{"id":48415,"date":"2023-12-16T23:31:36","date_gmt":"2023-12-16T23:31:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xuc-tien-trong-marketing-la-gi-6-cong-cu-xuc-tien-trong-marketing.html"},"modified":"2023-12-16T23:31:36","modified_gmt":"2023-12-16T23:31:36","slug":"xuc-tien-trong-marketing-la-gi-6-cong-cu-xuc-tien-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xuc-tien-trong-marketing-la-gi-6-cong-cu-xuc-tien-trong-marketing.html","title":{"rendered":"X\u00fac Ti\u1ebfn Trong Marketing L\u00e0 G\u00ec? 6 C\u00f4ng C\u1ee5 X\u00fac Ti\u1ebfn Trong Marketing"},"content":{"rendered":"
\n

X\u00fac ti\u1ebfn trong marketingl\u00e0 g\u00ec? C\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong marketing <\/strong>n\u00e0o? \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u b\u1ea1n m\u1edbi ho\u1eb7c \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 marketing \u0111\u1eb7t ra. C\u00f9ng Masterskills gi\u1ea3i \u0111\u00e1p chi ti\u1ebft c\u00e1c c\u00e2u h\u1ecfi n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

Promotion \u2013 X\u00fac ti\u1ebfn trong marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

X\u00fac ti\u1ebfn \u2013 Promotion<\/strong> l\u00e0 ch\u1eef P th\u1ee9 4 trong chi\u1ebfn l\u01b0\u1ee3c marketing mix 4Ps<\/strong> l\u00e0 vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Th\u00f4ng th\u01b0\u1eddng, r\u1ea5t hi\u1ebfm c\u00e1c k\u1ebf ho\u1ea1ch marketing ch\u1ec9 s\u1eed d\u1ee5ng duy nh\u1ea5t m\u1ed9t c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn m\u00e0 s\u1ebd s\u1eed d\u1ee5ng h\u1ed7n h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m gia t\u0103ng hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch.<\/p>\n

X\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p \u2013 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a \u0111\u1ea7u ti\u00ean b\u1edfi Hi\u1ec7p h\u1ed9i c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u1edf M\u1ef9 (4As):<\/p>\n

\u201cTruy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi trong truy\u1ec1n th\u00f4ng marketing gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng h\u1ed7 tr\u1ee3 cho nhau\u201d<\/em>.<\/strong><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a x\u00fac ti\u1ebfn trong marketing<\/strong><\/h2>\n

M\u1ee5c ti\u00eau c\u1ee7a x\u00fac ti\u1ebfn trong marketing bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n nh\u01b0:\u00a0<\/p>\n

    \n
  • X\u00fac ti\u1ebfn v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. Gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi t\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng \u2013 m\u1ed9t c\u01a1\u00a0 h\u1ed9i \u0111\u1ec3 t\u00ecm th\u1ea5y th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/li>\n
  • Ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1edf th\u00e0nh top of mind c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  • Th\u00f4ng tin t\u1edbi kh\u00e1ch h\u00e0ng nh\u1eefng thay \u0111\u1ed5i v\u1ec1 s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v.v.<\/li>\n
  • Th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Hi\u1ec7n nay, m\u1ed7i ng\u00e0y c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi h\u00e0ng tr\u0103m th\u1eadm ch\u00ed h\u00e0ng ngh\u00ecn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi v\u1eady, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ho\u1ea1t \u0111\u1ed9ng n\u00e0y r\u1ea5t gay g\u1eaft, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p d\u00e0i h\u1ea1n.<\/li>\n
  • Bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/li>\n<\/ul>\n

    6 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong marketing<\/strong><\/h2>\n

    Ti\u1ebfp theo, Masterskills s\u1ebd chia s\u1ebb t\u1edbi b\u1ea1n 6 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p trong marketing bao g\u1ed3m:\u00a0<\/p>\n

      \n
    • Qu\u1ea3ng c\u00e1o<\/li>\n
    • B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/li>\n
    • Quan h\u1ec7 c\u00f4ng ch\u00fang<\/li>\n
    • X\u00fac ti\u1ebfn b\u00e1n<\/li>\n
    • Marketing tr\u1ef1c ti\u1ebfp<\/li>\n
    • Marketing t\u01b0\u01a1ng t\u00e1c<\/li>\n<\/ul>\n

      \u0110\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t c\u1ee7a t\u1eebng c\u00f4ng c\u1ee5.<\/p>\n

      Qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

      Qu\u1ea3ng c\u00e1o bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng phi c\u00e1 nh\u00e2n (gi\u00e1n ti\u1ebfp) v\u1edbi n\u1ed9i dung \u0111\u1ec1 cao \u00fd t\u01b0\u1edfng, h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5; \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo y\u00eau c\u1ea7u c\u1ee7a ch\u1ee7 th\u1ec3 v\u00e0 ch\u1ee7 th\u1ec3 n\u00e0y c\u00f3 tr\u00e1ch nhi\u1ec7m thanh to\u00e1n to\u00e0n b\u1ed9 chi ph\u00ed.<\/p>\n

      C\u00f4ng c\u1ee5 quan tr\u1ecdng n\u00e0y mang t\u00ednh \u0111\u1ea1i ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi nh\u1eadn tin so s\u00e1nh, \u0111\u1ed1i chi\u1ebfu th\u00f4ng tin v\u1edbi \u0111\u1ed1i c\u1ea1nh tranh.<\/p>\n

      Qu\u1ea3ng c\u00e1o h\u1ebft s\u1ee9c \u0111a d\u1ea1ng v\u1ec1 h\u00ecnh th\u1ee9c, ng\u00f4n ng\u1eef, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, v.v.<\/p>\n

      Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o b\u1eb1ng TVC, billboard, banner, qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed, v.v.\u00a0<\/p>\n

      B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/strong><\/h3>\n

      B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n. <\/p>\n

      Trong \u0111\u00f3, ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m, ho\u1eb7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u1eb1m t\u1ea1o thi\u1ec7n c\u1ea3m cho kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm trong t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd.<\/p>\n

      \n
      \"c\u00e1c\"c\u00e1c
      C\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn marketing ph\u1ed5 bi\u1ebfn.<\/figcaption><\/figure>\n<\/div>\n

      Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/h3>\n

      Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng gi\u00e1n ti\u1ebfp v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t ch\u1ee7 th\u1ec3 m\u00e0 ch\u1ee7 th\u1ec3 kh\u00f4ng tr\u1ea3 ti\u1ec1n m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp. <\/p>\n

      Doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh qua m\u1ed9t b\u00e0i b\u00e1o, ho\u1eb7c m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o \u0111\u00f3. M\u1ee5c \u0111\u00edch c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n

      M\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 l\u00e0 xu\u1ea5t b\u1ea3n b\u00e1o ch\u00ed, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng thi\u1ec7n nguy\u1ec7n, s\u1eed d\u1ee5ng quy\u1ec1n l\u1ee3i nh\u00e0 t\u00e0i tr\u1ee3, v.v.\u00a0<\/p>\n

      X\u00fac ti\u1ebfn b\u00e1n<\/strong><\/h3>\n

      X\u00fac ti\u1ebfn b\u00e1n l\u00e0 ho\u1ea1t \u0111\u1ed9ng k\u00edch th\u00edch v\u00e0 th\u00fac \u0111\u1ea9y s\u1ea3n l\u01b0\u1ee3ng b\u00e1n s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn nh\u1ea5t \u0111\u1ecbnh. C\u00f3 th\u1ec3 l\u00e0 trong c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 ng\u00e0y l\u1ec5, \u0111\u1ea7u m\u00f9a, v.v.<\/p>\n

      X\u00fac ti\u1ebfn b\u00e1n bao g\u1ed3m hai lo\u1ea1i ch\u00ednh:<\/p>\n

        \n
      • X\u00fac ti\u1ebfn b\u00e1n nh\u1eafm v\u00e0o kh\u00e1ch h\u00e0ng bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0: phi\u1ebfu gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i, qu\u00e0 t\u1eb7ng, d\u00f9ng th\u1eed, v.v.<\/li>\n
      • X\u00fac ti\u1ebfn b\u00e1n nh\u1eafm v\u00e0o trung gian ph\u00e2n ph\u1ed1i bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0: chi\u1ebft kh\u1ea5u th\u01b0\u01a1ng m\u1ea1i, khuy\u1ebfn m\u1ea1i, t\u1eb7ng qu\u00e0, v.v.<\/li>\n<\/ul>\n

        Marketing tr\u1ef1c ti\u1ebfp<\/strong><\/h3>\n

        Marketing tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m t\u1ea1o ra s\u1ef1 ph\u1ea3n h\u1ed3i hay h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ecdi \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n

        \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong marketing kh\u00e1 m\u1edbi, ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng r\u1ed9ng h\u01a1n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p.\u00a0<\/p>\n

        Marketing tr\u1ef1c ti\u1ebfp bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0: g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed, qu\u1ea3n l\u00fd c\u01a1 s\u1edf d\u1eef li\u1ec7u, b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i, b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp qua g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp, v.v.<\/p>\n

        Marketing t\u01b0\u01a1ng t\u00e1c<\/strong><\/h3>\n

        Marketing t\u01b0\u01a1ng t\u00e1c (Interactive Marketing) l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c d\u1ec5 d\u00e0ng v\u1edbi c\u00e1c n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Qua \u0111\u00e2y gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi n\u1ed9i dung truy\u1ec1n th\u00f4ng nh\u1eb1m \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p.\u00a0<\/p>\n

        \"chi\u1ebfn\"chi\u1ebfn
        Marketing t\u01b0\u01a1ng t\u00e1c trong th\u1eddi \u0111\u1ea1i 4.0 l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/figcaption><\/figure>\n

        Ch\u1eb3ng h\u1ea1n<\/strong><\/em>, b\u1ea1n \u0111ang l\u00e0m truy\u1ec1n th\u00f4ng tr\u00ean fanpage cho m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c \u0111\u00e0o t\u1ea1o l\u00e1i xe \u00f4 t\u00f4. B\u1ea1n nh\u1eadn th\u1ea5y c\u00e1c b\u00e0i \u0111\u0103ng li\u00ean quan t\u1edbi nh\u1eefng s\u1ef1 thay \u0111\u1ed5i trong quy \u0111\u1ecbnh thi l\u00e1i xe th\u01b0\u1eddng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn h\u01a1n c\u00e1c b\u00e0i cung c\u1ea5p ki\u1ebfn th\u1ee9c th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng s\u1ed1 l\u01b0\u1ee3t reach v\u00e0 react v\u1edbi b\u00e0i vi\u1ebft. <\/p>\n

        Qua \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft r\u1eb1ng c\u00f4ng ch\u00fang \u0111ang quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m m\u1edbi c\u1ee7a b\u00e0i thi l\u00e1i xe v\u00e0 ph\u00e1t hi\u1ec7n ra nh\u1eefng m\u1ed1i quan t\u00e2m m\u1edbi th\u00f4ng qua comment c\u1ee7a h\u1ecd.<\/p>\n

        C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ef1 ki\u1ec7n tr\u1ea3i nghi\u1ec7m, v.v.<\/p>\n

        C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch x\u00fac ti\u1ebfn \u2013 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p hi\u1ec7u qu\u1ea3.<\/strong><\/h2>\n

        L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p hi\u1ec7u qu\u1ea3, c\u00f9ng tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills nh\u00e9.<\/p>\n

        X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch<\/strong><\/h3>\n

        Tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p n\u00e0y l\u00e0 g\u00ec? C\u00f3 th\u1ec3 l\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, g\u1ee3i nh\u1eafc \u0111\u1ebfn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v.v.<\/p>\n

        B\u1ea1n h\u00e3y nh\u1edb x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh theo m\u00f4 h\u00ecnh SMART \u0111\u1ec3 \u0111\u1ea3m r\u1eb1ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 t\u00ednh kh\u1ea3 thi, c\u00f3 li\u00ean quan v\u00e0 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh tri\u1ec3n khai k\u1ebf ho\u1ea1ch Marketing.<\/p>\n

        M\u1ee5c ti\u00eau n\u00e0y c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o li\u00ean quan t\u1edbi m\u1ed9t trong c\u00e1c ch\u1ec9 s\u1ed1 KPI d\u01b0\u1edbi nh\u01b0:<\/p>\n

          \n
        • Traffic (l\u01b0\u1ee3t truy c\u1eadp) li\u00ean quan t\u1edbi m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 nh\u01b0: bounce rate (t\u1ef7 l\u1ec7 tho\u00e1t trang)<\/li>\n
        • Engagement (s\u1ef1 t\u01b0\u01a1ng t\u00e1c) li\u00ean quan t\u1edbi m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 nh\u01b0: time on page (th\u1eddi gian ng\u01b0\u1eddi \u0111\u1ecdc d\u1eebng l\u1ea1i \u0111\u1ecdc b\u00e0i)<\/li>\n
        • M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua l\u01b0\u1ee3t click, chuy\u1ec3n \u0111\u1ed5i v\u00e0 backlinks<\/li>\n
        • N\u1ed9i dung hi\u1ec7u qu\u1ea3 hay th\u1ea5t b\u1ea1i d\u1ef1a tr\u00ean m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u1edbi fanpage c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c l\u01b0\u1ee3t r\u1eddi b\u1ecf<\/li>\n
        • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng li\u00ean quan \u0111\u1ebfn t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ed5ng s\u1ed1 c\u00e1c ph\u1ea7n, v.v.<\/li>\n
        • Kinh doanh li\u00ean quan t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/li>\n<\/ul>\n

          Ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau cho t\u1eebng k\u00eanh<\/strong><\/h3>\n

          Ti\u1ebfp theo b\u1ea1n s\u1ebd ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng, khi \u0111\u00f3 b\u1ea1n s\u1ebd c\u1ea7n nh\u00ecn l\u1ea1i nh\u1eefng g\u00ec m\u00e0 chi\u1ebfn d\u1ecbch mu\u1ed1n th\u1ef1c hi\u1ec7n \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 marketing, ph\u00e2n ph\u1ed1i n\u1ed9i dung truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, c\u0169ng nh\u01b0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi hi\u1ec7n th\u1ef1c m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n chi\u1ebfn d\u1ecbch.<\/p>\n

          X\u00e1c \u0111\u1ecbnh ch\u00e2n dung ng\u01b0\u1eddi mua<\/strong><\/h3>\n

          M\u1ed7i k\u00eanh marketing \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ed9t \u201cbuyer persona\u201d c\u1ee5 th\u1ec3, b\u1edfi v\u1eady b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng\u00a0 c\u1ee7a m\u00ecnh theo k\u00eanh.<\/p>\n

          Qua \u0111\u00f3 s\u1ebd gi\u00fap c\u00e1c marketer hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi m\u00e0 h\u1ecd \u0111ang h\u01b0\u1edbng t\u1edbi nh\u1eb1m \u0111\u01b0a ra n\u1ed9i dung v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p.\u00a0<\/p>\n

          X\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi qu\u1ea3n l\u00fd cho t\u1eebng k\u00eanh<\/strong><\/h3>\n

          Ti\u1ebfp theo, b\u1ea1n c\u1ea7n ph\u00e2n chia c\u00f4ng vi\u1ec7c cho c\u00e1c th\u00e0nh vi\u00ean trong team qu\u1ea3n l\u00fd v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi c\u00e1c k\u00eanh m\u00e0 h\u1ecd ph\u1ee5 tr\u00e1ch.\u00a0<\/p>\n

          B\u1edfi nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 chuy\u00ean m\u00f4n v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 k\u00eanh m\u00e0 h\u1ecd \u0111\u1ea3m nh\u1eadn, qua \u0111\u00f3 s\u1ebd gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng tr\u00ean k\u00eanh n\u00e0y. <\/p>\n

          Ngo\u00e0i ra, m\u1ed9t c\u00e1 nh\u00e2n r\u1ea5t kh\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f9ng l\u00fac nhi\u1ec1u c\u00f4ng vi\u1ec7c gi\u1eefa c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y qu\u00e1 t\u1ea3i v\u00e0 gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

          \n
          \"c\u00e1ch\"c\u00e1ch
          Hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch x\u00fac ti\u1ebfn \u0111\u1ec3 chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng.<\/figcaption><\/figure>\n<\/div>\n

          T\u1ea1o n\u1ed9i dung truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

          \u1ede giai \u0111o\u1ea1n ti\u1ebfp n\u00e0y, b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n s\u1ea3n xu\u1ea5t n\u1ed9i dung truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p bao g\u1ed3m h\u00ecnh \u1ea3nh, video, b\u00e0i vi\u1ebft, v.v.<\/p>\n

          M\u1ed9t th\u00e0nh ph\u1ea7n v\u00f4 v\u00f9ng quan tr\u1ecdng trong n\u1ed9i dung truy\u1ec1n th\u00f4ng marketing h\u1ee3p l\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t n\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf nhi\u1ec1u k\u00eanh kh\u00e1c nhau.<\/p>\n

          M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u01b0: b\u1ea1n c\u00f3 m\u1ed9t video ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1eddi l\u01b0\u1ee3ng 3 ph\u00fat, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng video n\u00e0y \u0111\u1ec3 t\u1ea1o ra \u1ea3nh Gif, video gi\u1edbi thi\u1ec7u, b\u00e0i blog.<\/p>\n

          Khi b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 t\u00e1i s\u1eed d\u1ee5ng c\u00e1c n\u1ed9i dung s\u00e1ng t\u1ea1o n\u00e0y, b\u1ea1n h\u00e3y \u0111\u1ea3m ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi brand identity guidelines, v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi nhau. B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng brand guidelines ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong team \u0111\u1ec1u c\u00f3 th\u1ec3 quan s\u00e1t v\u00e0 th\u1ef1c hi\u1ec7n theo nh\u01b0:<\/p>\n

            \n
          • H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng logo, m\u00e0u s\u1eafc, font ch\u1eef, v.v<\/li>\n
          • Tone, voice guidelines ch\u1eb3ng h\u1ea1n nh\u01b0 hashtag, ng\u00f4n t\u1eeb c\u1ea7n tr\u00e1nh, ch\u00e2n trang, v.v<\/li>\n
          • M\u1ecdi n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 t\u00e1i s\u1eed d\u1ee5ng \u1edf nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng file<\/li>\n<\/ul>\n

            Thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch thu th\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u1ec1m n\u0103ng<\/strong><\/h3>\n

            Tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n xem x\u00e9t c\u00e1ch kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ch\u1eb3ng h\u1ea1n, h\u1ecd \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn tin t\u1ee9c m\u1edbi nh\u1ea5t, \u0111i\u1ec1n th\u00f4ng tin \u0111\u1ec3 t\u1ea3i n\u1ed9i dung \u0111\u1ec1 xu\u1ea5t ho\u1eb7c t\u1ea1o t\u00e0i kho\u1ea3n tr\u00ean website c\u1ee7a b\u1ea1n, v.v.<\/p>\n

            H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng, c\u00e1c kh\u00eda c\u1ea1nh chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u0169ng li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

            Ti\u1ebfp theo, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u0111\u01b0\u1ee3c \u201cch\u0103m s\u00f3c\u201d khi h\u1ecd chuy\u1ec3n \u0111\u1ed5i. Ch\u1eb3ng h\u1ea1n, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn c\u00e1c email t\u1ef1 \u0111\u1ed9ng, ch\u0103m s\u00f3c b\u1edfi nh\u00e2n vi\u00ean kinh doanh, v.v. <\/p>\n

            H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb l\u00e3ng qu\u00ean.<\/p>\n

            Tri\u1ec3n khai, \u0111o l\u01b0\u1eddng v\u00e0 l\u1eb7p l\u1ea1i chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n

            Cu\u1ed1i c\u00f9ng \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n b\u1eaft \u0111\u1ea7u tri\u1ec3n khai chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 h\u00e0ng tu\u1ea7n, h\u00e0ng th\u00e1ng, ho\u1eb7c h\u00e0ng qu\u00fd \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

            B\u1ea1n h\u00e3y \u00e1p d\u1ee5ng nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ecdc v\u00e0 r\u00fat ra trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p tr\u01b0\u1edbc \u0111\u00f3 v\u1edbi chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng c\u1ee5, k\u1ef9 thu\u1eadt hi\u1ec7u qu\u1ea3 v\u00e0o chi\u1ebfn d\u1ecbch c\u1ee7a hi\u1ec7n t\u1ea1i v\u00e0 trong t\u01b0\u01a1ng lai.\u00a0<\/p>\n

            T\u1ea1m k\u1ebft<\/strong><\/h2>\n

            Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1x\u00fac ti\u1ebfn trong marketing v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong marketing<\/strong> m\u00e0 Masterskills mu\u1ed1n chia s\u1ebb t\u1edbi b\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft s\u1ebd cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn, c\u0169ng nh\u01b0 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p hi\u1ec7u qu\u1ea3.<\/p>\n

            N\u1ebfu b\u1ea1n c\u00f2n b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n

            Tham kh\u1ea3o:<\/em><\/p>\n

              \n
            1. Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, nh\u00e0 xu\u1ea5t b\u1ea3n \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n<\/em><\/li>\n
            2. The Plain-English Guide to Integrated Marketing CommMasterskillstions<\/em><\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              X\u00fac ti\u1ebfn trong marketingl\u00e0 g\u00ec? C\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong marketing n\u00e0o? \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u b\u1ea1n m\u1edbi ho\u1eb7c \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 marketing \u0111\u1eb7t ra. C\u00f9ng Masterskills gi\u1ea3i \u0111\u00e1p chi ti\u1ebft c\u00e1c c\u00e2u h\u1ecfi n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. Promotion \u2013 X\u00fac ti\u1ebfn trong marketing l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48415"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48415"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48415\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}