{"id":48439,"date":"2023-12-16T23:40:10","date_gmt":"2023-12-16T23:40:10","guid":{"rendered":"https:\/\/masterskills.org\/blog\/podcast-marketing-la-gi-cach-su-dung-hieu-qua-podcast-marketing.html"},"modified":"2023-12-16T23:40:10","modified_gmt":"2023-12-16T23:40:10","slug":"podcast-marketing-la-gi-cach-su-dung-hieu-qua-podcast-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/podcast-marketing-la-gi-cach-su-dung-hieu-qua-podcast-marketing.html","title":{"rendered":"Podcast Marketing L\u00e0 G\u00ec? C\u00e1ch S\u1eed D\u1ee5ng Hi\u1ec7u Qu\u1ea3 Podcast Marketing"},"content":{"rendered":"
\n

H\u00ecnh th\u1ee9c podcast marketing <\/strong>\u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb nhi\u1ec1u h\u01a1n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Trong \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c n\u1ed9i dung v\u1edbi \u0111\u1ecbnh d\u1ea1ng \u00e2m thanh.\u00a0<\/p>\n

Podcast Marketing l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

Podcast Marketing<\/strong> c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn t\u1ea1i Vi\u1ec7t Nam v\u1edbi t\u00ean g\u1ecdi Ti\u1ebfp th\u1ecb qua podcast. Ho\u1ea1t \u0111\u1ed9ng marketing podcast s\u1ebd s\u1eed d\u1ee5ng c\u00e1c n\u1ed9i dung v\u1edbi \u0111\u1ecbnh d\u1ea1ng \u00e2m thanh \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing.\u00a0<\/p>\n

C\u00e1c n\u1ed9i dung c\u00f3 \u0111\u1ecbnh d\u1ea1ng \u00e2m thanh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 audio content, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p chia s\u1ebb c\u00e1c th\u00f4ng tin, gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi nghe hay c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/p>\n

Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd, h\u00e0nh vi c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 c\u00e1c l\u1ee3i \u00edch, gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n

T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng Podcast Marketing?<\/strong><\/h2>\n

Theo th\u1eddi gian, con ng\u01b0\u1eddi c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 c\u00e1ch ti\u1ebfp nh\u1eadn nh\u1eefng th\u00f4ng tin m\u1edbi th\u00f4ng qua c\u00e1c \u0111\u1ecbnh d\u1ea1ng v\u00e0 h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng h\u01a1n. Nh\u01b0ng nh\u00ecn chung, h\u1ea7u h\u1ebft nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u1ec1u th\u00edch nh\u1eefng c\u00e1ch thu\u1eadn ti\u1ec7n nh\u1ea5t.\u00a0<\/p>\n

\n
\"podcast\"podcast
L\u1ee3i \u00edch t\u1eeb Podcast Marketing<\/figcaption><\/figure>\n<\/div>\n

\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do ch\u1ee7 y\u1ebfu t\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a podcasting ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn h\u01a1n. Theo th\u1ed1ng k\u00ea, 57% ng\u01b0\u1eddi M\u1ef9 th\u01b0\u1eddng s\u1eed d\u1ee5ng podcast v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi nghe \u0111\u00e3 t\u0103ng l\u00ean \u0111\u1ebfn 29,5% trong 3 n\u0103m g\u1ea7n \u0111\u00e2y.\u00a0<\/p>\n

Hi\u1ec7n nay nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng internet c\u0169ng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn podcast nhi\u1ec1u h\u01a1n thay v\u00ec s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. L\u00fd do quan tr\u1ecdng nh\u1ea5t ch\u00ednh l\u00e0 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin mang t\u00ednh gi\u00e1o d\u1ee5c, th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb c\u00e1c chuy\u00ean gia v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh.\u00a0<\/p>\n

Ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3;<\/p>\n

    \n
  • Kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ROI cao;<\/li>\n
  • T\u0103ng doanh s\u1ed1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3;<\/li>\n
  • Ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi nghe \u0111\u00f4ng \u0111\u1ea3o v\u00e0 r\u1ed9ng r\u00e3i;<\/li>\n
  • Ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng v\u00f9ng, khu v\u1ef1c \u0111\u1ecba l\u00fd m\u1edbi;<\/li>\n
  • T\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u h\u01a1n;<\/li>\n
  • T\u0103ng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm cho website;<\/li>\n
  • C\u1ea1nh tranh th\u1ea5p h\u01a1n;<\/li>\n
  • T\u1eb7ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u;<\/li>\n
  • Mang \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb cho c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi nghe c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi d\u00e0nh s\u1ef1 quan t\u00e2m cho th\u01b0\u01a1ng hi\u1ec7u;<\/li>\n
  • Th\u1ec3 hi\u1ec7n vai tr\u00f2 chia s\u1ebb c\u1ee7a m\u1ed9t chuy\u00ean gia trong ng\u00e0nh;<\/li>\n
  • T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n

    M\u1eb7c d\u00f9 Podcast marketing<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00f3 kh\u0103n, tuy nhi\u00ean h\u00ecnh th\u1ee9c n\u00e0y mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 v\u00e0 c\u00e1c hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    5 Chi\u1ebfn l\u01b0\u1ee3c Podcast Marketing hi\u1ec7u qu\u1ea3\u00a0<\/strong><\/h2>\n

    1. X\u00e2y d\u1ef1ng m\u1ed9t landing page cho podcast\u00a0<\/strong><\/h3>\n

    Vi\u1ec7c t\u1ea1o ra m\u1ed9t trang landing page ri\u00eang cho podcast cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi nghe. Tuy nhi\u00ean, m\u1ed9t trang landing page ch\u1ec9 c\u00f3 th\u1ec3 ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a khi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi nghe d\u00e0nh s\u1ef1 t\u1eadp trung cho c\u00e1c n\u1ed9i dung c\u1ee7a podcast.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, trang landing page c\u1ea7n \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n v\u1edbi ti\u00eau \u0111\u1ec1 r\u00f5 r\u00e0ng, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh h\u1eefu \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ea1i doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, c\u00e1c th\u00f4ng tin m\u00f4 t\u1ea3 v\u1ec1 podcast v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c sau khi nghe n\u00f3 c\u0169ng l\u00e0 nh\u1eefng th\u00f4ng tin c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb t\u1ea1i landing page.\u00a0<\/p>\n

    Ngo\u00e0i ra, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang bao g\u1ed3m c\u00e1c li\u00ean k\u1ebft ho\u1ea1t \u0111\u1ed9ng \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c t\u1eadp \u0111\u00e3 xu\u1ea5t b\u1ea3n.<\/p>\n

    2. T\u1ea1o ra n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean\u00a0<\/strong><\/h3>\n

    T\u1ea1o n\u1ed9i dung v\u00e0 duy tr\u00ec n\u1ed9i dung li\u00ean t\u1ee5c l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u cho c\u00e1c doanh nghi\u1ec7p m\u1edbi tri\u1ec3n khai k\u00eanh podcast. Trong \u0111\u00f3, nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u1ecbnh k\u1ef3 v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ng\u01b0\u1eddi nghe ti\u1ebfp c\u1eadn c\u00e1c th\u00f4ng tin li\u00ean t\u1ee5c v\u00e0 hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

    \n
    \"chie\u0302\u0301n\"chie\u0302\u0301n
    T\u1ea1o ra n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean cho podcast<\/figcaption><\/figure>\n<\/div>\n

    M\u1ed9t podcast ph\u00f9 h\u1ee3p v\u00e0 h\u1ea5p d\u1eabn s\u1ebd lu\u00f4n khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi nghe truy c\u1eadp t\u1eebng t\u1eadp m\u1ed9t. Tuy nhi\u00ean, \u0111\u1ec3 tr\u00e1nh l\u00e0m gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng podcast v\u00e0 khi\u1ebfn ng\u01b0\u1eddi nghe ch\u1edd \u0111\u1ee3i qu\u00e1 l\u00e2u d\u1eabn \u0111\u1ebfn th\u1ea5t v\u1ecdng, h\u00e3y chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 t\u1eeb 3 \u0111\u1ebfn 5 t\u1eadp podcast \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c n\u1ed9i dung lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i \u0111\u1ecbnh k\u1ef3.<\/p>\n

    3. S\u1eed d\u1ee5ng Content Splintering (Chia nh\u1ecf n\u1ed9i dung)\u00a0<\/strong><\/h3>\n

    Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi nghe kh\u00e1c nhau c\u00f3 xu h\u01b0\u1edbng ti\u00eau th\u1ee5 n\u1ed9i dung theo nh\u1eefng c\u00e1ch kh\u00e1c nhau. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u00edch xem qua \u0111\u1ecbnh d\u1ea1ng video, m\u1ed9t s\u1ed1 th\u00edch \u0111\u1ecdc, m\u1ed9t s\u1ed1 th\u00edch nghe h\u01a1n.<\/p>\n

    Do \u0111\u00f3, vi\u1ec7c chia nh\u1ecf n\u1ed9i dung cho nhi\u1ec1u ph\u1ea7n, nhi\u1ec1u k\u00eanh kh\u00e1c nhau s\u1ebd gi\u00fap t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n th\u00f4ng qua l\u0129nh v\u1ef1c m\u00e0 h\u1ecd \u01b0a th\u00edch b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 h\u1ecd y\u00eau th\u00edch.<\/p>\n

    4. SEO (T\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cho podcast)<\/strong><\/h3>\n

    Vi\u1ec7c k\u1ebft h\u1ee3p SEO trong k\u1ebf ho\u1ea1ch podcast marketing <\/strong>c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 mang \u0111\u1ebfn nhi\u1ec1u hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u:<\/p>\n

      \n
    • X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi nghe quan t\u00e2m.<\/li>\n
    • D\u1ec5 d\u00e0ng l\u00ean \u00fd t\u01b0\u1edfng cho c\u00e1c ch\u1ee7 \u0111\u1ec1.<\/li>\n
    • N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a.<\/li>\n<\/ul>\n

      5. C\u00e2n nh\u1eafc s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed\u00a0<\/strong><\/h3>\n

      \u0110\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a podcast, doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ebfn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 cho podcast.\u00a0<\/p>\n

      Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed mang l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1ng k\u1ec3. C\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean c\u00e1c k\u00eanh social media, Google ads v\u00e0 nh\u1eefng k\u00eanh ti\u1ec1m n\u0103ng kh\u00e1c. Nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin t\u01b0\u01a1ng t\u1ef1 s\u1ebd b\u1eaft g\u1eb7p qu\u1ea3ng c\u00e1o v\u00e0 b\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 v\u1ec1 podcast c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

      K\u1ebft lu\u1eadn<\/strong><\/p>\n

      Ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a podcast marketing <\/strong>hi\u1ec7n nay l\u00e0 r\u1ea5t l\u1edbn. C\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam c\u1ea7n nhanh ch\u00f3ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p.\u00a0<\/p>\n

      B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng, t\u0103ng th\u00eam kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i trong t\u01b0\u01a1ng lai.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      H\u00ecnh th\u1ee9c podcast marketing \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb nhi\u1ec1u h\u01a1n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Trong \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c n\u1ed9i dung v\u1edbi \u0111\u1ecbnh d\u1ea1ng \u00e2m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48439"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48439"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48439\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}