{"id":48296,"date":"2023-12-16T22:54:59","date_gmt":"2023-12-16T22:54:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/b2c-la-gi-diem-danh-cac-mo-hinh-kinh-doanh-b2c-noi-bat.html"},"modified":"2023-12-16T22:54:59","modified_gmt":"2023-12-16T22:54:59","slug":"b2c-la-gi-diem-danh-cac-mo-hinh-kinh-doanh-b2c-noi-bat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/b2c-la-gi-diem-danh-cac-mo-hinh-kinh-doanh-b2c-noi-bat.html","title":{"rendered":"B2C L\u00e0 G\u00ec? \u0110i\u1ec3m Danh C\u00e1c M\u00f4 H\u00ecnh Kinh Doanh B2C N\u1ed5i B\u1eadt"},"content":{"rendered":"
\n

M\u00f4 h\u00ecnh B2C (Business To Consumer) l\u00e0 h\u00ecnh th\u1ee9c giao d\u1ecbch gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 v\u1ec1 b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Theo ch\u00e2n Masterskills \u0111\u1ec3 c\u00f9ng t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 B2C l\u00e0 g\u00ec<\/strong> b\u1ea1n nh\u00e9!<\/p>\n

M\u00f4 h\u00ecnh B2C l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

B2C l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Business To Consumer trong ti\u1ebfng Anh.\u00a0<\/p>\n

B2C \u0111\u01b0\u1ee3c d\u00f9ng nh\u01b0 m\u1ed9t thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 giao d\u1ecbch gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 m\u1ed9t giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 l\u00e0 b\u00ean b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n

Nh\u1edd s\u1ef1 n\u1ed5i l\u00ean nhanh ch\u00f3ng c\u1ee7a dot-com cu\u1ed1i th\u1eadp ni\u00ean 90, m\u00f4 h\u00ecnh B2C tr\u1edf n\u00ean v\u00f4 c\u00f9ng ph\u1ed5 bi\u1ebfn v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t hi\u1ec7n nay b\u1edfi c\u00e1c doanh nghi\u1ec7p.<\/p>\n

B2C ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng m\u00f4i tr\u01b0\u1eddng m\u1ea1ng Internet.\u00a0<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a B2C marketing<\/strong><\/h2>\n

B2C l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y c\u00e1c h\u00ecnh th\u1ee9c mua s\u1eafm t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, \u0103n u\u1ed1ng t\u1ea1i nh\u00e0 h\u00e0ng, tr\u1ea3 ti\u1ec1n cho vi\u1ec7c xem phim, ngh\u1ec1 merchandise, v.v, th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh theo m\u00f4 h\u00ecnh B2C. <\/p>\n

Tuy nhi\u00ean, trong nh\u1eefng n\u0103m qua v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 m\u1ea1ng Internet \u0111\u00e3 t\u1ea1o ra m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh B2C ho\u00e0n to\u00e0n m\u1edbi d\u01b0\u1edbi h\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 qua Internet.\u00a0<\/p>\n

B\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh B2C \u0111\u1ec1u ph\u1ea3i duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u1eadt t\u1ed1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1ebd quay l\u1ea1i v\u00e0 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. <\/p>\n

Kh\u00e1c v\u1edbi c\u00e1c m\u00f4 h\u00ecnh kinh doanh kh\u00e1c nh\u01b0 B2B khi c\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00e1c c\u00f4ng ty hay doanh nghi\u1ec7p \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh B2C ph\u1ea3i \u0111\u01b0a ra nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb h\u01b0\u1edbng \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 lu\u00f4n ph\u1ea3i xem h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh; ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng th\u00ec khi \u0111\u00f3 m\u00f4 h\u00ecnh B2C s\u1ebd th\u00e0nh c\u00f4ng.<\/p>\n

\n
\"m\u00f4\"m\u00f4
B\u1ea3n ch\u1ea5t c\u1ee7a B2C marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

C\u00e1c m\u00f4 h\u00ecnh B2C th\u01b0\u1eddng g\u1eb7p\u00a0\u00a0<\/strong><\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00f3 n\u0103m lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh B2C tr\u1ef1c tuy\u1ebfn m\u00e0 h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

1. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 m\u1ecdi ng\u01b0\u1eddi mua h\u00e0ng t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 phi\u00ean b\u1ea3n tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a b\u00e1n s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c nhau.<\/p>\n

2. M\u00f4 h\u00ecnh d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

M\u00f4 h\u00ecnh n\u00e0y s\u1eed d\u1ee5ng n\u1ed9i dung mi\u1ec5n ph\u00ed \u0111\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0o m\u1ed9t trang web. Nh\u1eefng kh\u00e1ch h\u00e0ng khi truy c\u1eadp v\u00e0o s\u1ebd b\u1eaft g\u1eb7p c\u00e1c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c tr\u1ef1c tuy\u1ebfn. Kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5. <\/p>\n

M\u1ed9t v\u00ed d\u1ee5 l\u00e0 c\u00e1c trang web truy\u1ec1n th\u00f4ng nh\u01b0 HuffPost, m\u1ed9t trang web c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o v\u1edbi n\u1ed9i dung g\u1ed1c c\u1ee7a n\u00f3.<\/p>\n

3. Trung gian online<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh m\u00e0 c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 nh\u1eefng b\u00ean trung gian, h\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 s\u1edf h\u1eefu c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 gi\u1eef vai tr\u00f2 k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ea1i v\u1edbi nhau, h\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t l\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. <\/p>\n

C\u00e1c trang web n\u1ed5i ti\u1ebfng nh\u01b0 Shopee, Lazada, Tiki, v.v. thu\u1ed9c v\u00e0o lo\u1ea1i m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C n\u00e0y.<\/p>\n

4. M\u00f4 h\u00ecnh d\u1ef1a tr\u00ean c\u1ed9ng \u0111\u1ed3ng<\/strong><\/h3>\n

C\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Meta (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Facebook), Instagram, Tiktok, v.v. x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn d\u1ef1a tr\u00ean c\u00e1c l\u01b0\u1ee3t th\u00edch ho\u1eb7c \u0111\u01b0\u1ee3c chia s\u1ebb, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n

C\u00e1c trang web th\u01b0\u1eddng nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

5. M\u00f4 h\u00ecnh d\u1ef1a tr\u00ean chi ph\u00ed<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh kinh doanh s\u1eed d\u1ee5ng c\u00e1c trang web hay \u1ee9ng d\u1ee5ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 Netflix s\u1ebd ph\u1ea3i tr\u1ea3 ph\u00ed \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp n\u1ed9i dung c\u1ee7a h\u1ecd. <\/p>\n

Trang web c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c n\u1ed9i dung mi\u1ec5n ph\u00ed nh\u01b0ng s\u1ebd c\u00f3 gi\u1edbi h\u1ea1n trong khi \u0111\u1ec3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u00ec ph\u1ea3i t\u00ednh ph\u00ed cho h\u1ea7u h\u1ebft n\u1ed9i dung \u0111\u00f3. New York Times v\u00e0 c\u00e1c t\u1edd b\u00e1o l\u1edbn kh\u00e1c th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh B2C c\u00f3 thu ph\u00ed.<\/p>\n

\n
\"m\u00f4\"m\u00f4<\/figure>\n<\/div>\n

Ph\u00e2n bi\u1ec7t m\u00f4 h\u00ecnh B2C v\u00e0 B2B<\/strong><\/h2>\n

Sau khi tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0o nh\u1eefng n\u0103m 1990, m\u00f4 h\u00ecnh doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C) ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c c\u00f4ng ty c\u00f3 kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi m\u00f4 h\u00ecnh doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p (B2B) ho\u1eb7c c\u00e1c c\u00f4ng ty c\u00f3 kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c.\u00a0<\/p>\n

C\u00e1c c\u00f4ng ty B2C ho\u1ea1t \u0111\u1ed9ng tr\u00ean internet v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn. Amazon, Meta (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Facebook) v\u00e0 Walmart l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty B2C. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t m\u1ed9t s\u1ed1 s\u1ef1 kh\u00e1c nhau gi\u1eefa hai m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n
C\u01a1 s\u1edf so s\u00e1nh<\/strong><\/td>\nB2B<\/strong>\u00a0<\/td>\nB2C<\/strong><\/td>\n<\/tr>\n
\u0110\u1ecbnh ngh\u0129a<\/strong><\/td>\nGiao d\u1ecbch gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p<\/td>\nGiao d\u1ecbch gi\u1eefa doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n
\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/td>\nDoanh nghi\u1ec7p<\/td>\nNg\u01b0\u1eddi d\u00f9ng cu\u1ed1i<\/td>\n<\/tr>\n
\u0110\u1ed1i t\u01b0\u1ee3ng nh\u1eafm \u0111\u1ebfn<\/strong><\/td>\nM\u1ed1i quan h\u1ec7<\/td>\nS\u1ea3n ph\u1ea9m v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng<\/td>\n<\/tr>\n
S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a<\/strong><\/td>\nL\u1edbn<\/td>\nV\u1eeba v\u00e0 nh\u1ecf<\/td>\n<\/tr>\n
Chu k\u1ef3 mua b\u00e1n<\/strong><\/td>\nL\u00e2u d\u00e0i<\/td>\nNg\u1eafn h\u1ea1n<\/td>\n<\/tr>\n
M\u1ed1i quan h\u1ec7<\/strong><\/td>\nNh\u00e0 cung c\u1ea5p \u2013 Nh\u00e0 s\u1ea3n xu\u1ea5tNh\u00e0 s\u1ea3n xu\u1ea5t \u2013 Nh\u00e0 b\u00e1n bu\u00f4nNh\u00e0 b\u00e1n bu\u00f4n \u2013 Nh\u00e0 b\u00e1n l\u1ebb<\/td>\nNh\u00e0 b\u00e1n l\u1ebb \u2013 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n
\u0110i\u1ec1u t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td>\nS\u1ef1 tin t\u01b0\u1edfng v\u00e0 m\u1ed1i quan h\u1ec7\u00a0<\/td>\nD\u1ecbch v\u1ee5 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ngQu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i<\/td>\n<\/tr>\n
L\u00fd do mua h\u00e0ng<\/strong><\/td>\n\u0110\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch h\u1ee3p l\u00fd, d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a c\u00f4ng ty<\/td>\nPh\u1ee5 thu\u1ed9c v\u00e0o c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n
Gi\u00e1 s\u1ea3n ph\u1ea9m<\/strong><\/td>\nTh\u01b0\u01a1ng l\u01b0\u1ee3ng gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n thanh to\u00e1n<\/td>\nTr\u1ea3 c\u00e1c kho\u1ea3n ph\u00ed gi\u1ed1ng nhau cho c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

B\u00ed quy\u1ebft \u0111\u1ec3 b\u00e1n h\u00e0ng B2C hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n
    \n
  • Lu\u00f4n ph\u1ea3i c\u00f3 t\u00ednh ki\u00ean tr\u00ec v\u00e0 nh\u1eabn n\u1ea1i<\/li>\n
  • C\u00f3 \u00fd ch\u00ed c\u1ea7u ti\u1ebfn, h\u1ecdc t\u1eadp kh\u00f4ng ng\u1eebng ngh\u1ec9, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi<\/li>\n
  • C\u00f3 tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m cao v\u00e0 c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh v\u00ec kh\u00e1ch h\u00e0ng<\/li>\n
  • Bi\u1ebft c\u00e1ch n\u1eafm b\u1eaft t\u00e2m l\u00fd v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u1eadt t\u1ed1t<\/li>\n
  • Trau d\u1ed3i k\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t, nhi\u1ec7t t\u00ecnh v\u00e0 t\u00e2m huy\u1ebft<\/li>\n
  • \u1ee8ng bi\u1ebfn linh ho\u1ea1t v\u1edbi nhi\u1ec1u t\u00ecnh hu\u1ed1ng kh\u00e1c nhau, s\u1ef1 \u0111a n\u0103ng<\/li>\n
  • Ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c t\u1ed1t, ti\u1ebfp thu c\u00e1c \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
  • Bi\u1ebft c\u00e1ch h\u00f2a nh\u1eadp v\u1edbi m\u1ecdi ng\u01b0\u1eddi xung quanh<\/li>\n<\/ul>\n

    L\u1eddi k\u1ebft<\/strong><\/h2>\n

    \u0110\u1ec3 c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a c\u00e1 nh\u00e2n ho\u1eb7c c\u00e1c doanh nghi\u1ec7p tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3, vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 tham kh\u1ea3o nh\u1eefng m\u00f4 h\u00ecnh kinh doanh nh\u01b0 B2C l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Th\u00f4ng qua b\u00e0i vi\u1ebft n\u00e0y, Masterskills<\/strong> hy v\u1ecdng r\u1eb1ng c\u00e1c b\u1ea1n \u0111\u00e3 bi\u1ebft r\u00f5 h\u01a1n B2C l\u00e0 g\u00ec<\/strong> v\u00e0 bi\u1ebft th\u00eam nh\u1eefng c\u00e1ch th\u1ee9c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u00f4 h\u00ecnh B2C (Business To Consumer) l\u00e0 h\u00ecnh th\u1ee9c giao d\u1ecbch gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 v\u1ec1 b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Theo ch\u00e2n Masterskills \u0111\u1ec3 c\u00f9ng t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 B2C […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48296"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48296"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48296\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}