{"id":48404,"date":"2023-12-16T23:28:07","date_gmt":"2023-12-16T23:28:07","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tiep-thi-san-pham-hieu-qua-lam-the-nao-de-tao-dau-an-trong-long-khach-hang.html"},"modified":"2023-12-16T23:28:07","modified_gmt":"2023-12-16T23:28:07","slug":"tiep-thi-san-pham-hieu-qua-lam-the-nao-de-tao-dau-an-trong-long-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tiep-thi-san-pham-hieu-qua-lam-the-nao-de-tao-dau-an-trong-long-khach-hang.html","title":{"rendered":"Ti\u1ebfp Th\u1ecb S\u1ea3n Ph\u1ea9m Hi\u1ec7u Qu\u1ea3 \u2013 L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 T\u1ea1o D\u1ea5u \u1ea4n Trong L\u00f2ng Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"
\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb l\u00e0 ti\u1ebfng n\u00f3i bao tr\u00f9m c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi h\u1ed7 tr\u1ee3 v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c b\u00e1n h\u00e0ng.<\/p>\n

V\u1eady c\u1ee5 th\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/strong> l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00e1nh tr\u00fang tr\u1ecdng t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng? H\u00e3y c\u00f9ng Masterskills \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/strong><\/h2>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3 cho kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 \u0111\u1ecbnh v\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u s\u00e2u s\u1eafc \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ed9t c\u1ee5 th\u1ec3. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n \u0111\u1ecbnh v\u1ecb, th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u00f3 bao g\u1ed3m kh\u00eda c\u1ea1nh ra m\u1eaft v\u00e0 th\u1ef1c thi c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb n\u1eb1m \u1edf trung t\u00e2m c\u1ee7a nh\u00f3m ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\n
\"Ti\u1ebfp\"Ti\u1ebfp
Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<\/div>\n

Vai tr\u00f2 c\u1ee7a ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m trong kinh doanh\u00a0<\/strong><\/h2>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. N\u1ebfu kh\u00f4ng c\u00f3 n\u00f3, s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng t\u1ed1i \u0111a trong s\u1ed1 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110\u1ec3 hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3, h\u00e3y xem c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n

Khi b\u1ea1n th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c c\u00f3 s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u00f3 trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd. Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng thu h\u00fat s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f9ng v\u1edbi vi\u1ec7c hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n n\u00f3i chung, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra ki\u1ec3u ng\u01b0\u1eddi mua \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai. Bi\u1ebft ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n khi \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 d\u00e0nh cho s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<\/strong><\/h2>\n

B\u00e2y gi\u1edd, h\u00e3y c\u00f9ng Masterskills \u0111i qua n\u0103m b\u01b0\u1edbc c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh:<\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng vai tr\u00f2 ch\u00ednh m\u00e0 b\u1ea1n c\u00f3 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 t\u1ea1o Buyer Persona cho s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c b\u00e1n (c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u00f3 th\u1ec3 s\u1ebd c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau). \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

B\u1eb1ng c\u00e1ch hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 nhu c\u1ea7u, th\u00e1ch th\u1ee9c v\u00e0 \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 Persona. B\u1eb1ng c\u00e1ch n\u00e0y, s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c t\u1ea1o cho s\u1ea3n ph\u1ea9m s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n

B\u01b0\u1edbc 2: \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o th\u00f4ng \u0111i\u1ec7p<\/strong><\/h3>\n

Sau khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 h\u1ecd, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u, th\u00e1ch th\u1ee9c v\u00e0 \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 v\u1ec1 c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00f3 cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ecbnh v\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i. H\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ch\u00ednh m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, \u0111i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o? Sau \u0111\u00f3 bi\u1ebfn nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 th\u00e0nh nh\u1eefng \u0111i\u1ec3m ch\u00ednh \u0111\u1eb1ng sau chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n bi\u1ebft c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y v\u00e0 kh\u00f4ng ph\u1ea3i t\u00ecm hi\u1ec3u (ho\u1eb7c \u0111\u01b0a ra gi\u1ea3 \u0111\u1ecbnh) v\u1ec1 ch\u00fang. L\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o nh\u00f3m ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng, s\u1ea3n ph\u1ea9m v\u00e0 (r\u1ed9ng h\u01a1n) c\u0169ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n xung quanh s\u1ea3n ph\u1ea9m \u0111\u1ec3 h\u1ecd c\u0169ng c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t c\u00f9ng m\u1ed9t th\u00f4ng tin cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

\u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u1ea3m b\u1ea3o to\u00e0n b\u1ed9 c\u00f4ng ty nh\u1ea5t qu\u00e1n v\u1ec1 n\u1ed9i dung v\u00e0 th\u00f4ng tin h\u1ecd chia s\u1ebb v\u1ec1 s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin n\u00e0y cho nh\u00f3m h\u1ed7 tr\u1ee3 c\u1ee7a m\u00ecnh. V\u00ec h\u1ecd c\u00f3 th\u1ec3 \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c g\u1ecdi h\u1ed7 tr\u1ee3 v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

B\u01b0\u1edbc 3: \u0110\u1eb7t c\u00e1c m\u1ee5c ti\u00eau li\u00ean quan\u00a0<\/strong><\/h3>\n

Ti\u1ebfp theo, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1eb7t m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u00e1c nhau d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, lo\u1ea1i h\u00ecnh c\u00f4ng ty, m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p v\u00e0 t\u00ecnh hu\u1ed1ng c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, h\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau chung m\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c:<\/p>\n

    \n
  • T\u0103ng doanh thu<\/li>\n
  • T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n
  • C\u1ea3i thi\u1ec7n th\u1ecb ph\u1ea7n<\/li>\n
  • Thu h\u00fat kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n
  • T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n

    H\u00e3y k\u1ebft h\u1ee3p m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau trong s\u1ed1 n\u00e0y ho\u1eb7c ch\u1ec9 ch\u1ecdn m\u1ed9t m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1eadp trung v\u00e0o. M\u1ed7i c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau. Ch\u00eca kh\u00f3a l\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n xem v\u00e0 \u0111\u1eb7t c\u00e1c m\u1ee5c ti\u00eau n\u00e0y theo \u0111\u1ecbnh d\u1ea1ng m\u1ee5c ti\u00eau SMART. Ngh\u0129a l\u00e0 ch\u00fang ph\u1ea3i c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u1ef1c t\u1ebf v\u00e0 c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian.<\/p>\n

    B\u01b0\u1edbc 4: \u0110\u1eb7t gi\u00e1 th\u00edch h\u1ee3p cho s\u1ea3n ph\u1ea9m\u00a0<\/strong><\/h3>\n

    L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n c\u0169ng s\u1ebd ph\u1ea3i \u0111\u00f3ng g\u00f3p v\u00e0o cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 gi\u00e1 s\u1ea3n ph\u1ea9m. T\u00f9y thu\u1ed9c v\u00e0o c\u00f4ng ty b\u1ea1n l\u00e0m vi\u1ec7c, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00f3m kh\u00e1c trong ph\u1ea7n n\u00e0y c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng vi\u1ec7c ch\u1ec9 d\u00e0nh cho b\u1ea1n v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m kh\u00e1c. D\u00f9 b\u1eb1ng c\u00e1ch n\u00e0o, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1eb7t gi\u00e1 c\u1ea1nh tranh so v\u1edbi gi\u00e1 tr\u1ecb ho\u1eb7c \u0111\u1eb7t gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

    B\u01b0\u1edbc 5: Ra m\u1eaft s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

    B\u00e2y gi\u1edd \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong vai tr\u00f2 c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m. \u0110\u00f3 ch\u00ednh l\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb.<\/p>\n

    C\u00f3 hai ph\u1ea7n ch\u00ednh c\u1ee7a bu\u1ed5i ra m\u1eaft \u0111\u1ec3 t\u1eadp trung v\u00e0o v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m: bu\u1ed5i ra m\u1eaft n\u1ed9i b\u1ed9 (nh\u1eefng g\u00ec di\u1ec5n ra trong c\u00f4ng ty c\u1ee7a b\u1ea1n khi ra m\u1eaft s\u1ea3n ph\u1ea9m) v\u00e0 ra m\u1eaft b\u00ean ngo\u00e0i (nh\u1eefng g\u00ec di\u1ec5n ra b\u00ean ngo\u00e0i c\u00f4ng ty c\u1ee7a b\u1ea1n, v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1n gi\u1ea3, tr\u00ean s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i ho\u00e1).<\/p>\n

    \n
    \"X\u00e1c\"X\u00e1c
    X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau r\u1ea5t quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m <\/figcaption><\/figure>\n<\/div>\n

    M\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

    Apple<\/strong><\/h3>\n

    Apple l\u00e0 m\u1ed9t c\u00e1i t\u00ean quen thu\u1ed9c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u. Kh\u00f4ng ch\u1ec9 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft m\u00e0 c\u00f2n r\u1ea5t h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a Apple kh\u00f4ng t\u1eadp trung v\u00e0o nhi\u1ec1u t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. H\u1ecd t\u1eadp trung ti\u1ebfp th\u1ecb v\u00e0 nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    Apple kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n li\u1ec7t k\u00ea c\u00e1c t\u00ednh n\u0103ng \u1ea5n t\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m. Th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nh\u1eefng t\u00ednh n\u0103ng \u0111\u00f3 \u0111\u1ec3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 l\u00e0 ai v\u00e0 h\u1ecd c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3. Apple k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi mua trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

    Mailchimp<\/strong><\/h3>\n

    C\u00f3 h\u00e0ng t\u00e1 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb qua email tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng MailChimp kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 c\u1ea1nh tranh. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f4ng ty \u0111\u00e3 v\u01b0\u1ee3t l\u00ean tr\u00ean \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch \u0111\u1ecbnh v\u1ecb m\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb qua email. \u0110\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb t\u1ea5t c\u1ea3 trong m\u1ed9t gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/p>\n

    Gi\u1ed1ng nh\u01b0 Apple, MailChimp ch\u1ee7 y\u1ebfu l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng l\u1ee3i \u00edch c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Vi\u1ec7c \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n \u0111\u00e2y v\u00e0 thi\u1ebft k\u1ebf l\u1ea1i trang web c\u00e0ng th\u00fac \u0111\u1ea9y cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n

    Pepsi<\/strong><\/h3>\n

    V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, Pepsi \u0111\u00e3 t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c tr\u1ebb v\u00e0 s\u1ef1 s\u00f4i n\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 qua c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

    Kh\u00e1ch h\u00e0ng c\u1ee7a Pepsi ch\u1ee7 y\u1ebfu \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 13 \u0111\u1ebfn 35 v\u1edbi l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i v\u00e0 n\u0103ng \u0111\u1ed9ng. V\u00ec v\u1eady vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng nh\u01b0 Doja Cat th\u1eadt s\u1ef1 c\u00f3 \u00fd ngh\u0129a v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u01a1ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

    \n
    \"Ti\u1ebfp\"Ti\u1ebfp
    Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m g\u00f3p ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p<\/figcaption><\/figure>\n<\/div>\n

    L\u1eddi k\u1ebft<\/strong><\/h2>\n

    V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f9ng Masterskills gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/strong>. N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o kh\u00e1c, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111i\u1ec1n v\u00e0o ph\u1ea7n comment b\u00ean d\u01b0\u1edbi. Masterskills lu\u00f4n s\u1eb5n gi\u1ea3i \u0111\u00e1p v\u00e0 s\u1ebd c\u00f2n tr\u1edf l\u1ea1i v\u1edbi nhi\u1ec1u b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn h\u01a1n n\u1eefa li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 tr\u00ean!<\/p>\n

    Theo d\u00f5i Masterskills \u0111\u1ec3 xem th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb l\u00e0 ti\u1ebfng n\u00f3i bao tr\u00f9m c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi h\u1ed7 tr\u1ee3 v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c b\u00e1n h\u00e0ng. V\u1eady c\u1ee5 th\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48404"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48404"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48404\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}