \u1ee9ng n\u00e0y l\u00e0 t\u0103ng doanh thu hi\u1ec7n qu\u1ea3. \u0110\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecdc […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48287"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48287"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48287\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}