{"id":48365,"date":"2023-12-16T23:14:15","date_gmt":"2023-12-16T23:14:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-xanh-va-cach-thuc-thi-chien-luoc-hieu-qua-danh-cho-doanh-nghiep.html"},"modified":"2023-12-16T23:14:15","modified_gmt":"2023-12-16T23:14:15","slug":"marketing-xanh-va-cach-thuc-thi-chien-luoc-hieu-qua-danh-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-xanh-va-cach-thuc-thi-chien-luoc-hieu-qua-danh-cho-doanh-nghiep.html","title":{"rendered":"Marketing Xanh V\u00e0 C\u00e1ch Th\u1ef1c Thi Chi\u1ebfn L\u01b0\u1ee3c Hi\u1ec7u Qu\u1ea3 D\u00e0nh Cho Doanh Nghi\u1ec7p"},"content":{"rendered":"
\n

Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111ang l\u00e0 m\u1ed9t ch\u1ec9 ti\u00eau quan tr\u1ecdng m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. Nh\u1eb1m \u0111\u1ed1i \u1ee9ng v\u1edbi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu c\u0169ng nh\u01b0 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng s\u1ed1ng xanh, Marketing xanh d\u1ea7n tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 ch\u1ed1t c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

V\u1eady c\u1ee5 th\u1ec3 Marketing xanh<\/strong> l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a h\u00ecnh th\u1ee9c Marketing n\u00e0y l\u00e0 g\u00ec? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

Marketing xanh l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110\u1ea7u ti\u00ean, Marketing xanh<\/strong> hay Green Marketing l\u00e0 g\u00ec? Marketing xanh \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf ho\u1eb7c nh\u1eadn th\u1ee9c c\u1ee7a ch\u00fang.<\/p>\n

M\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 Marketing xanh bao g\u1ed3m qu\u1ea3ng c\u00e1o v\u1ec1 vi\u1ec7c gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i li\u00ean quan \u0111\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c vi\u1ec7c s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf sau khi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m. M\u1ed9t s\u1ed1 c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb m\u00ecnh l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch quy\u00ean g\u00f3p m\u1ed9t ph\u1ea7n doanh s\u1ed1 c\u1ee7a h\u1ecd cho c\u00e1c s\u00e1ng ki\u1ebfn m\u00f4i tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u1ed3ng c\u00e2y, g\u00e2y r\u1eebng.<\/p>\n

\n
\"Marketing\"Marketing
Marketing xanh l\u00e0 g\u00ec<\/figcaption><\/figure>\n<\/div>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing xanh<\/strong><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng Marketing xanh trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh:<\/p>\n

Thu h\u00fat th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/strong><\/h3>\n

B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing xanh, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thu h\u00fat c\u00e1c nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau. Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo ng\u1ea1i v\u1ec1 vi\u1ec7c c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n bi\u1ebft c\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra c\u0169ng nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn n\u01a1i m\u00e0 h\u1ecd \u0111ang s\u1ed1ng. V\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing xanh, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t k\u1ef3 c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y. Nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0y c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7, khi h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n

T\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

C\u00e1c c\u00f4ng ty ti\u00ean phong trong vi\u1ec7c cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 xanh \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i r\u1ea5t nhi\u1ec1u t\u1eeb ho\u1ea1t \u0111\u1ed9ng Marketing xanh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt h\u01a1n h\u1eb3n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ec1n v\u1eefng. <\/p>\n

Do \u0111\u00f3, Marketing xanh c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1eb1m t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Gi\u1ea3m thi\u1ec3u chi ph\u00ed\u00a0<\/strong><\/h3>\n

Chuy\u1ec3n sang c\u00e1c quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng \u0111\u00f4i khi c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m chi ph\u00ed chung c\u1ee7a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t. B\u1eb1ng c\u00e1ch ti\u1ebft ki\u1ec7m n\u01b0\u1edbc v\u00e0 n\u0103ng l\u01b0\u1ee3ng, chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/p>\n

S\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u xanh c\u0169ng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m chi ph\u00ed x\u1eed l\u00fd ch\u1ea5t th\u1ea3i. Ngay c\u1ea3 khi s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng khi x\u00e2y d\u1ef1ng v\u0103n ph\u00f2ng, nh\u00e0 kho ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m s\u1ea3n xu\u1ea5t c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty ti\u1ebft ki\u1ec7m ti\u1ec1n v\u1ec1 l\u00e2u d\u00e0i. \u0110i\u1ec1u n\u00e0y l\u00e0 v\u00ec ch\u00fang th\u01b0\u1eddng \u00edt c\u1ea7n b\u1ea3o tr\u00ec v\u00e0 b\u1ea3o d\u01b0\u1ee1ng h\u01a1n.<\/p>\n

V\u00ec m\u00f4i tr\u01b0\u1eddng<\/strong><\/h3>\n

Marketing xanh th\u1ef1c s\u1ef1 kh\u00f4ng ch\u1ec9 cho ph\u00e9p c\u00e1c c\u00f4ng ty thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh h\u01a1n, n\u00f3 c\u00f2n gi\u00fap \u00edch cho m\u00f4i tr\u01b0\u1eddng c\u1ee7a ch\u00fang ta. C\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n theo cam k\u1ebft xanh c\u00f3 th\u1ec3 gi\u00fap l\u00e0m ch\u1eadm \u0111\u00e1ng k\u1ec3 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

\u0110\u00e2y n\u00ean l\u00e0 tr\u1ecdng t\u00e2m ch\u00ednh c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing xanh v\u00ec \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ngay t\u1eeb \u0111\u1ea7u, th\u00e1i \u0111\u1ed9 v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i \u2013 h\u1ecd mu\u1ed1n c\u00e1c doanh nghi\u1ec7p th\u1ef1c h\u00e0nh tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh.<\/p>\n

\n
\"Marketing\"Marketing
Marketing xanh l\u00e0m gi\u1ea3m \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng t\u1eeb c\u00e1c nh\u00e0 m\u00e1y c\u1ee7a doanh nghi\u1ec7p<\/figcaption><\/figure>\n<\/div>\n

H\u1ea1n ch\u1ebf c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing xanh<\/strong><\/h2>\n

D\u00f9 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u1ea3 doanh nghi\u1ec7p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u00f4i tr\u01b0\u1eddng, nh\u01b0ng Marketing xanh c\u0169ng t\u1ed3n t\u1ea1i nhi\u1ec1u h\u1ea1n ch\u1ebf. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 tr\u00edch c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing xanh \u0111\u01a1n gi\u1ea3n ch\u1ec9 v\u00ec m\u1ee5c \u0111\u00edch thu h\u00fat hay b\u1eaft trend. T\u00ecnh tr\u1ea1ng n\u00e0y hay \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Greenwashing.<\/p>\n

Greenwashing l\u00e0 khi m\u1ed9t c\u00f4ng ty \u0111\u01b0a ra tuy\u00ean b\u1ed1 v\u1ec1 nh\u1eefng n\u1ed7 l\u1ef1c t\u00edch c\u1ef1c c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0ng l\u1ea1i g\u00e2y hi\u1ec3u l\u1ea7m ho\u1eb7c l\u1eeba d\u1ed1i cho c\u00f4ng ch\u00fang v\u1ec1 m\u1ee5c \u0111\u00edch th\u1eadt s\u1ef1. N\u1ebfu c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb xanh c\u1ee7a m\u1ed9t c\u00f4ng ty b\u1ecb ph\u00e1t hi\u1ec7n l\u00e0 sai s\u1ef1 th\u1eadt, c\u00f4ng ty \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi v\u00f4 s\u1ed1 ch\u1ec9 tr\u00edch t\u1eeb d\u01b0 lu\u1eadn<\/p>\n

V\u00ed d\u1ee5, v\u00e0o n\u0103m 2012, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a CBC Marketplace \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng x\u00e0 ph\u00f2ng r\u1eeda b\u00e1t Dawn Antibacterial \u2013 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi cam k\u1ebft r\u1eb1ng \u201cDawn gi\u00fap c\u1ee9u \u0111\u1ed9ng v\u1eadt hoang d\u00e3\u201d, \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n c\u00f3 ch\u1ee9a Triclosan, ch\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 \u0111\u1ed9c h\u1ea1i \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ed1ng th\u1ee7y sinh.\u00a0<\/p>\n

M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m \u1ea9n kh\u00e1c c\u1ee7a Marketing xanh l\u00e0 chi ph\u00ed gia t\u0103ng \u0111\u00e1ng k\u1ec3 \u1edf th\u1eddi gian \u0111\u1ea7u. Nguy\u00ean nh\u00e2n l\u00e0 do c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o m\u1edbi. N\u00f3 c\u0169ng y\u00eau c\u1ea7u c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 nguy\u00ean li\u1ec7u th\u00f4 \u0111\u1eaft \u0111\u1ecf.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing xanh ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n

S\u1eed d\u1ee5ng v\u1eadt li\u1ec7u xanh<\/strong><\/h3>\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n Marketing xanh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf ho\u1eb7c c\u00e1c v\u1eadt li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0 bao b\u00ec s\u1ea3n ph\u1ea9m sinh h\u1ecdc d\u1ec5 ph\u00e2n h\u1ee7y.<\/p>\n

Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng k\u1ef9 thu\u1eadt Marketing xanh ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng thay th\u1ebf cho nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng b\u1ec1n v\u1eefng. C\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 nhi\u1ec1u lo\u1ea1i, t\u1eeb d\u1ea7u g\u1ed9i c\u00f3 \u00edt th\u00e0nh ph\u1ea7n \u0111\u1ed9c h\u1ea1i h\u01a1n, d\u1ec5 h\u00f2a tan trong n\u01b0\u1edbc \u0111\u1ebfn \u1ed1ng h\u00fat v\u00e0 chai n\u01b0\u1edbc c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng.<\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 v\u1eady c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat tr\u00ean th\u1ecb tr\u01b0\u1eddng xanh b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1\u00a0<\/strong><\/h3>\n

M\u1ed9t c\u00e1ch nh\u1ecf m\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n Marketing xanh l\u00e0 chuy\u1ec3n to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd sang c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. C\u00e1c t\u00e0i li\u1ec7u in \u1ea5n nh\u01b0 t\u1edd r\u01a1i, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o, t\u1ea1p ch\u00ed v\u00e0 danh m\u1ee5c r\u1ea5t t\u1ed1n k\u00e9m v\u00e0 g\u00e2y h\u1ea1i cho m\u00f4i tr\u01b0\u1eddng. \u0110\u1eb7c bi\u1ec7t n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng t\u00e1i ch\u1ebf ch\u00fang \u0111\u00fang c\u00e1ch.<\/p>\n

C\u00e1c c\u00f4ng ty \u0111ang t\u00ecm c\u00e1ch chuy\u1ec3n sang chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u01a1 ch\u1ebf nh\u01b0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email v\u00e0 ti\u1ebfp th\u1ecb v\u0103n b\u1ea3n \u0111\u1ec3 gi\u1ea3m d\u1ea5u \u1ea5n sinh th\u00e1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u201cXanh ho\u00e1\u201d c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 h\u01b0\u1edbng ti\u1ebfp c\u1eadn\u00a0<\/strong><\/h3>\n

Khi c\u00e1c c\u00f4ng ty chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, nh\u01b0 n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, gi\u00f3, th\u1ee7y \u0111i\u1ec7n ho\u1eb7c \u0111\u1ecba nhi\u1ec7t, h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u00f4i tr\u01b0\u1eddng. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00e1c ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o \u0111\u00e3 t\u0103ng l\u00ean v\u00e0 th\u1ecb tr\u01b0\u1eddng thu ho\u1ea1ch n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd m\u1edf r\u1ed9ng trong v\u00e0i th\u1eadp k\u1ef7 t\u1edbi khi nhi\u1ec1u qu\u1ed1c gia \u0111\u1ea7u t\u01b0 v\u00e0o n\u00f3.<\/p>\n

Vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c th\u1ef1c h\u00e0nh n\u0103ng l\u01b0\u1ee3ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu m\u1ed9t c\u00f4ng ty chi \u00edt ti\u1ec1n h\u01a1n \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m, n\u00f3 c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed mua s\u1ea3n ph\u1ea9m \u0111\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb cao do chi ph\u00ed thi\u1ebft k\u1ebf b\u1ec1n v\u1eefng t\u0103ng l\u00ean. Tuy nhi\u00ean, kh\u00e1ch h\u00e0ng v\u1eabn s\u1eb5n s\u00e0ng b\u1ecf ti\u1ec1n ra mua d\u00f9 chi ph\u00ed cao. Do \u0111\u00f3, n\u1ebfu b\u1ea1n t\u00ednh gi\u00e1 cao cho c\u00e1c s\u1ea3n ph\u1ea9m sinh th\u00e1i c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ea3m b\u1ea3o th\u00f4ng b\u00e1o chi ti\u1ebft c\u1ee5 th\u1ec3 \u0111\u1ec3 ch\u1ee9ng minh r\u1eb1ng h\u00e0ng h\u00f3a c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng v\u1edbi gi\u00e1 c\u1ee7a ch\u00fang. H\u00e3y nh\u1edb r\u1eb1ng s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n c\u00e0ng l\u1edbn, th\u00ec c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi h\u00e0ng h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng l\u1edbn.\u00a0<\/p>\n

\n
Marketing xanh ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1<\/figcaption><\/figure>\n<\/div>\n

M\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 v\u1eadn d\u1ee5ng Marketing xanh th\u00e0nh c\u00f4ng<\/strong><\/h2>\n

TOMS<\/strong><\/h3>\n

TOMS, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng \u0111\u00f4i gi\u00e0y tho\u1ea3i m\u00e1i, s\u1eed d\u1ee5ng c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng v\u00e0 h\u1ea1n ch\u1ebf g\u00e2y h\u1ea1i cho m\u00f4i tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n truy c\u1eadp trang web c\u1ee7a c\u00f4ng ty, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng TOMS \u0111\u00e3 c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh ch\u00ednh c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi Tr\u00e1i \u0111\u1ea5t nh\u01b0 b\u00f4ng b\u1ec1n v\u1eefng v\u00e0 gi\u1ea3m thi\u1ec3u vi\u1ec7c s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t th\u1ea3i trong 5 n\u0103m qua. H\u01a1n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd bao b\u00ec l\u00e0m t\u1eeb v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf.<\/p>\n

The Body Shop<\/strong><\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng ch\u1ed1ng l\u1ea1i s\u1ef1 t\u00e0n \u00e1c b\u1eb1ng chi\u1ebfn d\u1ecbch ch\u1ed1ng l\u1ea1i vi\u1ec7c th\u1eed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m 100% d\u00e0nh cho ng\u01b0\u1eddi \u0103n chay. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f4ng ty m\u1ef9 ph\u1ea9m qu\u1ed1c t\u1ebf \u0111\u1ea7u ti\u00ean \u1ee7ng h\u1ed9 ch\u00ednh s\u00e1ch kh\u00f4ng d\u00f9ng thu\u1ed1c \u0111\u1ed9c h\u1ea1i v\u00e0 l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c Marketing xanh.<\/p>\n

Green Toys<\/strong><\/h3>\n

Green Toys cho r\u1eb1ng \u0111\u1ec3 nu\u00f4i d\u1ea1y m\u1ed9t \u0111\u1ee9a tr\u1ebb h\u1ea1nh ph\u00fac v\u00e0 kh\u1ecfe m\u1ea1nh, b\u1ea1n n\u00ean cung c\u1ea5p m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0nh m\u1ea1nh. \u0110i\u1ec1u n\u00e0y khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 Tr\u00e1i \u0111\u1ea5t c\u1ee7a ch\u00fang ta v\u00e0 c\u00e1ch ch\u00fang ta ch\u0103m s\u00f3c n\u00f3. Green Toys cam k\u1ebft an to\u00e0n cho tr\u1ebb em v\u00e0 m\u00f4i tr\u01b0\u1eddng v\u00ec ch\u00fang \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb 100% v\u1eadt li\u1ec7u c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf.<\/p>\n

L\u1eddi k\u1ebft<\/strong><\/h2>\n

V\u1eady l\u00e0 Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n c\u0169ng nh\u01b0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a Marketing xanh<\/strong>. Hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean s\u1ebd h\u1eefu \u00edch cho c\u00e1c Marketer tr\u1ebb trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing. N\u1ebfu c\u00f3 h\u1ee9ng th\u00fa v\u1edbi ch\u1ee7 \u0111\u1ec1 tr\u00ean, h\u00e3y c\u00f9ng \u0111\u00f3n ch\u1edd th\u00eam nhi\u1ec1u b\u00e0i vi\u1ebft th\u00fa v\u1ecb kh\u00e1c \u0111\u1ebfn t\u1eeb Masterskills nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111ang l\u00e0 m\u1ed9t ch\u1ec9 ti\u00eau quan tr\u1ecdng m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. Nh\u1eb1m \u0111\u1ed1i \u1ee9ng v\u1edbi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu c\u0169ng nh\u01b0 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng s\u1ed1ng xanh, Marketing xanh d\u1ea7n tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 ch\u1ed1t c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u. V\u1eady c\u1ee5 th\u1ec3 Marketing xanh l\u00e0 g\u00ec? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48365"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48365"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48365\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}