{"id":48343,"date":"2023-12-16T23:08:43","date_gmt":"2023-12-16T23:08:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-quoc-te-la-gi-4-dinh-huong-quan-ly-trong-marketing-quoc-te.html"},"modified":"2023-12-16T23:08:43","modified_gmt":"2023-12-16T23:08:43","slug":"marketing-quoc-te-la-gi-4-dinh-huong-quan-ly-trong-marketing-quoc-te","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-quoc-te-la-gi-4-dinh-huong-quan-ly-trong-marketing-quoc-te.html","title":{"rendered":"Marketing Qu\u1ed1c T\u1ebf L\u00e0 G\u00ec? 4 \u0110\u1ecbnh H\u01b0\u1edbng Qu\u1ea3n L\u00fd Trong Marketing Qu\u1ed1c T\u1ebf"},"content":{"rendered":"<div class=\"col\">\n<p><strong>Marketing qu\u1ed1c t\u1ebf<\/strong> l\u00e0 g\u00ec? T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay c\u1ea7n \u00e1p d\u1ee5ng marketing qu\u1ed1c t\u1ebf? C\u00f3 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng qu\u1ea3n l\u00fd n\u00e0o trong marketing qu\u1ed1c t\u1ebf? \u0110\u1ec3 gi\u1ea3i \u0111\u00e1p t\u1ea5t c\u1ea3 nh\u1eefng th\u1eafc m\u1eafc n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng t\u00ecm hi\u1ec3u b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills nh\u00e9.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-marketing-qu\u1ed1c-t\u1ebf-la-gi\"><strong>Marketing qu\u1ed1c t\u1ebf l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Marketing qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing t\u1ea1i n\u01b0\u1edbc ngo\u00e0i nh\u1eb1m \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd, th\u00f4ng qua qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i.\u00a0<\/p>\n<p>Ho\u1ea1t \u0111\u1ed9ng marketing qu\u1ed1c t\u1ebf c\u0169ng \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a marketing.<\/p>\n<p>V\u00ed d\u1ee5 v\u1ec1 marketing qu\u1ed1c t\u1ebf c\u1ee7a Airbnb s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng marketing th\u00fa v\u1ecb n\u00e0y.<\/p>\n<p>Airbnb l\u00e0 n\u1ec1n t\u1ea3ng cho thu\u00ea nh\u00e0 tr\u1ef1c tuy\u1ebfn, c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb M\u1ef9 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb n\u0103m 2008. Cho \u0111\u1ebfn nay, c\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u01a1n 1.5 tri\u1ec7u ng\u00f4i nh\u00e0 cho thu\u00ea t\u1ea1i h\u01a1n 34 ngh\u00ecn th\u00e0nh ph\u1ed1 tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n<p>Airbnb \u0111\u00e3 t\u1ea1o ra m\u1ed9t b\u1ed9 ph\u1ea7n \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a chuy\u00ean d\u1ee5ng \u0111\u1ec3 website c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 truy c\u1eadp tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110\u1ed3ng th\u1eddi, Airbnb c\u0169ng s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1ch k\u1ec3 chuy\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 thi\u1ebft l\u1eadp l\u00f2ng tin v\u00e0 \u00fd th\u1ee9c c\u1ed9ng \u0111\u1ed3ng gi\u1eefa ng\u01b0\u1eddi thu\u00ea nh\u00e0 v\u00e0 ch\u1ee7 nh\u00e0.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"346\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-quoc-te-giup-doanh-nghiep-mo-rong-hoat-dong-kinh-doanh.jpg\" alt=\"Marketing qu\u1ed1c t\u1ebf gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh\" class=\"wp-image-21910\" title=\"Marketing-quoc-te-giup-doanh-nghiep-mo-rong-hoat-dong-kinh-doanh\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"346\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-quoc-te-giup-doanh-nghiep-mo-rong-hoat-dong-kinh-doanh.jpg\" alt=\"Marketing qu\u1ed1c t\u1ebf gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh\" class=\"wp-image-21910\" title=\"Marketing-quoc-te-giup-doanh-nghiep-mo-rong-hoat-dong-kinh-doanh\"><figcaption class=\"wp-element-caption\">Marketing qu\u1ed1c t\u1ebf gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1i sao ph\u1ea3i tri\u1ec3n khai marketing qu\u1ed1c t\u1ebf<\/strong><\/h2>\n<p>C\u00f3 th\u1ec3 \u0111\u00e2y l\u00e0 c\u00e2u h\u1ecfi m\u00e0 r\u1ea5t nhi\u1ec1u b\u1ea1n m\u1edbi ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u1eb7t ra, c\u00f9ng Masterskills t\u00ecm hi\u1ec3u ngay trong ph\u1ea7n n\u00e0y nh\u00e9.<\/p>\n<ul>\n<li>Tr\u01b0\u1edbc khi x\u00e2m nh\u1eadp v\u00e0o b\u1ea5t k\u1ef3 th\u1ecb tr\u01b0\u1eddng n\u00e0o doanh nghi\u1ec7p c\u0169ng c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/li>\n<li>Tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u01b0\u01a1ng t\u1ef1 nh\u01b0 trong th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. B\u1edfi v\u1eady, ho\u1ea1t \u0111\u1ed9ng marketing qu\u1ed1c t\u1ebf gi\u00fap doanh nghi\u1ec7p t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n, nh\u1eadn bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, k\u00edch th\u00edch h\u00e0ng vi mua c\u1ee7a kh\u00e1ch h\u00e0ng, v.v.<\/li>\n<li>Marketing qu\u1ed1c t\u1ebf gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ed1i \u0111a doanh s\u1ed1 c\u1ee7a c\u1ee7a m\u00ecnh kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf trong n\u01b0\u1edbc. Ngo\u00e0i ra, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng trong n\u01b0\u1edbc do th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u1eb9p, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh l\u1edbn c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i n\u01b0\u1edbc ngo\u00e0i.\u00a0<\/li>\n<li>Th\u1ebf gi\u1edbi \u0111ang t\u1ea1o n\u00ean th\u1ecb tr\u01b0\u1eddng ph\u1eb3ng, c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 nh\u01b0 nhau. Do \u0111\u00f3, khi doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1i n\u01b0\u1edbc ngo\u00e0i s\u1ebd mang v\u1ec1 nh\u1eefng l\u1ee3i \u00edch v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, l\u1ee3i nhu\u1eadn.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Nhi\u1ec7m v\u1ee5 c\u1ee7a Marketing qu\u1ed1c t\u1ebf<\/strong><\/h2>\n<p>Marketing qu\u1ed1c t\u1ebf th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<ul>\n<li>T\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i bao g\u1ed3m m\u00f4i tr\u01b0\u1eddng vi m\u00f4, m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4. Qua \u0111\u00f3, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p khi v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y.\u00a0<\/li>\n<li>Ph\u00e2n \u0111o\u1ea1n, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\u00a0<\/li>\n<li>X\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng v\u00e0 m\u1ee9c \u0111\u1ed9 kh\u1ea3 thi khi doanh nghi\u1ec7p ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<li>L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf hi\u1ec7u qu\u1ea3, h\u1ee3p l\u00fd<\/li>\n<li>\u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/li>\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee9c ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng marketing qu\u1ed1c t\u1ebf<\/li>\n<li>H\u1ed7 tr\u1ee3 b\u1ed9 ph\u1eadn xu\u1ea5t kh\u1ea9u th\u01b0\u01a1ng m\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"347\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-quoc-te-co-nhiem-vu-nghien-cuu-phan-tich-thi-truong-nuoc-ngoai.jpg\" alt=\"Marketing qu\u1ed1c t\u1ebf c\u00f3 nhi\u1ec7m v\u1ee5 nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i\" class=\"wp-image-21909\" title=\"Marketing-quoc-te-co-nhiem-vu-nghien-cuu-phan-tich-thi-truong-nuoc-ngoai\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"347\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-quoc-te-co-nhiem-vu-nghien-cuu-phan-tich-thi-truong-nuoc-ngoai.jpg\" alt=\"Marketing qu\u1ed1c t\u1ebf c\u00f3 nhi\u1ec7m v\u1ee5 nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i\" class=\"wp-image-21909\" title=\"Marketing-quoc-te-co-nhiem-vu-nghien-cuu-phan-tich-thi-truong-nuoc-ngoai\"><figcaption class=\"wp-element-caption\">Marketing qu\u1ed1c t\u1ebf c\u00f3 nhi\u1ec7m v\u1ee5 nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng qu\u1ea3n l\u00fd trong marketing qu\u1ed1c t\u1ebf<\/strong><\/h2>\n<p>C\u00f9ng Masterskills t\u00ecm hi\u1ec3u v\u1ec1 4 \u0111\u1ecbnh h\u01b0\u1edbng qu\u1ea3n l\u00fd trong marketing qu\u1ed1c t\u1ebf.<\/p>\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ecbnh h\u01b0\u1edbng v\u1ecb ch\u1ee7ng<\/strong><\/h3>\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p theo \u0111\u1ecbnh h\u01b0\u1edbng v\u1ecb ch\u1ee7ng bao g\u1ed3m:<\/p>\n<ul>\n<li>Doanh nghi\u1ec7p t\u1ea1i home country (qu\u1ed1c gia c\u1ee7a doanh nghi\u1ec7p xu\u1ea5t kh\u1ea9u) v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c n\u01b0\u1edbc kh\u00e1c.<\/li>\n<li>Doanh nghi\u1ec7p ch\u1ec9 nh\u00ecn th\u1ea5y \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c v\u00e0 cho r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u00e3 th\u00e0nh c\u00f4ng \u1edf trong n\u01b0\u1edbc s\u1ebd th\u00e0nh c\u00f4ng \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u.<\/li>\n<li>D\u1eabn \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn mang t\u00ednh m\u1edf r\u1ed9ng ho\u1eb7c ti\u00eau chu\u1ea9n h\u00f3a.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ecbnh h\u01b0\u1edbng \u0111a qu\u1ed1c gia<\/strong><\/h3>\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p qu\u1ea3n l\u00fd theo \u0111\u1ecbnh h\u01b0\u1edbng \u0111a qu\u1ed1c gia bao g\u1ed3m:\u00a0<\/p>\n<ul>\n<li>M\u1ed7i qu\u1ed1c gia \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, do \u0111\u00f3 doanh nghi\u1ec7p s\u1ebd ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, kinh doanh theo t\u1eebng qu\u1ed1c gia<\/li>\n<li>H\u01b0\u1edbng ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u00e0y s\u1ebd mang t\u00ednh n\u1ed9i \u0111\u1ecba hay th\u00edch \u1ee9ng, cho r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi \u0111i\u1ec1u ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ecbnh h\u01b0\u1edbng khu v\u1ef1c<\/strong><\/h3>\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p qu\u1ea3n l\u00fd theo \u0111\u1ecbnh h\u01b0\u1edbng khu v\u1ef1c:<\/p>\n<ul>\n<li>M\u1ed7i khu v\u1ef1c l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb \u0111\u1ecba l\u00fd c\u00f3 li\u00ean quan, c\u00e1c qu\u1ed1c gia n\u00e0y c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5: NAFTA hay th\u1ecb tr\u01b0\u1eddng Li\u00ean minh ch\u00e2u \u00c2u, ASEAN<\/p>\n<ul>\n<li>M\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f3 th\u1ecb tr\u01b0\u1eddng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, nh\u01b0ng tr\u00ean c\u01a1 s\u1edf khu v\u1ef1c<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ecbnh h\u01b0\u1edbng to\u00e0n c\u1ea7u<\/strong><\/h3>\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p qu\u1ea3n l\u00fd theo \u0111\u1ecbnh h\u01b0\u1edbng to\u00e0n c\u1ea7u:<\/p>\n<ul>\n<li>Doanh nghi\u1ec7p coi to\u00e0n b\u1ed9 th\u1ebf gi\u1edbi l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/li>\n<li>Nh\u1eefng n\u1ed7 l\u1ef1c cho chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p nh\u1ea5t to\u00e0n c\u1ea7u<\/li>\n<li>\u0110\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00f4ng ty to\u00e0n c\u1ea7u hay xuy\u00ean qu\u1ed1c gia<\/li>\n<li>Duy tr\u00ec hi\u1ec7p h\u1ed9i v\u1edbi m\u1ed9t qu\u1ed1c gia h\u1ed9i s\u1edf ch\u00ednh<\/li>\n<li>Theo \u0111u\u1ed5i vi\u1ec7c \u0111\u00e1p \u1ee9ng th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi t\u1eeb m\u1ed9t\u00a0 qu\u1ed1c gia ho\u1eb7c t\u1eeb c\u00e1c ngu\u1ed3n tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ec3 t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u00e1c n\u01b0\u1edbc \u0111\u01b0\u1ee3c ch\u1ecdn<\/li>\n<li>D\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 m\u1edf r\u1ed9ng v\u00e0 th\u00edch \u1ee9ng<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Y\u1ebfu \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Marketing qu\u1ed1c t\u1ebf<\/strong><\/h2>\n<p>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing qu\u1ed1c t\u1ebf m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u1ea3i \u0111\u1ec3 t\u00e2m khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing qu\u1ed1c t\u1ebf:<\/p>\n<ul>\n<li>C\u01a1 c\u1ea5u ng\u00e0nh kinh t\u1ebf, th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf c\u1ee7a c\u00e1c qu\u1ed1c gia m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng \u0111\u1ebfn<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p ch\u00ednh l\u00e0 c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia<\/li>\n<li>Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1c l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c c\u00f4ng ty xuy\u00ean qu\u1ed1c gia<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c marketing qu\u1ed1c t\u1ebf b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, x\u00e3 h\u1ed9i, v\u0103n h\u00f3a, v.v.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"359\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Phan-tich-ro-thi-truong-la-yeu-to-anh-huong-den-hoat-dong-Marketing-quoc-te.jpg\" alt=\"Ph\u00e2n t\u00edch r\u00f5 th\u1ecb tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1  \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing qu\u1ed1c t\u1ebf\" class=\"wp-image-21908\" title=\"Phan-tich-ro-thi-truong-la-yeu-to-anh-huong-den-hoat-dong-Marketing-quoc-te\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"359\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Phan-tich-ro-thi-truong-la-yeu-to-anh-huong-den-hoat-dong-Marketing-quoc-te.jpg\" alt=\"Ph\u00e2n t\u00edch r\u00f5 th\u1ecb tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1  \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing qu\u1ed1c t\u1ebf\" class=\"wp-image-21908\" title=\"Phan-tich-ro-thi-truong-la-yeu-to-anh-huong-den-hoat-dong-Marketing-quoc-te\"><figcaption class=\"wp-element-caption\">Ph\u00e2n t\u00edch r\u00f5 th\u1ecb tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing qu\u1ed1c t\u1ebf<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1m k\u1ebft<\/strong><\/h2>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ho\u1ea1t \u0111\u1ed9ng <strong>marketing qu\u1ed1c t\u1ebf<\/strong> m\u00e0 Masterskills mu\u1ed1n g\u1eedi t\u1edbi b\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft s\u1ebd cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u th\u00f4ng tin b\u1ed5 \u00edch v\u1ec1 ho\u1ea1t \u0111\u1ed9ng th\u00fa v\u1ecb n\u00e0y.<\/p>\n<p>Theo d\u00f5i Masterskills \u0111\u1ec3 xem th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing qu\u1ed1c t\u1ebf l\u00e0 g\u00ec? T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay c\u1ea7n \u00e1p d\u1ee5ng marketing qu\u1ed1c t\u1ebf? C\u00f3 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng qu\u1ea3n l\u00fd n\u00e0o trong marketing qu\u1ed1c t\u1ebf? \u0110\u1ec3 gi\u1ea3i \u0111\u00e1p t\u1ea5t c\u1ea3 nh\u1eefng th\u1eafc m\u1eafc n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng t\u00ecm hi\u1ec3u b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills nh\u00e9. Marketing qu\u1ed1c t\u1ebf l\u00e0 g\u00ec? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48343"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48343"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48343\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}