{"id":48442,"date":"2023-12-16T23:40:36","date_gmt":"2023-12-16T23:40:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/product-marketing-la-gi-vai-tro-cua-product-marketing.html"},"modified":"2023-12-16T23:40:36","modified_gmt":"2023-12-16T23:40:36","slug":"product-marketing-la-gi-vai-tro-cua-product-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/product-marketing-la-gi-vai-tro-cua-product-marketing.html","title":{"rendered":"Product Marketing L\u00e0 G\u00ec? Vai Tr\u00f2 C\u1ee7a Product Marketing"},"content":{"rendered":"
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Product marketing<\/strong> l\u00e0 m\u1ed9t ph\u1ea1m vi c\u00f4ng vi\u1ec7c kh\u00e1 r\u1ed9ng l\u1edbn nh\u01b0ng \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng. V\u1eady product marketing<\/strong> l\u00e0 g\u00ec v\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t product marketer \u0111\u1ea3m nhi\u1ec7m l\u00e0 g\u00ec? C\u00f9ng Masterskills t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

Product Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Product marketing<\/strong>, hay ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u00fap th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ra th\u1ecb tr\u01b0\u1eddng v\u00e0 duy tr\u00ec \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Trong \u0111\u00f3, c\u00e1c product marketers l\u00e0 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, qua \u0111\u00f3 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a Product Marketing\u00a0<\/strong><\/h2>\n
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\"vai\"vai
Vai tr\u00f2 c\u1ee7a Product Marketing<\/figcaption><\/figure>\n<\/div>\n

Product marketing<\/strong> l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho c\u00e1c chi\u1ebfn d\u1ecbch. \u0110\u00e2y ch\u00ednh l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, product marketing <\/strong>c\u0169ng gi\u00fap t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb, ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Product Marketing <\/strong>c\u00f2n gi\u00fap t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n kinh doanh, mang l\u1ea1i doanh thu v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p.<\/p>\n

Product Marketing<\/strong> cho ph\u00e9p doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau:<\/p>\n

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  • T\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
  • T\u00ecm hi\u1ec3u v\u00e0 th\u1ea5u hi\u1ec3u c\u00e1c nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  • \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
  • Ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1c.<\/li>\n
  • S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi.<\/li>\n<\/ul>\n

    Tr\u00e1ch nhi\u1ec7m ch\u00ednh c\u1ee7a Product Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

    \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p cho s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

    M\u1ee5c \u0111\u00edch c\u1ee7a product marketing <\/strong>l\u00e0 truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 \u0111\u1ecbnh v\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

    \u0110\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh 2 nhi\u1ec7m v\u1ee5 n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ebfn nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n

      \n
    • S\u1ea3n ph\u1ea9m n\u00e0y d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/li>\n
    • S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng?<\/li>\n
    • T\u1ea1i sao n\u00f3 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n
    • N\u00f3 mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n

      Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0<\/strong><\/h3>\n

      Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. Trong \u0111\u00f3, c\u1ea7n gi\u1ea3i quy\u1ebft nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n

        \n
      • Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 ai?<\/li>\n
      • Y\u00eau c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n
      • C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n
      • H\u1ecd th\u00edch v\u00e0 kh\u00f4ng th\u00edch nh\u1eefng \u0111i\u1ec3m n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5?<\/li>\n
      • T\u1ea1i sao h\u1ecd ch\u1ecdn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh thay v\u00ec ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p?<\/li>\n
      • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd ngh\u0129 r\u1eb1ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u1ed1t h\u01a1n n\u1eefa?<\/li>\n<\/ul>\n

        \u0110\u1ea3m b\u1ea3o b\u1ed9 ph\u1eadn kinh doanh v\u00e0 marketing c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0 t\u00e0i li\u1ec7u \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/h3>\n

        Product marketing <\/strong>ch\u1ecbu tr\u00e1ch nhi\u1ec7m cung c\u1ea5p m\u1ecdi th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng t\u0103ng doanh thu t\u1eeb b\u1ed9 ph\u1eadn kinh doanh v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb t\u1eeb b\u1ed9 ph\u1eadn marketing \u0111\u01b0\u1ee3c di\u1ec5n ra hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u v\u00e0 li\u1ec1n m\u1ea1ch.<\/p>\n

        Th\u1ef1c hi\u1ec7n v\u00e0 qu\u1ea3n l\u00fd quy tr\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m (Product launch)\u00a0<\/strong><\/h3>\n

        Product marketing<\/strong> ch\u00ednh l\u00e0 nh\u00e2n t\u1ed1 ch\u00ednh mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd quy tr\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ho\u00e0n ch\u1ec9nh ho\u1eb7c qu\u00e1 tr\u00ecnh ra m\u1eaft, c\u1eadp nh\u1eadt t\u00ednh n\u0103ng m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Trong \u0111\u00f3, c\u00e1c product marketer c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ed7i b\u1ed9 ph\u1eadn lu\u00f4n ho\u1ea1t \u0111\u1ed9ng nhanh ch\u00f3ng, linh ho\u1ea1t \u0111\u1ec3 mang \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng cho qu\u00e1 tr\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m.<\/p>\n

        B\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 Product Marketing\u00a0<\/strong><\/h3>\n

        Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng product marketing<\/strong>, vi\u1ec7c b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap \u00edch \u0111\u00e1ng k\u1ec3 cho vi\u1ec7c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. C\u00e1c th\u00f4ng tin b\u00e1o c\u00e1o th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n

          \n
        • S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng h\u00e0ng ng\u00e0y, h\u00e0ng th\u00e1ng.<\/li>\n
        • M\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 v\u1ec1 doanh thu.<\/li>\n
        • Qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c t\u00e0i s\u1ea3n ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m.<\/li>\n
        • Ni\u1ec1m tin b\u00e1n h\u00e0ng \u2013 t\u1ee9c l\u00e0 \u0111\u1ed9 t\u1ef1 tin c\u1ee7a nh\u00f3m b\u00e1n h\u00e0ng trong vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m<\/li>\n
        • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n ti\u1ebfp th\u1ecb (MQL) v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n b\u00e1n h\u00e0ng (SQL), v\u00e0<\/li>\n
        • S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 NPS \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n

          \u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

          \u0110\u1ec3 g\u00f3p ph\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n product marketing<\/strong> c\u1ea7n \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u chi ti\u1ebft v\u00e0 ho\u00e0n thi\u1ec7n v\u1ec1 ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n

          S\u1ef1 kh\u00e1c nhau gi\u1eefa Product Marketing v\u00e0 Product Management<\/strong><\/h2>\n

          Product Management l\u00e0 g\u00ec, c\u00f3 g\u00ec kh\u00e1c so v\u1edbi Product Marketing? Nh\u00ecn chung, c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 ph\u00e2n bi\u1ec7t m\u01a1 h\u1ed3 gi\u1eefa hai v\u1ecb tr\u00ed Product Marketing <\/strong>v\u00e0 Product Management trong c\u00f9ng m\u1ed9t doanh nghi\u1ec7p.\u00a0<\/p>\n

          C\u1ea3 hai vai tr\u00f2 Product Marketing<\/strong> v\u00e0 Product Management \u0111\u1ec1u ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110\u1ed3ng th\u1eddi, c\u1ea3 hai vai tr\u00f2 \u0111\u1ec1u c\u1ea7n ph\u1ed1i h\u1ee3p linh ho\u1ea1t, li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c nh\u00f3m, ph\u00f2ng ban kh\u00e1c nhau trong m\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, ra m\u1eaft s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng.<\/p>\n

          Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 h\u00ecnh dung c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 s\u1ef1 kh\u00e1c nhau gi\u1eefa Product Market<\/strong>er v\u00e0 Product Manager, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u00ecnh dung qua c\u00e1c nhi\u1ec7m v\u1ee5, m\u1ee5c ti\u00eau ch\u1ee7 y\u1ebfu trong c\u00f4ng vi\u1ec7c c\u0169ng nh\u01b0 c\u00e1c nh\u00f3m, ph\u00f2ng ban m\u00e0 c\u00e1c v\u1ecb tr\u00ed n\u00e0y c\u1ea7n ph\u1ed1i h\u1ee3p.<\/p>\n

          C\u1ee5 th\u1ec3, Product Marketer th\u1ef1c hi\u1ec7n:<\/p>\n

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          • Th\u1ec3 hi\u1ec7n ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/li>\n
          • \u0110\u1ecbnh v\u1ecb v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi, t\u00ednh n\u0103ng m\u1edbi d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n
          • X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m.<\/li>\n
          • Ph\u1ed1i h\u1ee3p c\u00f9ng b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 Product Management.<\/li>\n<\/ul>\n

            Trong khi \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ee7a Product Manager s\u1ebd bao g\u1ed3m vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 ch\u00ednh sau \u0111\u00e2y:<\/p>\n

              \n
            • T\u1eadp trung ph\u00e1t tri\u1ec3n v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/li>\n
            • X\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
            • X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m c\u01a1 s\u1edf \u0111\u1eb7t ra m\u1ee5c ti\u00eau kinh doanh cho s\u1ea3n ph\u1ea9m.<\/li>\n
            • Cung c\u1ea5p c\u00e1c th\u00f4ng tin k\u1ef9 thu\u1eadt, th\u00f4ng s\u1ed1 chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, t\u00ednh n\u0103ng m\u1edbi cho v\u1ecb tr\u00ed Product Marketing<\/strong> \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/li>\n
            • L\u00e0m vi\u1ec7c ph\u1ed1i h\u1ee3p c\u00f9ng b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 Product Marketing<\/strong>.<\/li>\n<\/ul>\n

              C\u00e1c xu h\u01b0\u1edbng Product Marketing hi\u1ec7n nay<\/strong><\/h2>\n

              1. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u\u00a0<\/strong><\/h3>\n

              Vi\u1ec7c doanh nghi\u1ec7p s\u1edf h\u1eefu m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng m\u1eebng. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p s\u1edf h\u1eefu m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao \u0111\u1ec3 mang l\u1ea1i doanh thu cho doanh nghi\u1ec7p. T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t xu h\u01b0\u1edbng marketing win-win. <\/p>\n

              \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c product marketers c\u1ea7n \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (hay Customer Experience \u2013 CX) ngay t\u1eeb th\u1eddi \u0111i\u1ec3m n\u00e0y. Trong \u0111\u00f3, CX b\u1eaft \u0111\u1ea7u t\u1eeb th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp x\u00fac v\u1edbi s\u1ea3n ph\u1ea9m, cho \u0111\u1ebfn khi ch\u00fang l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

              2. Video ti\u1ebfp t\u1ee5c l\u00e0 c\u00f4ng c\u1ee5 Marketing quan tr\u1ecdng\u00a0<\/strong><\/h3>\n
              \n
              \"xu\"xu
              Video l\u00e0 c\u00f4ng c\u1ee5 Product Marketing hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<\/div>\n

              Vi\u1ec7c s\u1eed d\u1ee5ng video c\u00f3 th\u1ec3 mang \u0111\u1ebfn nhi\u1ec1u hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c trong vi\u1ec7c th\u00f4ng b\u00e1o, gi\u00e1o d\u1ee5c, gi\u1ea3i tr\u00ed v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e0 kh\u00e1 l\u00fd t\u01b0\u1edfng. Video c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, x\u00e2y d\u1ef1ng l\u00f2ng tin, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng ROI cho doanh nghi\u1ec7p.<\/p>\n

              B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 nhi\u1ec1u lo\u1ea1i video kh\u00e1c nhau m\u00e0 c\u00e1c product marketers c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n

              3. Content Marketing th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng\u00a0<\/strong><\/h3>\n

              N\u1ed9i dung l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00ec kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 g\u1eedi m\u1ed9t b\u1ea3n tin email ho\u1eb7c xu\u1ea5t b\u1ea3n m\u1ed9t b\u00e0i \u0111\u0103ng blog m\u1edbi. \u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n

              Content Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, n\u01a1i c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung \u0111\u1ec3 hi\u1ec3n th\u1ecb, k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed5i l\u1ea1i, c\u00e1c ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m th\u00f4ng qua \u0111\u1ecdc ho\u1eb7c xem n\u1ed9i dung.\u00a0<\/p>\n

              Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3, n\u1ed9i dung s\u1ebd d\u1eabn d\u1eaft s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cho ph\u00e9p h\u1ecd nh\u00ecn th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng gi\u1ea3i ph\u00e1p m\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n

              4. T\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m l\u00e0 xu h\u01b0\u1edbng c\u1ee7a c\u00e1c c\u00f4ng ty Saas<\/strong><\/h3>\n

              T\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m l\u00e0 m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, \u0111\u1ed3ng th\u1eddi d\u1ef1a v\u00e0o ch\u00ednh s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat, gi\u1eef ch\u00e2n hay m\u1edf r\u1ed9ng kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

              N\u00f3i c\u00e1ch kh\u00e1c, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean d\u01b0\u1edbi d\u1ea1ng d\u00f9ng th\u1eed ho\u1eb7c d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh xem h\u1ecd c\u00f3 mu\u1ed1n tr\u1ea3 ti\u1ec1n \u0111\u1ec3 mua h\u00e0ng hay kh\u00f4ng.<\/p>\n

              Trong nh\u1eefng n\u0103m v\u1eeba qua, t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh SaaS tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

              K\u1ebft lu\u1eadn<\/strong><\/p>\n

              Qua b\u00e0i vi\u1ebft tr\u00ean, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng h\u00ecnh dung v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Product Marketing<\/strong> t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Hi v\u1ecdng b\u1ea1n c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n n\u1ebfu b\u1ea1n y\u00eau th\u00edch c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u00e3 s\u1eb5n s\u00e0ng cho h\u00e0nh tr\u00ecnh ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u1ed9t Product Marketer th\u1ef1c th\u1ee5.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Product marketing l\u00e0 m\u1ed9t ph\u1ea1m vi c\u00f4ng vi\u1ec7c kh\u00e1 r\u1ed9ng l\u1edbn nh\u01b0ng \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng. V\u1eady product marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t product marketer \u0111\u1ea3m nhi\u1ec7m l\u00e0 g\u00ec? C\u00f9ng Masterskills t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48442"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48442"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48442\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}