{"id":48452,"date":"2023-12-16T23:46:10","date_gmt":"2023-12-16T23:46:10","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lead-trong-marketing-la-gi-dinh-nghia-la-ma-quen-trong-tiep-thi.html"},"modified":"2023-12-16T23:46:10","modified_gmt":"2023-12-16T23:46:10","slug":"lead-trong-marketing-la-gi-dinh-nghia-la-ma-quen-trong-tiep-thi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lead-trong-marketing-la-gi-dinh-nghia-la-ma-quen-trong-tiep-thi.html","title":{"rendered":"Lead Trong Marketing L\u00e0 G\u00ec? \u0110\u1ecbnh Ngh\u0129a L\u1ea1 M\u00e0 Quen Trong Ti\u1ebfp Th\u1ecb"},"content":{"rendered":"<div class=\"col\">\n<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 digital trong vi\u1ec7c ti\u1ebfp th\u1ecb l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. Ch\u00fang \u0111em l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng nh\u01b0ng c\u0169ng \u0111\u01b0a \u0111\u1ebfn kh\u00f4ng \u00edt tr\u1edf ng\u1ea1i, th\u00e1ch th\u1ee9c v\u1edbi nh\u1eefng th\u00f4ng tin g\u00e2y nhi\u1ec5u, c\u1ea7n s\u00e0ng l\u1ecdc \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u1ea1t t\u1ef7 l\u1ec7 doanh thu cao nh\u1ea5t. \u0110\u00f3 v\u1eabn hay \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Lead trong Marketing.\u00a0<\/p>\n<p>V\u1eady <strong>Lead trong Marketing l\u00e0 g\u00ec<\/strong>? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u Leads marketing v\u00e0 ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra t\u1ec7p Lead ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 mong mu\u1ed1n?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-lead-trong-marketing-la-gi\"><strong>Lead trong marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Trong marketing, Lead l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 t\u1eadp h\u1ee3p \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 ph\u1ea3n h\u1ed3i ho\u1eb7c th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng, c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao sau chi\u1ebfn d\u1ecbch marketing.<\/p>\n<p>Lead l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ec7p Lead lu\u00f4n l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 mong mu\u1ed1n, nhu c\u1ea7u cao c\u0169ng nh\u01b0 \u0111\u1ee7 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.\u00a0<\/p>\n<p>H\u01a1n th\u1ebf n\u1eefa \u0111\u00e2y c\u0169ng ph\u1ea3i l\u00e0 t\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao hay c\u00f2n g\u1ecdi l\u00e0 Qualified Lead). M\u1ed9t c\u00f4ng ty c\u00e0ng c\u00f3 nhi\u1ec1u Lead Marketing th\u00ec kh\u1ea3 n\u0103ng t\u1ea1o ra doanh thu c\u00e0ng cao.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Lead-la-thuat-ngu-chi-tap-hop-doi-tuong-khach-hang-tiem-nang.jpg\" alt=\"MQL l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u1ea5t \u0111\u1ecbnh v\u1edbi doanh nghi\u1ec7p\" class=\"wp-image-19955\" title=\"Lead-la-thuat-ngu-chi-tap-hop-doi-tuong-khach-hang-tiem-nang\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Lead-la-thuat-ngu-chi-tap-hop-doi-tuong-khach-hang-tiem-nang.jpg\" alt=\"MQL l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u1ea5t \u0111\u1ecbnh v\u1edbi doanh nghi\u1ec7p\" class=\"wp-image-19955\" title=\"Lead-la-thuat-ngu-chi-tap-hop-doi-tuong-khach-hang-tiem-nang\"><figcaption>MQL l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u1ea5t \u0111\u1ecbnh v\u1edbi doanh nghi\u1ec7p<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-3-m\u1ee9c-d\u1ed9-leads-marketing-c\u1ea7n-bi\u1ebft\"><strong>3 M\u1ee9c \u0111\u1ed9 leads marketing c\u1ea7n bi\u1ebft<\/strong><\/h2>\n<p>Lead trong marketing c\u00f3 3 lo\u1ea1i t\u01b0\u01a1ng \u1ee9ng v\u1edbi 3 giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch th\u00e0nh ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trong th\u1ef1c t\u1ebf th\u00f4ng qua m\u00f4 h\u00ecnh h\u00ecnh ph\u1ec5u marketing. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf m\u1ed7i giai \u0111o\u1ea1n kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ri\u00eang bi\u1ec7t.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-information-qualified-lead-iql\"><strong>Information qualified lead (IQL)<\/strong><\/h3>\n<p>Lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201ccold lead\u201d. Nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp lo\u1ea1i thu\u1ed9c giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh v\u00e0 h\u1ecd ho\u00e0n to\u00e0n ch\u01b0a bi\u1ebft g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m, hay d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty s\u1ebd mang \u0111\u1ebfn. <\/p>\n<p>V\u00ec v\u1eady, c\u1ea7n cung c\u1ea5p th\u00f4ng tin c\u1ee5 th\u1ec3 h\u1eefu \u00edch v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin li\u00ean l\u1ea1c\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-marketing-qualified-lead-mql\"><strong>Marketing qualified lead (MQL)<\/strong><\/h3>\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cwarm lead\u201d. Sau giai \u0111o\u1ea1n \u0111\u1ea7u th\u00ec nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i n\u1eb1m \u1edf gi\u1eefa ph\u1ec5u marketing. N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd \u0111\u00e3 bi\u1ebft v\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u1ea5t \u0111\u1ecbnh v\u1edbi doanh nghi\u1ec7p.\u00a0<\/p>\n<p>Sau khi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u1ecd c\u1ea7n , c\u00e1c kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng mong mu\u1ed1n \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00eam nhi\u1ec1u th\u00f4ng tin c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-sales-qualified-lead-sql\"><strong>Sales qualified lead (SQL)\u00a0<\/strong><\/h3>\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201chot lead\u201d, \u0111\u01b0\u1ee3c x\u1ebfp n\u1eb1m \u1edf d\u01b0\u1edbi \u0111\u00e1y c\u1ee7a ph\u1ec5u marketing v\u1edbi tr\u1ea1ng th\u00e1i s\u1eb5n s\u00e0ng mua h\u00e0ng.\u00a0<\/p>\n<p>H\u1ecd \u0111\u01b0\u1ee3c b\u1ed9 ph\u1eadn marketing nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng r\u1ed3i m\u1edbi \u0111\u01b0\u1ee3c chuy\u1ec3n giao cho b\u1ed9 ph\u1eadn sales \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 .<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/MQL-la-doi-tuong-co-muc-do-tuong-tac-nhat-dinh-voi-doanh-nghiep.jpg\" alt=\"MQL l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u1ea5t \u0111\u1ecbnh v\u1edbi doanh nghi\u1ec7p\" class=\"wp-image-19954\" title=\"MQL-la-doi-tuong-co-muc-do-tuong-tac-nhat-dinh-voi-doanh-nghiep\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/MQL-la-doi-tuong-co-muc-do-tuong-tac-nhat-dinh-voi-doanh-nghiep.jpg\" alt=\"MQL l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u1ea5t \u0111\u1ecbnh v\u1edbi doanh nghi\u1ec7p\" class=\"wp-image-19954\" title=\"MQL-la-doi-tuong-co-muc-do-tuong-tac-nhat-dinh-voi-doanh-nghiep\"><figcaption>C\u00f3 3 m\u1ee9c \u0111\u1ed9 lead trong marketing b\u1ea1n c\u1ea7n ghi nh\u1edb.<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-t\u1ea7m-quan-tr\u1ecdng-c\u1ee7a-lead-trong-marketing\"><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a Lead trong marketing<\/strong><\/h2>\n<p>B\u1eb1ng vi\u1ec7c theo d\u00f5i, ghi d\u1ea5u v\u00e0 ph\u00e2n lo\u1ea1i th\u00ec doanh nghi\u1ec7p c\u00f3 h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o trong chi\u1ebfc ph\u1ec5u marketing. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 ch\u1ea1y t\u1ec7p lead \u0111\u1ec3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh c\u00e1c kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a m\u00ecnh, mang l\u1ea1i doanh thu cho c\u00f4ng ty.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-cach-thu-hut-lead-trong-marketing\"><strong>C\u00e1ch thu h\u00fat lead trong marketing<\/strong><\/h2>\n<p>\u0110\u00e2y l\u00e0 business model ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u00e0 h\u00e0ng. \u0110\u1ed1i v\u1edbi m\u00f4 h\u00ecnh kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n, c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang giao d\u1ecbch c\u00f4ng th\u1ee9c \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t c\u00f4ng ty th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.\u00a0<\/p>\n<p>\u0110\u00f4i khi, quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 c\u0169ng \u0111\u01b0\u1ee3c b\u00e1n cho c\u00e1c ch\u1ee7 s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n m\u1edbi b\u1eaft \u0111\u1ea7u \u0111i\u1ec1u h\u00e0nh. N\u00f3i c\u00e1ch kh\u00e1c, doanh nghi\u1ec7p s\u1ebd b\u00e1n \u0111i m\u1ed9t c\u00f4ng th\u1ee9c kinh doanh th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi h\u1ecd.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-l\u1ef1a-ch\u1ecdn-cong-c\u1ee5-qu\u1ea3ng-ba\"><strong>L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1<\/strong><\/h3>\n<p>L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty c\u1ee7a b\u1ea1n theo ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 facebook, instagram ho\u1eb7c t\u1ea1o qu\u1ea3ng c\u00e1o PPC (tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t) tr\u00ean Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c.\u00a0<\/p>\n<p>\u00dd t\u01b0\u1edfng ch\u00ednh c\u1ee7a vi\u1ec7c ti\u1ebfp th\u1ecb qu\u1ea3ng b\u00e1 marketing trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u r\u1eb1ng m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a c\u00f4ng ty m\u00ecnh.<\/p>\n<p>H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd c\u00f3 nhu c\u1ea7u g\u00ec. Chia s\u1ebb c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-t\u1ea1o-content-co-gia-tr\u1ecb\"><strong>T\u1ea1o content c\u00f3 gi\u00e1 tr\u1ecb<\/strong><\/h3>\n<p>Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a t\u1ec7p Leads nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t, cho h\u1ecd l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. Chia s\u1ebb n\u1ed9i dung c\u00f3 li\u00ean quan v\u00e0 g\u00e2y ti\u1ebfng vang v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 cao.\u00a0<\/p>\n<p>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb s\u1ebd d\u1eabn m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn trang web ho\u1eb7c blog c\u1ee7a b\u1ea1n. Video tr\u00ean YouTube l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 \u0111em l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 ra c\u00e1ch gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-s\u1eed-d\u1ee5ng-cac-d\u1ea1ng-subscription\"><strong>S\u1eed d\u1ee5ng c\u00e1c d\u1ea1ng subscription<\/strong><\/h3>\n<p>T\u1ea1o c\u00e1c bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd v\u00e0 \u0111\u1eb7t ch\u00fang tr\u00ean trang web ho\u1eb7c blog c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi c\u00f4ng c\u1ee5 t\u1ea1o bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd.<\/p>\n<p>Quy\u1ebft \u0111\u1ecbnh d\u1eef li\u1ec7u n\u00e0o l\u00e0 quan tr\u1ecdng \u0111\u1ec3 ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 chia s\u1ebb n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t. L\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean t\u1ec7p <strong>Leads trong marketing<\/strong> th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf<\/p>\n<p>V\u1edbi tr\u00ecnh t\u1ea1o bi\u1ec3u m\u1eabu n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 qua email m\u00e0 c\u00f2n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Facebook Messenger v\u00e0 Zalo. Th\u00eam v\u00e0o \u0111\u00f3 doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o bi\u1ec3u m\u1eabu \u0111a k\u00eanh.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ap-d\u1ee5ng-cac-ph\u01b0\u01a1ng-phap-thu-hut-lead\"><strong>\u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu h\u00fat lead<\/strong><\/h3>\n<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb leads trong marketing th\u01b0\u1eddng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nam ch\u00e2m \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u0103ng k\u00fd. <\/p>\n<p>B\u1eb1ng c\u00e1ch \u0111\u01b0a ra m\u1ed9t l\u1eddi \u0111\u1ec1 ngh\u1ecb kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ed9t s\u1ed1 th\u00f4ng tin \u0111\u1ed9c quy\u1ec1n trong b\u1ea3ng, b\u1ed9 c\u00f4ng c\u1ee5, h\u01b0\u1edbng d\u1eabn video, v.v., \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-t\u1ea1o-blog\"><strong>T\u1ea1o blog<\/strong><\/h3>\n<p>Vi\u1ebft c\u00e1c b\u00e0i b\u00e1o th\u00fa v\u1ecb v\u1edbi c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty s\u1ebd t\u1ed1i \u01b0u h\u00f3a v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f4ng ty.<\/p>\n<p>Tr\u01b0\u1edbc h\u1ebft, h\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi mua l\u00fd t\u01b0\u1edfng. Tr\u00ean c\u01a1 s\u1edf n\u00e0y, h\u00e3y \u0111\u01b0a ra m\u1ed9t c\u00e1i ph\u1ec5u, n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng di chuy\u1ec3n xu\u1ed1ng \u0111i\u1ec3m mua.<\/p>\n<p>Chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb n\u00e2ng cao \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-chuy\u1ec3n-d\u1ed5i-t\u1eeb-lead-sang-sales-th\u1ebf-nao\"><strong>Chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead sang sales th\u1ebf n\u00e0o?<\/strong><\/h2>\n<p>Khi kh\u00e1ch h\u00e0ng trong t\u1ec7p Leads \u0111\u01b0\u1ee3c c\u00e1c nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb v\u00e0 nh\u00f3m b\u00e1n h\u00e0ng x\u1ebfp v\u00e0o \u2018giai \u0111o\u1ea1n s\u1eb5n s\u00e0ng\u2019, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp. L\u00fac n\u00e0y \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean Sales c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch s\u1eafp x\u1ebfp v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ec3 ti\u1ebfp nh\u1eadn c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m h\u01a1n bao gi\u1edd h\u1ebft. <\/p>\n<p>Khi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng cao th\u00ec doanh nghi\u1ec7p s\u1ebd \u00edt g\u1eb7p t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i, hay l\u1eeba \u0111\u1ea3o.<\/p>\n<p>\u0110\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb leads trong Marketing sang Sales, doanh nghi\u1ec7p c\u1ea7n d\u00e0nh th\u1eddi gian ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c (s\u1eed d\u1ee5ng CRM). Ngo\u00e0i ra, vi\u1ec7c trao \u0111\u1ed5i v\u00e0 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c ph\u00f2ng ban tr\u01b0\u1edbc khi g\u1eedi li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 ch\u1ed1t \u0111\u01a1n c\u1ee7a \u0111\u1ed9i ng\u0169 sales l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-lead-scoring-la-gi\"><strong>Lead scoring l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>L\u00fd do t\u1ea1i sao Lead scoring ra \u0111\u1eddi? \u0110\u00f3 l\u00e0 v\u00ec \u0111\u1ec3 s\u1eafp x\u1ebfp v\u00e0 ph\u00e2n lo\u1ea1i c\u00e1c lo\u1ea1i lead \u0111\u1ec3 t\u00ecm ra \u0111\u00e2u l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng nh\u1ea5t v\u00ec kh\u00f4ng ph\u1ea3i t\u1ec7p Lead n\u00e0o c\u0169ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ti\u1ec1m n\u0103ng gi\u1ed1ng nhau. N\u00f3i c\u00e1ch kh\u00e1c, lead scoring ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n lo\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1ec7p lead d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t.<\/p>\n<p>\u0110\u1ea7u ti\u00ean, lead \u0111\u01b0\u1ee3c cho \u0111i\u1ec3m theo m\u1ed9t danh s\u00e1ch c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ec1 ra. Ti\u1ebfp theo \u0111\u1ed9i ng\u0169 marketing s\u1ebd s\u1eafp x\u1ebfp theo th\u1ee9 t\u1ef1 \u0111i\u1ec3m s\u1ed1 \u0111\u00e1nh gi\u00e1. Nh\u1eefng lead \u0111i\u1ec3m cao s\u1ebd hi\u1ec7n l\u00ean tr\u00ean \u0111\u1ea7u. T\u1eeb \u0111\u00f3 nh\u00e2n vi\u00ean sales t\u1eadp trung v\u00e0o nh\u1eefng lead ti\u1ec1m n\u0103ng n\u00e0y \u0111\u1ec3 t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead sang kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf cao h\u01a1n.<\/p>\n<p>H\u01a1n th\u1ebf n\u1eefa, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh th\u1eed \u0111\u1ea7y th\u00e1ch th\u1ee9c.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"285\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Phan-loai-doi-tuong-chinh-xac-giup-tang-ti-le-chuyen-doi-tu-leads-trong-Marketing-sang-Sales.jpg\" alt=\"Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb leads sang Sales\" class=\"wp-image-19953\" title=\"Phan-loai-doi-tuong-chinh-xac-giup-tang-ti-le-chuyen-doi-tu-leads-trong-Marketing-sang-Sales\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"285\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Phan-loai-doi-tuong-chinh-xac-giup-tang-ti-le-chuyen-doi-tu-leads-trong-Marketing-sang-Sales.jpg\" alt=\"Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb leads sang Sales\" class=\"wp-image-19953\" title=\"Phan-loai-doi-tuong-chinh-xac-giup-tang-ti-le-chuyen-doi-tu-leads-trong-Marketing-sang-Sales\"><figcaption>Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb leads sang Sales<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-k\u1ebft-lu\u1eadn\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n<p>M\u1ecdi th\u00f4ng tin chi ti\u1ebft v\u1ec1 <strong>Lead trong Marketing<\/strong> \u0111\u00e3 \u0111\u01b0\u1ee3c Masterskills \u0111\u00e3 t\u1ed5ng h\u1ee3p v\u00e0 gi\u1ea3i th\u00edch chi ti\u1ebft.\u00a0<\/p>\n<p>Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin m\u00e0 Masterskills cung c\u1ea5p, Lead l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a k\u00eanh sale. V\u00ec th\u1ebf. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 li\u00ean k\u1ebft c\u1ee7a \u0111\u1ed9i ng\u0169 marketing v\u00e0 team sale \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1edf h\u1eefu nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap \u00edch mang l\u1ea1i doanh thu cho c\u00f4ng ty.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 digital trong vi\u1ec7c ti\u1ebfp th\u1ecb l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. Ch\u00fang \u0111em l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng nh\u01b0ng c\u0169ng \u0111\u01b0a \u0111\u1ebfn kh\u00f4ng \u00edt tr\u1edf ng\u1ea1i, th\u00e1ch th\u1ee9c v\u1edbi nh\u1eefng th\u00f4ng tin g\u00e2y nhi\u1ec5u, c\u1ea7n s\u00e0ng l\u1ecdc \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t t\u1ec7p kh\u00e1ch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48452"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48452"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48452\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}