{"id":48315,"date":"2023-12-16T22:59:41","date_gmt":"2023-12-16T22:59:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/music-marketing-khi-am-nhac-va-thuong-hieu-tim-den-nhau.html"},"modified":"2023-12-16T22:59:41","modified_gmt":"2023-12-16T22:59:41","slug":"music-marketing-khi-am-nhac-va-thuong-hieu-tim-den-nhau","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/music-marketing-khi-am-nhac-va-thuong-hieu-tim-den-nhau.html","title":{"rendered":"Music Marketing \u2013 Khi \u00c2m Nh\u1ea1c V\u00e0 Th\u01b0\u01a1ng Hi\u1ec7u T\u00ecm \u0110\u1ebfn Nhau"},"content":{"rendered":"
\n

\u00c2m nh\u1ea1c l\u00e0 th\u1ee9 kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta. Nh\u1eefng giai \u0111i\u1ec7u \u00eam \u1ea3, b\u1eaft tai th\u01b0\u1eddng t\u1ea1o ra hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c v\u1ec1 m\u1eb7t nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi. Ch\u00ednh v\u00ec th\u1ebf, ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh.<\/p>\n

H\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Music Marketing<\/strong>. V\u1eady c\u1ee5 th\u1ec3 Music Marketing l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c th\u01b0\u1eddng th\u1ea5y trong c\u00e1c qu\u1ea3ng c\u00e1o? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

Music Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Music Marketing<\/strong> l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p v\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u00f4ng qua \u00e2m nh\u1ea1c. C\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb \u00e2m nh\u1ea1c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u chi\u1ebfn thu\u1eadt, t\u1eeb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng nh\u01b0 ph\u00e2n ph\u1ed1i c\u00e1c mixtape c\u00f3 c\u00e1c b\u1ea3n thu \u00e2m m\u1edbi (chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn b\u1edfi c\u00e1c ngh\u1ec7 s\u0129 hip-hop th\u1eddi k\u1ef3 \u0111\u1ea7u) \u0111\u1ebfn c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng n\u1ed9i dung video l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa \u00e2m nh\u1ea1c v\u00e0 truy\u1ec1n th\u00f4ng \u0111ang ng\u00e0y tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. C\u00e1c giai \u0111i\u1ec7u b\u1eaft tai, t\u1ea1o l\u00e0n s\u00f3ng viral tr\u00ean nhi\u1ec1u di\u1ec5n \u0111\u00e0n g\u00f3p ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n

\n
\"Music\"Music
Music Marketing l\u00e0 g\u00ec<\/figcaption><\/figure>\n<\/div>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng Music Marketing<\/strong><\/h2>\n

\u00c2m nh\u1ea1c v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p tuy\u1ec7t v\u1eddi cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Vi\u1ec7c c\u00f3 m\u1ed9t b\u00e0i h\u00e1t hay, m\u1ed9t giai \u0111i\u1ec7u b\u1eaft tai, d\u1ec5 nh\u1edb c\u00f3 th\u1ec3 khi\u1ebfn qu\u1ea3ng c\u00e1o t\u1ea1o ra nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

N\u00f3 mang l\u1ea1i cho cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng k\u1ef7 ni\u1ec7m \u0111\u1eb9p. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thu h\u00fat h\u1ecd \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

C\u00e1ch \u00e1p d\u1ee5ng Music Marketing cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n<\/strong><\/h2>\n

T\u1ea1o Mood cho kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch s\u1eed d\u1ee5ng Music Marketing hi\u1ec7u qu\u1ea3 ch\u00ednh l\u00e0 b\u1ea1n ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed9t Mood nh\u1ea5t \u0111\u1ecbnh xuy\u00ean su\u1ed1t MV. Khi b\u1ea1n \u0111ang trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t TVC cho chi\u1ebfn d\u1ecbch Marketing c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u00ean \u0111i b\u1ea3n nh\u1ea1c m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a vi\u1ec7c t\u1ea1o video: k\u1ecbch b\u1ea3n, di\u1ec5n vi\u00ean, ph\u00e2n c\u1ea3nh, v.v. v\u00e0 ch\u1ec9 ngh\u0129 \u0111\u1ebfn \u00e2m nh\u1ea1c khi \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u1ec9nh s\u1eeda to\u00e0n b\u1ed9 t\u00e1c ph\u1ea9m. Khi b\u1ea1n b\u1eaft \u0111\u1ea7u xem x\u00e9t \u00e2m nh\u1ea1c \u1edf cu\u1ed1i qu\u00e1 tr\u00ecnh t\u1ea1o video, b\u1ea3n nh\u1ea1c \u0111\u00f3 c\u00f3 nguy c\u01a1 nghe gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u1ea7n b\u1ed5 sung h\u01a1n l\u00e0 n\u1ed9i dung ch\u00ednh c\u1ee7a video.<\/p>\n

Thay v\u00e0o \u0111\u00f3, h\u00e3y ngh\u0129 v\u1ec1 t\u00e2m tr\u1ea1ng b\u1ea1n mu\u1ed1n t\u1ea1o ra t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u khi b\u1ea1n v\u1eabn \u0111ang l\u00e0m vi\u1ec7c tr\u00ean c\u00e1c file c\u01a1 s\u1edf v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ea7n thi\u1ebft kh\u00e1c c\u1ee7a chi\u1ebfn d\u1ecbch. Xem x\u00e9t c\u1ea3 y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh v\u00e0 \u00e2m nh\u1ea1c ngay t\u1eeb \u0111\u1ea7u s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p g\u1eafn k\u1ebft.<\/p>\n

\n
\"Music\"Music
Music Marketing gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n trong vi\u1ec7c qu\u1ea3ng c\u00e1o<\/figcaption><\/figure>\n<\/div>\n

G\u1ee3i l\u00ean m\u1ed9t c\u1ea3m x\u00fac nh\u1ea5t \u0111\u1ecbnh<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng l\u00fd do \u00e1p d\u1ee5ng Music Marketing l\u00e0 v\u00ec \u00e2m nh\u1ea1c c\u00f3 kh\u1ea3 n\u0103ng kh\u01a1i g\u1ee3i nhi\u1ec1u c\u1ea3m x\u00fac. T\u1eeb nh\u1ecbp \u0111i\u1ec7u th\u0103ng hoa, ti\u1ebfng guitar vui tai, ti\u1ebfng piano tr\u1ea7m bu\u1ed3n hay th\u1eadm ch\u00ed l\u00e0 hi\u1ec7u \u1ee9ng \u00e2m thanh c\u00f4ng ngh\u1ec7 cao, \u00e2m nh\u1ea1c \u0111i k\u00e8m qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp giai \u0111i\u1ec7u d\u1ef1a tr\u00ean nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i. Quan tr\u1ecdng h\u01a1n, n\u00f3 n\u1eb1m c\u00f9ng v\u1edbi nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n.<\/p>\n

V\u00ed d\u1ee5, v\u00e0o n\u0103m 2014, c\u00f4ng ty bia Guinness \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o cho lo\u1ea1i bia \u201cGuinness Black\u201d m\u1edbi c\u1ee7a h\u1ecd c\u00f3 t\u00ean #MadeofBlack<\/em>. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u0111\u1ed9c quy\u1ec1n \u1edf c\u00e1c n\u01b0\u1edbc ch\u00e2u Phi \u0111\u1ec3 qu\u1ea3ng c\u00e1o bia. B\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o s\u00e1o r\u1ed7ng, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qu\u00e1 m\u1ee9c n\u00e0o c\u0169ng c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c bia nh\u01b0ng thay v\u00e0o \u0111\u00f3, Guinness \u0111\u00e3 ch\u1ecdn \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u00e1p \u0111\u1ea3o v\u00e0 c\u00f3 s\u1ee9c m\u1ea1nh \u0111i k\u00e8m v\u1edbi m\u1ed9t b\u00e0i h\u00e1t n\u1ed5i ti\u1ebfng c\u1ee7a Kanye West. H\u1ecd mu\u1ed1n ch\u1ee9ng t\u1ecf r\u1eb1ng \u201cGuinness Black\u201d c\u00f3 g\u00f3c c\u1ea1nh, th\u00e1i \u0111\u1ed9 v\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho nh\u1eefng g\u00ec h\u1ecd kh\u1eb3ng \u0111\u1ecbnh l\u00e0 \u201cnhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa\u201d.<\/p>\n

T\u1ea1o \u0111i\u1ec3m \u0111\u00e1ng nh\u1edb<\/strong><\/h3>\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd nghe m\u1ed9t b\u00e0i h\u00e1t v\u00e0 ngay l\u1eadp t\u1ee9c ngh\u0129 \u0111\u1ebfn m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m ho\u1eb7c th\u1eddi gian n\u00e0o \u0111\u00f3 trong cu\u1ed9c s\u1ed1ng hay ch\u01b0a? Ho\u1eb7c th\u1eadm ch\u00ed ch\u00fang c\u00f3 th\u1ec3 l\u00e0m t\u00e2m tr\u1ea1ng c\u1ee7a b\u1ea1n ngay l\u1eadp t\u1ee9c thay \u0111\u1ed5i?\u00a0<\/p>\n

T\u1ea1i sao \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra? T\u1ea5t c\u1ea3 \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn c\u00e1ch ch\u00fang ta x\u1eed l\u00fd \u00e2m nh\u1ea1c. C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng ch\u00fang ta x\u1eed l\u00fd \u00e2m nh\u1ea1c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t ph\u1ea7n n\u00e3o x\u1eed l\u00fd tr\u00ed nh\u1edb v\u00e0 c\u1ea3m x\u00fac. T\u00f3m l\u1ea1i, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac ph\u00f9 h\u1ee3p t\u1eeb kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh th\u00f4ng qua \u00e2m nh\u1ea1c, th\u00ec qu\u1ea3ng c\u00e1o s\u1ebd t\u1ef1 nhi\u00ean \u0111\u00e1ng nh\u1edb \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t th\u1eddi k\u1ef3 nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c c\u1ee7a th\u1eddi k\u1ef3 \u0111\u00f3. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1n gi\u1ea3 kh\u00f4ng ch\u1ec9 nh\u1edb \u0111\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u00e0 ngay l\u1eadp t\u1ee9c b\u1eaft \u0111\u1ea7u h\u1ed3i t\u01b0\u1edfng. Nh\u01b0 \u0111\u00e3 nh\u1ea5n m\u1ea1nh \u1edf tr\u00ean, th\u00eam nh\u1ea1c hi\u1ec7u qu\u1ea3 l\u00e0 c\u1ed1 g\u1eafng mang l\u1ea1i m\u1ed9t c\u1ea3m x\u00fac nh\u1ea5t \u0111\u1ecbnh v\u00e0 n\u1ebfu b\u1ea1n l\u00e0m \u0111\u00fang, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t \u0111\u00e1ng nh\u1edb. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u01b0a th\u00edch Music Marketing.<\/p>\n

\n
\"Music\"Music
Music Marketing ph\u1ea3i kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<\/div>\n

N\u00e2ng t\u1ea7m th\u00f4ng \u0111i\u1ec7p\u00a0<\/strong><\/h3>\n

M\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a Music Marketing ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng n\u00e2ng t\u1ea7m th\u00f4ng \u0111i\u1ec7p.\u00a0<\/p>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 th\u00f4ng qua c\u00e1ch k\u1ec3 chuy\u1ec7n. C\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn trong qu\u1ea3ng c\u00e1o. H\u1ea7u h\u1ebft th\u1eddi gian, b\u1ea1n th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i m\u1ed9t t\u1eeb n\u00e0o. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 h\u00ecnh \u1ea3nh v\u00e0 \u00e2m nh\u1ea1c th\u00fac \u0111\u1ea9y c\u00e2u chuy\u1ec7n. H\u00e3y c\u00f9ng xem m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u00e3 qu\u1ea3n l\u00fd \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e2u chuy\u1ec7n v\u00e0 \u00e2m nh\u1ea1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

N\u0103m 2005, Sony \u0111\u00e3 t\u1ea1o ra m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u1ec3 qu\u1ea3ng c\u00e1o TV LCD HD m\u1edbi c\u1ee7a h\u1ecd.<\/p>\n

Trong video n\u00e0y, h\u1ecd mu\u1ed1n l\u00e0m n\u1ed5i b\u1eadt m\u00e0u s\u1eafc \u0111\u00e1ng kinh ng\u1ea1c m\u00e0 m\u00e0n h\u00ecnh TV mang l\u1ea1i cho ng\u01b0\u1eddi mua. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u1ecd \u0111\u00e3 n\u00e9m 250.000 qu\u1ea3 b\u00f3ng v\u1edbi nhi\u1ec1u m\u00e0u s\u1eafc kh\u00e1c nhau xu\u1ed1ng \u0111\u01b0\u1eddng ph\u1ed1 San Francisco. H\u00ecnh \u1ea3nh \u0111\u00e1ng kinh ng\u1ea1c n\u00e0y \u0111\u01b0\u1ee3c \u0111i k\u00e8m v\u1edbi \u00e2m thanh c\u1ee7a \u201cHeartbeats\u201d c\u1ee7a Jos\u00e9 Gonz\u00e1lez.<\/p>\n

Qu\u1ea3ng c\u00e1o n\u00e0y r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u00ec c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i r\u1ea5t t\u1ed1t. T\u1ea5t nhi\u00ean, nh\u1eefng qu\u1ea3 b\u00f3ng m\u00e0u r\u1ea5t n\u1ed5i b\u1eadt v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c v\u00e0 s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a b\u1ea1n ngay l\u1eadp t\u1ee9c. \u00c2m nh\u1ea1c du d\u01b0\u01a1ng c\u00f9ng v\u1edbi chuy\u1ec3n \u0111\u1ed9ng ch\u1eadm cu\u1ed1i c\u00f9ng t\u1ea1o ra ch\u1ea5t l\u01b0\u1ee3ng h\u1ea5p d\u1eabn h\u01a1n. B\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o nh\u1eefng g\u00ec b\u1ea1n \u0111ang th\u1ea5y. Nh\u1eefng lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n.<\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Khi b\u1ea1n Music Marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn ch\u1ee7 y\u1ebfu c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u1eebng sai l\u1ea7m khi ngh\u0129 v\u1ec1 th\u1ecb hi\u1ebfu \u00e2m nh\u1ea1c c\u1ee7a ri\u00eang b\u1ea1n v\u00e0 cho r\u1eb1ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd y\u00eau th\u00edch n\u00f3. Khi n\u00f3i \u0111\u1ebfn \u00e2m nh\u1ea1c trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, \u0111\u00f3 l\u00e0 mang \u0111\u1ebfn cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n nh\u1eefng phong c\u00e1ch \u00e2m nh\u1ea1c m\u00e0 h\u1ecd y\u00eau th\u00edch.<\/p>\n

M\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o l\u00e0 qu\u1ea3ng c\u00e1o Pepsi n\u0103m 2004.<\/p>\n

Ch\u00fang ta bi\u1ebft r\u1eb1ng Pepsi th\u00edch s\u1eed d\u1ee5ng c\u00e1c h\u00e0nh \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn trong qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. Tuy nhi\u00ean, \u0111\u00e2y c\u00f3 l\u1ebd s\u1ebd \u0111i v\u00e0o s\u1eed s\u00e1ch nh\u01b0 m\u1ed9t trong nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5t v\u00ec Pepsi quy\u1ebft \u0111\u1ecbnh kh\u00f4ng s\u1eed d\u1ee5ng m\u1ed9t m\u00e0 l\u00e0 ba trong s\u1ed1 nh\u1eefng ng\u00f4i sao nh\u1ea1c pop l\u1edbn nh\u1ea5t l\u00fac b\u1ea5y gi\u1edd: Beyonce, Pink v\u00e0 Britney Spears.<\/p>\n

Ch\u1ec9 ri\u00eang c\u00e1c ng\u00f4i sao nh\u1ea1c pop \u0111\u00e3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi h\u00e2m m\u1ed9, nh\u01b0ng Pepsi th\u1eadm ch\u00ed c\u00f2n \u0111i xa h\u01a1n khi t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb gi\u1ea3i tr\u00ed. Trong qu\u1ea3ng c\u00e1o, c\u00e1c ngh\u1ec7 s\u0129 \u0111\u00e3 di\u1ec5n m\u1ed9t \u0111o\u1ea1n ng\u1eafn v\u00e0 c\u0169ng h\u00e1t ph\u1ea7n tr\u00ecnh di\u1ec5n c\u1ee7a h\u1ecd trong ca kh\u00fac \u201cWe Will Rock You\u201d c\u1ee7a Queen. H\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y trong \u0110\u1ea5u tr\u01b0\u1eddng La M\u00e3 trong khi \u0103n m\u1eb7c nh\u01b0 nh\u1eefng \u0111\u1ea5u s\u0129.<\/p>\n

L\u1eddi k\u1ebft<\/strong><\/h2>\n

V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f9ng Masterskills t\u00ecm hi\u1ec3u nh\u1eefng kh\u00eda c\u1ea1nh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Music Marketing<\/strong>. Hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean s\u1ebd t\u1ea1o c\u1ea3m h\u1ee9ng trong vi\u1ec7c \u00e1p d\u1ee5ng \u00e2m nh\u1ea1c v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n. N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o kh\u00e1c li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 tr\u00ean, h\u00e3y \u0111i\u1ec1n ngay v\u00e0o ph\u1ea7n comment b\u00ean d\u01b0\u1edbi \u0111\u1ec3 ch\u00fang m\u00ecnh c\u00f3 th\u1ec3 gi\u1ea3i \u0111\u00e1p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u00e9!<\/p>\n

\u0110\u1eebng qu\u00ean theo d\u00f5i Masterskills \u0111\u1ec3 xem th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00c2m nh\u1ea1c l\u00e0 th\u1ee9 kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta. Nh\u1eefng giai \u0111i\u1ec7u \u00eam \u1ea3, b\u1eaft tai th\u01b0\u1eddng t\u1ea1o ra hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c v\u1ec1 m\u1eb7t nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi. Ch\u00ednh v\u00ec th\u1ebf, ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh. H\u00ecnh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48315"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48315"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48315\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}