{"id":48339,"date":"2023-12-16T23:07:36","date_gmt":"2023-12-16T23:07:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-mass-marketing-dai-chung-nham-toi-uu-hoa-luot-tiep-can.html"},"modified":"2023-12-16T23:07:36","modified_gmt":"2023-12-16T23:07:36","slug":"marketing-mass-marketing-dai-chung-nham-toi-uu-hoa-luot-tiep-can","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-mass-marketing-dai-chung-nham-toi-uu-hoa-luot-tiep-can.html","title":{"rendered":"Marketing Mass \u2013 Marketing \u0110\u1ea1i Ch\u00fang Nh\u1eb1m T\u1ed1i \u01afu H\u00f3a L\u01b0\u1ee3t Ti\u1ebfp C\u1eadn"},"content":{"rendered":"<div class=\"col\">\n<p>M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a Marketing ch\u00ednh l\u00e0 t\u1ed1i \u0111a ho\u00e1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p hi\u1ec7u hi\u1ec7u cho v\u1ea5n \u0111\u1ec1 n\u00e0y ch\u00ednh l\u00e0 t\u1eadn d\u1ee5ng Marketing Mass.<\/p>\n<p>V\u1eady c\u1ee5 th\u1ec3 <strong>Marketing Mass<\/strong> l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 nh\u1eefng l\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a lo\u1ea1i h\u00ecnh Marketing n\u00e0y? H\u00e3y c\u00f9ng Masterskills \u0111\u00e0o s\u00e2u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-marketing-mass-la-gi\"><strong>Marketing Mass l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, <strong>Marketing Mass<\/strong> hay ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thu h\u00fat m\u1ed9t ph\u1ea7n l\u1edbn kh\u00e1n gi\u1ea3. N\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1ea3i quy\u1ebft s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao nh\u1ea5t trong khi b\u1ecf qua s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc. <\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn lo\u1ea1i h\u00ecnh Marketing n\u00e0y t\u1eadp trung v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n cao v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ebfp x\u00fac t\u1ed1i \u0111a cho s\u1ea3n ph\u1ea9m.\u00a0 Hay n\u00f3i c\u00e1ch kh\u00e1c, Mass Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u0111a ho\u00e1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn c\u1ee7a Mass Market.\u00a0<\/p>\n<p>V\u1eady Mass Market l\u00e0 g\u00ec? Mass Market l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn, kh\u00f4ng ph\u00e2n bi\u1ec7t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi \u0111a d\u1ea1ng ngu\u1ed3n g\u1ed1c. Ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c coi l\u00e0 nhu c\u1ea7u thi\u1ebft y\u1ebfu v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd mua s\u1eafm n\u00f3.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"297\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-Mass-la-chien-luoc-huong-den-viec-thu-hut-mot-phan-lon-khan-gia.jpg\" alt=\"Marketing Mass l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thu h\u00fat m\u1ed9t ph\u1ea7n l\u1edbn kh\u00e1n gi\u1ea3\" class=\"wp-image-22032\" title=\"Marketing-Mass-la-chien-luoc-huong-den-viec-thu-hut-mot-phan-lon-khan-gia\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"297\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-Mass-la-chien-luoc-huong-den-viec-thu-hut-mot-phan-lon-khan-gia.jpg\" alt=\"Marketing Mass l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thu h\u00fat m\u1ed9t ph\u1ea7n l\u1edbn kh\u00e1n gi\u1ea3\" class=\"wp-image-22032\" title=\"Marketing-Mass-la-chien-luoc-huong-den-viec-thu-hut-mot-phan-lon-khan-gia\"><figcaption class=\"wp-element-caption\">Marketing Mass l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thu h\u00fat m\u1ed9t ph\u1ea7n l\u1edbn kh\u00e1n gi\u1ea3<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-l\u1ee3i-ich-c\u1ee7a-marketing-mass\"><strong>L\u1ee3i \u00edch c\u1ee7a Marketing Mass<\/strong><\/h2>\n<p>Nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a Mass Marketing bao g\u1ed3m:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-hi\u1ec7u-qu\u1ea3-chi-phi\"><strong>Hi\u1ec7u qu\u1ea3 chi ph\u00ed<\/strong><\/h3>\n<p>Ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed khi c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o nhu y\u1ebfu ph\u1ea9m. Qu\u1ea3ng c\u00e1o t\u00f9y ch\u1ec9nh th\u01b0\u1eddng \u0111\u1eaft h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing Mass. V\u1edbi lo\u1ea1i h\u00ecnh n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u00e1nh vi\u1ec7c ph\u1ea3i li\u00ean h\u1ec7 v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng ri\u00eang l\u1ebb. Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua nhi\u1ec1u k\u00eanh qu\u1ea3ng b\u00e1 kh\u00e1c nhau. <\/p>\n<p>C\u00e1c doanh nghi\u1ec7p m\u1edbi, v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang \u0111\u1ec3 qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd cho kh\u00e1ch h\u00e0ng v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ph\u1ea1m-vi-l\u1edbn\"><strong>Ph\u1ea1m vi l\u1edbn<\/strong><\/h3>\n<p>C\u00e1c chi\u1ebfn d\u1ecbch Marketing Mass th\u01b0\u1eddng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn h\u01a1n khi so s\u00e1nh v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh kh\u00e1c. Trong khi ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p thu h\u00fat m\u1ed9t lo\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang nh\u1eafm \u0111\u1ebfn t\u1ea5t c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Khi m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng Mass Marketing, c\u00f4ng ty s\u1ebd g\u1eedi t\u1eebng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh qua nhi\u1ec1u k\u00eanh v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-tang-doanh-s\u1ed1-ban-hang\"><strong>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/strong><\/h3>\n<p>V\u00ec Marketing Mass thu h\u00fat t\u1ed5ng d\u00e2n s\u1ed1 tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u00e0ng lo\u1ea1t c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean. \u0110\u1eb7c bi\u1ec7t khi chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean m\u1ed9t lo\u1ea1t \u01b0u \u0111\u00e3i ho\u1eb7c khuy\u1ebfn m\u1ea1i.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-nh\u1eadn-di\u1ec7n-th\u01b0\u01a1ng-hi\u1ec7u\"><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p>Marketing Mass c\u00f3 th\u1ec3 l\u00e0m t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty. Kh\u00e1ch h\u00e0ng s\u1ebd xem chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u00e0ng lo\u1ea1t c\u1ee7a c\u00f4ng ty nhi\u1ec1u l\u1ea7n ho\u1eb7c \u1edf nhi\u1ec1u n\u01a1i kh\u00e1c nhau. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. M\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n s\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c Marketing Mass v\u00e0 c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-s\u1ef1-da-d\u1ea1ng-trong-cac-kenh\"><strong>S\u1ef1 \u0111a d\u1ea1ng trong c\u00e1c k\u00eanh<\/strong><\/h3>\n<p>Ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang cho ph\u00e9p m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p t\u01b0\u01a1ng t\u1ef1 trong nhi\u1ec1u k\u00eanh kh\u00e1c nhau. M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1n gi\u1ea3 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u00e0i ph\u00e1t thanh, truy\u1ec1n h\u00ecnh v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o in.<\/p>\n<p>Nh\u00f3m ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh nh\u1ecf ho\u1eb7c s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o cho t\u1eebng lo\u1ea1i k\u00eanh ti\u1ebfp th\u1ecb.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-s\u1eed-d\u1ee5ng-th\u1eddi-gian-hi\u1ec7u-qu\u1ea3\"><strong>S\u1eed d\u1ee5ng th\u1eddi gian hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n<p>C\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian khi s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb h\u00e0ng lo\u1ea1t. Ti\u1ebfp th\u1ecb ng\u00e1ch \u0111\u00f2i h\u1ecfi c\u00e1c chuy\u00ean gia ph\u1ea3i t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00e1c nhau cho t\u1eebng ph\u00e2n kh\u00fac ti\u1ebfp th\u1ecb. Ng\u01b0\u1ee3c l\u1ea1i, Marketing Mass l\u00e0m gi\u1ea3m th\u1eddi gian d\u00e0nh cho vi\u1ec7c t\u1ea1o qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch cho t\u1eebng lo\u1ea1i kh\u00e1ch h\u00e0ng.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"254\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-Mass-giup-tang-doanh-so-ban-hang-hieu-qua.jpg\" alt=\"Marketing Mass gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3\" class=\"wp-image-22031\" title=\"Marketing-Mass-giup-tang-doanh-so-ban-hang-hieu-qua\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"254\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-Mass-giup-tang-doanh-so-ban-hang-hieu-qua.jpg\" alt=\"Marketing Mass gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3\" class=\"wp-image-22031\" title=\"Marketing-Mass-giup-tang-doanh-so-ban-hang-hieu-qua\"><figcaption class=\"wp-element-caption\">Marketing Mass gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-h\u1ea1n-ch\u1ebf-c\u1ee7a-marketing-mass\"><strong>H\u1ea1n ch\u1ebf c\u1ee7a Marketing Mass<\/strong><\/h2>\n<p>B\u1ea5t l\u1ee3i ch\u00ednh c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng Marketing Mass ch\u00ednh l\u00e0 vi\u1ec7c n\u00f3 \u201c\u0111\u1eb7t t\u1ea5t c\u1ea3 tr\u1ee9ng v\u00e0o c\u00f9ng m\u1ed9t gi\u1ecf.\u201d M\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn, nh\u01b0ng nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra v\u00e0 c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n<p>\u0110i\u1ec3m h\u1ea1n ch\u1ebf r\u00f5 r\u00e0ng h\u01a1n l\u00e0 Marketing Mass c\u00f3 m\u1ee5c \u0111\u00edch l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ri\u00eang l\u1ebb. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 b\u1ecb th\u00e1ch th\u1ee9c b\u1edfi c\u00e1c c\u00f4ng ty kh\u00e1c \u0111ang nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n v\u1edbi d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n. <\/p>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn \u201cm\u1ed9t k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3\u201d v\u00e0 b\u1eaft \u0111\u1ea7u chi ti\u1ebft h\u00f3a c\u00e1c t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd khi c\u00e2n nh\u1eafc mua s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-cac-chi\u1ebfn-l\u01b0\u1ee3c-marketing-mass-ph\u1ed5-bi\u1ebfn\"><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing Mass ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c Marketing Mass ph\u1ed5 bi\u1ebfn:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ph\u01b0\u01a1ng-th\u1ee9c-ti\u1ebfp-c\u1eadn-shotgun\"><strong>Ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn Shotgun<\/strong><\/h3>\n<p>Ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn Shotgun c\u1ed1 g\u1eafng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m cho m\u1ed9t nh\u00f3m l\u1edbn thay v\u00ec m\u1ed9t nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3. K\u1ef9 thu\u1eadt n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfp c\u1eadn t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang truy\u1ec1n th\u1ed1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh v\u00e0 internet. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c qu\u1ea3ng c\u00e1o nh\u01b0 bi\u1ec3u ng\u1eef v\u00e0 v\u0103n b\u1ea3n m\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u1eb7t tr\u00ean nhi\u1ec1u website.<\/p>\n<p>M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn Shotgun \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh n\u1ed5i ti\u1ebfng nh\u1eb1m c\u1ed1 g\u1eafng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t khu v\u1ef1c ho\u1eb7c d\u00e2n s\u1ed1 l\u1edbn. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y c\u0169ng bao g\u1ed3m vi\u1ec7c g\u1eedi h\u00e0ng lo\u1ea1t th\u01b0 v\u00e0 email \u0111\u1ec3 qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ti\u1ebfp-th\u1ecb-du-kich\"><strong>Ti\u1ebfp th\u1ecb du k\u00edch<\/strong><\/h3>\n<p>Ti\u1ebfp th\u1ecb du k\u00edch li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed1i \u0111a cho m\u1ed9t s\u1ea3n ph\u1ea9m. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng quy m\u00f4 l\u1edbn v\u00ec c\u00e1c y\u1ebfu t\u1ed1 h\u1ea5p d\u1eabn trong m\u1ed9t qu\u1ea3ng c\u00e1o. Chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 t\u1ea1o ra ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t c\u00e1ch kh\u00e1c v\u1edbi th\u00f4ng th\u01b0\u1eddng.\u00a0<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 \u0111\u1ec3 c\u00f4ng ty t\u1ea1o ra m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb v\u1edbi nhau. M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c blog tr\u00ean Internet, t\u1ea1p ch\u00ed tr\u1ef1c tuy\u1ebfn, c\u00e1c trang tr\u00f2 chuy\u1ec7n v\u00e0 di\u1ec5n \u0111\u00e0n ho\u1eb7c b\u00e1o \u0111\u1ec3 ch\u1ea1y v\u00e0 ti\u1ebfp th\u1ecb m\u1ed9t chi\u1ebfn d\u1ecbch.\u00a0\u00a0\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-do-l\u01b0\u1eddng-m\u1ee9c-d\u1ed9-hi\u1ec7u-qu\u1ea3-c\u1ee7a-marketing-mass\"><strong>\u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a Marketing Mass<\/strong><\/h2>\n<p>Trong khi m\u1ed9t s\u1ed1 c\u00f4ng ty c\u1ed1 g\u1eafng thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp, ch\u00e2n th\u00e0nh v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00ec nh\u1eefng c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch Marketing Mass \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng. \u0110\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho vi\u1ec7c li\u1ec7u h\u01b0\u1edbng ti\u1ebfp c\u1eadn n\u00e0y c\u00f3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean xem x\u00e9t d\u1eef li\u1ec7u v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a Mass Marketing:<\/p>\n<ul>\n<li>D\u1eef li\u1ec7u thu th\u1eadp t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u xem \u0111i\u1ec1u g\u00ec hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. \u0110i\u1ec1u g\u00ec c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 chi\u1ebfn d\u1ecbch n\u00e0o kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/li>\n<li>Th\u1eed nghi\u1ec7m A\/B v\u1edbi c\u00e1c h\u00ecnh \u1ea3nh, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau v\u00e0 chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c trang \u0111\u00edch cung c\u1ea5p d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 nh\u1eefng g\u00ec g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t v\u1edbi kh\u00e1n gi\u1ea3.<\/li>\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1ec1 c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong khi theo d\u00f5i ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. L\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc v\u00e0 \u0111\u1ea3m nh\u1eadn v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ebf gi\u1edbi lu\u00f4n kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/De-chien-dich-Marketing-Mass-hieu-qua-can-nghien-cuu-ro-doi-thu.jpg\" alt=\"\u0110\u1ec3 chi\u1ebfn d\u1ecbch Marketing Mass hi\u1ec7u qu\u1ea3 c\u1ea7n nghi\u00ean c\u1ee9u r\u00f5 \u0111\u1ed1i th\u1ee7\" class=\"wp-image-22030\" title=\"De-chien-dich-Marketing-Mass-hieu-qua-can-nghien-cuu-ro-doi-thu\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/De-chien-dich-Marketing-Mass-hieu-qua-can-nghien-cuu-ro-doi-thu.jpg\" alt=\"\u0110\u1ec3 chi\u1ebfn d\u1ecbch Marketing Mass hi\u1ec7u qu\u1ea3 c\u1ea7n nghi\u00ean c\u1ee9u r\u00f5 \u0111\u1ed1i th\u1ee7\" class=\"wp-image-22030\" title=\"De-chien-dich-Marketing-Mass-hieu-qua-can-nghien-cuu-ro-doi-thu\"><figcaption class=\"wp-element-caption\">\u0110\u1ec3 chi\u1ebfn d\u1ecbch Marketing Mass hi\u1ec7u qu\u1ea3 c\u1ea7n nghi\u00ean c\u1ee9u r\u00f5 \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-m\u1ed9t-vai-vi-d\u1ee5-c\u1ee5-th\u1ec3-v\u1ec1-marketing-mass\"><strong>M\u1ed9t v\u00e0i v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 Marketing Mass<\/strong><\/h2>\n<p>C\u00e1c chi\u1ebfn d\u1ecbch Marketing Mass ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edbi. Khi l\u1ea5y v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 Marketing Mass, Masterskills ngh\u0129 ngay v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 g\u1ea7n nh\u01b0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1eed d\u1ee5ng \u2013 Kem \u0111\u00e1nh r\u0103ng.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Crest v\u00e0 Colgate s\u1eed d\u1ee5ng Marketing Mass b\u1eb1ng c\u00e1ch ch\u1ea1y c\u00e1c \u0111i\u1ec3m th\u01b0\u01a1ng m\u1ea1i tr\u00ean TV, \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 bi\u1ec3n qu\u1ea3ng c\u00e1o trong th\u00e0nh ph\u1ed1.<\/p>\n<p>V\u00ed d\u1ee5 nh\u01b0 c\u00e1c m\u1eb7t h\u00e0ng nh\u01b0 \u0111i\u1ec7n v\u00e0 gas, x\u00e0 ph\u00f2ng, kh\u0103n gi\u1ea5y v\u00e0 x\u0103ng, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n cho h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh h\u00e0ng h\u00f3a \u0111\u1ea1i ch\u00fang. C\u00e1c nh\u00e0 khai th\u00e1c vi\u1ec5n th\u00f4ng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u00e0ng lo\u1ea1t v\u00ec m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00e2n \u0111ang s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang l\u00e0 Coca-Cola. C\u00f4ng ty b\u00e1n n\u00f3 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1edbi h\u01b0\u01a1ng v\u1ecb ti\u00eau chu\u1ea9n. V\u00ec soda c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m tr\u1ea3i d\u00e0i kh\u1eafp c\u00e1c ng\u00e1ch kh\u00e1c nhau v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn, n\u00ean chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang c\u1ee7a h\u1ecd \u0111\u00e3 t\u1ecf ra r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng theo th\u1eddi gian.<\/p>\n<p>B\u00ean c\u1ea1nh vi\u1ec7c nh\u1eafm \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang, c\u00f4ng ty c\u00f2n mang \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua m\u1ed9t s\u1ed1 nh\u00e3n hi\u1ec7u v\u00e0 h\u01b0\u01a1ng v\u1ecb nh\u01b0 Coca-Cola kh\u00f4ng ch\u1ee9a Caffeine, Coca-Cola kh\u00f4ng \u0111\u01b0\u1eddng, Coca-Cola Cherry v\u00e0 Coca-Cola Vanilla.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><strong>L\u1eddi k\u1ebft<\/strong><\/h2>\n<p>V\u1eady l\u00e0 Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 <strong>Marketing Mass<\/strong> v\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh li\u00ean quan. Hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 lo\u1ea1i h\u00ecnh Marketing kh\u00e1 ph\u1ed5 bi\u1ebfn n\u00e0y. N\u1ebfu h\u1ee9ng th\u00fa v\u1edbi ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1, h\u00e3y c\u00f9ng theo d\u00f5i v\u00e0 \u0111\u00f3n \u0111\u1ecdc th\u00eam nhi\u1ec1u b\u00e0i vi\u1ebft b\u1ed5 \u00edch kh\u00e1c \u0111\u1ebfn t\u1eeb Masterskills nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a Marketing ch\u00ednh l\u00e0 t\u1ed1i \u0111a ho\u00e1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p hi\u1ec7u hi\u1ec7u cho v\u1ea5n \u0111\u1ec1 n\u00e0y ch\u00ednh l\u00e0 t\u1eadn d\u1ee5ng Marketing Mass. V\u1eady c\u1ee5 th\u1ec3 Marketing Mass l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 nh\u1eefng l\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48339"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48339"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48339\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}