{"id":48430,"date":"2023-12-16T23:37:35","date_gmt":"2023-12-16T23:37:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/relationship-marketing-la-gi-xay-dung-quan-he-voi-khach-hang-khong-he-kho.html"},"modified":"2023-12-16T23:37:35","modified_gmt":"2023-12-16T23:37:35","slug":"relationship-marketing-la-gi-xay-dung-quan-he-voi-khach-hang-khong-he-kho","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/relationship-marketing-la-gi-xay-dung-quan-he-voi-khach-hang-khong-he-kho.html","title":{"rendered":"Relationship Marketing L\u00e0 G\u00ec? X\u00e2y D\u1ef1ng Quan H\u1ec7 V\u1edbi Kh\u00e1ch H\u00e0ng Kh\u00f4ng H\u1ec1 Kh\u00f3"},"content":{"rendered":"
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Relationship Marketing l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc gi\u00fap cho doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1. Tuy nhi\u00ean, kh\u00f4ng \u00edt doanh nghi\u1ec7p v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 relationship Marketing l\u00e0 g\u00ec<\/strong>? V\u00e0 relationship trong marketing c\u00f3 t\u1ea7m quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p? C\u0169ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. <\/p>\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng th\u1eafc m\u1eafc tr\u00ean Masterskills xin \u0111\u01b0a ra b\u00e0i vi\u1ebft sau \u0111\u00e2y.<\/p>\n

Relationship Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Relationship marketing l\u00e0 g\u00ec? Marketing relationship<\/strong> trong ti\u1ebfng Vi\u1ec7t l\u00e0 ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7. \u0110\u00e2y l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n nh\u01b0: thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 (hay ti\u1ebfp th\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng) l\u00e0 t\u1ea1o ra nh\u1eefng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd, th\u1eadm ch\u00ed v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Qua \u0111\u00f3 gi\u00fap cho ho\u1ea1t \u0111\u1ed9ng kinh doanh di\u1ec5n ra li\u00ean t\u1ee5c, qu\u1ea3ng b\u00e1 truy\u1ec1n mi\u1ec7ng mi\u1ec5n ph\u00ed v\u00e0 th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1ch ti\u1ebfp th\u1ecb giao d\u1ecbch truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng ri\u00eang l\u1ebb.\u00a0<\/p>\n

Hi\u1ec7n nay, nhi\u1ec1u doanh nghi\u1ec7p nh\u1eadn ra r\u1eb1ng vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 l\u1ef1c, ph\u1ea7n n\u00e0o ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. Trong t\u00ecnh h\u00ecnh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi cao g\u1ea5p 5 \u2013 6 l\u1ea7n so v\u1edbi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169.\u00a0<\/p>\n

V\u1eady n\u00ean, nhi\u1ec1u doanh nghi\u1ec7p ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c cung \u1ee9ng d\u1ecbch v\u1ee5 h\u01b0\u1edbng v\u00e0o kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n marketing m\u1ed1i quan h\u1ec7 nh\u1eb1m t\u1ea1o n\u1ec1n t\u1ea3ng ch\u1eafc ch\u1eafn \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169.\u00a0<\/p>\n

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Marketing relationship c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7<\/figcaption><\/figure>\n<\/div>\n

Relationship Marketing quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n

C\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u00e0 t\u1ed1n k\u00e9m. V\u1eady n\u00ean, relationship in marketing<\/strong> gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 l\u00e2u d\u00e0i, d\u1eabn \u0111\u1ebfn s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169 h\u01a1n l\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi mua m\u1ed9t l\u1ea7n ho\u1eb7c kh\u00f4ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n

Ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 r\u1ea5t quan tr\u1ecdng, b\u1edfi n\u00f3 gi\u00fap doanh nghi\u1ec7p gi\u1eef li\u00ean l\u1ea1c ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

Th\u00f4ng qua vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quan s\u00e1t c\u00e1c nhu c\u1ea7u b\u1ed5 sung ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c t\u00ednh n\u0103ng v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3, c\u1ee7ng c\u1ed1 h\u01a1n n\u1eefa m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u0169.\u00a0<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

1. Cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang t\u00ednh c\u00e1 nh\u00e2n ho\u00e1\u00a0<\/strong><\/h3>\n

Khi b\u1ea1n \u0111ang t\u1ea1o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, m\u1ed1i quan t\u00e2m ch\u00ednh c\u1ee7a b\u1ea1n kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Thay v\u00e0o \u0111\u00f3, m\u1ed1i quan t\u00e2m c\u1ee7a b\u1ea1n n\u00ean lu\u00f4n xoay quanh kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n:<\/p>\n

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  • Kh\u00e1ch h\u00e0ng c\u00f3 mu\u1ed1n xem qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng?<\/li>\n
  • Kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0o h\u1ee9ng v\u1edbi b\u00e0i \u0111\u0103ng tr\u00ean Instagram n\u00e0y kh\u00f4ng?<\/li>\n
  • S\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a ch\u00fang t\u00f4i c\u00f3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n<\/ul>\n

    Ngo\u00e0i ra, b\u1ea1n ph\u1ea3i t\u1ea1o c\u00e1c k\u00eanh h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap. C\u00f3 l\u1ebd c\u00e1c chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec c\u1ee7a b\u1ea1n bao g\u1ed3m vi\u1ec7c tri\u1ec3n khai Facebook Messenger Bot cho c\u00e1c m\u1ed1i quan t\u00e2m li\u00ean quan \u0111\u1ebfn d\u1ecbch v\u1ee5.\u00a0<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n n\u00ean tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng qua Instagram Direct Message (DM) b\u1eb1ng c\u00e1ch g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t. H\u00e3y ch\u1ee9ng minh doanh nghi\u1ec7p s\u1eb5n l\u00f2ng gi\u00fap \u0111\u1ee1 h\u1ecd \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u.\u00a0<\/p>\n

    2. \u0110em \u0111\u1ebfn n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

    N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd kh\u00f4ng c\u1ea7n ph\u1ea3i xem th\u00eam qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

    Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u1ea7n c\u1ea3m th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ea5t k\u1ec3 m\u1ee5c \u0111\u00edch mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec.\u00a0<\/p>\n

    Do \u0111\u00f3, vi\u1ec7c \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 l\u01b0u gi\u1eef d\u1ea5u \u1ea5n c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.\u00a0<\/p>\n

    3. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ecdi n\u01a1i m\u00e0 h\u1ecd \u0111\u1eb7t ch\u00e2n t\u1edbi (online & offline)<\/strong><\/h3>\n

    \u0110\u1ec3 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb n\u00e0o l\u00fd t\u01b0\u1edfng nh\u1ea5t cho nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

    Vi\u1ec7c n\u1eafm r\u00f5 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng s\u1ebd gi\u00fap doanh nghi\u1ec7p li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi n\u01a1i v\u00e0o b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. Qua \u0111\u00e2y b\u1ea1n d\u1ec5 d\u00e0ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c c\u00e1c v\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u00e0 hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

    4. \u0110\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch th\u01b0\u1edfng, t\u1eb7ng qu\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0<\/strong><\/h3>\n

    \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o ra s\u1ef1 trung th\u00e0nh l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ngay c\u1ea3 khi h\u1ecd \u0111\u00e3 mua s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

    C\u1ea7n xem x\u00e9t nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd khi h\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng \u2013 c\u00f3 l\u1ebd h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 khi mua c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung ho\u1eb7c nh\u1eadn c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

    B\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t ch\u00ednh s\u00e1ch th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft,\u00a0 s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh. T\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung v\u00e0 t\u1eeb t\u1eeb h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a h\u01a1n b\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

    5. T\u00edch c\u1ef1c thu nh\u1eadn g\u00f3p \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

    M\u1ed1i quan h\u1ec7 ho\u1ea1t \u0111\u1ed9ng theo hai c\u00e1ch \u2013 \u0111\u1ec3 th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, th\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u00e2y:<\/p>\n

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    • Kh\u00e1ch h\u00e0ng mu\u1ed1n th\u1ea5y g\u00ec t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/li>\n
    • Kh\u00e1ch h\u00e0ng th\u00edch g\u00ec \u1edf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n

      Th\u00f4ng tin n\u00e0y c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 doanh nghi\u1ec7p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.\u00a0<\/p>\n

      \n
      \"C\u1ea7n\"C\u1ea7n
      C\u1ea7n th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac<\/figcaption><\/figure>\n<\/div>\n

      C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n

      Panera<\/strong><\/h3>\n

      Cam k\u1ebft c\u1ee7a Panera v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 40 tri\u1ec7u th\u00e0nh vi\u00ean trung th\u00e0nh c\u1ee7a Panera .<\/p>\n

      V\u00e0o n\u0103m 2014, Panera \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t tuy\u00ean b\u1ed1 h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh r\u1eb1ng h\u1ecd s\u1ebd lo\u1ea1i b\u1ecf t\u1ea5t c\u1ea3 h\u01b0\u01a1ng v\u1ecb nh\u00e2n t\u1ea1o, ch\u1ea5t l\u00e0m ng\u1ecdt v\u00e0 ch\u1ea5t b\u1ea3o qu\u1ea3n kh\u1ecfi t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Panera v\u00e0o cu\u1ed1i .\u00a0<\/p>\n

      \u0110\u00e2y l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh m\u1ea1o hi\u1ec3m khi th\u1eeba nh\u1eadn tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n kh\u00f4ng l\u00e0nh m\u1ea1nh trong th\u1ef1c ph\u1ea9m c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p x\u1ee9ng \u0111\u00e1ng v\u00e0o khi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ch\u00ednh th\u1ee9c tuy\u00ean b\u1ed1 \u201c100% th\u1ef1c ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i l\u00e0 100% s\u1ea1ch.\u201d<\/p>\n

      Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

      V\u00ed d\u1ee5: Panera th\u00f4ng b\u00e1o cho c\u00e1c th\u00e0nh vi\u00ean trung th\u00e0nh v\u1ec1 c\u00e1c m\u00f3n \u0103n m\u1edbi m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u201ch\u1ed3 s\u01a1 h\u01b0\u01a1ng v\u1ecb\u201d c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean d\u1ef1a tr\u00ean c\u00e1c l\u1ea7n mua tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

        \n
      • \u0110\u01b0a ra l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ef1c hi\u1ec7n cam k\u1ebft n\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh<\/li>\n
      • N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n

        C\u00f4ng ty c\u0169ng g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf \u2013 b\u1eaft \u0111\u1ea7u kinh doanh h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn do \u0111\u1ea1i d\u1ecbch COVID-19. Panera th\u1eadm ch\u00ed c\u00f2n cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn nh\u00e0, nh\u1eadn h\u00e0ng nhanh ch\u00f3ng v\u00e0 ph\u1ee5c v\u1ee5 \u0103n u\u1ed1ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

        Fairway<\/strong><\/h3>\n

        Fairway Independent Mortgage Corporation l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 m\u1ed9t doanh nghi\u1ec7p \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 cho k\u1ebf ho\u1ea1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

        Ngo\u00e0i ra, nh\u00e0 t\u01b0 v\u1ea5n kho\u1ea3n vay ch\u1eafc ch\u1eafn \u0111\u00e3 g\u1eedi m\u1ed9t s\u1ed1 t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb v\u1edbi \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a h\u1ecd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi mua. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd \u0111\u00e3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u00f4i v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch:<\/p>\n

          \n
        • Th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua email th\u00f4ng qua m\u1ed9t s\u1ef1 ki\u1ec7n l\u1edbn trong \u0111\u1eddi nh\u01b0 sinh nh\u1eadt.<\/li>\n
        • Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 c\u00f3 gi\u00e1 tr\u1ecb<\/li>\n<\/ul>\n

          C\u00e1c chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169 cho th\u1ea5y c\u00f4ng ty cam k\u1ebft \u0111\u00e1p \u1ee9ng, t\u00f4n tr\u1ecdng, nh\u1eefng mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh th\u1ebf ch\u1ea5p.<\/p>\n

          Capital One<\/strong><\/h3>\n

          Capital One hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc, c\u1ee5 th\u1ec3 l\u00e0 t\u1eeb nh\u1eefng b\u1ea5t ti\u1ec7n nh\u1ecf khi\u1ebfn h\u1ecd kh\u00f3 ch\u1ecbu nh\u1ea5t. M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u kh\u00f3 ch\u1ecbu \u0111\u00f3 l\u00e0 h\u00e0ng TSA k\u00e9o d\u00e0i \u1edf s\u00e2n bay.<\/p>\n

          Capital One ho\u00e0n tr\u1ea3 cho t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee7 th\u1ebb l\u00ean \u0111\u1ebfn 100 \u0111\u00f4 la khi h\u1ecd thanh to\u00e1n ph\u00ed ki\u1ec3m tra tr\u01b0\u1edbc TSA. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd ph\u1ea3i l\u00e0m l\u00e0 thanh to\u00e1n b\u1eb1ng th\u1ebb t\u00edn d\u1ee5ng Capital One.<\/p>\n

          TSA PreCheck s\u1ebd h\u1ebft h\u1ea1n sau 5 n\u0103m v\u00e0 l\u1ee3i \u00edch n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ed7i khi ch\u1ee7 th\u1ebb mu\u1ed1n gia h\u1ea1n tr\u1ea1ng th\u00e1i PreCheck c\u1ee7a m\u00ecnh. T\u1ea1i \u0111\u00e2y, Capital One \u0111ang th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u00f4ng qua:<\/p>\n

            \n
          • Cung c\u1ea5p \u0111\u1eb7c quy\u1ec1n h\u1ea5p d\u1eabn to\u00e0n c\u1ea7u cho c\u01a1 s\u1edf c\u1ee7a h\u1ecd \u2013 mi\u1ec5n ph\u00ed ti\u1ec1n<\/li>\n
          • Gi\u1ea3m nh\u1eb9 v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i b\u1eb1ng gi\u1ea3i ph\u00e1p l\u00e2u d\u00e0i<\/li>\n<\/ul>\n

            L\u1ee3i \u00edch n\u00e0y n\u00f3i l\u00ean m\u1ed9t \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u00f3 li\u00ean quan \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng Capital One v\u00e0 gi\u00fap gi\u1eef m\u1ed9t t\u00e0i kho\u1ea3n m\u1edf \u1edf Capital One r\u1ea5t \u0111\u00e1ng gi\u00e1 v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n

            \n
            \"Relationship\"Relationship
            Relationship marketing t\u1eadp trung ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/figcaption><\/figure>\n<\/div>\n

            K\u1ebft lu\u1eadn<\/strong><\/h2>\n

            N\u1ebfu b\u1ea1n \u0111ang c\u00f2n th\u1eafc m\u1eafc relationship marketing l\u00e0 g\u00ec<\/strong>? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing relationship hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p m\u00ecnh th\u00ec nh\u1eefng chia s\u1ebb t\u1eeb b\u00e0i vi\u1ebft tr\u00ean c\u1ee7a Masterskills ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a b\u1ea1n.<\/p>\n

            Theo d\u00f5i Masterskills \u0111\u1ec3 xem th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Relationship Marketing l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc gi\u00fap cho doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1. Tuy nhi\u00ean, kh\u00f4ng \u00edt doanh nghi\u1ec7p v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 relationship Marketing l\u00e0 g\u00ec? V\u00e0 relationship trong marketing c\u00f3 t\u1ea7m quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48430"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48430"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48430\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}